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Tag: BMG

  • Baazi Games forays into hyper-casual gaming with Baazi Mobile Gaming

    Baazi Games forays into hyper-casual gaming with Baazi Mobile Gaming

    Mumbai: Homegrown online gaming platform Baazi Games has further diversified its portfolio with the addition of Baazi Mobile Gaming (BMG) – an end-to-end social interactive gaming application. 

    Launched with the objective of building a community of users with the right combination of cognitive, problem solving, and risk-taking skills, the application will focus on games that will range from testing hand-eye coordination skills, memory and problem-solving skills of the individual.

    BMG intends to reach out to audiences across various age groups, socio-economic groups, and cities with a special focus on tier 2 and 3 cities, said the brand in a statement. “BMG aims to keep the gaming inventory dynamic with a touch of Indian element to all its games, avoiding user monopoly and it will also host tournaments across diverse genres of games,” it added.

    “Baazi Games has always banked on innovation to build our products,” said Baazi Games head of business intelligence Mohit Pandita. “Through BMG, our intention is to create a perfect amalgamation of casual gaming and real money gaming. The application will follow a user-first approach and bank on Baazi’s USP of being a ‘Trust’ driven brand.”

    He further added, “We want to make our users understand that real money skill-based gaming is purely dependent on one’s skills and how one masters it over the time. We are focusing on propagating the same message across all our communication streams with our tagline ‘Lagao Skills ki Baazi’ and build awareness about the skills necessary for gaming.”

    The application shall be promoted with a digital-first approach to reach out to a wider audience base and will be supported by physical event-based initiatives throughout the year, said the statement.

  • SAB, Visa to give ‘Fame X’ winner opportunity to sing Indian Cricket anthem

    SAB, Visa to give ‘Fame X’ winner opportunity to sing Indian Cricket anthem

    MUMBAI: Sony’s general entertainment channel SAB, has partnered with the official regional sponsor for the ICC World Cup, Visa International to award the winner of its musical talent hunt show Fame X with an opportunity to sing an Indian cricket anthem in support of the team at the tournament. Apart from this, the winner will also receive a contract with Sony BMG.

    The cricket anthem aptly titled ‘Inspire India’ will be composed by the musical trio Shankar Ehsaan Loy and will be a tribute to inspire the Indian cricket team at the upcoming ICC Cricket World Cup 2007, in the West Indies. The music video will feature the 1983 cricket stars Mohinder Amarnath, Syed Kirmani and Kris Srikanth.

    Visa is the regional official sponsor for the ICC cricket tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa’s activities for the World Cup, states an official release.

    SAB business head Vikas Bahl commented, “Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its took and feet and it has successfully increased our reach in the Hindi speaking market.”

    “Often the winner of such reality shows is not able to make it big, due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the Inspire India Cricket Anthem in association with Fame X. The Fame X winner wilt get this opportunity to sing the Inspire India Cricket Anthem for the Indian Cricket team. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey.”
     

  • American Idol Hicks signs with 19 Recordings

    American Idol Hicks signs with 19 Recordings

    MUMBAI: The 2006 winner of American Idol Taylor Hicks has signed a recording deal with Simon Fuller and 19 Recordings Limited, in conjunction with legendary music man Clive Davis, chairman of BMG US and Arista Records.

    The finale on 24 May was the most successful season of American Idol with over 35 million viewers tuning into the finale.
    The 29 year old Alabama native, joins the ranks of other idols that have gone on to have outstanding music careers under the guidance of Davis. Previous Idol winners and runner ups have sold a staggering 33 million records, which includes music from Kelly Clarkson, Clay Aiken, Fantasia, Carrie Underwood, Ruben Studdard and Bo Bice.

    The first single from Hicks includes the original Idol composition, “Do I Make You Proud,” sung during the final round of voting and again during the finale. The single also includes his rendition of the Doobie Brothers classic, “Takin’ It To The Streets,” from the American Idol season five encores CD. The single will be available in-stores and through digital outlets on 13 June.

    Hicks’ legion of loyal followers dubbed the “soul patrol” and fans all across the country can expect a full length album from Hicks later this year.