ITV

Tag: Blue’s Clues

  • Nickelodeon Preschool unifies Nick Jr. & Noggin creative & management teams

    Nickelodeon Preschool unifies Nick Jr. & Noggin creative & management teams

    MUMBAI: Nickelodeon Television executive VP/GM Tom Ascheim has announced that Nick Jr. and Noggin will blend their creative and management teams to live as one unified group — Nickelodeon Preschool.

    The new preschool team will be led by Brown Johnson who has been named Nickelodeon Preschool executive vice president, executive creative director and Noggin general manager. Additionally, it was announced that Teri Weiss has been promoted to senior vice president, development and production for Nickelodeon Preschool and Angela Leaney has been named senior vice president, creative director, Nickelodeon Preschool.

    Johnson, a 19-year veteran of Nickelodeon, has been the driving force behind Nick Jr. and its preschool properties including Blue’s Clues, Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, The Backyardigans, among others. In her new role, Johnson will oversee development and production for all preschool programming across Nickelodeon networks, including Nick Jr., Nickelodeon’s programming block dedicated to preschoolers and Noggin, Nickelodeon’s commercial-free digital educational network for preschoolers, states an official release.

    “Brown has pioneered genuinely interactive TV and created a place where parents and kids will find the most diverse, unique programs and characters around,” said Ascheim. “Under her leadership, Nickelodeon Preschool will continue these traditions and invent new ways for the audience to play along, new ways for parents to feel great about our brands.”

    Weiss will report to Johnson and expand her role to develop and produce the next generation of series.

    In addition, Leaney will also report to Johnson and will bring her branding experience and creative eye to Nick Jr. and Noggin. In addition, Leaney will partner with Nickelodeon marketing and Nickelodeon digital to continue to build both brands.

  • Simpsons, Mickey face a ban in China

    Simpsons, Mickey face a ban in China

    MUMBAI: Foreign cartoons will no more be a source of entertainment for Chinese kids. From 1 September, cartoon series produced outside of China will be banned from local broadcast between 5 pm and 8 pm. The move is an effort to give a boost to the local animation sector.

    According to reports, the ban, which hasn’t been formally announced yet, is said to be in response to the popularity of anime in the Chinese market, and comes from other efforts by regulators to clamp down on international content.

    It also follows a 2004 edict mandating that Chinese cartoons had to account for at least 60 per cent of a channel’s animation output.

    The State Administration of Radio, Film and Television (SARFT) has told stations that prime time TV, from 5 pm to 8 pm, will only be allowed to show Chinese cartoons. Among those banned are The Simpsons, Teletubbies, Mickey Mouse, Blue’s Clues and popular Japanese animation will take a back seat to Chinese animation.

    The first major step was taken in 2000, when SARFT requested that all foreign animations get its approval before being broadcast on Chinese TV. Since 2004 the administration has also built 15 animation industry incubators around the country.

  • Nick Mobile launches on Sprint Phones

    Nick Mobile launches on Sprint Phones

    MUMBAI: Nickelodeon, has launched Nick Mobile on select Sprint multimedia phones in the US and will offer a full range of video clips from Nickelodeon and Nick Jr. programming.

    “Launching Nick Mobile on Sprint is a natural evolution of our overall multiple platform strategy as we continue to produce, program and distribute content on different platforms in order to super serve our audience, who are increasingly on the go. The launch of Nick Mobile on Sprint provides our audience with a new way to watch their favourite characters, and further extends the Nick and Nick Jr. brand and experience for kids and parents beyond the home,” said Nickelodeon Digital Media executive vice president Steve Youngwood.

    Nick Mobile on Sprint offers a combination of short video clips, vignettes and music videos. From the Nick Jr. library, music videos are approximately two minutes in length and include clips from favourite programs such as Dora the Explorer, Blue’s Clues, The Backyardigans, LazyTown and the recently launched Nick Jr. series, The Wonder Pets!

    From the Nickelodeon library, content will be available from top-rated series such as SpongeBob SquarePants, Jimmy Neutron: Boy Genius, The X’s, Avatar and Catscratch.

    Additionally, TeeNick material will include behind-the-scenes clips from Zoey 101, Unfabulous and Ned’s Declassified School Survival Guide.

    Nick Mobile on Sprint will also feature on-air vignette series such as Nick Jr.’s A Pup Grows Up mini series and clips from network specials. All Nick Mobile content on Sprint multimedia phones will be refreshed on a weekly basis.