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Tag: Blue Tribe

  • Blue Tribe unveils its latest ad campaign

    Blue Tribe unveils its latest ad campaign

    Mumbai: Blue Tribe, a plant-based food innovation brand, has launched a new ad campaign featuring Anushka Sharma and Virat Kohli. The couple, known for their commitment to sustainability, represents Blue Tribe’s goal of mainstreaming plant-based eating.

    The campaign promotes the benefits of plant-based options, focusing on the brand’s latest product — no maida Soya Chaap. Made from soy flour and wheat flour, this ready-to-eat product offers a protein source that can be used in various Indian dishes like curries, biryanis, and kebabs. After six months of trials, Blue Tribe has introduced flavors such as achari, tandoori, and afghani, which are precooked and can be quickly heated in a microwave.

    The ad highlights Blue Tribe’s dedication to offering tasty, nutritious, and eco-friendly plant-based alternatives.

    Speaking about the campaign, Virat Kohli shared, “We are thrilled to present this plant-based food innovation that helps bring a crowd favourite like soya chaap in a high protein, hygienic form that is also affordable and convenient.”

    Anushka Sharma added, “We are happy to see Blue Tribe begin this new chapter where they have come up with tasty and familiar plant-based products like soya chaap with better nutritional profiles and in affordable and convenient packs.”

    Blue Tribe founder Sandeep Singh said, “We are thrilled to launch Soya Chaap, we have already started getting positive response to these products which underscores the market’s need for a trustworthy and hygienic alternative.”

    The campaign has been rolled out across multiple platforms, including YouTube ads and social media, on 27 August, 2024.

    With this campaign, Blue Tribe aims to reach a wider audience and reinforce its position as a leader in the plant-based food industry.

  • Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Virat Kohli-Anushka Sharma bat for plant-based meat brand Blue Tribe

    Mumbai: Homegrown plant-based meat brand Blue Tribe has onboarded the celebrity couple Anushka Sharma and Virat Kohli as investors and brand ambassadors.

    The couple, in partnership with Blue Tribe, has come out with a video that talks about their intrigue in discovering that plant-based meat “tastes and feels 100 per cent similar to traditional meat products.”

    “Virat and I have always been animal lovers. It’s been years since we decided to adopt a meat-free lifestyle,” said Anushka Sharma. “The collaboration with Blue Tribe is a step to tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet. We hope that more people would like to understand the need for it and thus, help the planet and the life in it.”

    “I want to enjoy the kind of food I love without leaving a huge carbon footprint. I know a lot of people feel the same way. This is why I believe if we can have a lower dependence on meat, without shortchanging our taste buds, there is potential for a planet-changing impact. This is where Blue Tribe is proving to be a gamechanger, striking a perfect balance between food that’s really tasty and good for the planet,” Virat Kohli added.

    Blue Tribe co-founder Sandeep Singh said the products are aimed at non-vegetarian eaters who want to switch to healthier, environment-friendly products without compromising the taste of their favorite dishes. “Our food experts and scientists have been successful in identifying what gives meat its unique taste and texture, and so our products will taste, look, feel and cook exactly like meat,” he added.

    According to the brand statement, the products are essentially made with pea, soybean, lentils, grains, and other vegetarian ingredients that mechanically extract proteins, vitamins, and other nutrients. The brand claims to be one of the first to initiate the conversation by asking people to make a conscious change in their lifestyle and switch to plant-based meats in order to save the planet, combat climate change and global warming. The celebrity couple‘s vision is in alignment with that of the brand, it said.

    “In India, over 60 per cent of the people are non-vegetarian, and most people have no idea about the negative effects it has on the planet. The good thing is that we are becoming aware of what we eat, and we are grateful to Anushka and Virat for supporting Blue Tribe and spreading this message further,” Singh further said.

  • Blue Tribe awards its integrated mandate to Chimp&z Inc

    Blue Tribe awards its integrated mandate to Chimp&z Inc

    MUMBAI: Vegan meat start-up Blue Tribe Foods has awarded its integrated marketing mandate to Chimp&z Inc after a multi-agency pitch.

    The account will be handled by the agency’s headquarters in Mumbai. It will conceptualise a 360-degree digital marketing strategy for the brand, ranging from social media, creatives, performance, ORM, SEO, public relations, and web development along with an e-commerce platform creation.

    Chimp&z Inc has successfully partnered with several brands including Unicef, Discovery Communications, TLC India and Religare Health Insurance in the recent past.

    A new entrant in the plant-based meat industry, Blue Tribe is floated by Alkem Labs promoter Sandeep Singh, and Nikki Arora Singh to replace the usage of meat in the food supply chain in India. The brand, armed with research and innovation in food science, is on a mission to revolutionise how the world eats its meat. Their ready-to-cook frozen plant-based meat products taste, look, feel, and cook like meat.

    Chimp&z Inc CEO & co-founder Angad Singh Manchanda said, “Chimp&z Inc strives for challenges and there is no better challenge than establishing a niche brand like Blue Tribe in the digital world. Considering the recent demand for sustainable alternatives to meat, Blue Tribe has to step in armed and ready. We aim to provide them with all the digital arms and ammunition needed through their journey. The end goal is to make Blue Tribe a household name from the substitute meats industry in all parts of India."

    Blue Tribe co-founder Sandeep Singh said, “About 60 per cent of India’s population consumes meat, making the country a large meat market, and hence, a potential one for plant-based meat. Blue Tribe is founded with a conscious attempt to replace animals in the food supply chain for a sustainable and healthier future for generations to come. To establish our brand as a better alternative, we will have to raise awareness about the impact of animal agriculture and we decided to do so digitally. Chimp&z Inc’s pitch stood out as a complete strategy for the smooth launch of our brand into the market and people’s minds.”