MUMBAI: SET’s packaging, channel ID and on air look won kudos at the 25th annual BDA Design Awards at a ceremony in Los Angeles on 6 June. There was also good news for the Star Group in the in the Non-News, In-House Open category.
SET received a Platinum award for Channel Package (Non-News, Out-of-House ID), while MAX received a honourable mention from BDA in the same category for its channel package promoting cricket coverage.
According to an official release, the judges were impressed with the package’s unique reflection and inclusion of elements from Indian culture. Iconic designs, shapes, textures and colours were used to present a refreshed look for the channel’s traditional Blue Lady logo.
Meanwhile in the Promax awards competition, the Branding/Image section for cable channels and networks saw MAX got an honourable mention for the Rangoli ad spun around the World Cricket.
Rupert Murdoch’s Star Group received an honourable mention for the film Memento. This was in the Broadcast Television Station (In-House) – Movie Promotion – For theatrical movies released to television category. Its Consumer Collateral Campaign for Moulin Rouge also received an honourable mention. Star received a Platinum award for National Geographic’s Egypt : Secret Chambers Revealed
There was also good news for the Star Group in the BDA Design section. It received an honourable mention in the Non-News, In-House Open category for Channel V’s The Juice. In the Invitation or Card category, Star received an honourable mention for its Phoenix AdSales event. It also received a Platinum in the same category for the Star 2003 Christmas Party – Invitation.