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Tag: Blue 449

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Publicis Media restructures organisation

    Publicis Media restructures organisation

    MUMBAI   Publicis Media CEO Steve King has unveiled structure and leadership appointments for the organization. “We are driven to get to the future first,” said King. “Publicis Media is a fresh opportunity to simplify our organisation, invent more modern approaches to gain efficiency, introduce structures for greater collaboration and effectiveness, and drive new levels of scale and client value.”

    “The new Publicis Media imagined by Steve King is fully equipped to fit the future and best serve our clients,” Publicis Groupe chairman and CEO Maurice Lévy endorsed, “A leaner and simpler structure will bring more value to our clients and will further accelerate our growth.”

    Publicis Media’s structure will cover Top 20 markets, organised by three regions and led by Regional CEO for the Americas Tim Jones, Regional CEO for EMEA Iain Jacob, and Regional CEO for APAC, Gerry Boyle.

    At a global management level, Adrian Sayliss will become CFO for Publicis Media, Séverine Charbon will become the Chief Talent Officer for Publicis Media, and John Sheehy will oversee Global Clients for Publicis Media.

    Publicis Media will consolidate its six global agency brands: Starcom, Mediavest, Spark, Zenith, Optimedia and Blue 449 into four global agency brands namely Starcom, Zenith, Mediavest | Spark and Optimedia | Blue 449. Starcom and Zenith will each continue to operate as global agency brands while Mediavest | Spark will be a third large global agency brand and Optimedia | Blue 449 will be brought together to form a powerful global challenger brand.

    Each agency will be led by a Global Brand President with Lisa Donohue as Global Brand President for Starcom, Vittorio Bonori as Global Brand President for Zenith, Brian Terkelsen as Global Brand President for Mediavest | Spark, and Andras Vigh as Global Brand President for Optimedia | Blue 449. These

    Global Brand Presidents will be responsible for leading clients, driving growth and enabling best work.

    Additionally, there will be four US CEOs with Chris Boothe becoming CEO of Mediavest | Spark,

    Dave Ehlers of Optimedia | Blue 449, Lou Rossi continuing at Zenith and Lisa Donohue continuing as US CEO for Starcom until a successor is named. All US brand leadership will report into Tim Jones, CEO of Americas.

    Dave Penski will become Chief Investment Officer for Publicis Media in the U.S. overseeing all media investment and media vendor partnerships. He reports to Jones. Publicis Media’s U.S. consolidated investment power, estimated at $39 Billion and 33% market share, makes Publicis Media the largest media buying entity in the U.S., according to RECMA’s most recent Overall Activity Ranking Report.

    Powering Publicis Media will  be seven centralised ‘Global Practices’ that standardise approaches, scale quickly and deliver connectivity, consistency, that span geography, agency brands and clients.

    These Global Practices will be:

    •     Data, Technology & Innovation led by Stephan Beringer

    •     Content led by Belinda Rowe

    •     Trading & Buying led by Simon Pardon

    •     Performance led by Michael Kahn

    •     Business Development & Communications led by Lauren Hanrahan

    •     Business Transformation led by Richard Hartell

    •     Analytics, Research & Insight led by Steve Simpson

    In this new model, the agency network names of Starcom Mediavest Group and ZenithOptimedia Group are retired to better enable a flatter organisational structure. Publicis Media will deliver client value through combined scale and capabilities of our media agency brands.

    VivaKi capabilities will be fully integrated into Publicis Media’s Global Practice model. Performics will remain Publicis Media’s global performance marketing brand and scale across all agency brands.

    The reorganisation of Publicis Groupe’s media capabilities into a Publicis Media hub is part of Publicis Groupe’s transformation efforts previously announced. Publicis Groupe is organised into four Solutions hubs—Publicis Communications led by Arthur Sadoun, Publicis Media led by Steve King, Publicis.Sapient led by Alan Herrick and Publicis Health led by Nick Colucci—which are connected through a Chief Revenue Officer organization, led by Laura Desmond, which will deliver client satisfaction across Publicis Groupe’s entire range of services.

  • Publicis Groupe acquires Match Media in Australia

    Publicis Groupe acquires Match Media in Australia

    MUMBAI: Publicis Groupe has acquired Australia’s independent media agency Match Media.

     

    Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449. As part of the Blue 449 network, Match Media will benefit from the extensive range of “open source” services offered within Publicis Groupe in order to better equip its clients with the latest technologies, accompanying them through their fast-paced business transformation fuelled by digital, technology, innovation, and consumer empowerment today.

     

    Match Media was founded in 2003 by John Preston. The agency, headquartered in Sydney, has more than 75 employees and specialises in media strategy and buying, digital planning and buying, search, social and analytics. Over the last twelve years, Match Media has focused on helping clients grow by creating work that works.

     

    Match Media will retain its management team under the leadership of John Preston as CEO and James Simmons as COO. They will in turn report directly to ZenithOptimedia Asia Pacific global managing partner and APAC chairman Gerry Boyle. Match Media in Australia will be the vanguard to expansion of the Blue 449 network across Asia-Pacific.

     

    The network launched in February with the rebranding of Walker Media in London to Blue 449. There are now four Blue 449 hubs – Australia, France, Italy and UK – and a further 13 are planned for launch by the end of the year.

     

    Boyle said, “Blue 449 is a new global network comprised of like-minded entrepreneurs who are embracing technology and data as a means to delivering growth for clients. As a progressive digitally focused agency, Match Media is the perfect fit and we are pleased to announce their addition to the Blue 449 network.”

     

    Preston added, “Match has enjoyed a wonderful run in its twelve year history as an independent. Now, the rapidly changing world of data and technology has motivated us to explore potential partners that will allow us to provide our clients access to the latest technology and a suite of world class platforms and tools. The challenge was finding a partner who could supercharge our existing offering but also had a kindred spirit. Publicis Groupe and its network ZenithOptimedia really impressed us with their digitally progressive vision and their focus on harnessing the independent entrepreneurial spirit that is in our DNA. I am really looking forward to the next evolution of Match as part of the Blue 449 network.”

     

    Simmons said, “This is the natural next big step in the story of Match. We have been on a continual journey of improvement and have built what we believe to be an excellent foundation. The time is right to leverage the assets that Blue 449 can bring to our clients, people and business to grow and create another chapter of pushing the boundaries in the media agency landscape.”