ITV

Tag: Blue

  • Scripps, Blue Ant & Game TV buy ‘paranormal’ prog series from GRB

    Scripps, Blue Ant & Game TV buy ‘paranormal’ prog series from GRB

    MUMBAI: GRB Entertainment has announced sales of several paranormal series to broadcast partners in North America, Europe, Middle East, and Africa.

    Blue Ant Media in Canada and WP1 in Poland both acquired Occult Crimes which offers a look inside the devilish minds of some of the most unpredictable and dangerous killers in history. Taking their orders from the devil, real-life demons are determined to gain immortality by committing heinous murders.

    Game TV in Canada also picked up two seasons of Portal to the Unknown. The series introduces people who have had very real encounters with some of the most hauntingly unbelievable creatures and ghosts.

    For their EMEA feed, Scripps Networks International took When Ghosts Attack. Travel to the dark side of the paranormal world where the attackers are invisible, but the physical scars are real. Hear directly from the victims about what went through their mind as their other-realm experience escalated from threatening whispers and dark omens to bodily injuries.

    “GRB Entertainment holds an impressive catalogue of paranormal titles and we are excited for our partners around the world to share these programs with their viewers. Whether or not you believe that these supernatural events really occurred, you’ll be thrilled as we delve into the minds of criminals and other-worldly beings,” said GRB Entertainment SVP — international distribution Michael Lolato.

  • Danone Narang awards Tribal DDB India for B’lue

    MUMBAI: DDB Mudra Group’s Tribal DDB India has won the digital duties of B’lue, a brand from Danone Narang Beverages Private Limited. It won the account after a multi round, multi agency pitch.

    B‘lue is a water based drink that is enriched with special blend of vitamins and minerals and is available in apple, peach and guava flavours.

    Rapp and Tribal DDB India president Venkat Mallik said, “We are delighted to be working with Danone Narang Beverages on their new drink – B’lue. B’lue is representative of the kind of new age products that are most suited to today‘s lifestyles where functionality, taste and health need to co-exist. The target group for a brand like B’lue is likely to be very digital savvy and we expect digital‘s role in building the brand to be very crucial. We look forward to creating highly innovative digital solutions for the launch of this brand.”

  • Scarecrow bags creative duties of B’lue

    Scarecrow bags creative duties of B’lue

    MUMBAI: Scarecrow Communications has won the creative mandate for Danone Narang beverages’ B’lue.

    This is Scarecrow’s fourth account win within a week. The other businesses that the agency has won are Emami Healthy & Tasty (Emami‘s oil brand), Religare and Justbooks.

    B’lue is a restorative drink with a product experience that leaves the person feeling refreshed and uplifted. At present, it is being test marketed in Pune.

    Scarecrow Communications founder director Raghu Bhat said, “It’s a source of personal and professional pride to be associated with a brand like B’lue from Danone Narang Group. And there is a genuine opportunity to create interventions at multiple levels through the power of creativity.”

    Scarecrow Communications founder director Manish Bhatt added, “Danone has given the world iconic brands like Evian. Working on this new innovative FMCG brand conceived by Danone Narang – B‘lue – is one of the most exciting opportunities for Scarecrow. ”

    Scarecrow with offices in Mumbai and Delhi handles brands like Nestle, Reliance Digital, DNA, DLF, Future Capital, Eristoff (Bacardi) and Rupa Innerwear.