Mumbai: Real estate company BLOX has appointed Shivani Karia Jhaveri as its chief marketing officer and founding member. Jhaveri’s appointment is expected to give additional mileage to the company’s journey, which is considered as a valued start-up at the early seed stage.
Jhaveri’s role includes brand discovery and building an efficient team, thus driving the strategic vision of the company. She will also play a crucial role in decision-making on products, go-to-market positioning, branding, and making major business decisions.
She has more than a decade of experience in marketing ranging from luxury marketing, strategy, and brand building. Before joining BLOX, Jhaveri was working with the House of Anita Dongre.
Commenting on the new appointment, BLOX founder and CEO Aditya Jhaveri said, “With her expertise and ambition, she has truly been a guiding force for Blox – right from its conceptualization to where it is today. I am positive that she will take on her role with great zeal and will significantly contribute to the company’s growth in the future.”