Tag: Bloomberg UTV

  • Urvashi Sharma joins Havas Play, bringing digital flair to experiential marketing

    Urvashi Sharma joins Havas Play, bringing digital flair to experiential marketing

    MUMBAI:  Urvashi Sharma has announced her move to Havas Play, taking on the role of associate vice president. This appointment marks a significant step in Sharma’s career, transitioning her extensive digital advertising sales experience into the realm of experiential marketing. 

    Sharma’s career boasts a strong track record in digital advertising sales, with significant tenures at MX Player and Zee5. At MX Player, she held various roles, including LCS lead: north and regional manager, demonstrating her expertise in strategy, account management, and business development. Her time at Zee5 as a business partner: north LCS further solidified her skills in digital brand solutions and strategic partnerships.

    Prior to her digital media roles, Sharma gained experience in brand solutions and events management at Bennett Coleman and Co Ltd. (Times group), askme.com, The Walt Disney Co, BloombergUTV, and Fever FM (HT Media Ltd.). These positions honed her abilities in client relations, negotiation, and large-scale event management. Her foundational experience includes a stint as a relationship specialist at Genpact

  • Times Network appoints Amitabh Biswas to Head Marketing for the English Entertainment cluster

    Times Network appoints Amitabh Biswas to Head Marketing for the English Entertainment cluster

    Mumbai: Times Network, India’s leading television broadcasting network, today announced the appointment of Amitabh Biswas as Head of Marketing, English Entertainment cluster. In his role, Amitabh will lead the brand and media strategy for the Network’s English Entertainment channels (Movies Now, Romedy Now, MNX and MN+) across platforms. Based in Mumbai, Amitabh will report to Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network. 

    Commenting on the appointment, Vivek Srivastava, EVP and Head Entertainment Cluster, Times Network said, “I’m delighted to welcome Amitabh to the Times Network team.A versatile marketing professional with a proven track record in brand building along with a strong understanding of the business, Amitabhwill be an asset to our brands. I am confident that he will add tremendous value to our ambitious growth strategy in the English Entertainment segment.”

    Speaking on his new role, Amitabh Biswassaid,“It’s great to be back at the organization where I’ve grown through critical stages of my career.With continuous break-throughs in the media platforms, evolution of the connected consumer and tectonic shifts in their content appetite, I look forward to this opportunity to enter the next era with these leading entertainment brands.”

    With over 15 years ofbrand management experience acrossbroadcasting, advertising, telecom and management consulting, Amitabh joins Times Network after his entrepreneurial venture. In his previous roles, Amitabh has worked with Times Network’s news channels, RelianceInfocom, Star News, Bloomberg UTV,Star Majha, Star Ananda, where he focused on brand inventions, market research, strategic planning and operations.
     

  • Bloomberg UTV to be rechristened as Bloomberg TV

    Bloomberg UTV to be rechristened as Bloomberg TV

    MUMBAI: English business news channel Bloomberg UTV will be shedding the UTV brand name from 13 August, giving it an identity that is known across the world as a news brand.

    The channel will be called Bloomberg TV, getting rid of a popular entertainment brand name in India.

    Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”

    The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.

  • Bloomberg UTV readies for season 2 of ‘The Pitch’

    Bloomberg UTV readies for season 2 of ‘The Pitch’

    MUMBAI: Bloomberg UTV is gearing up to launch the second season of its business reality show, The Pitch.

    The business news channel is inviting potential entrepreneurs with sound business ideas to send in their entries to win a funding of Rs 50 million to execute their business plan. The last date to submit your entries is 23 October.

    The Pitch aims to identify, evaluate and encourage potential entrepreneurs who not only have the most deserving business ideas, but also possess the critical skills required to execute them successfully. Following the nationwide call-for-entries, a jury comprising renowned professionals will shortlist the participants who will be called to make their elevator pitches in Mumbai. The jury and angel investors will closely evaluate these shortlisted aspirants not only on the merit of their business pitches, but also on their individual brilliance and identify the finalists who will appear on The Pitch.

    Bloomberg UTV business head Deepak Lamba said, “Through this show, BloombergUTV continues to strengthen its commitment to enrich the business news viewing experience. We encourage the spirit of entrepreneurship in the country and the response to Season 1 of the Pitch goes to prove that there is no dearth of ideas in the country. We will not only identify the next big business idea but also the most deserving entrepreneur who has the right balance of all the necessary elements required to succeed out there.”

    During the show the aspirants will face challenges thrown to them by prominent business leaders. Each week on a fresh episode, a new business leader will design and assign tasks to the participants. The tasks will challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding of up to Rs 50 million from the investors to start their business.

    This season of The Pitch is presented by Samsung Electronics.

  • Bloomberg UTV announces The Assignment 2

    Bloomberg UTV announces The Assignment 2

    MUMBAI: Bloomberg UTV, the English business news channel, has announced the second season of its business reality show, The Assignment.

    The show, which is to be launched in early July, will see model Nethra Raghuraman as the anchor.

    Season 2 of show will see 13 professionals, taking on untried and untested assignments outside their comfort zones. The show is being presented by okia.

    Continuing its core philosophy of bridging the gap between the two significantly distinct sectors of the Indian landscape, this season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to unlikely audiences.

    The weekly show will not only put to task the participant’s presence of mind and decision making abilities, but will also capture the individual’s ability to pull off the task most effectively, the channel said.   
        
      Bloomberg UTV business head Deepak Lamba stated, “Inspired by an overwhelming response from our viewers and advertisers, we are back with the second season of The Assignment. Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment. In keeping with our promise of being the blunt and sharp business news channel, our efforts like The Assignment will continue to strive towards strengthening our innovative programming, while fulfilling the business news needs of our viewers.”

    Also, IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students, the company said.

    Lamba added that the channel will have more such shows in the fiscal as he is looking to expand the base of the channel and eyeing a 70 per cent topline growth in the fiscal.
     

  • Bloomberg UTV launches new daily show with Vivek Law

    Bloomberg UTV launches new daily show with Vivek Law

    MUMBAI: Bloomberg UTV, the English business news channel, is launching a new show, On The Move, starting 27 April.

    The one-hour daily show hosted by Bloomberg UTVs editor Vivek Law will be aired at 8 am. The show will provide “comprehensive coverage of market openings and live reporting on the stories around the globe and its impact on Indian businesses and stocks,” claims the channel.

    In this show, Law will speak to Bloomberg editors across the globe to get their perspective on developments that have taken place in their respective regions and which could impact Indian markets.  
         
      Through On The Move, Law and his team will also provide a quick outline of stocks that have been in news the previous day or post the market-close and how they may be impacted by global affairs, the channel said.

    “The launch of On The Move is part of Bloomberg UTV’s strategy to build a rich market-related programme slate. Through this prolific programme slate, the channel aims to deliver in-depth offering of business and financial news programming from its studios across India while staying connected with the Bloomberg offices across the globe. On The Move joins an array of prolific programming line-up of the morning time band including Morning Call, Market Movers and First Trades taking viewers through pre-market movements to real-time breaking news coverage of the market,” the company said in a statement.

    Bloomberg UTV is also introducing a video wall, a touch-screen which will give a unique viewing experience to the audience. On the video wall, stock related graphics can not only be animated but can be moved, slid or resized at the touch of a finger. This screen can be used to play video, images and graphics.

  • Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends

    Mint finds new partner in Bloomberg UTV as content marriage with CNBC-TV18 ends

    MUMBAI: Bloomberg UTV and Mint have entered into a strategic content alliance, indicating that new marriages are taking place between the television and print mediums.

    The new alliance marks the end of English business newspaper Mint‘s content relationship with the leading business television network CNBC-TV18.

    As per the fresh deal, Bloomberg UTV and Mint will share content with each other on a daily basis, and undertake various joint editorial initiatives through the year.

    Bloomberg UTV business head Deepak Lamba clarified that as the partnership with Mint is on exclusive beasis, Mint’s earlier content partnership with CNBC-TV18 stands null and void.

    In March 2009, Mint had entered into a content deal with CNBC-TV18.

    Lamba said that it was natural for both the brands to come together. “It gives us a print medium while Mint gets a television medium to present their stories,” Lamba said.

    Under the new partnership, Mint will produce news and lifestyle related weekly television shows, which will be aired exclusively on Bloomberg UTV.

    Bloomberg UTV will also feature important news and analyses from Mint every day and every issue of Mint will carry relevant news related stories from Bloomberg UTV.

    Said Lamba, “The brand essence of both Mint and Bloomberg UTV have been based on cutting these confusion multipliers and getting straight to the information – clear and usable.”

    Mint positions its brand as ‘Refreshing Clarity in Business‘, while Bloomberg UTV had last year changed its look to make it ‘Blunt. And Sharp‘.
            
      Mint editor R Sukumar said, “At Mint, we have always focused on delivering clarity in business news to our readers. Our partnership with Bloomberg UTV will further enhance our offering, and give us an additional platform to showcase our content.”

    Bloomberg UTV editor Vivek Law added, “This partnership will bring together the best minds in Indian business journalism, and we look forward to delivering compelling content that will serve the needs of country’s top decision-makers.”

    However, this partnership will have no bearing on Mint’s existing association with The Wall Street Journal and Bloomberg UTV’s partnership with Bloomberg.
     
     

  • Ashu Dutt joins Bloomberg UTV as chief consulting editor – Financial Markets

    Ashu Dutt joins Bloomberg UTV as chief consulting editor – Financial Markets

     MUMBAI: Bloomberg UTV has roped in Ashu Dutt as its chief consulting editor – Financial Markets. This follows the recent appointment of Vivek Law who joined the channel as Editor.

    At Bloomberg UTV, Dutt would lead the markets band programming right from pre-market hours till post market-closing. In the new assignment, Dutt will be reporting to Law.

    Said Bloomberg UTV business head Deepak Lamba, “With Ashu’s inclusion in the editorial lineup, our strength in the markets space will be enviable. We believe his experience and understanding of the domain will help us strengthen our promise of being a consumer centered business channel – a channel that will open up a new opportunity for the growth aspiring Investor.”

    Prior to joining Bloomberg UTV, Dutt was associated with ET Now in the capacity of chief consulting editor – Financial Markets. 
         
      Dutt said, “I‘m looking forward to my role as the chief consulting editor – Financial Markets at Bloomberg UTV. The channel has always shown promise in their programming and I have some exciting plans to compliment the existing line-up.”

    In the last few decades, Dutt has experienced three complete market cycles across the globe.
    Dutt is also the author of the ‘The Penguin Guide to Personal Finance‘ and the ‘The Penguin Guide to Winning on the Stock Market‘ published by Penguin Books.

  • Vivek Law to join Bloomberg UTV as editor

    Vivek Law to join Bloomberg UTV as editor

    MUMBAI: Bloomberg UTV has appointed CNBC-TV18 national editor Vivek Law as its editor.

    Law has resigned at CNBC-TV18 and will be joining Bloomberg UTV from 1 November.

    “Law is joining us as editor from 1 November,” Bloomberg UTV CEO MK Anand confirmed to Indiantelevision.com.

    Bloomberg UTV Editor-in-Chief Govindraj Ethiraj had earlier moved out to join Nandan Nilekani in the Unique Identification Authority of India (UIDAI) project being undertaken by the Government of India.  
    Law comes with over 15 years of experience in journalism and has worked with India Today, Economic Times, Business Standard and The Financial Express.

  • Bloomberg UTV invites budding entrepreneurs to ‘Pitch’

    Bloomberg UTV invites budding entrepreneurs to ‘Pitch’

    MUMBAI: Bloomberg UTV, the English business news channel which recently adopted the new ‘blunt and sharp’ look, has unveiled its first business reality show, The Pitch.

    The channel has partnered with angel investor firm Mumbai Angels, which will be providing seed capital of up to Rs 50 million to the winner.

    The Pitch will identify, evaluate and encourage potential entrepreneurs who have business ideas, and also possess the skills required to execute those ideas successfully.

    Theatre and film actor Boman Irani will host the show.

    The channel has called for nationwide entries, which will be shortlisted by a jury comprising Indiagames founder Vishal Gondal, Games2Win’s Alok Kejriwal and Career Launcher’s Satya Narayanan. They will shortlist the top 30 business plans and their creators, who could make it to the show.

    Mumbai Angels co-founder Sasha Mirchandani will closely evaluate these 30 aspirants and identify the final 10 aspirants who will appear on the show.

    The announcement was made at a press conference here by UTV Group chairman and CEO Ronnie Screwvala.

    The 10-episode series, which will launch in October, will see one business leader in every episode, testing the mettle of the aspirants. Bloomberg UTV has already lined up Rahul Bajaj, Kishore Biyani, Naina Lal Kidwai, Karan Johar and N Damodaran to appear on the show.

    Each week on a fresh episode, a business leader will design and assign business tasks to the participants. The tasks will be designed to challenge the aspirants on the most critical skills required to be a successful entrepreneur and by eliminating the weakest performer, narrow down to the most competent and deserving aspirant who goes on to receive the funding for their business.

    Bloomberg UTV business head Deepak Lamba said, “Through this show, Bloomberg UTV continues to strengthen its commitment to make a difference to viewers’ lives. We encourage the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show we will provide not only the funds but also a direction to the winner and his idea.”

    Irani added, “I am excited to be a part of this show as I am truly convinced with the philosophy of promoting entrepreneurship. The Pitch will not only identify the next big idea in India but will also help the winner see the light of day by offering them the funding to make the idea come alive.”

    Mirchandani said, “There are many efforts to identify great business ideas. The critical element of this show is its focus on the acumen and ability of the aspirant. Most great ideas perish for the want of the right execution. The aspirant who makes it to the end is a definite winner.”

    Bloomberg UTV has roped in M3M India as the presenting sponsor of The Pitch.