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Tag: Bloomberg TV

  • ACER REACHES OUT TO YOUNG ENTREPRENEURS THROUGH THE PITCH SHOW

    ACER REACHES OUT TO YOUNG ENTREPRENEURS THROUGH THE PITCH SHOW

    India is a young country brimming with innovative ideas, with 65 percent of its present population under 35 years of age. Aiming to connect with young minds across the country and helping them realize their true potential, Acer India has partnered with Bloomberg TV India in the show ‘The Pitch’. A one-of-its-kind show, The Pitch invites India’s best entrepreneurs to a contest of skills and business plans.

     

    “India is set to become the youngest country in the world by 2020. Given the increasing significance and visible impact of entrepreneurship, these young entrepreneurs need to be nurtured well. We have always reached to the country’s youth, enabling them with cutting-edge technology. With our association with the Pitch show, we aim to take our youth-connect to another level and encourage young talent in India”, said Mr. S. Rajendran, Chief Marketing Officer, Acer India.

     

    The Friday, 18th October episode of The Pitch show will feature contenders creating innovative television commercials for the top-of-the-line Acer S7 Ultrabook. Every week viewers stand a chance to win an Acer Iconia B1 tablet by answering two simple contest questions. The grand finale of the contest will witness one lucky viewer taking home an Aspire S3 Ultrabook by successfully guessing the final winner of the show.

     

    Ms. Amrit Rai, Business Head – Bloomberg TV India said “As a premier business news channel of India, we believe that we need to deliver more than just stock and trade news. Through ‘The Pitch’ Bloomberg TV India continues to strengthen its commitment to make a difference to viewers’ lives. We have always encouraged the spirit of entrepreneurship in the country. There is no dearth of ideas but the buck always stops at the funds and through this show the winner not only gets the funds but also a direction for his/her idea .With the aim of promoting spirit of entrepreneurship, we are glad to have a global powerhouse like Acer associate with us for this Endeavour.”

  • Bloomberg TV India boomerangs back to Havas Media India

    Bloomberg TV India boomerangs back to Havas Media India

    MUMBAI: The Bloomberg TV India media account has bounced back to Havas Media. The business news channel has decided to part ways with Aegis Media’s Vizeum India which has handling its media spends for a while and go back to Havas. Bloomberg TV India’s estimated media spend about Rs 7 crore per annum, and the win means that another blue-chip brand – this time in the media space – has been added to its client roster.

    Says Bloomberg TV India President Sriram Kilambi: “Bloomberg TV India is all about catering to the elite key decision makers. Havas has demonstrated expertise in using media innovatively and we look forward to a great new relationship.”

     

    Havas officials are of course pulling out the bubbly and celebrating. “It is wonderful to renew ties with Bloomberg TV India. We are closely tuned in to their brand philosophy and keen growth path. Our meaningful brands framework is perfectly suited and will increasingly be applied to create connections to further enable Bloomberg TV India to talk to their audience on this trajectory”, says Havas Media Group CEO India & South Asia Anita Nayyar/

    “We are glad Bloomberg TV India thought us the correct people to partner with for their future plans. It is an interesting product and they are good people to work with; it is wonderful to have them back”, adds Havas Media India Managing Directorn Mohit Joshi.

     

     

  • CNBC TV18 is India’s No.1 Eng Biz News Channel as per IMRB’s TGI 2013

    CNBC TV18 is India’s No.1 Eng Biz News Channel as per IMRB’s TGI 2013

    In the highly competitive and dynamic business news genre, CNBC-TV18 continues with its consistent leadership and has emerged as India’s No.1 Business News Channel as per IMRB’s TGI India 2013 research.

    The TGI (Target Group Index) study – an internationally syndicated product – covers an extensive database of more than 35,000+ respondents amongst 190+ towns in India, and is the most in-depth study on media & product consumption, lifestyle habits & psychographics.

    According to IMRB TGI India’s findings, CNBC-TV18 enjoys the highest viewership rate as compared to other channels in the English Business News genre. The channel has consolidated its top position ahead of its competitors by continuing on its trajectory of growth, with benchmark coverage and continuously raising the bar in the business news genre.

    IMRB TGI India 2013 study reveals that CNBC-TV18 delivers more than three times viewers, who are professional Graduates/Post Graduates or PhDs, vis-?-vis other business news channels. The study also pointed out that more entrepreneurs are viewers of CNBC-TV18 as compared to viewers of other English business news channels. CNBC-TV18 viewers form three times the number of well-employed professionals who have higher disposable income, a prime requisite for serious investments, when compared with any other English business news channel. 

    Key IMRB TGI India 2013 study highlights for English Business News:
    CNBC-TV18 has a 56% viewership, followed by NDTV Profit, Bloomberg TV and ET Now
    46% viewers watch only CNBC-TV18. This is more than two times its nearest competitors
    6 out of 10 viewers who invest regularly are CNBC-TV18 viewers
    7 out of 10 viewers who watch TV in office are CNBC-TV18 viewers
    CNBC-TV18 has more viewers who are better educated, entrepreneurs, career oriented with fast track career paths, affluent viewers & homeowners with higher disposable income
    CNBC-TV18 viewers have higher indulgence in lifestyle products like LED TVs, high-end gadgets like laptops and mobile phones

    CNBC-TV18 viewers are evolved, investment savvy and are well informed risk taker
    Speaking on the TGI findings, Suranjana Ghosh, Marketing Head – CNBC-TV18 said “We have a 13 year legacy in English Business News and the strongest editorial team. The reason we’ve maintained our leadership is due to the content we offer and the stringent measures to ensure we deliver the best quality so that our viewers can depend on our news and use the information from our channel to make better business and financial decisions. IMRB’s TGI is a well respected industry standard and we’re proud to have such a reputed third party study re-affirm CNBC-TV18’s leadership in the genre.”

  • Aereo to launch in Atlanta next month

    Aereo to launch in Atlanta next month

    MUMBAI: Aereo which has caused heartburn among US broadcasters has announced that Atlanta will be the next market to receive its streaming TV service. Aereo converts television signals into computer data and sends them to new media devices like the PC.

    It will launch there next month. It is already present in Boston and New York. Aereo founder and CEO Chet Kanojia said, “We‘re grateful and humbled by the continued support we‘ve received from consumers for our technology. The response and enthusiasm from consumers across all of our expansion cities has been phenomenal. It‘s clear that consumers want more choice and flexibility in how they watch television and they don‘t want to be fenced into expensive, outdated technology.”

    “Aereo‘s antenna/DVR technology brings the old-fashioned antenna into the 21st Century, providing consumers access to the over-the-air broadcast signals that belong to them. We‘re thrilled to be coming to Atlanta and look forward to our launch in June,” he added.

    Aereo will offer 27 Atlanta-area broadcast channels and the Bloomberg TV cable channel. The service will be limited to residents of 55 counties in Georgia, Alabama and North Carolina.

    There have been lawsuits over Aereo which it so far has won. Channels like Fox have threatened to go to cable over the issue. Aereo adds that its remote (cloud-based) antenna/DVR technology makes watching television simple and user-friendly. Using Aereo‘s technology, consumers can pause, rewind and fast-forward any program that they are watching live, or save a programme for future viewing.

  • Bloomberg UTV to be rechristened as Bloomberg TV

    Bloomberg UTV to be rechristened as Bloomberg TV

    MUMBAI: English business news channel Bloomberg UTV will be shedding the UTV brand name from 13 August, giving it an identity that is known across the world as a news brand.

    The channel will be called Bloomberg TV, getting rid of a popular entertainment brand name in India.

    Confirming the name change, Bloomberg UTV head Sriram Kilambi said, “UTV is an entertainment brand. We were thinking of renaming this channel since quite some time now as it should have a more serious name to it. Hence, we have renamed it to Bloomberg TV.”

    The latest campaigns of Bloomberg UTV, created by Triton Communications, also have ‘U’ in the brand name greyed.

  • Bloomberg TV to look ‘Inside India’ tomorrow

    MUMBAI: European news broadcaster Bloomberg Television will air a special Inside India on 25 September . Bloomberg’s Haslinda Amin gives viewers an in-depth look at the challenges confronting India’s expanding economy 60 years after its independence.

    Reporting from India, Bloomberg will examine investment opportunities,the debate surrounding India’s special economic zones, India’s retail revolution, the country’s developing infrastructure and the trend of “reverse outsourcing” jobs to the West.

    India’s Financial Minister Palaniappan Chidambaram tells Bloomberg’s Amin “India is attracting foreign investors now. Better infrastructure will attract more investors and more foreign investments. This process of economic reforms and economic growth has to continue for at least another 20-25 years before many of our objectives are achieved,” .

    In addition to Financial Minister Palaniappan Chidambaram , the programme features interviews with Minister of Commerce and Industry Kamal Nath Wipro chairman Azim Premji, Bharti chairman Sunil Mittal, Suzlon Energy chairman Tulsi Tanti, ICICI Bank’s Nilesh Shah and Citigroup India CEO Sanjay Nayar.