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Tag: Bloomberg Television

  • Untapped TV audience of 100 mn for international channels

    Untapped TV audience of 100 mn for international channels

    MUMBAI: The International Television Research Group (inTV) and GlobalWebIndex compared internet users aged 16-64 who watch any of the international TV channels such as BBC News, Bloomberg Television, CNBC, CNN, Euronews, Eurosport, France 24, National Geographic Channel, Sky News and TV5Monde channels at least twice a week and made a startling discovery.

    According to the study these international channels which are broadcast beyond national borders, have been long recognised by high-end brands as a powerful way to reach affluent shoppers and business leaders. Yet opposite to received wisdom, the study found that the characteristics and attitudes of frequent viewers of international TV are not dependent on income, according to Rapid TV News.

    In what could be vastly lucrative for the industry, research has identified an untapped, frequent TV audience of 112.5 million consumers viewing international TV channels who fall outside of the top income segment that advertisers usually target through ad campaigns.

    inTV Group chairperson and Euronews head of research Sonia Marguin said, “This research has been eye-opening. While international TV channels will always remain a valuable source of affluent consumers for upscale brands, we can now see that there is also huge potential for other premium brands who are looking for highly active consumers, but who had seen international TV channels as the bastion for top-end luxury brands before.”

    The advertising receptiveness was associated with viewing frequency, rather than consumer affluence was one of the key standouts. Frequent viewers were twice as likely as non-viewers to buy the products they see advertised, irrespective of income.

    All frequent viewers were found to be considerably more likely to value premium brands than non-viewers, with 60 per cent of affluent frequent viewers and 45 per cent of those outside the top income segment tending to buy the premium version of a product, compared with 40 per cent for the wealthiest non-viewers.

    Both the top 10 per cent income group for frequent viewers and those outside the most affluent group are significantly more likely to be brand conscious and are also much more likely to own the latest technology, such as smart TVs and smartwatches.

  • Bloomberg Television launches in Malaysia on Astro

    Bloomberg Television launches in Malaysia on Astro

    MUMBAI: Bloomberg Television has been launched in Malaysia on pay TV service provider Astro.

     

    The channel will feature up to four hours of localized business news content covering Malaysia’s business, economy and financial markets.

     

    Bloomberg Television Malaysia will debut with a weekday flagship evening news program, Moving Malaysia, broadcast live at 6 pm from its state-of-the art studios in Kota Damansara. Presented by lead anchor Sophie Kamaruddin, the program will feature comprehensive coverage of top business news stories from Malaysia and around the world.

     

    “The local business community is underserved in terms of dedicated business news avenues. Recognizing that information is crucial for businesses, Bloomberg TV Malaysia offers the business community real-time business news and information. This is the first and only international business news channel to be localized for the Malaysian audience, and we are pleased to work together with Bloomberg and Astro in making this channel a reality,” said Bloomberg TV Malaysia chairman Tan Sri Mohd Effendi Norwawi.

     

    Part of Bloomberg’s strategic expansion into key markets, the new channel combines localized content with Bloomberg’s expertise in international news gathering to deliver high quality, in-depth coverage of Malaysia’s business and economic developments.

     

    “Malaysia is one of ASEAN’s key economies and there is a compelling long-term story of development to be told as the country works towards its 2020 vision. We see continued interest in its economic journey from within and outside of Malaysia, and now have a platform for Malaysia’s market makers and business leaders to provide insight into the country’s ongoing development,” said Bloomberg Media Asia-Pacific managing director Parry Ravindranathan.

     

    “The addition of localised content delivered by Bloomberg TV Malaysia on Astro allows for the broadcast of reliable local news and business insights. We are excited to debut our coverage of market moving stories catering to Malaysia’s growing demographic of business news consumers,” added Bloomberg Television Malaysia CEO Michael Chan.

     

    Overseeing operations is industry veteran Richard Lewis, who joined as executive producer. Lewis, with almost 30 years’ experience in broadcast, was previously executive producer at Al Jazeera English in Qatar and writer and producer for ITN in London.

  • StarHub launches ‘Anytime TV’ service for its broadband customers

    StarHub launches ‘Anytime TV’ service for its broadband customers

    MUMBAI: StarHub has said that it will offer a new pay-as-you-watch cable TV plan exclusively to its home broadband customers who presently do not have a StarHub TV subscription.

    Called ‘Anytime TV’, this new plan will allow customers to access StarHub TV’s on-demand library of more than 6,500 TV shows and movies as well as 12 complimentary cable TV channels.

    “Most of our broadband customers today have our cable TV service. However, we recognise that there is a segment of customers who would prefer a more flexible, pay-as-you-watch cable TV service as they may not want to commit to a monthly subscription,” said Iris Wee, Vice President of Home Solutions & Content, StarHub.

    “Our cable TV customers today enjoy access to more than 6,500 on-demand titles. We therefore thought that it would be great to extend our catalogue of on-demand content to this customer segment as well. Anytime TV will offer subscribers the flexibility to pay for what they want to watch at a time convenient to them, from as low as $1.07 per title.”

    Anytime TV subscribers can catch the latest movie blockbusters and TVB dramas as early as a month after their DVD release or premiere in Hong Kong respectively. Popular Malay movies can be purchased as early as two weeks after their Malaysia box-office debut.

    During this holiday season, Hollywood movie fans can look forward to box-office hits in High Definition (HD), such as The Amazing Spider-Man and The Bourne Legacy.

    StarHub is also working with long-time content partner TVB to bring in popular TVB dramas, such as Silver Spoon, Sterling Shackles and The Confidant. For added value, StarHub offers Anytime TV subscribers 10 per cent off StarHub TV’s Video-On-Demand titles and KaraOK! Day Pass.

    Besides its on-demand video store, Anytime TV subscribers will get complimentary access to StarHub TV’s FreeView service comprising 12 StarHub TV channels, including Bloomberg Television, E City and SuperSports Arena.

    By end-2012, StarHub will bring the total number of complimentary channels to 14 with the launch of ESPNews (Channel 207) and China Business Network (Channel 809). This new plan more than doubles the number of TV channels for customers who presently only watch free-to-air TV. StarHub‘s more than half a million cable TV customers are already enjoying this FreeView service.

    Starting tomorrow, StarHub’s home broadband customers who wish to enjoy Anytime TV can call 1630 or visit any StarHub Shop or authorised dealer to rent a set-top box. The set-top box rental fee starts from $6.42 per month for the HD Interactive set-top box, to $14.98 per month for customers who wish to record and watch their favourite TV shows on HubStation HD.

  • ABU, ILO and Bloomberg Television to conduct Asia Working co-production workshops

    ABU, ILO and Bloomberg Television to conduct Asia Working co-production workshops

    MUMBAI: The Asia-Pacific Broadcasting Union (ABU) and the International Labour Organisation (ILO), in cooperation with Bloomberg Television Asia-Pacific have announced their partnership for the ‘Asia Working 2006’ co-production workshops, that will train 15 Asian broadcast journalists from national, terrestrial broadcast companies throughout the Asia-Pacific region.

    The initiative was launched today with a gathering of television journalists at the 14 ILO Asia Regional Meeting in Busan, South Korea.

    Content produced from the initiative will scrutinise the implications of employment and workplace issues on trade, economics and commerce in the participating journalists’ home countries. The final product, consisting of short documentary features and news items for the ‘Asia Working’ series, will be made available for exchange among other ABU member broadcasters. Asia Working 2006’ is a continuation of the ‘Asia Working’ project launched last year, informs an official release.

    Broadcast journalists participating in the initiative represent the Australian Broadcasting Corporation, Bangladesh Television, Hong Kong Cable Television, the Broadcasting Corporation of India, Fiji Television, Radio Television Malaysia, Nepal Television, Geo TV Pakistan, ABS-CBN Philippines, MediaCorp Singapore, Sri Lanka Rupavahini, Channel 5 Thailand, ANTV Indonesia, Islamic Republic of Iran Broadcasting, and Bhutan Broadcasting.

    Participating broadcast journalists will also participate in a workshop at the Bloomberg Television newsroom and studios in Hong Kong in November. Bloomberg will provide a trainer and executive producer to address the participants in instilling best practices and professional techniques in identifying and reporting on the economic and financial implications of the workforce issues.

    ILO director communication Zohreh Tabatabai said: “The ILO is pleased to continue this innovative media initiative with the ABU and welcomes the expertise that Bloomberg TV will bring to the project. The ILO is committed to giving Asian journalists and their viewers access to the best information, research and analysis relating to work and workplace issues.”

    ABU secretary-general David Astley said: “We are pleased to be partnering with ILO once again and to have Bloomberg on board this year in this second ‘Asia Working’ series. The exchange of such human-interest stories focusing on labour among broadcasters will help to promote awareness and allow audiences from different parts of Asia understand the labour issues faced in the region today.”

    This ABU-ILO co-production workshops and series will draw on expertise in reporting on economic trends and labour issues gained through the production of series such as Bloomberg’s ‘Changing Jobs’ which deals with unemployment, worker education, wage trends and executive recruitment in Asia.

    “Bloomberg is recognised for its comprehensive reporting on economic and financial issues which are directly related to labour and workforce issues. We look forward to working with the national terrestrial broadcasters across the Asia-Pacific through the ABU and with the ILO on labour issues and to contribute to raising the standards of production for this CO-production series,” said Bill Dorman of Bloomberg Television Asia-Pacific.

  • Bloomberg Television increases distribution in Asia by 47 per cent

    Bloomberg Television increases distribution in Asia by 47 per cent

    MUMBAI: Financial news service Bloomberg has announced that distribution of Bloomberg Television Asia Pacific service has expanded by 47 per cent in the region during the past year. It recently launched in South Korea.

    The company says that the growing availability of the channel throughout Asia reflects the region’s surging demand for high-quality, real-time business news. Through alliances with premier global media companies, Bloomberg Television says that it is broadening distribution, reaching a wider audience and solidifying Bloomberg’s position as the leading provider of global news and data.

    In Seoul, the channel is now available on the major cable TV systems operated by CJ Cablenet and Areum Broadcasting, and on Korea Telecom’s Mobile PDA video service known as KT Netspot Swing, which is available to 120,000 of its mobile users. Bloomberg’s James Ross says, “Bloomberg Television is the best vehicle for delivering global business TV news to Korean financial professionals. We are working closely with many of the major cable, satellite, and mobile companies to help this market benefit from new technological developments and the gradual change in broadcast regulation in Korea.”

    Within the last 12 months, the channel has expanded its reach with additional cable, satellite and mobile systems in Thailand (UBC), Hong Kong (now Broadband TV / Smartone-Vodafone), Vietnam (VCTV), Australia, (Optus TV), Cambodia (PPCTV), Indonesia (Astro), Singapore (Singtel), Malaysia (Celcom) and South Korea (CJ Cablenet, Areum Broadcasting, Korea Telecom).