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Tag: Bloodshot

  • Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    Zee’s ‘Ticket To Hollywood’ premiere for everyone ‘Bloodshot’ garners 29.03Mn viewers

    MUMBAI: In one of the biggest festive offering on television, for the first time, &flix and 11 Zee channels premiered the biggest superhero movie of 2020, Bloodshot in ten languages. Combining the might of Zee with a pan-network property, Ticket To Hollywood, a whopping 29.03Million viewers experienced Hollywood’s cinematic brilliance in their preferred language with the premiere of Bloodshot in November. A first for television, the multi-channel and multi-lingual premiere enabled countless ardent fans to #LeapForth into the exciting world of Hollywood marking yet another milestone for Zee.

    Starring the ultimate action hero Vin Diesel, Bloodshot premiered on &flix, the destination of the biggest Hollywood hits along with &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. The premiere across garnered support from some of the leading brands with Colgate as the presenting sponsors across 11 channels along with brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard across Zee English cluster channels.

    Speaking about the success of the premiere, Zeel premium channels business head Kartik Mahadev said, “Today, Hollywood’s appeal knows no bounds as we have enthusiasts from metros and beyond who share the same level of passion and take to Hollywood as their window to the world. True testimony to this is the findings from &flix’s recent consumer study, ‘Hollywood Is For Everyone’ that sheds light on Hollywood’s growing fandom that cuts across regions and languages. The success of the multi-lingual premiere of Bloodshot further validates this with the premiere garnering immense positive response from both our customers and consumers. With successive Hollywood blockbusters in the pipeline as part of Ticket To Hollywood, we are certain that the property will deliver value to brands and enthrall fans spread across the nation.”

    Creating a spectacle like no other, Zee combines the exciting line up of latest Hollywood blockbusters on its English movie channel &flix and the reach of its Indian language movie channels to present ‘Ticket To Hollywood’ – a destination for latest Hollywood blockbusters in Indian languages. The property will see Hollywood’s latest blockbusters airing across Zee channels, dubbed in regional languages. With the successful premiere Bloodshot across Zee channels, ‘Ticket To Hollywood’ will feature other recent superhits like Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019) among others. With this, the property aims to cater to an evolving Hollywood fan base in India – the unsatiated viewers who crave a larger-than-life Hollywood experience in the language of their choice.

  • Locally nuanced shows help to bring in relevance from an Indian context: ZEEL’s Kartik Mahadev

    Locally nuanced shows help to bring in relevance from an Indian context: ZEEL’s Kartik Mahadev

    MUMBAI: Hollywood has always enjoyed a passionate fanbase in India which only grows by leaps and bounds with each passing year. Today, Hollywood movies aren’t just for the English-speaking audiences living in metros as we see movie enthusiasts in Bharat and India with the same level of passion and connectedness as the global fan following. The &flix study, ‘Hollywood is for everyone,’ explores how Hollywood enjoys a universal appeal in India, and gives an insight into the lifestyles and mindsets of movie buffs. 

    ZEEL premium channels business head Kartik Mahadev said that the research has helped the channel to curate its offerings like &flix’s fastest to television premieres, which reduce the theatre-to-TV wait time by half, along with the multi-language block ‘Flix for all’.

    The study also disclosed that Hollywood’s entertainment quotient fares better than Bollywood / regional? Does this mean brands indulge more in premium content?

    Mahadev highlighted that Hollywood viewers are brand conscious and in-sync with the latest trends. They seek new experiences and crave adventure. Said he: “For these consumers seeking a badge-value with something aspirational, Hollywood forms the ultimate getaway. With its sophisticated visual effects, unique concepts and aspirational characters, today Hollywood’s fandom in India cuts across languages and cultures and is not just limited to the English-speaking consumers in the metros.”

    The &flix study also revealed that 80 per cent Hollywood enthusiasts admitted that brands placed in the movies / intermittent TV ads influence their purchases. Mahadev revealed that for its customers, English content on television provides youth-focused brands and premium brands the opportunity to associate with a premium subscriber base.

    “Recently, for the premiere of Jumanji: The Next Level on &flix and a simulcast in Hindi on Zee Cinema, we successfully reached a wider audience by providing access through language. Some of the most reputable brands came on board as partner for the property on &flix such as Kia Motors, Ariel, Amazon, Airtel 4G, Xiaomi, Protinex and ITC, along with Bingo Potato chips, Hyundai Creta, Behrouz Biryani, Bharat Matrimony and Cinthol onboard for the Hindi simulcast. The premiere garnered an overwhelming response, taking it to the next level with a whopping 34 million reach, making it one of the biggest premieres in the last 12 months,” he shared.

    Since its launch two years ago, &flix has challenged the English movie genre codes in addressing fan experience on television. According to Mahadev, ‘Ticket to Hollywood’ broadens access to Hollywood movies across the country, bringing movies closer to fans while creating value for brands who want to engage with the ardent audience across regions. The pan-network property will see Hollywood’s latest and top-rated movies dubbed in regional languages premiere across Zee channels like &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. In addition, the channel’s flagship property ‘Flix superheroes’ featuring the latest superhero hits will begin airing in November.

    For the launch of ‘Ticket to Hollywood’ the channel has adopted a robust 360-degree campaign approach across platforms like DTH, digital, TV and trade. The network has leveraged social media to drive communication around the premiere of Bloodshot in the essence of the languages across markets. High-impact promo films across Zee movie channels further brought the biggest festive offering on television alive.

    Mahadev added, "We have Colgate onboard as the presenting sponsor for the premiere of Bloodshot across 11 of our ZEE channels. Moreover, with the premiere across Zee English cluster we are thrilled to deliver value to not just our discerning viewers but also our customers and are pleased to have brands like Venky’s Purotein, HUL (Lifeboy), KIA, TVS, Amazon, Sprite and Kelvinator onboard for the premiere.

    English GECs have always faced the ‘acquired’ versus ‘original local content’ dichotomy. It is believed that English GEC channels can earn higher ad revenue from their original programs. But the question arises why the channels have not yet experimented with local content.

    Mahadev opined that original programming with locally nuanced shows does help bring in relevance from an Indian context. While marquee international shows bring the best of the world to its viewers, locally produced content allows the broadcasters to add a new dimension from the Indian point of view. Said he: “Being the pioneers when it comes to original programming with India’s first-ever English fiction show Bombay Talking, Zee Café brought in relevance with content that is locally nuanced for the Indian viewer. What followed was the introduction of successful properties such as Look Who’s Talking with Niranjan, Not Just Supper Stars and Starry Nights that truly added a unique flavour to Zee Café’s wide repertoire of content.”

    He pointed to Zee Café's recently launched first-ever original production Dance With Me featuring celebrity dance experts Shakti Mohan and Mukti Mohan. The show adds to the merriment of the festive season coupled with a unique and interactive format via exciting weekly hook step challenges. The series is co-powered by Loreal Paris extraordinary oil serum & Jeevansaathi.com, cosmetic partner Dazzler Eterna with special partners Yamaha Fascino 125 Fi and Only Natural Diamonds.

  • Zee launches ‘Ticket To Hollywood’ in 10 languages

    Zee launches ‘Ticket To Hollywood’ in 10 languages

    MUMBAI: Zee has lined up a slew of Hollywood blockbusters to thrill viewers during this festive season. Catering to the evolving Hollywood fan base in India, ‘Ticket to Hollywood’ will showcase the latest international hits on Zee’s English movie channel &flix with a simultaneous telecast of the dubbed versions on its regional language channels.  

    Starting with the ultimate action hero Vin Diesel-starrer, Bloodshot, the simulcast with &flix will be seen across &PrivéHD, Zee Café, &Pictures, Zee Thirai, Zee Cinemalu, Zee Punjabi, Zee Biskope, Zee Talkies, Zee Picchar, Zee Sarthak and Zee Bangla Cinema. This will be followed by simulcast of other recent superhits like Spider Man Far From Home, Jumanji-The Next Level, Bad Boys For Life, Charlie’s Angels (2019), among others.

    Zee chief consumer officer Prathyusha Agarwal said, “With Ticket To Hollywood, we aim to unlock the true potential of Hollywood in India whose fandom cuts across demographics and regions. &flix’s multi-language block ‘Flix For All’, delivered a 41 per cent jump as viewers aspired for a premium movie experience in their native language, further fuelling the need to curate a property that offers the best of Hollywood experiences in a language of the consumers’ choice.”

    Zee west, north & premium channels cluster head Amit Shah said, “When it comes to Hollywood, viewers’ affinity for English movies has grown considerably over the years. Consumption of Hollywood movies on TV is on the rise and the genre continues to operate at 40 per cent higher viewership compared to pre-lockdown unearthing countless passionate fans for the latest Hollywood titles in their native language. With Ticket To Hollywood, we have an opportunity to deepen our engagement with a broader pool of Hollywood buffs across the nation, offering the latest blockbusters via a multi-channel and multi-lingual brand."

    About Bloodshot: Based on the bestselling comic book, Vin Diesel stars as Ray Garrison, a soldier recently killed in action and brought back to life by a team of scientists as the superhero Bloodshot. With an army of nanotechnology in his veins, he’s an unstoppable force, stronger than ever with a special superpower – the ability to resurrect and heal instantly. But in controlling his body, the organization has sway over his mind and memories, too. Now, Ray doesn’t know what’s real and what’s not – but he’s on a mission to find out.

  • DMG Entertainment invests in Valiant; to make new superhero movies

    DMG Entertainment invests in Valiant; to make new superhero movies

    MUMBAI: Watch out Spiderman, Superman and Batman. The superhero universe just got bigger. Valiant Entertainment has secured an undisclosed nine-figure investment from Chinese entertainment company DMG, the co-producers and co-financiers of Iron Man 3. The investment will be for feature-film financing as well as publishing, television and licensing opportunities.

     

    DMG chief executive officer Dan Mintz said, “Comic superheroes are profitable and highly sought intellectual properties for film franchises so taking a stake in the last indecent massive comic universe is a strategic investment for DMG that will produce movies and TV that are both appealing and relevant to a global audience.”

     

    Current projects under development at Valiant include Shadowman, Bloodshot and Archer & Armstrong. Bloodshot is in development with Sony Pictures and Neal Moritz’s Original Film (producers of the Fast and the Furious and Jump Street franchises). Shadowman, with a script by J. Michael Straczynski, and Archer & Armstrong, being written by Bendavid Grabinski, are also in development.

     

    In addition to developing films for release in the United States and China, Valiant and DMG will develop the former’s characters for new audiences in China and the Asia-Pacific region. DMG and Valiant will also be pursuing Chinese licensing for Valiant properties beyond film in publishing, animation and theme parks, as well as toys and apparel.