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Tag: Blinkx

  • Martech tools and strategies used by investment platforms for tailored recommendations

    Martech tools and strategies used by investment platforms for tailored recommendations

    The investment landscape is witnessing a surge in participation, with a new generation entering the market. To differentiate themselves amongst the competition, investment platforms must go beyond offering a range of investment options. Today’s user demands a personalised experience and that is where Martech comes to play to revolutionise the space.

    Martech is a collection of tools that help understand customer behaviour and preferences. Investment platforms can gain insights into user behaviour, risk tolerance and financial goals by implementing martech solutions. The data generated becomes the basis for crafting tailored and targeted recommendations for customers to make informed decisions, along with a seamless customer experience.

    Martech has now become critical for businesses, the tools and solutions don’t just drive efficiency in marketing operations but have now become profit drivers. Some of the key Martech tools that investment platforms leverage are:

    ●    Advanced analytics: Tools like Google Analytics or Adobe Analytics provide comprehensive insights into user behaviour on the platform, enabling data-driven decision-making for optimising the user experience.

    ●    Customer segmentation: By segmenting users based on risk tolerance investment goals and experience level, platforms can deliver more relevant content and recommendations ensuring a truly personalised experience

    ●    AI-powered recommendation engines: These intelligent engines analyse user data to suggest suitable investment options. Tailored or personalised recommendations help build trust, bring the brand closer to customers, and keep them engaged. The key is to then maintain this engagement over extended periods

    The martech market is currently witnessing remarkable growth, estimates suggest a notable expansion from its current value of $263.0 billion in 2024 to $933.2 billion by 2030, reflecting a robust CAGR of 23.5 per cent over the forecast period as per the MarketsandMarkets. With a growing focus on Artificial intelligence (AI), hyper-personalisation, and on-demand learning, here is a glimpse to the future of investment platforms after implementing martech:

    ●    AI-powered chatbots: Virtual assistant that provides read time personalized investment guidance. These AI-powered chatbots will change customer support offering immediate and tailored assistance to investors

    ●    Hyper-personalised learning: Platforms will leverage AI to created customized learning path for users, ensuring they gain the knowledge and skills needed to confidently navigate the investment journey

    ●    On-demand content: Investors will have access to a vast library of on-demand content tailored to their specific needs and learning systems, empowering them to make informed investment decisions

    Martech is no longer an optional add-on for investment platforms. The emergence of martech represents a significant leap in the evolution of marketing. By actively leveraging analytics, segmentation and personalized recommendations, platforms can enhance the customer experience. As the Martech landscape continues to evolve, investment platforms that embrace these advancements will be best positioned to thrive in the ever-changing investment world.

    The article has been by BlinkX by JM Financial’s associate director – martech, AI & digital marketing Soumya Pattanayak.

  • BlinkX celebrates Indian investing mindset in #MadeForTheMarket campaign

    BlinkX celebrates Indian investing mindset in #MadeForTheMarket campaign

    Mumbai: BlinkX, India’s first client-tech company, has launched a series of digital brand campaigns, #MadeForTheMarket, aimed at highlighting the significance of a trusted tech partner throughout the investing journey for Indian investors. BlinkX’s latest captivating video campaign celebrates the essential qualities of research, precision, and patience required in the trading realm, which resonates with a broader-line Indian personality. A series of three ad films showcases instances where such qualities are brought to life, making us aware as how Indians are a natural fit to participate in the capital markets. The ad campaign received overwhelming support from investors and achieved a significant milestone, surpassing 2.70 million views.

    Each of the engaging videos focuses on a distinct aspect of trading prowess, whether an aunt playing the role of an investigator by using her sharp skills to do a background check of a to-be bride’s suitor – a home buyer who pays meticulous attention ensuring every nook and cranny of the property is perfect – or a father to teenage children who does not give into the temptation of selling a precious heirloom the first chance they get, but patiently wait until the perfect opportunity arrives.

    While reminding every Indian of the skills in their DNA that make them born investors, the #MadeForTheMarket campaign is not primarily designed to influence viewers to have an association with BlinkX – rather it is just a visual narrative approach to ignite self-reflection in the audience of their own capabilities which may not have been explored till now towards investments.

    BlinkX MD Gagan Singla said, “We are excited to introduce our #MadeForTheMarket campaign, a unique exploration of the qualities that define successful traders and investors. In the world where products, features and pricing plans are hailed as the main protagonists in almost all brand marketing stories, we wanted to bring focus on our biggest asset – our fellow Indians who keep us motivated to persistently innovate and elevate brand experience. The campaign moves beyond promotional efforts while taking a stance that every Indian is blessed with a gene for investment – it’s just about unleashing the right attribute, preferably with a right partner, who can be anyone. We will continue to walk this path and unearth more such campaigns by keeping such inspiring approaches to investments at the epicentre, and while doing so, we hope we can get a smile on our viewers as they come across our videos on various social platforms and rediscover themselves.”  

    1. From Investigator to Investor: Unleash your inner Sherlock as you are – https://youtu.be/6l9D4gsGAU4 (celebrating the Indian mind-set towards research)

    2. Precision Investing is the name of the game. Is your Financial DNA  – https://youtu.be/l5qTqSnnq5Q (Bringing out the acumen for details and cautiousness in an Indian)

    3. Patience Unveils the ‘Asli Keemat’ of Being Invested. Are You –

    https://youtu.be/nm5P4-ej8nA (focussing on the ‘waiting for the right opportunity” approach).

  • Blinkx to provide access to The History Channel library

    Blinkx to provide access to The History Channel library

    MUMBAI: The video search engine Blinkx has forged a deal with The History Channel UK to carry historical audio and video clips from the channels’ library including speeches from icons such as Franklin Roosevelt, JFK, Albert Einstein and Neil Armstrong Under the terms of the agreement, the users will have access to hours of the best historical audio and video content on the web.

    “Blinkx is thrilled to be partnering with The History Channel UK,” says Blinkx founder and CTO Suranga Chandratillake. “The History Channel UK offers some of the best historical content on the Web and we are happy to make it easily accessible through blinkx.tv.”

    According to an official release, Blinkx is the only search engine optimized for rich media content and uses advanced speech recognition technology to automatically index and understand video and audio on the web making it easier for users to find exactly what they are looking for to the exact word in a clip.

    “With increasing numbers of people watching video online, we are keen to make as many of our programme clips available as possible on the website,” said History Channel UK Emily Lloyd. “Searchability is obviously extremely important and we’re happy to be partnering with Blinkx to ensure that more and more people find and view content from The History Channel.