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Tag: Blinkit

  • Recykal highlights its contribution to a cleaner planet through OOH campaign

    Recykal highlights its contribution to a cleaner planet through OOH campaign

    MUMBAI: Here’s another example of OOH being put to use effectively – on social media. 

    It began by Blinkit highlighting the volume of Coca-Cola cans ordered in 2024 (18,517,980 Coca-Cola cans) on a signboard. Coca-Cola added to it with its signage with the message: “Toh isi baat par ek ek aur ho jaaye?” 

    In came Hyderabad-based Recykal, a cleantech startup offering sustainable waste management solutions across plastic, e-waste, metal, and paper. It added its bit to  the banter by putting up its billboard which said: “18,517,980 and many more bottles have been collected and recycled.”

    Recykal issued a press release talking about its clever use of the campaign, saying that it bridges the the gap between consumption and waste recovery. It said: “Recykal completes the narrative. Consumers can enjoy their drinks with the assurance that someone is ensuring those bottles are managed responsibly. The company guarantees that each bottle follows an appropriate end-of-life journey, transforming waste into opportunity.”

    Recykal co-founder Abhishek Deshpande added: “This achievement is not just about numbers – it represents impact at scale. Every bottle collected and recycled through our platform is a step closer to a cleaner planet. At Recykal, we’re committed to turning India’s consumption challenges into sustainability success stories through technology and collaboration.”

    Recykal’s solutions enable traceable, high-quality recovery of PET bottles and other materials, helping brands meet their extended producer responsibility (EPR) compliance and sustainability goals. This initiative prevents millions of bottles from reaching landfills and polluting the environment, contributing to a cleaner India.

    Recykal director of marketing  Chetan Baregar stated, “Every bottle collected is a step towards cleaner cities and a greener planet. As consumption scales, our technology ensures waste recovery and recycling also scale, creating measurable impact. Hyderabad’s role as a hub for cleantech innovation strengthens our resolve to drive India’s circular economy forward.”

  • Boldfit expands reach with Blinkit

    Boldfit expands reach with Blinkit

    Mumbai: Boldfit, a leading name in health and fitness apparel, equipment, and supplements, is thrilled to announce its latest partnership with Blinkit, India’s premier quick commerce platform. This collaboration ensures that Boldfit’s premium products are now accessible for rapid 10-minute delivery across many cities in India, revolutionising the way fitness enthusiasts and health-conscious consumers access their essential products.

    Boldfit has consistently been at the forefront of providing high-quality fitness gear, including workout gear, fitness equipment, and dietary supplements. With a commitment to enhancing the health and wellness journey of its customers, Boldfit’s new alliance with Blinkit is set to offer unprecedented convenience, ensuring that top-tier fitness products are just a few clicks away and delivered in record time.

    Key highlights of the partnership:

    10-minute delivery: Customers can now enjoy the convenience of having their favorite Boldfit products delivered to their doorstep in just 10 minutes, thanks to Blinkit’s efficient delivery network.

    Extensive reach: The partnership covers numerous cities across India, bringing Boldfit’s extensive range of products to a wider audience and catering to the increasing demand for quick and reliable access to fitness essentials.

    Premium product range: The collaboration includes the delivery of Boldfit’s full spectrum of offerings, from stylish and functional workout apparel to state-of-the-art fitness appliances and scientifically formulated supplements.

    Boldfit CEO Pallav Bihani expressed his excitement about the partnership, stating, “At Boldfit, we are always looking for innovative ways to enhance the customer experience. Our collaboration with Blinkit represents a significant step forward in achieving this goal. By leveraging Blinkit’s robust delivery infrastructure, we are ensuring that our customers can maintain their fitness and wellness routines without any interruptions.”

    With this groundbreaking collaboration, Boldfit and Blinkit are poised to make a substantial impact on the health and fitness landscape in India. Customers can now enjoy the ultimate convenience of having Boldfit’s exceptional products delivered swiftly, empowering them to stay committed to their health and fitness goals with ease.

  • Election fever on brands: What organisations are doing inline with elections 2024

    Election fever on brands: What organisations are doing inline with elections 2024

    Mumbai: The 2024 Lok Sabha Elections are the central topic of discussion in the country currently. Interestingly it’s not just the political parties or the politicians emphasizing people to practice their democratic right and encourage people to become an active part of electoral discussions but many unconventional brands are taking initiative to start conversations among voters regarding the political landscape.

    Amid increasing concern regarding the election outcome and political environment,  many politicians are turning to astrology. Astroyogi, the leading and country’s first Astro-consultation platform has recorded a 10x increase in enquiries and consultation about the parliamentary elections as compared to the previous cycle of the lok sabha elections. Families of the politicians are turning to astrologers to seek insights into the potential results and the fate of various political candidates. The spike is witnessed in accordance with the increased uncertainty and higher uptake of astrology apps.

    The use of polls to engage the audience on a social discovery app Hunch is capturing the attention of the young population between 18-25 years of age group in the country. The polls are posted on the app by the GenZ users, thereby reflecting the opinion of the larger democratic population of the country by engaging in common exchange of questions like “Who according to you is the most eligible political leader, who should win the elections?”. This community engagement strategy is not only helping in extracting valuable data but is also allowing the people to express, discuss and debate about the political scenario of the country.

    In a strategic move to stay relevant and resonate with the electoral atmosphere, Blinkit, the popular quick-commerce platform, has temporarily rebranded itself as “Inkit”. This change is more than just a playful twist on words; it symbolizes the brand’s commitment to being in tune with the public pulse. By doing so, Blinkit is positioning itself as a brand that supports and encourages civic participation.

    These are the testimony to how brands are creatively leveraging and engaging in the historic event of quinquennial elections to connect with their audiences, and drive conversations.

  • The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    The Good Glamm Group & Blinkit partner to bring Karan Johar’s MyGlamm POUT

    Mumbai: South Asia’s leading beauty and personal care conglomerate, Good Glamm Group, and the pioneering force behind MyGlamm POUT by Karan Johar, announces its partnership with Blinkit, the foremost hyperlocal delivery platform, to offer lightning-fast 10-minute delivery to customers across the country.

    MyGlamm POUT by Karan Johar has been setting new benchmarks in the beauty industry with its premium quality and trendsetting products. From rich lipsticks to vibrant lip glosses, each product is meticulously crafted to empower individuals to express their unique style with confidence. Now, with Blinkit’s cutting-edge delivery network, customers can experience the luxury of MyGlamm POUT like never before. With this collaboration, customers can now receive their favorite MyGlamm POUT products, curated by Bollywood icon and Producer, Karan Johar, in just 10 minutes delivered to their doorstep, providing unparalleled convenience and luxury.

    Blinkit category & head Anish Shrivastava stated, “Blinkit is focused on making strides in expanding the assortment available to customers on quick-commerce. Partnering with MyGlamm POUT is yet another demonstration of our commitment towards ensuring customers get everything delivered in 10 minutes. Listing such luxury, celebrity-led makeup products is bound to bring unparalleled convenience & experience to customers”

    Good Glamm Group, group brand director Ketan Bhatia stated, “At MyGlamm, we are always striving to enhance customer experience. We are excited to join forces with Blinkit to revolutionize beauty delivery. In today’s fast-paced world, convenience is key, and with Blinkit’s lightning-fast delivery, we’re bringing luxury beauty directly to our customers’ doorsteps in just 10 minutes. Partnering with Blinkit allows us to deliver not just products, but an unforgettable experience, straight to our customers’ doors in record time.”

    Good Glamm Group and Blinkit are committed to delivering moments of joy and self-expression to beauty enthusiasts across the country. With MyGlamm POUT’s exquisite range of products, including lipsticks, lip liners, and lip glosses, now available for delivery in just 10 minutes, customers can indulge in luxury beauty like never before.

  • Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Manforce responds to Blinkit’s 9,940 condom order with creative billboard

    Mumbai: Manforce Condoms has ingeniously engaged with its audience by responding to a South Delhi consumer who ordered 9,940 condoms from Blinkit in 2023. Taking a quirky approach, the brand capitalised on the moment created by Blinkit to broaden its communication with the masses. The conceptualisation and execution of the Manforce billboard were handled by Grapes, an integrated communication agency.

     

     

  • Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Blinkit to deliver Apple iPhone 15 and iPhone 15 Plus within minutes

    Mumbai: If you haven’t been able to book your new iPhone 15 or iPhone 15 Plus on the Apple Online Store or other popular e-commerce platforms yet, you’re in luck if you live in Delhi NCR, Mumbai, Pune or Bangalore. Now, one can get Apple iPhone 15 and iPhone 15 Plus at their doorsteps, within minutes via Blinkit. Following the astounding success of hosting Apple iPhone 14 and iPhone 14 Pro on the Blinkit platform last year, the quick commerce entity, Blinkit has again partnered with Unicorn, an Apple premium reseller to deliver the latest iPhone 15 and iPhone 15 Plus.

    On the partnership,  Blinkit co-founder and CEO Albinder Dhindsa, shared, “We are thrilled to partner with Unicorn APR this year as well to deliver iPhone 15 within minutes! This unique association is global first and we are certain this will lead to pure joy for our customers who appreciate the convenience of getting highly anticipated products delivered to their doorstep, almost instantly”.

    Apple iPhone 15 and iPhone 15 Plus are officially going on sale in India, including on the Blinkit platform starting today. Blinkit customers will be able to avail of no-cost EMI, low-cost EMI and cashback up to Rs 5,000 on eligible HDFC cards.

  • Zomato to acquire Blinkit, board approves the deal for Rs 4,447 crore

    Zomato to acquire Blinkit, board approves the deal for Rs 4,447 crore

    Mumbai: The board of online food delivery firm Zomato has approved the purchase of quick commerce company Blinkit, which was earlier known as Grofers. This deal has been done for Rs 4,447.48 crore.

    In the information sent to the stock market, Zomato said that this deal will be done under the exchange of shares. The board of directors of the company in a meeting held on Friday approved the acquisition of 33,018 shares from the shareholders of Blinkit Commerce at a price of Rs 13.45 lakh per equity share.  

    After the acquisition by Zomato, the Blinkit team and CEO Albinder Dhindsa will continue to run the company as an independent entity and app.

    Zomato CEO Deepinder Goyal said, “We will explore ways in which Blinkit can benefit from Zomato’s large customer base (and vice versa in the long term). Post the deal closure, we are going to start experimenting with various ideas that we have and see which all bear fruit, including having the Blinkit tab on the Zomato app. As they say, experiment a lot and keep what works. This remains our guiding motto.”

    The quick commerce segment in India is estimated to grow to $5 billion over the next three years, which is a 16x jump from the current size of $0.3 billion. Thus, the deal can be a game changer for quick commerce space!  

    Let’s have a look at what, according to the industry experts, works in the favour after this deal and what works against!  

    What works in favour?

    Experts believe that the deal will lead to better utilisation of the delivery fleet for Zomato and also propel multiple orders per transit, which is a global norm for driving efficiency and bringing the delivery costs down. With this, the valuations of Zomato may inch up backed by this, as one can provide a separate valuation to this segment for now, given its strong growth prospects.

    It may also help Zomato to be better placed versus peers who are only into Q commerce, as they have a ready delivery fleet and will also help them compete with players like Swiggy who have made a very serious foray into this segment via Instamart.

    What works against?

    AOV (average order value) for this segment may be extremely low, which in turn will limit margins and capability to charge a higher delivery fee as delivery charge is linked to AOV.

    At the same time, AOV in this segment is low as this segment caters to buyers who would want products on an urgent basis; a customer may order 5-10 per cent of their monthly grocery requirements via this segment.

    India as a market is still predominantly driven by local Kiraana outlets (general grocery stores), within the vicinity, which would generally drive more than 90 per cent of grocery requirements.

    Moreover, industry experts think that Zomato will need to offer something very different in terms of user experience for Blinkit in order to compete with peers and scale up in this business segment. Further, this business model may not have a big potential in the smaller markets such as tier 2 and 3, as the demand for gourmet food is much lesser vs metros.

    Meanwhile, the closing of the transaction is expected to happen in early August. The transaction is subject to shareholders’ and stock exchange approval.

  • Zomato-Blinkit deal: all one needs to know

    Zomato-Blinkit deal: all one needs to know

    Mumbai: Restaurant aggregator and food delivery company Zomato’s proposal to acquire quick commerce player Blinkit (formerly Grofers) will come up for board approval on 17 June 2022, when the company’s board meets to sign-off on the acquisition.

    The deal estimated at $700 million has likely dropped in valuation, stripping the online grocery firm of its prized unicorn status earned last year.

    The development emerged two months after reports on the merger deal via share-swap appeared. While the outlines of the deal are still being worked out, Zomato will acquire the shares of the quick commerce startup in an all-stock deal. As per the proposal, Blinkit investors will gain proportionate shares in the listed entity that amounts to a little less than 10 per cent stake in Zomato.  

    Softbank Vision Fund, the largest investor in Blinkit, is expected to come away with nearly four per cent stake in the food-tech company if the deal is closed.

    Once the board gives its approval, Zomato may not need the Competition Commission of India’s (CCI) nod to acquire the Softbank-backed startup, as it plans to make use of an exemption called ‘de-minimis’, which applies to companies of a certain size.

    In August 2021, Zomato received CCI’s go ahead for a $100 million investment in Blinkit for little over nine per cent stake.

    In its third quarter earnings call earlier in February, Zomato management said that it is aggressively growing in the quick commerce segment and will invest $400 million over the next two years in the category.

    Later in March, Blinkit signed a merger agreement with the food aggregator company. Speculations of the deal were doing the rounds in the news since Zomato first invested in the startup. The latest developments coincide with reports of Blinkit laying off staff and delaying vendor payments due to a cash crunch.

    The 10-minute grocery delivery market is expected to grow 15 times to reach $5.5 billion by 2025, as per consultancy firm RedSeer. Zomato has attempted to enter this space twice, dropping its plans due to the uncertainty caused by the pandemic. This latest move helps it gain ground over its arch-rival Swiggy.

    Both food aggregators – Zomato and Swiggy – had diversified into grocery delivery as a natural extension of food delivery, by launching the service on their existing apps. While Swiggy continues to offer its Instamart service, Zomato withdrew from grocery deliveries in September 2021 after burning cash to the tune of several millions. Its investment in Blinkit helps it reach scale in the quick commerce sector.

    There is no shortage of startups trying to be associated with the promise of quick delivery with players like Dunzo and Zepto in the mix. However, it was Blinkit (Grofers) that pioneered the 10-minute grocery delivery model.