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Tag: Blinkit

  • Coke hits refresh at Women’s World Cup halftime

    Coke hits refresh at Women’s World Cup halftime

    MUMBAI: When cricket took a break, Coke turned up the beat. The ICC Women’s Cricket World Cup semi-final in Navi Mumbai turned into more than just a sporting spectacle, it became a festival of fizz, folk and feel-good vibes. As players walked off for the mid-innings break, Coca-Cola’s halftime campaign made its sparkling return, transforming the pause into a celebration of rhythm, refreshment and real connection.

    Taking centre stage, singer Aditya Gadhvi performed his Coke Studio Bharat chart-toppers Khalasi, the Cannes Lions-winning anthem of wanderlust, and Meetha Khaara, a love letter to Gujarat’s folk roots. The crowd swayed, phones lit up, and for a few minutes, the cricket stood still while music took the spotlight.

    Coke Studio Bharat, Coca-Cola’s reimagined music platform, has become a cultural bridge, celebrating regional sounds and giving homegrown artists a global stage. Its authenticity and accessibility have made it one of India’s most-loved music movements.

    “It’s not every day you get to perform at an event watched across the world,” said Gadhvi. “With Coke Studio Bharat, I’m bringing the sounds I grew up with to cricket fans everywhere, it’s amazing to see music unite people in such a lively way.”

    Coca-Cola INSWA IMX lead Shantanu Gangane added, “Fans today want more than just sport; they want connection. Coke’s Halftime showcase turns a pause into a shared moment where sport, music and refreshment meet, a celebration that’s both distinctly Indian and universally relatable.”

    For ICC’s chief commercial officer Anurag Dahiya, it’s about expanding what cricket means to fans. “The Halftime integration deepens engagement by blending sport and culture. It’s about making cricket inclusive, dynamic and memorable beyond the boundary.”

    And just as the music echoed through the stands, fans at home joined in, with Blinkit’s “Coke at half price” offer ensuring the halftime spirit reached living rooms too.

    From stadium to sofa, it wasn’t just a break in the game; it was a moment that united millions in the simple joy of music, sport and a cold Coke in hand.
     

  • India’s shining stars gear up for CNN-News18’s Indian of the Year

    India’s shining stars gear up for CNN-News18’s Indian of the Year

    MUMBAI: Who runs the world? Indians do and CNN-News18 is here to prove it once again. The news network is rolling out the red carpet for the 15th edition of its flagship awards, Indian of the Year (IOTY), a celebration of the nation’s most inspiring achievers who’ve turned dreams into revolutions and talent into timeless influence.

    Over the years, the IOTY stage has seen everyone from Shah Rukh Khan to Neeraj Chopra and Virat Kohli walk away with the honour. Now, in its 15th year, the awards return with even greater sparkle, ready to spotlight India’s brightest minds and boldest spirits across nine categories like Entertainment, Sports, Rising Sports Star, Business, Youth Icon, Global Indian, Iconic Woman Achiever, Influencer, and Climate Warrior.

    Each category boasts five stellar nominees who’ve left an indelible mark this year. The Sports category is packed with champions like D Gukesh, Shubman Gill, Avinash Sable, Smriti Mandhana, and Manpreet Singh, while the Rising Sports Star segment features up-and-coming powerhouses Suruchi Phogat, Kush Maini, Vaibhav Suryavanshi, Pooja Singh, and Divya Deshmukh.

    In Entertainment, expect a clash of charisma between Rashmika Mandanna, Mohanlal, Laxman Utekar (Chhaava), Arijit Singh, and Jaideep Ahlawat. Meanwhile, the Youth Icon list brims with dynamism from Ananya Panday and Ishaan Khatter to comedian Zakir Khan and naval trailblazers Lt. Cdr Dilna K and Roopa A.

    Online sensations get their due in the Influencer category with Raj Shamani, Kamiya Jani, Khan Sir, Parul Gulati, and Revant Himatsingka leading the charge. The Business nominees include entrepreneurial giants like Falguni Nayar (Nykaa), Albinder Dhindsa (Blinkit), Rajesh Jejurikar (Mahindra & Mahindra), Roshni Nadar Malhotra (HCLTech), and Baba Kalyani (Bharat Forge).

    Fighting the good fight for the planet, the Climate Warrior nominees Garvita Gulhati, Aditya Mukarji, Morningstar Khongthaw, Vidyut Mohan, and Vinay Manchala — are being recognised for turning sustainability into a movement. Meanwhile, the Iconic Woman Achiever list celebrates the grit and grace of Dr Sanghamitra Pati, Ashwini Bhide, Chhonzin Angmo, Radha Bahin Bhatt, and K Kamini Maheshwari.

    And proving that the Indian spirit knows no borders, the Global Indian category shines on the world stage with Payal Kapadia, Leena Nair, Manish Malhotra, Hanumankind, and Chef Vijay Kumar.

    The winners will be chosen by an elite jury panel featuring names as illustrious as Sanjiv Goenka, DY Chandrachud, Indu Malhotra, Prasoon Joshi, Mahesh Jethmalani, Santishree Dhulipudi Pandit, Amitabh Kant, Shefali Shah, Sanjeev Bikhchandani, Gagan Narang, and Lara Dutta, a line-up that’s as stellar as the nominees themselves.

    Reflecting on the milestone Network18 CEO of english & business news Smriti Mehra said, “The 15th edition of CNN-News18 Indian of the Year is a special milestone for all of us. It’s an opportunity to celebrate individuals whose passion, resilience, and creativity inspire millions across the country and beyond.”

    Adding to that, CNN-News18 managing editor Zakka Jacob said, “This year, we’re introducing three new awards to reflect the changing world better whether it’s Indians making a global impact, influencers reshaping conversations, or extraordinary women breaking barriers.”

    Backed by partners including the RPSG Group (Presenting Partner), and Polycab, HDFC Securities, and Reliance (Associate Partners), the grand finale in November 2025 promises a celebration of spirit, strength, and stories that continue to shape modern India.

    Because in a nation bursting with brilliance, choosing one Indian of the Year might just be the toughest job of them all.

  • Groom and glow with Peesafe’s Furr festive campaign

    Groom and glow with Peesafe’s Furr festive campaign

    MUMBAI: Talk about a festive face-lift! Furr, the premium grooming brand from Peesafe, has rolled out its DVC campaign Get ready with Furr, helping everyone achieve instant confidence and festive-ready glow.

    The campaign spotlights Furr’s most-loved products including Bamboo charcoal nose strips for speedy blackhead removal, Acne relief patches that tackle breakouts overnight, and the Dual head face razor for a smooth, radiant finish in minutes. The brand promises fast, effective grooming without compromising on comfort or skin safety.

    Founder Vikas Bagaria says, “With Furr, grooming is about simple self-care that boosts confidence. Get ready with Furr encourages quick, easy routines that make you feel your best without stress.”

    The broader product line includes underarm roll-ons, rechargeable trimmers, callus removers, foot care kits, bikini line razors and moisturising shaving foam, all dermatologically tested and designed for convenience. Fast-commerce platforms like Blinkit, Instamart and Zepto make it possible to be festive-ready in minutes, even amid last-minute celebrations.

    This campaign reinforces Furr’s mission to make grooming inclusive, safe, and effortlessly effective. As the festive season kicks off, the message is clear: glow on your terms, fast and confidently, with a little help from Furr.

  • Too Yumm! chips away at hangovers with world’s first party snack twist

    Too Yumm! chips away at hangovers with world’s first party snack twist

    MUMBAI: Hangovers just got out-snacked. Too Yumm!, India’s self-styled “disruptive snacking brand”, has unveiled what it calls the world’s first anti-hangover chips, a bold innovation that promises to let partygoers munch, dance, and wake up fresh.

    Branded party harder chips, the snack takes inspiration from Livitup, Vaidya’s trusted anti-hangover supplement. Packed into every crunchy masala bite are natural ingredients clinically known for recovery support turmeric, ginger, black pepper, and green tea antioxidants. The idea: you snack through the night while your body gets a head start on tomorrow.

    The launch was led by hindi movie livewire Varun Dhawan, who unveiled the chips in typically high-energy style. A campaign film sees him deliver cheeky twists on blockbuster dialogues while declaring the snack the “game-changer every party needs.”

    “Too Yumm! has always been at the forefront of snacking disruption,” said Too Yumm! CMO Yogesh Tewari  “With Party Harder Chips, we’re bringing a world-first product designed especially for celebrations. Partnering with Livitup meant we could create a snack that doesn’t just taste bold but also genuinely supports a better next day.”

    Currently available on Blinkit and Swiggy Instamart, the party harder chips are being positioned as the ultimate late-night companion whether at weddings, festivals, or house parties.

    For a brand that has built its identity on cheeky innovations, this one takes the cake or rather, the chip. With Varun Dhawan fronting the campaign and India’s youth as the target, Too Yumm! is betting big that the next morning after every party will finally taste as good as the night before.

  • Google’s quick move to boost brand sales with Commerce Media Suite

    Google’s quick move to boost brand sales with Commerce Media Suite

    MUMBAI: When it comes to India’s shopping habits, “add to cart” is now often followed by “arrives in 10 minutes” and Google is making sure brands don’t miss the ride. The tech giant has launched its Commerce Media Suite, an AI-powered solution designed to help brands and merchants tap into the surging quick commerce and e-commerce markets. The suite works through Google Ads, letting advertisers reach high-intent shoppers across Search, Shopping, Youtube, Display, Discover, and Gmail, directing them straight to product listings on marketplaces like Blinkit, Swiggy, Zepto, and Myntra.

    The timing is no accident with the festive season around the corner, competition for eyeballs (and wallets) is fierce. “Today, consumers demand immediacy and convenience, clearly demonstrated by the rise of quick commerce,” said Google India director for omni-channel businesses Bhaskar Ramesh. “Commerce Media Suite opens fresh pathways for discovery across Google and Youtube, driving stronger results for brands during peak demand seasons.”

    Early adopters are already seeing gains worth bragging about. ITC Aashirvaad Select clocked a 4x return on ad spend on Blinkit, while Renee Cosmetics reported an 11.5 per cent bump in sales and a 48 per cent drop in cost per order.

    For Blinkit, the solution is a match made in delivery heaven. “Google’s Commerce Media Suite offers brands a significant opportunity to cut through the noise and connect with the modern consumer,” said Blinkit director of ad monetisation and pricing Anish Acharya calling it a “game-changer” ahead of the festive rush.

    Beyond just reach, brands get Google AI-driven performance, first-party marketplace data, product-level measurement, and self-service transparency effectively marrying campaign spend to actual sales impact.

    Or as Renee Cosmetics head of eCommerce Jitendra Rawal put it: “It’s allowed us to efficiently connect with customers looking for our products and significantly drive incremental sales.”

    With India’s quick commerce sector in overdrive, Google’s latest play might just help brands click with customers in more ways than one.

     

  • Zepto zips into 10-minute medicine service

    Zepto zips into 10-minute medicine service

    MUMBAI: Zepto is betting that Indians want their paracetamol as fast as their groceries. On 7 August Aadit Palicha, chief executive of the quick-commerce firm, announced the launch of Zepto Pharmacy on LinkedIn. 
    The service promises to deliver common medicines—from headache tablets like Saridon to antibiotics—within 10 minutes.

    But the rollout is cautious. The pharmacy service is live only in select areas of Mumbai, Bengaluru, Delhi NCR and Hyderabad. Palicha said his team has spent 12 months perfecting “the customer experience, supply chain, and compliance at a small scale” before this limited launch.

    “Our objective is to keep operational standards extremely high and not scale too rapidly given the complexity of this category,” he explained. The measured approach reflects the regulatory hurdles and safety concerns inherent in medicine delivery—a stark contrast to Zepto’s typically aggressive expansion in groceries.

    If executed well, Palicha believes the service could “seriously improve the lives of millions of customers across the country and help make important medicines easier to access when we need them the most.”

    The move marks Zepto’s latest attempt to diversify beyond groceries, where it competes fiercely with rivals like Blinkit and Instamart. Whether Indians will embrace ten-minute medicine delivery with the same enthusiasm they have shown for rapid grocery runs remains to be seen.

  • Continental Coffee brews a summer twist with lemon iced tea debut

    Continental Coffee brews a summer twist with lemon iced tea debut

    MUMBAI: Continental Coffee, best known for its hot brews, is diving headfirst into chilled territory with the launch of Continental This lemon iced tea premix—marking its first consumer-facing foray into tea.

    Part of the CCL Products (India) Ltd portfolio, the new iced tea aims to tap into India’s rising thirst for at-home refreshment. While Continental’s tea blends were earlier reserved for institutional buyers under the Continental Chaay banner, this lemony twist is now hitting shelves nationwide in two formats: a 400g pouch and a handy 140g stick pack (10g x 14).

    The product will brew its presence across general trade, modern retail and e-commerce players like Big Basket, Blinkit, Swiggy, Zepto and Amazon—serving up café vibes straight from the kitchen counter.

    Continental Coffee chief marketing officer Raja Chakraborty said: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    Head of marketing Preetam Patnaik added: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    With Indian summers stretching longer and hotter, Continental’s pivot to iced tea could be just the cool-headed move it needs to expand beyond its coffee comfort zone.

  • Cone of gratitude as Dairy Day delivers a May Day scoop of kindness

    Cone of gratitude as Dairy Day delivers a May Day scoop of kindness

    MUMBAI: Forget flowers or fancy speeches, this May Day, gratitude came wrapped in a waffle cone. Dairy Day, the South and West India ice cream favourite, dished out scoops of sweetness with a side of sentiment in a campaign that melted hearts across Bengaluru.

    As workers were celebrated nationwide on 1st May, Dairy Day decided to spotlight the everyday heroes of modern urban life delivery partners. With every Blinkit order in Bengaluru that day, customers received a surprise free ice cream… but with a twist. The idea wasn’t just to indulge yourself, but to pass the cone and the kindness on to the person at your doorstep.

    In short: “Here’s a little joy. Why not share it with the one who brought it to you?”

    The move struck a delicious chord. Thousands of Bengaluru residents were nudged to pause their day, thank their delivery partner, and quite literally hand over a cool token of appreciation. It was a sweet reminder that behind every 10-minute delivery is someone racing through traffic, braving heat or rain, to make our lives that bit easier.

    For Dairy Day, this wasn’t a one-off sugar rush. The brand has been building its identity around the idea of “Goodness” for over two decades believing in small, everyday moments of care that make life better. And this latest activation hit that note perfectly: thoughtful, tangible, and effortlessly shareable.

    “At Dairy Day, Goodness is a way of life that is deeply embedded in everything that we do, every single day. As a brand that believes in creating everyday moments of joy, we see this campaign as not just being about ice cream, but about spreading some goodness around us. A simple thank you, delivered in the form of a sweet treat- that’s the kind of world we want to help build.” said Dairy Day Ice Creams vice president for Marketing Arvind Ramachandran.

    In a city that rarely slows down, Dairy Day’s May Day moment was a scoop of calm in the chaos proof that sometimes, the simplest gestures (and the sweetest) leave the most lasting impressions.

  • Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    Plant one on mum as Ugaoo digs into Mother’s Day with a twist

    MUMBAI: Forget flowers and chocolates this Mother’s Day, Ugaoo is going off the beaten path and straight into your living room with leafy love and a lot of laughs. The brand’s new campaign, Moms In All Forms, is a charming shout-out to the many flavours of modern motherhood equal parts heartfelt and hilariously on point.

    With a brand film that opens with the cheeky question, “What even is a mom today?”, Ugaoo flips the script on tired tropes. The answer? She could be anyone your therapist-friend, your elder sister, your chaos-managing auntie, or your boss-turned-mentor who always brings tissues to meetings. And what do all these mum energies deserve? A thriving plant, of course just like they help you thrive.

    The campaign features a delightful bouquet of characters, from Jia the Zen plant mom to Ishi the emergency-contact bestie, and Sheela, the OG no-nonsense mum who swears by neem oil. Each one is paired with a perfectly symbolic plant pod, now available for lightning-fast 10-minute delivery via Blinkit, Zepto and Instamart. Quick commerce just got a dose of green goodness and emotional intelligence.

    “Motherhood today is layered, dynamic and beyond biology,” says Ugaoo founder Siddhant Bhalinge. “With Moms In All Forms, we wanted to move past traditional, emotional tropes and spotlight the many ways women nurture, guide, and uplift us. Our partnership with quick commerce platforms makes this appreciation instant and impactful.”

    This isn’t just a gifting gimmick, it’s Ugaoo positioning itself as more than just a plant company. With Moms In All Forms, it plants its flag in the fertile space where culture, content, and commerce intersect. A lush little tribute to the mums (and mum-types) who make life bloom.

    Would you like a short caption version of this for social media?

  • Zomato serves profits on a hot plate, but GST bite still simmers

    Zomato serves profits on a hot plate, but GST bite still simmers

    MUMBAI: Eternal Limited (yes, the artist formerly known as Zomato) has dished out its full-year results for FY25 and it’s a mixed bag of spicy growth, some bitter tax overhang, and a sprinkle of strategic acquisitions.

    Clocking in a consolidated profit of Rs 527 crore, the company posted a sharp jump from Rs 351 crore last year. Total income rose to Rs 21,320 crore, up 64 per cent year-on-year, led by robust performance across its three main revenue streams food delivery (Rs 8,080 crore), Hyperpure B2B supplies (Rs 6,196 crore), and quick commerce (Rs 5,206 crore). Even its lesser-known “Going Out” vertical (think restaurant reservations and events) contributed a modest Rs 737 crore.

    But it wasn’t all gravy. Eternal continues to battle the ghosts of legacy operations, its subsidiaries Zomato Hyperpure, Blinkit, and Zomato Entertainment racked up accumulated losses of Rs 877 crore, Rs 2,328 crore, and Rs 130 crore respectively. Blinkit alone dragged down segment results, contributing to a Rs 21 crore loss in the quick commerce vertical, though that’s a significant improvement over last year’s Rs 253 crore deficit.

    The company also weathered a Rs 420 crore GST storm, with demand orders from Maharashtra and West Bengal authorities for taxes and penalties on delivery charges from 2019 to 2022. While Eternal believes it has a “strong case on merits” and has appealed the orders, the final outcome remains up in the air.

    Adding to its expansion menu, Eternal acquired the movie and event ticketing arms of Paytm Orbgen and Wasteland Entertainment in a Rs 2,014 crore deal, booking a combined Rs 1,020 crore in goodwill in the process.

    The company isn’t shying away from splurging either. It raised a cool Rs 8,500 crore through a QIP, and ploughed much of it back into investments, with mutual fund units, bonds and subsidiaries eating up a significant portion. Yet, Eternal ended the year with a hefty Rs 666 crore in cash, even after burning Rs 7,993 crore on investments and spending Rs 8,042 crore on financing activities.

    Employee stock options continue to be a favoured dish over 477 million shares were allotted to the ESOP trust this year.

    So, while the food’s hot and the numbers are sizzling, it’s clear that Eternal is still in the kitchen cooking up clarity on the tax front and trying not to get burned.