ITV

Tag: Blink Digital

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

  • KFC’s new Meal Box can now charge smartphones

    KFC’s new Meal Box can now charge smartphones

    MUMBAI: This monsoon, KFC in association with Blink Digital turns the act of charging one’s phone into a service by launching ‘Watt A Box’ – first ever Meal Box which comes with a built-in power bank.

    Driven by consumer insights and demand to access mobile chargers, KFC has created this innovative solution as part of its marketing campaign to engage with consumers. Lucky customers at select KFC stores in Mumbai and Delhi will get a chance to have their 5-in-1 Meal served in ‘Watt A Box’ and what’s more take it home too! Users can also participate in an online contest on the KFC India Facebook page to win these limited edition boxes.

    Blink Digital has created the digital video: http://bit.ly/28JUWIv for the limited edition 5-in-1 meal box which has gone live today.

    “We launched the 5-in- 1 Meal Box in March this year with the objective of providing an abundant complete meal and at an affordable price for our customers. With the launch of Watt a Box, we have gone a step ahead and also introduced an element of utility into the box. Each one of us spends a considerable time on our smartphones daily and the phone battery going dead is almost like a nightmare! No longer so with Watt a Box around,” said KFC India CMO, Lluis Ruiz Ribot.

    “In today’s day and age, smartphones have become as indispensable as food. Finding a charger when your smartphone battery is low can be stressful – whether in the middle of a meeting or in the middle of a meal. With the limited edition KFC Watt A Box, we wanted to offer a smarter and easy cool way for our consumers to recharge their smartphones while they have a ‘finger licking experience!”, said Blink Digital Co-founder and Chief Creative Officer Dooj Ramchandani.

    The quick service restaurant market is a competitive one with restaurants battling it out to convert hungry and time sensitive customers and a meal box with built-in power bank holds the power to deliver more personalised customer experiences.

  • Blink Digital gets KFC ‘confidential’

    Blink Digital gets KFC ‘confidential’

    MUMBAI: Digital agency, Blink Digital has devised an innovative route for launching a new product by food giants KFC. Creating a departure from the usual route, they have launched KFCConfidential.com – an exclusive website which can be accessed only by one person at a time, for 30 seconds only. The website is created for the launch of KFC’s new product which is yet to be announced. 150 visitors who access the website will stand a chance to win private passes to KFC’s exclusive pre-launch event slated this week.

     

    The agency conceptualized this innovative approach keeping in mind the market trends and consumer engagement habits. The idea of a ‘secret supper invitation’ for something yet to be introduced was daring, innovative and found an instant connect with the consumers.

     

     “We are committed to delivering campaigns that are driven by deep human truths. As experiences are becoming increasingly ubiquitous, consumers are on a constant lookout for newer ways of engagement. With KFC Confidential, we followed a philosophy of ‘less is more’. Instead of bombarding consumers with product advertisements, we decided to keep this campaign aspirational and use a pull approach rather than a push one. The website has no product images; in fact, it doesn’t even have the product name. The response it has received so far has been tremendous,”” said Blink Digital, co-founder and creative director, Dooj Ramchandani.

     

    The website has already recorded over 28,000 users waiting in line for over 5,100 hours to access the website – the maximum time spent waiting by a single user currently stands at 70 minutes at the time for drafting this release!