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Tag: Blink Digital

  • Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Blink Digital, Meta, and OML host workshop on using reels for performance marketing

    Mumbai: Blink Digital is excited to announce a strategic partnership with Meta and Only Much Louder to deliver an intensive one-day workshop on 28 May, focused on the power of Reels in performance marketing. This initiative aims to educate brands and marketers on creating compelling, thumb-stopping content that drives both engagement and action. With the growing importance of short-form video content, the workshop will highlight the benefits of investing in Reels as high-performing assets.

    Blink Digital, an award-winning independent digital agency, aims to bring their learning of global clients to India. With a staggering 100M spent on reel by Blink last year, the session will be power-packed with insights and learnings with Meta as a leading discovery platform and Only Much Louder enhancing the focus on creator content, this workshop represents a unique opportunity for brands and creators alike to stay ahead in the dynamic field of performance marketing.

    Meta, India head of agency Gaurav Singh will deliver the keynote address, setting the stage for a series of sessions and workshops. Topics include ‘Reels in Modern Marketing’ by Anoop Menon, Agency Partner at Meta, India, and ‘Creating High-Performance Reels’ by Dia Kirpalani, Head of Creative Strategy at Blink Digital.

    “This initiative is designed to educate brands at the forefront of the digital ecosystem,” said Blink Digital co-founder and COO Rikki Agarwal. He added, “Utilising short-form video content on Reels is crucial for brands to thrive online. We grasp the nuances of the global market and aim to bring those insights to India. At Blink Digital, we are convinced that creativity is paramount, and when executed well, it drives the performance brands require.”

    Only Much Louder CEO  Gunjan Arya added, “We are excited to bring our network of creators and brand partners to this workshop, with whom OML has had the privilege to keep in step with as the platform has grown. Borrowing from our insights having worked with over 10,000+ creators in 20+ countries, we are offering participants real-world insights and practical tips on creating impactful Reels. We assure you that everyone attending will gain valuable knowledge and skills, making this workshop beneficial for both brands and creators alike.”

    Join us for an exclusive session where we share our insider secrets. Learn how to optimise your media spending, ensure each investment delivers exceptional ROI, and drive remarkable growth. RSVP now to secure your spot and take the first step toward unlocking your brand’s full potential.

    You can register and see the agenda here – https://blinkdigital.in/metaday/

    When – Tuesday, 28th May

    Time – 10:30 am onwards

    Where – Meta Office, One BKC, Mumbai

  • Blink Digital backed ‘Girls Will Be Girls’ to have world premiere at Sundance Film Festival 2024

    Blink Digital backed ‘Girls Will Be Girls’ to have world premiere at Sundance Film Festival 2024

    Mumbai: Blink Digital, a full-service independent digital advertising agency, is thrilled to announce the world premiere of its co-produced film, ‘Girls Will Be Girls,’ at the prestigious Sundance Film Festival 2024, to be held from 18 to 28 January 2024. The film, written and directed by debutant Shuchi Talati, has been selected to participate in the highly anticipated World Cinema Dramatic Competition.

    The film, ‘Girls Will Be Girls’ unfolds within the walls of a boarding school nestled in a small Himalayan hill town in northern India. The narrative revolves around Mira, a 16-year-old girl, whose journey of self-discovery and rebellion is intertwined with her mother’s own unfulfilled coming-of-age experience.

    Acclaimed Malayalam actor Kani Kusruti is playing one of the leads and the film also marks the debut of emerging actors Preeti Panigrahi and Kesav Binoy Kiron who also have lead roles.

    Speaking about the development, actress and producer Richa Chadha said, “Girls Will Be Girls is not just a film; it’s an emotional journey, a poignant narrative that reflects the struggles and triumphs of womanhood. Collaborating with Blink Digital and bringing this story to Sundance is a testament to the power of storytelling and the importance of diverse voices in cinema. We are thrilled to unveil our creation to the world at such a prestigious platform.”

    Sharing his thoughts on the world premiere of Girls Will Be Girls at Sundance Film Festival 2024, Blink Digital co-founder and CEO Dooj Ramchandani said, “At Blink, we have been championing creativity since 2009, be it ad films or interactive narratives. ‘Girls Will Be Girls’ is our first foray in filmmaking and its selection for the Sundance Film Festival is a recognition of the creative spirit that drives us at Blink. We look forward to sharing this cinematic gem with audiences worldwide and supporting creators in the field of advertising, filmmaking and gaming in the years to come.”

    Blink Digital, based in Mumbai, is a cutting-edge independent digital agency known for its creativity, innovation, and an appetite for experimentation. Specializing in 360-degree digital marketing solutions across film & video, strategy, design, communication, technology, and media selling/buying, Blink Digital is at the forefront of redefining the digital landscape. In 2022, Blink Digital was ranked among the top 3 Indian advertising agencies and the only independent agency, by Campaign Brief Asia’s THE WORK.

    ‘Girls Will Be Girls’ is a Indo-French co-production brought to life by India’s Pushing Buttons Studios, founded by esteemed actors Ali Fazal and Richa Chadha, along with co-producers Blink Digital, Cinema Inutile, and Arte Cofinova, with support from the CNC (Aide aux Cinémas du Monde), the Sørfond through Norwegian co-producing partner Hummelfilm, and ARRI. Paris-based sales company Luxbox has secured the rights to represent the film at Berlin’s European Film Market (EFM), adding to the global anticipation surrounding this exceptional cinematic creation.

    The film has already garnered attention and accolades, having been part of the Berlinale Talents Project Market in 2022. The project clinched two awards at the event – the VFF Talent Highlight Award, with a prize fund of €10,000 ($10,765), and the €6,000 ARTEKino International Award, presented by ARTE to recognise outstanding artistic merit from the Berlinale Co Production Market.

    Blink Digital invites audiences and industry enthusiasts alike to witness the world premiere of “Girls Will Be Girls” at Sundance Film Festival, where it promises to captivate hearts and minds with its compelling narrative and exceptional filmmaking.

  • Double the fun & double the chicken with KFC India’s new prank video

    Double the fun & double the chicken with KFC India’s new prank video

    Mumbai: Some things in life can’t be understood, they just need to be loved. Like KFC India’s recently introduced all chicken, no bun Double Down Burger. This is what a chicken lover’s dreams are made of!

    With a creative spin on the concept of ‘Doubles’, KFC’s latest prank video ropes in two identical twins to stage a prank that is sure to make you ROFL.

    In the first half, ‘Double Trouble in the que’, the twins play the role of two customers who are waiting for their food. As soon as one’s order is delivered, she takes the tray and leaves, but the other twin comes in from behind and asks about her order, leaving people around her confused.

    In the second half, ‘Double encounter at the counter’, both twins take on individual roles behind the counter, with one twin taking the order and the other serving the customer their order. Fans are unable to decode this level of multitasking and wonder how the same person is doing everything at once!

    Both these instances end with a simple message, some things in life are meant to be enjoyed not understood just like the KFC Double Down Burger.

     

     

  • Blink Digital bags Fibe’s digital media duties

    Blink Digital bags Fibe’s digital media duties

    Mumbai: Blink Digital has been awarded the digital marketing mandate for Fibe. Specialising in blending deep digital insights and ideating plans, Blink Digital helps brands grow to their full potential. The agency will now be in charge of digital strategy, ideation, and execution of the digital launch for Fibe, formerly EarlySalary. This is a year-long association/partnership that was established after a competitive multi-agency pitch.

    Conceptualised by Blink Digital, the campaign “Aapke Paise Wali Vibe” targets how it is a quick and hassle-free application process as well as the ease at which its customers can avail of its services.

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Fibe India (@fibe.india)

     

    The campaign, written by Sudhir Shetty and directed by Very Busy People, aims to position Fibe as an alternative to the notion that obtaining a loan is difficult and time-consuming. Fibe has been positioned as a helpful credit provider that offers loans tailored to everyone’s needs without a complicated application process or many questions about how to use the loan.

    The agency will assist the brand in staying ahead of the curve regarding social media engagement. Their new campaign idea for Fibe gives a fresh outlook on consumer lending in the financial landscape. This partnership will work towards establishing the brand as the go-to solution for all the financial needs of young Indians and provide them with a hassle-free experience.

    Talking about the association, Blink Digital co-founder & COO Rikki Agarwal said, “We have associated with Fibe to create a digital marketing strategy which will help them connect better with their target audience. At Blink, we always look forward to creating a seamless yet unique experience for our clients while staying true to the brand message. We have used the best marketing tools in nurturing social media for brands in India and across borders. We are looking forward to boosting engagement for Fibe by showcasing its legacy to the right audience at the right time through various social media channels”

    “We are delighted to associate with Blink Digital for our social media management. We look forward to working with their skillful team and are confident that the digital agency will position our properties to our highest expectations,” said Fibe founding member and director of marketing, Sudesh Shetty.

  • Amazon partners with Blink Digital for India’s first immersive game

    Amazon partners with Blink Digital for India’s first immersive game

    Mumbai: Blink Digital on Saturday has collaborated with Amazon India for Prime Day to launch its one-of-a-kind interactive game within a pre-roll drive for its audience. The campaign will roll out on YouTube, which aims to allow users to hover within a 360-degree-video during the ad with the theme “Smartphone Hunt.”

    Blink Digital conceptualised the pre-roll advertising campaign for Amazon’s Safari-themed Prime day this season.

    The brand wanted to engage with its audience to evoke them to spot Amazon specials smartphones and share them on Twitter using #AmazonSpecialsonPrimeDay, which will encourage users to engage on the brand’s Twitter handle.  Additionally, this preroll will help the brand increase its engagement on ads as the interactive game will encourage the audience to watch the complete video and interact with the brand on social media to stand a chance to win Amazon Vouchers.

    This campaign is seamlessly going to bridge the gap between paid and organic media on social media platforms to raise awareness of Amazon Prime Day smartphone offers. The pre-roll is live and will be played till the 24th of July. 

    Talking about the collaboration Blink Digital co-founder and COO Rikki Agarwal said, “To candidly capture the user’s attention and create top-of-the-mind brand awareness, it was crucial for the creative team to help amazon engage with their audience with a campaign that encourages them to participate in their contest, in a meaningful way. This campaign format will put an interesting spin, which will engage more audiences and help us deliver our clients’ business goals with dissimilar experiences.”

  • Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’

    Mumbai: The globally acclaimed digital agency, Blink Digital, has united with Kalvi to flawlessly encapsulate what sets it apart and ties back seamlessly to the target audience and helps them curate a quirky tagline. The brand also partnered with Rithvik Dhanjani.

    The newly introduced tagline for the seed-funded educational startup was carried out through videos, banners and further amplification on social media platforms like Youtube, Facebook, Twitter and Instagram. They have also helped Kalvi to curate their tagline, after delving into deep research. 

    The partnership aims to weave the brand’s market positioning via ‘get engineered differently at Kalvi’ that can define the brand in its market segment. Blink Digital conceptualised and executed the campaign to assist them to create awareness amongst aspiring engineering students. 

    The tagline details Kalvi’s pioneering liberal engineering program that reimagines what a B.Tech degree can be, a first-of-its-kind, that guarantees students not just one-on-one mentorship with industry experts, but also placements with paid internships in top MNCs from the second year of the course itself. The venture is backed by industry experts & CTOs of top tech companies and delivers its promise through their proprietary platform called “quadrangle”. 

    A new start in brand positioning for Blink Digital, the agency created the positioning statements, taglines along with various banners and video assets highlighting the pioneering RTBs, using Rithvik Dhanjani for his credibility in the engineering category.

    Talking about the association, Blink Digital co-founder and COO Rikki Agarwal said, “We are delighted to be associated with Kalvi Institute for this campaign and look forward to continuing working with them on exciting problem-solving scenarios to spread the word about their mission to transform engineering education. The Blink team wanted to create a simple yet effective medium that was eye-grabbing yet informative. The team made sure it was in line with client briefs and reached the right audiences.”

    “We are happy to partner with Blink Digital and leverage its unique approach to meet our objective. They are assisting us across the full stack of marketing – starting from research & creatives to develop our position and tagline right through to media planning and execution to effectively reach & convert our target audiences. We are delighted with the service they have provided and the impact that it has had through this whole process.” added Kalvi head of growth Deepak Venugopal.

  • Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media

    Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media

    Mumbai: Independent digital agency Blink Digital has announced the appointment of two vice presidents Dia Kirpalani and Suraj Karvi, both practicing advertising professionals of over fifteen years.  

    “As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry,” said Blink Digital co-founder and chief business officer Rikki Aggarwal, welcoming new appointees on board.

    Kirpalani brings experience across finance, market research and advertising, having previously been associated with agencies like WPP, Leo Burnett, Rediffusion. She has worked across myriad industries including FMCG, retail, e-commerce, fashion, skincare, personal health, beauty, real estate, gaming, and financial services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree, and more. 

    At Blink, she will oversee the creative strategy vertical for the agency’s current and new clients. “My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise,” said Kirpalani on her new role.

    Karvi was until recently heading the media business for Marico & Atomberg technologies at Madison Media. Prior to Madison Karvi worked with GroupM & Starcom and has experience across industries like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail, etc. He has also worked in the area of business strategy, planning and sales strategy during his stint with Viacom18 & NDTVMedia. 

    At Blink Digital, he will be leading the media vertical & be responsible for the current media businesses as well as acquiring new business. “Digital has been the key area of growth within the media marketing world and will continue to be so by creating further excitement & opportunities for brands & industry as a whole. Blink being an independent digital agency house bagging many award-winning works across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth & delivering award-winning work hand in hand,” stated Karvi.

  • Blink Digital strengthens mid-management with two new appointments

    Blink Digital strengthens mid-management with two new appointments

    Mumbai: Blink Digital has announced new hires to strengthen its team further. Shweta Bhalla has joined as media director and Dazy Verma is named as strategy director at the digital agency.

    Bhalla holds a professional experience of eight years overall where she did multiple roles from researcher to media planning. At Blink Digital, she will be overseeing media planning and strategy. Previously, she has worked with Mindshare as director – strategy and has worked for clients across auto, FMCG, retail industries. “The company already holds a great position in the digital marketing space. I will contribute my best to keep that intact. I am looking forward to driving media solutions while guaranteeing we are at our efficient best,” said Bhalla.

    Verma has previously worked with Mullen Lintas as a planning director and her core expertise lies in brand strategy, media planning, and branded content. With a decade of experience in working with auto, e-commerce, FMCG, nutrition and wellness, lifestyle and luxury industries, Verma will look after the strategic planning function as well as the content practice at Blink Digital. “My focus will be to build powerful brand narratives that transform the creative work that we do across digital channels and touchpoints. I am looking forward to this journey toward nurturing our old brand partnerships and building new ones,” Verma said.

    “Shweta and Dazy both come with valuable knowledge and experience having worked across various sectors and some of the best brands. Both of them joining our team will add fresh perspectives in their respective areas” stated 

    Blink Digital co-founder and chief business officer Rikki Aggarwal. “I am confident that they will help us take Blink Digital towards even more cutting edge results. We are pleased to welcome them on board and look forward to working with them.”

  • Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    Blink Digital launches limited edition KFO for promotion of KFC smoky wings

    There are two kinds of wings in the world – the finger lickin’ good ones and ones that can fly. Well, KFC India in association with Blink Digital just made sure you can have both! The campaign has already gathered lot of eyeballs across the world with likes of The SUN, The Daily Mail, Engadget and Mashable covering it.

    The ‘KFO or Kentucky Flying Object’, as it is called, is the most fly meal ever!  The red and white snazzy packaging for the KFC Smoky Wings has detachable parts that are easy to assemble. With an online user manual, assembly and installation are quick, easy and hassle-free. Once you’ve put everything together all you need to do is turn the power on, connect it to your smartphone via Bluetooth and voila! your KFO is ready to fly!

    *list appended to the end.

    “The democratization of technology has made tech products evolve from indulgences to must-haves. What was once extraordinary is now the norm. With the launch of KFC Smoky Grilled Wings, we wanted to give wings (literally) to its packaging; the result: KFO – a limited edition box that converts into a drone.”Blink Digital, co-founder and chief creative officer, Dooj Ramchandani says.

    Commenting on the launch,KFC India, CMO, Lluis Ruiz Ribot said “Food and technology, are two things that keep us and our consumers excited. To celebrate the introduction of our new scrumptious Smoky Grilled Wings, we are launching a limited edition KFO box. It is super cool packaging that converts into a drone”

    We hear that KFC might be selling the product on their official website, online.kfc.co.in this week.

  • KFC & Blink Digital launch meal box with a smart toy

    MUMBAI: Have you ever walked into a QSR and felt bored at the same monotonous experience? The meals remain the same and the accompanying toy just seems to be impersonal and unexciting. Well, time to get smart with the KFC 5-in-1 I-Box, a limited edition offering from KFC that not only redefines your regular QSR meal, but also takes your self(ie)-love one notch up.

    KFC in association with Blink Digital has introduced a Limited Edition 5-in-1 I – Box that will get you a special Smart Toy that’s a mini version of you. For the very first time, customers will enjoy a toy that is bespoke and personalized making it highly exclusive to them.

    KFC India CMO Lluis Ruiz Ribot said, “After bringing in the KFC 5-in-1 Longer Meal Box, we wanted to push the boundaries on the traditional QSR meal even further and wanted to reward our consumers with something fun and distinctive, and that is how the KFC I-Box was born. Toy collectibles are passe and so are selfies. The KFC I-Box takes things to a whole new level, the Smart Toy is unique, personalized and a mini-you!!”

    Blink Digital co-founder and CCO Dooj Ramachandani said,”For the exclusivity seeking consumer, it’s hard to beat an experience that is truly bespoke. With the ‘I-Box’ we are using technologies like 3D Printing that will enable consumers to put a personal stamp on their ‘KFC 5-in-1 Longer Meal Box’ by creating a mini version of themselves.”

    To get your hands on your very own KFC I-Box Smart Toy, be amongst the first 50 consumers to order the 5-in-1 Meal Box at the KFC Inorbit Mall, Vashi (Mumbai) on 21 March or KFC Sarjapur, in Bengaluru on 23 March, 2017.