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Tag: Blenders Pride Fashion Tour

  • Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

    Celebrating the self, Blenders Pride Fashion Tour 2018-19 arrives in Mumbai

    MUMBAI: The 14th edition of the Blenders Pride Fashion Tour celebrated the self and the individual through its extraordinary new concept-‘Pride’, in Mumbai. Designer Rohit Bal showcased his collection ‘Gul-Dastah’ with showstoppers, Sidharth Malhotra and Diana Penty. 

    Pernod Ricard India chief marketing officer Kartik Mohindra said, “Instilled with a strong sense of positive pride, individuals today are driven by confidence and belief for attaining success. Pride, therefore, takes a center stage in defining their individuality, creating their own choices, and self-earned achievement. Blenders Pride Fashion Tour 2018-19, in its 14th edition, brings alive this exclusivity, by rejoicing in individuals who have created their own unique tales of pride and success.”

    Far removed from the traditional confines of mere success, the tour defined ‘Pride’ as an inner sense of achievement, of uniqueness and of individuality, all the things that are, in fact, meaningful for this generation.  Moving ahead from Mumbai, Blenders Pride Fashion Tour 2018-19 will conclude in Kolkata in January 2019.

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –
     

  • Priyanka creates ‘Reflections’ for Blenders Pride

    Priyanka creates ‘Reflections’ for Blenders Pride

    NEW DELHI: Blenders Pride Fashion Tour has unveiled a new TV campaign with Priyanka Chopra as their brand ambassador. ‘Keep the World Guessing’ is an edgy rundown of the multi-faceted demeanor of today’s youth and their endeavor to wow the world with every step they take.

    The TVC is shot in black and white tones, wherein Priyanka is running in a stunning mirror maze, being chased by the paparazzi. She throws multiple reflections on the mirrors creating a strong resonance with her multi-faceted persona and eventually escapes the maze, leaving behind the paparazzi in complete surprise, end up shooting her striking reflection.

    Conceptualized by Lowe Lintas, the TVC has been shot in New York by the famous French filmmaker and visual artiste Jean Claude Thibaut, known for his bold stylish work.

    Pernod Ricard India Assistant Vice President –Marketing, Raja Banerji, said, “Priyanka emulates the dynamism, enigma and a multi-faceted personality which is the essence to ‘taste life in style’ for today’s consumers.”

    Priyanka added, “To me, style is a mirror of your inner self, giving you a chance to bring out your hidden facets.”

    Lowe Lintas chief creative officer Arun Iyer added, “This particular film marries Blenders Pride Fashion Tour and Priyanka’s personality perfectly. It brings out the fact that style empowers you to surprise the world. It was a very complex shoot with lot of mirrors and reflections, but Jean has beautifully executed the idea.”

    The TVC can be viewed here –