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Tag: Blair Rich

  • Josh Goldstine is new Warner Bros worldwide marketing president

    Josh Goldstine is new Warner Bros worldwide marketing president

    MUMBAI: Warner Bros has named Josh Goldstine president of worldwide marketing, replacing Blair Rich, who vacated the position in December.

    Goldstine will officially join the California-based studio later this month. He will report directly to Warner Bros Pictures Group chairman Toby Emmerich, and work with the division’s senior management team.

    Previously president of worldwide marketing for Universal, Goldstine will oversee the studio’s global theatrical release slate including all Warner Bros, New Line, DC, Warner Animation group and HBO Max original features. His oversight will include Warner Bros Pictures’ worldwide creative advertising, publicity, media, global digital, global promotions, worldwide research and multi-cultural groups.

    Emmerich lauded Goldstine as an “outstanding marketer” who led a broad range of movies to great success in both theatres and on streaming platforms.

    “He loves cinema, is a believer in the continued importance of the theatrical experience, and is incredibly deft at understanding and distilling filmmaker’s visions and intentions into attention-grabbing and results-delivering marketing campaigns,” said Emmerich. “He has a future-focused skill set that will help us strategically navigate our evolving business, launching both our theatrical films and HBO Max original movies. He is a great addition to the Pictures Group, and we can’t wait for him to get started.”

    Goldstine is a widely known marketer, who launched campaigns for Despicable Me, Jurassic World, and the Fast and Furious franchises. During his time seven-year stint at Universal, his team had more than 30 films reach No.1 at the US box office, including Snow White and the Huntsman, Ted, The Bourne Legacy, Mama, Oblivion, Fast & Furious 6, The Purge, Ride Along, Neighbors, Dumb and Dumber To and the Academy Award-winning Les Misérables.

  • Warner Bros. taps Sony’s Loren Schwartz as EVP genre marketing

    Warner Bros. taps Sony’s Loren Schwartz as EVP genre marketing

    MUMBAI: Veteran marketing executive Loren Schwartz has been named Warner Bros. Pictures’ new executive vice president, genre marketing and creative advertising.

     

    In his new post, Schwartz will report directly to Warner Bros. Pictures executive vice president of marketing Blair Rich, in addition to Warner Bros. Pictures president of worldwide marketing and international distribution Sue Kroll.

     

    Kroll said, “Loren is among the industry’s most respected and knowledgeable executives, who has broken new ground in all facets of genre marketing.  His expertise will be integral to our outreach on a range of niche projects, encompassing everything from horror to urban to faith-based.”

     

    Rich added, “We look forward to working with Loren in our global efforts to market our genre films—an important part of our extensive and diverse slate—and to capture the attention of an ever-changing and ever-widening audience.”

     

    Schwartz, who has more than two decades of success in film entertainment marketing, comes to Warner Bros. from Sony, where he most recently had the title of executive vice president of marketing for their Screen Gems division.  During his tenure, he created campaigns for films like Sam Raimi’s Evil Dead, Resident Evil,Heaven is for Real, Think Like a Man and The Vow.

     

    He had previously served as senior vice president of creative advertising at Columbia Pictures, where he worked on more than 60 films, including Superbad, Pineapple Express, Cloudy with a Chance of Meatballs, Anger Management and 50 First Dates, to name only a few.

     

    Schwartz started his career in 1993 at Trimark Pictures, working on both theatrical and home video titles, the most notable being the cautionary tale Swimming with Sharks.  In 1996, he joined Fox’s indie label, Searchlight Pictures, as manager of advertising and was involved in the campaigns for such successes as Stealing Beauty and The Full Monty.

     

    The following year, he moved over to Sony Pictures, starting as manager of creative advertising and rapidly moving up the ranks to his most recent post.