ITV

Tag: BlackCab

  • From Street to Suite: BlackCab Agency Network’s Creative campaign for Sofitel Mumbai BKC

    From Street to Suite: BlackCab Agency Network’s Creative campaign for Sofitel Mumbai BKC

    Mumbai: BlackCab, a creative digital marketing agency collaborates with Sofitel Mumbai BKC, a French luxury and local cuisine in the world’s most exciting city Mumbai. Secret Sauce Studios, a BlackCab Agency Network, brings its expertise with strong research and understanding of photography, and cinematic videography, ensuring Sofitel stands out with a flavour of its own.

    BlackCab’s initial inspiration for the project stemmed from a desire to pay homage to Mohammad Ali Road and integrate it into the larger narrative of the festival “Jashn-E-Iftar ”. Sofitel, renowned for its culinary excellence, seamlessly incorporated the concept by assembling a diverse chef team, recreating the magic of Mohammad Ali Road within the opulent ambience of their establishment. This fusion of expertise and cultural homage ensured that patrons experienced the authentic flavours and vibrant atmosphere synonymous with the iconic street, adding a unique and immersive dimension to the festival experience.

    Secret Sauce Studios endeavoured to not only document the dishes but also capture the heartfelt narratives underlying chefs, creating a rich tapestry of culture and community that goes beyond mere culinary offerings. Through the camera lens of Secret Sauce, the aim was to immerse viewers in a realm where each ingredient narrates its tale, every dish symbolizes a dedication to craftsmanship, and every instance pays homage to the enduring traditions that shape Ramadan at Mohammad Ali Road. 

  • BlackCab agency network’s artful campaign for Avartana’s culinary marvels

    BlackCab agency network’s artful campaign for Avartana’s culinary marvels

    Mumbai: BlackCab, a leading force in content production and social media strategy, has successfully curated a groundbreaking campaign for the launch of Avartana, ITC Maratha’s latest culinary venture in Mumbai. Avartana represents an exclusive blend of traditional and progressive renditions of southern Indian cuisine, rooted in the gravitas of the unique tastes, aromas, and flavours of southern Indian spices.

    The BlackCab team collaborated closely with ITC Maratha for the launch of Avartana, a renowned restaurant already established in other cities and now expanding its presence in Mumbai. Their partnership focused on two key areas: content production and social media strategy. The content production team carefully planned how they would create content for Avartana’s first appearance in Mumbai, considering the best way to approach the project and what they wanted to convey, ensuring a captivating launch.

    BlackCab leveraged its network agency model using its specialised short-form content studio Secret Sauce Studios to produce the content for the Avartana launch. The project saw them capture an array of photos and videos together with architectural shots that emphasize the restaurant’s beauty. The project focused on bringing out and articulating the thought and inspiration behind Avartana’s five different multi-course menus. The BlackCab team spent time with the chefs to understand why the ingredients play such a vital role in the dining experience at Avartana. Following this, the team crafted a content strategy that would bring the space to life.

    A workshop was conducted with the chefs and Secret Sauce Studios co-founder Alok Verma, to help learn the nuances behind the menu and bring out storytelling in the direction of the videos and each of the photographs clicked. The storytelling prowess of BlackCab continues to radiate, creating a unique experience by unfolding captivating narratives and stories across various platforms and leaving a lasting impression on the audience. This campaign for ITC Maratha represents BlackCab’s superior understanding of a discerning audience. BlackCab hopes to tap into the audience through the content and strategy created for Avartana.

  • Indri Single Malt Whisky joins forces with BlackCab for 360° brand excellence

    Indri Single Malt Whisky joins forces with BlackCab for 360° brand excellence

    Mumbai: Indri Single Malt Whisky, a distinguished name in the spirits industry, has collaborated with BlackCab, a leading creative digital marketing agency based in Mumbai. BlackCab has bagged the account since inception and is wired to build a very strong brand presence digitally, to embark on a transformative brand journey. The partnership aims to redefine Indri’s digital presence through a comprehensive strategy that encompasses social media content, rich visuals, and unique digital properties, setting the brand apart in a competitive market.

    BlackCab partner Aayush Bansal emphasised the vision behind the campaign as he stated, “With a vision to make Indri the most premium Indian single malt whisky brand in the nation and globally, we laid a heavy focus on content strategy and imagery that would fit this global positioning. We created strong brand associations with niches that our customers can relate to, such as equestrian sport and chess, through social media content.”

    BlackCab’s team, composed of over 100 creative minds, has worked closely with Indri to establish a strong brand identity. A pioneering move in the Indian market, BlackCab created compelling storytelling and educational content, offering an exclusive behind-the-scenes look into Indri’s distillery in the town of Indri, Haryana. Viewers are taken on a captivating journey through the grain mashing, distilling, ageing, and bottling processes that contribute to Indri’s Trini’s distinctive characteristics.

    BlackCab’s commitment to transformative work and creative excellence positions them as the ideal partner to drive Indri Single Malt Whisky to new heights through innovative marketing efforts. This collaboration signifies a landmark moment for both Indri and BlackCab as they redefine the landscape of digital marketing in the spirits industry.

  • BlackCab Agency Network amplifies culinary delight at Yi Jing, ITC Maratha

    BlackCab Agency Network amplifies culinary delight at Yi Jing, ITC Maratha

    Mumbai: BlackCab, a creative digital marketing agency, showcased its expertise in brand storytelling through the unveiling of a captivating brand film for Yi Jing, the contemporary Chinese restaurant located at ITC Maratha in Mumbai. The concept is a masterpiece in a creative expression that shines a spotlight on the culinary journey of the renowned Chinese Chef Liang, transforming a mere meal into a flavour-altering experience and turning the dining expedition into an epic adventure.

    Yi Jing, the latest addition to ITC Maratha’s luxurious offerings, is set to redefine the culinary realm of Chinese dining. BlackCab’s expertise in product videography and food is exhibited in this film, which highlights key differentiating offerings of the outlet, including hand-pulled La-mein noodles and sweet and sour fish. As Chef Liang, the culinary maestro with nearly three decades of experience, aptly puts it, “Our Chengdu Style Sliced Lamb with House Special Chilly Powder, featuring Sinchuan Pepper used in the first frame, and the delightful experience of our traditional Hot Pot, symbolises the culinary journey at Yi Jing.”

    The visionary approach in creating the brand film revolves around portraying Chef Liang as the central upholder, showcasing not just his creative finesse but also highlighting the expansive and opulent ambience of the restaurant. In the film, viewers are taken on a visual journey through the mesmerising expanse of Yi Jing, where Chef Liang’s expertise takes centre stage. The carefully curated shots capture the essence of flavours and the harmonious blend of traditional Chinese aesthetics with modern sophistication. What sets the brand film idea apart is the focus on the signature dishes that make Yi Jing a gastronomic haven.

    The team’s expertise in weaving a narrative that goes beyond displaying the restaurant’s physical features makes this brand film a powerful tool in establishing Yi Jing as more than just a dining destination; it becomes an immersive journey into the heart of Chinese cuisine excellence.

    As a leading creative digital marketing agency, BlackCab continues to push the boundaries of brand storytelling, creating experiences that resonate with audiences globally. The collaboration with ITC Maratha for Yi Jing is a testament to the leading agencies’ commitment to upgrade brands and create narratives that leave a lasting impression.