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Tag: Black White Orange

  • Black White Orange (BWO) to partner with Playboy in India

    Black White Orange (BWO) to partner with Playboy in India

    Mumbai: BWO has announced it has entered into an arrangement with Playboy Enterprises International, Inc. (“Playboy”), part of PLBY Group, Inc. and one of the largest and most recognisable lifestyle brands in the world, to strategically develop and manage Playboy’s merchandise licensing and collaboration programs in India, across a variety of categories including fashion and accessories, beauty and grooming, home, innerwear and shopping experiences.

    “It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” said Playboy chief business development officer & licensing Allison Kopcha.

    The consumer landscape in India, like other markets, has shifted towards Millennial and Gen-Z audiences embracing a lifestyle that celebrates personal freedom, self-expression, and exploration – all values that align closely with the Playboy brand DNA. The Indian market today is dominated by consumers under the age of 35, who represent more than 65 per cent of the country’s total population and are driving significant online shopping growth.

    Black White Orange co-founder & COO Mitali Desai added, “Leveraging Playboy’s unique assets such as the iconic Rabbit Head logo and its vast heritage archive assets will enable us to deliver a diverse range of Playboy-branded lifestyle products and incredible shopping experiences with strategic partners to target today’s younger audience seeking bold yet playful style in a way that only the iconic Playboy brand can.”

    Playboy’s current portfolio of licensing partners in India includes Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can look forward to exciting categories going live at retail very soon!

  • Discovery India launches premium clothing line with Myntra

    Discovery India launches premium clothing line with Myntra

    Mumbai: Discovery Communications India has announced the launch of its unique blueprint of clothing line – Discovery Adventures X Roadster Life Co, in collaboration with its licensing agent in India Black White Orange. Tailored to the needs of the Indian market, the full range of products is available on Myntra.

    The collaboration aims at providing quality and functional products for modern-day men and women, celebrating the beauty of the outdoors, and inspiring activities that enrich people’s lives, said the statement.

    Discovery’s product line includes approximately over 100 unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts and trousers in a variety of bold and seasonal colours. Combining innovative technology with design excellence to create a perfect balance between aesthetic and performance, the products capture versatile features like being hyper stretch, water-resistant, easily packable and convertible, along with key design style elements, including the Discovery logo and collaboration labels.  

    Discovery Inc, SVP- international licensing, Ian Woods said, “The launch of Discovery Adventures X Roadster Life Co represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.  

    “It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading jeanswear brands in the country, Roadster Life Co, the brand ethos of which revolve around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India,” commented Myntra CXO and chief – Myntra fashion brands, Manohar Kamath. “Passion for outdoors is common to the DNA for both Roadster Life co and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers.”

    Black White Orange Brands Pvt Ltd, co-founder & COO Mitali Desai stated, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co range. Discovery is known for its minimalistic yet classy artwork and we are sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection.” 

  • MS Dhoni gets an animated avatar as ‘Captain 7’

    MS Dhoni gets an animated avatar as ‘Captain 7’

    MUMBAI: Cricketer MS Dhoni and wife Sakshi’s production house Dhoni Entertainment has teamed up with Black White Orange Brands (BWO) to create a secret-agent animated universe. The first edition in the universe will be based on the iconic cricketer himself.

    Captain 7 – an animation fiction show based on MS Dhoni, is slated to launch in 2022 and is being co-produced by Sakshi Singh Dhoni and BWO. The series is currently under pre-production.

    A brand-consulting company, this marks BWO’s first foray into content. The vision of this partnership is to create a premium animation show, followed by a new season in the franchise every year. The content will be distributed across multiple platforms worldwide.

     

    MS Dhoni in a statement said, “The concept and story is great. It will bring to life my other passions along with cricket.”

     

    Dhoni Entertainment MD Sakshi Singh Dhoni added, “When BWO came to us with the concept of an animation fiction show based on Mahi, we were on board. A whole lot of adventure awaits you with Captain 7.”

    BWO founder & CEO Bhavik Vora mentioned, “Creating aspirational Indian brands was one of the core thoughts when we started BWO. While our focus has been licensing, we’ve always explored clutter-breaking new avenues. This is our first foray into original content and what better way than to take MSD’s legacy forward. Sports is close to our hearts and we are huge Dhoni fans – the perfect formula to create Captain 7.”

    This isn’t the first time that Dhoni has dabbled in the entertainment space – in 2019, the former Team India captain starred in with docu-drama web series Roar of the Lion. Moreover, reports are doing the rounds that his media firm will back a mythological sci-fi series, based on an unpublished ebook by a debutant creator.

  • Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

    Mondelez India brings Minions cheer to Cadbury Dairy Milk Lickables and Gems Surprise

    MUMBAI: Mondelez India has rolled out Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise in association with the Despicable Me Franchise. Showcasing illustrations of the lovable Minion characters, the new Cadbury Dairy Milk in Lickables highlights the Minions range and comes with 55 exciting Minions toys. Cadbury Gems Surprise will also benefit from the Minion makeover.

    This association will be supported with a new TVC along with digital activations, in-store visibility in modern trade and traditional trade stores. The Minions range of Cadbury Dairy Milk in Lickables and Cadbury Gems Surprise are priced at Rs 40 each and are available in all traditional trade & modern trade retail outlets as well as e-commerce sites.

    Commenting on this association, Mondelez India director – marketing (chocolates) Anil Viswanathan said, “We are witnessing great demand for spoonable chocolates, a trend that is catching up swiftly under this segment wherein the toy is an important category driver. Recognising this scope and the consumers’ affinity towards the Minions characters, the association with the franchise is a fitting one. With this association, we endeavour to transcend the brand love of Cadbury Dairy Milk to our donor segment products like Cadbury Dairy Milk in Lickables and Cadbury Gems.”

    This is a part of Mondelez India’s strategy to recruit the future, with the aim of making Cadbury Dairy Milk the first taste of chocolates for Indians. With a strong innovation pipeline and several global firsts, the company has been introducing newer eat formats, catering to the changing consumer tastes and preferences. Cadbury Dairy Milk in Lickables, the company’s made-in-India innovation, which has the delectable Cadbury chocolate in a spoonable format, has been received exceptionally well by all age-segments especially the younger set since its launch in 2017.

    The collaboration between the two brands has been curated by NBC Universal Brand Development Group’s licensing partner, Black White Orange.

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    ‘Baahubali’ forays into licensing with ‘Black White Orange’; targets Rs 25 cr in retail sales

    MUMBAI: Licensing and merchandising solutions agency Black White Orange has been appointed as the global licensing agent by Arka Mediaworks Entertainment LLP for their national award-winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

    With the aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise – Baahubali .

    “The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the first part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said the film’s director SS Rajamouli.

    Arka Mediaworks CEO Shobu Yarlagadda said, “We are confident that Black White Orange’s unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

    Black White Orange founder and CEO Bhavik Vora added, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

    Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

  • HBO assigns Black White Orange as licencing agent for GOT

    HBO assigns Black White Orange as licencing agent for GOT

    MUMBAI: Time Warner’s television subsidiary HBO has assigned Black White Orange Brands as its official licensing and merchandising agent in India for Game of Thrones (GOT). This partnership brings new opportunities for the channel to build on the worldwide GOT fan base by developing officially licensed products for its followers in India.

    The brand licensing company will help to ensure that Indian fans are not far behind in building their own GOT memorabilia collections by paving the way for HBO to partner with companies to develop merchandising and retail opportunities for the show in a market that consumes the property on a level at par with international audiences.

    “This is a huge achievement for us at Black White Orange, and to say we are ecstatic would be underplaying the surge of emotions we’re feeling. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives. We’re honored & excited to work with HBO, who have instilled faith in a young team like ours, to make that possible for the show’s many fans across India,” said Black White Orange Brands founder and CEO Bhavik Vora.

    Internationally, HBO Global Licensing has created a robust catalog of GOT products, from conventional categories such as apparel, figures, collectibles and digital games to specialty categories such as special edition board games and a range of craft beers. Black White Orange will represent HBO in India to develop licensed products like apparel, wall décor, drinkware, stationery, and other collectibles.

    It has also signed on leading brands like NBCUniversal, Sesame Street, Brand YouWeCan, The Emoji Company and bCreative.

  • HBO assigns Black White Orange as licencing agent for GOT

    HBO assigns Black White Orange as licencing agent for GOT

    MUMBAI: Time Warner’s television subsidiary HBO has assigned Black White Orange Brands as its official licensing and merchandising agent in India for Game of Thrones (GOT). This partnership brings new opportunities for the channel to build on the worldwide GOT fan base by developing officially licensed products for its followers in India.

    The brand licensing company will help to ensure that Indian fans are not far behind in building their own GOT memorabilia collections by paving the way for HBO to partner with companies to develop merchandising and retail opportunities for the show in a market that consumes the property on a level at par with international audiences.

    “This is a huge achievement for us at Black White Orange, and to say we are ecstatic would be underplaying the surge of emotions we’re feeling. Game of Thrones fans get transported into the world of Westeros when watching the show and are eager to extend that experience into their everyday lives. We’re honored & excited to work with HBO, who have instilled faith in a young team like ours, to make that possible for the show’s many fans across India,” said Black White Orange Brands founder and CEO Bhavik Vora.

    Internationally, HBO Global Licensing has created a robust catalog of GOT products, from conventional categories such as apparel, figures, collectibles and digital games to specialty categories such as special edition board games and a range of craft beers. Black White Orange will represent HBO in India to develop licensed products like apparel, wall décor, drinkware, stationery, and other collectibles.

    It has also signed on leading brands like NBCUniversal, Sesame Street, Brand YouWeCan, The Emoji Company and bCreative.

  • NBCU Brand Development Group names Black White Orange as India licensing agent

    NBCU Brand Development Group names Black White Orange as India licensing agent

    MUMBAI: NBCUniversal Brand Development Group has appointed Black White Orange as its licensing and merchandising agent in India and South Asia.

    Under the agreement, Black White Orange will manage licensing for NBCUniversal’s expansive portfolio, including major franchises such as Illumination Entertainment and Universal Pictures’ Despicable Me, as well as Universal and Amblin Entertainment’s Jurassic World and Universal’s Fast & Furious; upcoming films like Illumination and Universal’s The Secret Life of Pets; and classic films from the studio’s library, including Back to the Future and Jaws, amongst others. 

    As NBCUniversal enters into the Indian and South Asian markets for the first time, Black White Orange will unleash each film’s potential in the form of authentic licensed merchandise such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, innovative non-traditional categories and more. Black White Orange will establish, grow and expand NBCUniversal’s business in India, as well as in Sri Lanka, Bangladesh, Nepal and other South Asian markets.

    “Through franchise properties including Fast & Furious, Jurassic World and Minions, NBCUniversal has seen massive box-office success in India,” said Black White Orange CEO and founder Bhavik Vora. “NBCUniversal’s library also includes many all-time classics, and the company has a blockbuster upcoming lineup. We are extremely thrilled & proud to bring these phenomenal properties to such a huge fan base in India on the consumer products platform.”

    “The NBCUniversal portfolio boasts some of the biggest properties in movies and TV with fans that span across age groups, making it one of the most sought-after propositions in India,” added NBCUniversalBrand Development Group Consumer Products International SVP Marc Low. “We are truly excited to venture into the Indian and South Asia market, and we are delighted to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Universal brand in India and South Asia and help us reach our fans in these key and growing territories.”