Tag: Black & White

  • In Black & White: Sudhir Chaudhary’s prime time show on Aaj Tak tops viewership charts

    In Black & White: Sudhir Chaudhary’s prime time show on Aaj Tak tops viewership charts

    MUMBAI: When the late Michael Jackson sang the hit single Black or White in 1991, little did he know the title would inspire a news program’s title Black & White two decades later, which would become a massive hit in India. Of course MJ’s song was all about respecting colour, and Black & White, hosted by consulting editor Sudhir Chaudhary on Aaj Tak, dissects developments of the day during prime-time. 

    So strong has been Black & White’s  grip on viewers, according to research data provided by TV Today, that it has held on to the leadership position across television and digital platforms in early February. The programme topped Hindi news viewership in week five of 2025, recording a gross average minute audience of 9,746 during its 9 pm slot, according to ratings agency Barc. News18 India followed with 9,355 viewers, whilst Republic Bharat drew 8,752.

    On YouTube Live between 3-7 February, the show averaged 136,000 concurrent viewers, significantly ahead of India TV at 68,100 and Republic Bharat at 46,700. Times Now Navbharat and ABP News recorded 32,600 and 29,200 viewers respectively.

    Chaudhary, who joined Aaj Tak in 2022 after senior roles at Zee News and Wion, presents the nightly analysis programme across television, digital platforms and out-of-home screens. He was previously awarded the Ramnath Goenka journalism excellence award in 2013.

    The show’s cross-platform performance has helped cement Aaj Tak’s position as India’s most-watched Hindi news channel, according to a release issued by the company.

  • Sudhir Chaudhary’s ‘Black and White’ gets highest concurrent views on YouTube

    Sudhir Chaudhary’s ‘Black and White’ gets highest concurrent views on YouTube

    Mumbai: Aaj Tak’s Black and White, hosted by Sudhir Chaudhary, has been ranked as the number one show in the 9 p.m. band ever since it started rolling. The show has been witnessing the highest concurrent views on YouTube.

    The show has held attention ever since it started in July 2022. It has been breaking all records for the past two months on the 9 p.m. prime time band on YouTube, making Aaj Tak rank number one every day on the digital platform YouTube and leaving the competitors behind by a considerable margin.

    Aaj Tak has been marking an average of 74.3K daily live concurrent users (weekdays, 9-10 p.m.) on YouTube Live in the period from 19 July to 31 October 2022, where Aaj Tak has nearly twice the total live concurrent users.

    Sudhir Chaudhary’s show on Aaj Tak caters to the audience’s news requirement with every topic, making it ‘Black and White,’ logical, retaining the true essence of the story, and specially curated for a deeper insight.

    Aaj Tak’s Black and White show with Sudhir Chaudhary has covered sensitive updates around various topics through in-depth analysis of national and international news. Uncovering well-researched data and underlying facts, Chaudhary also presented the Hijab Row with deep research. Black and White also covered the Russian-Ukraine war, enhancing the audience’s insights into the topics and providing a window to think through facts and data.

    Followed by crucial topics of national interest like the NIA PFI Issue, Congress president elections, and an RSS story on the controversy surrounding the film AdiPurush, including an exclusive interview of the director and writer.

    With their social campaign “Mera Swabhimaan,” which highlights the lives of blue-collar employees and the issues they face, the host aims to initiate a revolution that talks about the basic human code of conduct and establishes a place of pride in society for the hardworking daily wage earners.

    Chaudhary’s Black and White has successfully emerged as one of the most promising prime-time shows. Taking over prime time with the most concurrent live views on YouTube and continuing the dominance in news space.

  • Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Aaj Tak beats Zee News in a prime time slot with its new show ‘Black & White’

    Mumbai: Aaj Tak’s show Black & White has surpassed Zee News’s show DNA in terms of viewership.

    After leaving Zee News and its show DNA, journalist Sudhir Chaudhary joined Aaj Tak and launched his new prime-time show Black & White.

    In the latest week rolled data, Black & White in Wk 32 was at 824 (ooo) AMA and has crossed the viewership of DNA, which stood at 792 (000) AMA with the last six-week average (between Wk 20 to 25 at 9 to 10 p.m. on weekdays).

    In terms of daily average reach, Aaj Tak is 20 per cent ahead of Zee News with 6428 (000) AMA in Wk 32, whereas Zee News was at 5345 (ooo) AMA between Wk 20 and 25.

    When it comes to cumulative reach, Aaj Tak is 23 per cent higher at 24616 (000) AMA between Wk 32 compared to Zee News, which is at 20063 (000) between Wk 20 and 25 AMA between 9 p.m. and 10 p.m.

  • Aaj Tak’s premiere telecast of ‘Black & White’ with Sudhir Chaudhary crosses 1000 TVT mark: Barc

    Aaj Tak’s premiere telecast of ‘Black & White’ with Sudhir Chaudhary crosses 1000 TVT mark: Barc

    Mumbai: Aaj Tak channel crossed the 1000 TVT (average minute audience) during the 9 p.m time band on 19 July during the telecast of its new show Black & White with consultant editor Sudhir Chaudhary. This number is higher than the rolled average of any other news channel during the 9 p.m band in Week 29.

    This was the news anchor’s first appearance on the Hindi news channel following his exit from Zee Media.

    As per the channel, the viewership contribution of the 9 p.m slot has increased from 11 per cent to 15 per cent. Aaj Tak claims that Sudhir Chaudhary’s show garnered higher TVTs compared to every other news show during the 9 p.m band based on four-week data.

    As per unrolled data, Sudhir Chaudhary’s show saw an unprecedented growth of 39 per cent on the opening day (19 July), 54 per cent on the following day (20 July) and 60 per cent on the day after (21 July).

    To celebrate the performance of the show, Chaudhary asked his viewers to join him for a Facebook Live chat on 28 July starting at 6:30 p.m.

    Source: Barc | HSM 15+ | 21:00 hrs | Week 26-29

  • Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    Diageo enters e-alcohol space with Rs 270 mn investment in HipBar

    MUMBAI: Diageo India, the country’s leading beverage alcohol group, through its legal entity United Spirits has made an equity investment in HipBar, a payment technology start-up that serves the needs of the beverage alcohol industry and its consumers, through a mobile wallet and delivery app.

    Diageo has acquired a 26 per cent equity stake in HipBar for Rs 270 million.

    Diageo India is committed to transforming the beverage alcohol industry and with this investment, the company will support HipBar’s digital ambition and help expand its footprint across more markets. HipBar unlocks the industry’s need to provide better experiences, promote responsible consumption and digitally connect brands, retail stores and consumers through a common digital platform.

    https://www.hipbardelivery.com

    With the HipBar app, age verified consumers can browse a range of alcoholic beverages, select a brand of their choice and pay through the mobile wallet to have the product delivered at their doorstep (where permitted) or pick it up from a retail store at their convenience.

    HipBar has developed a stringent age verification process as well as highly compliant standard operating procedures to ensure that the company’s delivery service fosters a safe drinking environment in India.

    On the B2B front, HipBar works closely with the beverage alcohol industry and the government to custom build software and deploy technology projects that will help the category to move forward in a compliant and sustainable manner. 

    Some of these digital initiatives include last mile alcohol delivery platform, SaaS based e-governance module for use by governments, HipBar point-of-sale for standalone licenced retail stores and HipBar Pay for government controlled retail stores. 

    Founded in 2015, HipBar operates in Bengaluru and Chennai.

    Diageo India CEO and managing director Anand Kripalu says, “E-commerce is making an impact on just about every industry imaginable, and the beverage alcohol industry is set to be the next sector to be disrupted by the continued shift to digital. This investment allows us to discover ideas that anticipate shifts in consumer behaviour and enables us to remain at the forefront of trends.”

    HipBar will continue to run as an independent enterprise driven by its founding team.

    HipBar founder Prasanna Natarajan mentions that the company’s interest will always be subservient to how HipBar is performing in the social sphere and if it is indeed bringing the intended benefits of technology to help people drink more responsibly.

  • Black & White launches first India TVC

    Black & White launches first India TVC

    MUMBAI: Black & White Gettogethers from Diageo India has launched its first-ever India-specific TVC conceptualised by J Walter Thompson Bangalore and inspired by the brand message, “Made of Sharing”.

    It is a commercial that exhorts us to go out there and share moments and experiences with strangers.

    Set against the lavish and breath-taking landscapes of Portugal, the story takes us through the journey of a protagonist who is travelling, watching a movie or going for a run; scenarios which are part of the life of a young millennial. This is in keeping with Black & White’s philosophy of encouraging young, successful millennials to share and open up for richer outcomes in life.

    The commercial has been shot in black and white as it provides an evocative canvas for the emotions and situations on display. It also creates a larger-than-life cinematic effect that transports and transfixes the viewer. Not to mention the undeniable brand connect.

    Diageo India Portfolio head Abhishek Shahabadi says, “The commercial was created with the aim of spreading the message that personal satisfaction comes from sharing the good things in life, with people around us. The storyboard motivates people to step out and share a bit of themselves, urging them not to hold back, thereby enriching their lives.”

    JWT ECD and senior VP Priya Shivakumar mentions, “The insight was inspired by Black&White’s brand message ‘Life tastes better when shared’. We are so caught up in our daily lives that we barely get a moment to step back and enjoy time with our friends and loved ones. We are happy to be a part of the first ever TVC by Black & White in India and hope this inspires people to go out and share some of the best moments of their life.”

    The TVC has been directed by Jamie Muir, an acclaimed London-based filmmaker and photographer known for “Drawing and Dreams”, a part of the 2014 cupidity series which won the silver lion at Cannes Film Festival. He has also worked on some of the best ad films curated for brands like Chevrolet, HSBC and Google.

  • Go Back to Black & White with the Pretty Little Liars!

    Go Back to Black & White with the Pretty Little Liars!

    MUMBAI: Next Saturday, be there for the black and white affair. It’s the Pretty Little Liars (PLL) like you’ve never seen.

    For the first time in its 4 season run, the groundbreaking teen phenomenon has filmed an entire episode completely in black and white called “Shadow Play”, with heavy throwback at the classic Hollywood noir films of the yesteryear.

    PLL writer and spin-off Ravenswood co-creator Joseph Dougherty is helming the episode which revolves around the character of the smart, yet headstrong and stubborn Spencer Hastings (played by Troian Bellasario), who has been going through many a sleepless night fueled by Aderol and she’s trying desperately to find out whether or not Ezra Fitz is A, the sinister antagonist hell-bent on exposing their lies and lives. Just to push her further, Spencer takes another pill as a result of which she loses touch completely with her own reality and wakes up in a new reality which has her life “Noir-ified”.

    Making it “one of the photographed episodes of the series”, writer-director Joseph Doherty elaborates, “The central portion of the storytelling will be told in a particular kind of black and white which is meant to honor a form of very lush story-telling from American films of the forties.”

    “With this episode, you could literally stop it at any point and print it out blow it up on a poster and it will look stunning”, says Shay Mitchell, who plays the role of the lesbian swimmer Emily Fields in a behind the scenes video on YouTube. Lucy Hale, who plays the artsy girl Aria Montgomery is still amazed at how all the liars faces “work for the era” making the episode incredibly authentic. Bellasario welcomed the prospect of the episode as a surprising world where people were bold, brash and adventurous, taking chances and risks, quite similar to that of the actual story.

     

     

    Shadow Play continues the storyline with where the characters are and how the story is progressing, but the dialogue is “dated”!

    While Mitchell is of the opinion that Shadow Play is one that goes down in history, PLL costume designer Mandi Line states that designing the costumes for an episode based in the period of the 1940’s and one that is shot completely in black and white comes with a unique set of challenges. What Line originally had been planned for the episode didn’t work out at all, because when it comes in black and white, “Color Doesn’t Matter.”

    Line’s challenge was convincing the Pretty Little Liars that along with peach and green and leopard and all these different colors, and how in black and white they actually pop. So the actors are wearing green shoes with purple dress with leopard green trench coat, which in color would make them look crazy because they might not match, but it makes complete sense in black and white.

     

     

    Line concludes that the best of working on this episode was that the script taught her something, and it had been a while she’d been taught something. Working on Shadow Play has certainly heightened her skills as a costume designer.

    Follow the Liars as they enact a “Shadow Play” with more classic drama, passion, secrets and of course, lies on Saturday, 22 February at 2 p.m. with an encore telecast at 10 p.m. on Zee Café.