Tag: Black Elephant

Kyoorius Creative Awards 2018 sees O&M take away 2 black elephants

MUMBAI: The fifth edition of the Kyoorius Creative Awards has just concluded with five black and 90 blue elephants handed out across advertising, media and digital categories.

Amitabh Bachchan was the recipient of the Master of Creativity award for his immeasurable contribution in the advertising and marketing world of India. His presence has changed the way people look at brands today.

The five black elephant winners were taken by four teams namely Ogilvy & Mather for #HoliNotHooliganism and Vodafone Sakshi, Early Man Films for The Story of Kaveri, FCB India Group for Sindoor Khela- No Conditions Apply, BBDO India for #FuelFor The RealFit.

The Power of Print award, an IP owned by the Times Group was seen presented to Curry Nation Brand Communication for its print campaign ‘Lifeline Question’. Brave New World, Bangalore and FCB Interface were awarded the runner-up title for their campaigns ‘No’ and ‘Honarary Doctors’ respectively.

The out-of-home advertising contest, Inoohvation, this year in association with Kinetic, saw participation from the brightest minds across creative communities in the country. Based on a brief set out by Honda, the contest was aimed at rejuvenating creativity by smart use of technology and storytelling techniques by creating an outdoor campaign. Creative Agency Studio Mars won the coveted title for its campaign ‘Will they see Blue’. While J. Walter Thompson and Locopopo bagged the runner-up titles for their campaigns ‘Interactive Digital Billboards’ and ‘Blue Skies For our Children’ respectively.

Kyoorius founder and CEO Rajesh Kejriwal said, “We have some brilliant work put up by communication agencies this year and I personally would like to congratulate each one of them for their truly deserved win. It gives me immense happiness to announce that we received 20 per cent increase in entries this year and selecting the winners was indeed tough for our respected jury. But innate knowledge of our jurors in their respected domain has contributed immensely in ensuring fair, unbiased and credible selection process.”

Complete list of blue winners

CATEGORY	CLIENT	TITLE	AGENCY/CITY
FC \| 1802A: Cinematography For Film Advertising	Jeep India	Fables Of India	10 Films	BLUE
FA \| 1608A: Ad / Promotional Films Produced Under Rs 10 Lakh	Mankind Pharma	Manforce #ShutThePhoneUp	ADK-Fortune Communications	BLUE
FC \| 1808A: Use Of Music For Film Advertising	Jabong	Jabong Spring Summer Runway 2018	Asylum Film	BLUE
DM \| 2501: Integrated Digital Campaign	PepsiCo India	#ReleaseThePressure	BBDO India	BLUE
ME \| 2408: Use Of Integrated Media	PepsiCo India	#ReleaseThePressure	BBDO India	BLUE
WA \| 1511A: Writing For Film Advertising (TV)	PepsiCo India	#FuelForTheRealFit	BBDO India	BLUE
PSA \| 2206: PSA – Integrated Media	PepsiCo India	#ReleaseThePressure	BBDO India	BLUE
OA \| 1102B: Ambient: Billboards & Travel	Amar Tea Pvt Ltd	Tea Society	Black Swan Life Communications	BLUE
CA \| 1302B: Photography For Advertising	Amar Tea Pvt Ltd	Tea Society	Black Swan Life Communications	BLUE
SM \| 2603A: Branded Social Post – Topical / Real Time Response	Bunge India Pvt Ltd	Gagan Cooking Oil – Diwali	Bunge India Pvt Ltd	BLUE
DI \| 2902: Innovative Use Of Mobile Technology	Sense International India	The Good Vibes Project	Cheil Worldwide India	BLUE
DM \| 2501: Integrated Digital Campaign	Flipkart Internet Pvt Ltd	Flipkart #PenguinDads	Dentsu Webchutney	BLUE
DC \| 2705B: Animation & Illustration For Digital Marketing (Social Media Posts)	ScoopWhoop	30 Years of GIF	Dentsu Webchutney	BLUE
SM \| 2603B: Branded Social Post – Topical / Real Time Response	ScoopWhoop	30 Years of GIF	Dentsu Webchutney	BLUE
SM \| 2604: Social Engagement – User-Generated Content	Wildcraft India Pvt Ltd	Wildcraft Wildlings	Dentsu Webchutney	BLUE
ME \| 2406: Use Of Mobile	ScoopWhoop	ScoopWhoop In-Flight App	Dentsu Webchutney	BLUE
PSA \| 2204A: PSA – Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
FC \| 1802A: Cinematography For Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
FC \| 1803A: Direction For Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
FC \| 1804A: Editing For Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
FC \| 1805A: Production Design For Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
FC \| 1808A: Use Of Music For Film Advertising	Reforestindia.in	The Story Of Kaveri	Early Man Film	BLUE
WA \| 1502B: Writing For Poster Advertising	Snapin – Duval Enterprises	Coffee’s Perfect Partner	Famous Innovations	BLUE
DMA \| 2006: Direct Response – Ambient	Livpure Water Purifiers	Rivers In A Bottle	Famous Innovations	BLUE
IM \| 2303: Innovative Media	Religare Health Insurance	Don’t Eat The News	Famous Innovations	BLUE
CFG \| 2101: Advertising & Marketing Communications / Brand	Livpure Water Purifiers	Rivers In A Bottle	Famous Innovations	BLUE
SM \| 2608: Social Influencer Marketing – Multi Channel	Times Of India	Sindoor Khela – No Conditions Apply	FCBIndia Group	BLUE
ME \| 2405: Use Of Events	Times Of India	Sindoor Khela – No Conditions Apply	FCBIndia Group	BLUE
ME \| 2408: Use Of Integrated Media	Times Of India	Sindoor Khela – No Conditions Apply	FCBIndia Group	BLUE
BC \| 1905A: Live Experience	Times Of India	Sindoor Khela – No Conditions Apply	FCBIndia Group	BLUE
DMA \| 2000: Direct Integrated Campaign	Times Of India	Sindoor Khela – No Conditions Apply	FCBIndia Group	BLUE
CFG \| 2102: Advertising & Marketing Communications / Not For Profit	Fruitbowl Digital	Chal Rang De	Fruitbowl Digital Media	BLUE
DM \| 2504: Websites	Tata Pravesh	Doors of India	Hungama Digital Services	BLUE
FC \| 1801B: Animation For Film Advertising	Bajaj Electricals	Bajaj Electricals – Magic Of Light	Hungry Films	BLUE
CA \| 1304B: Digitally Enhanced Illustration For Advertising	PN Gadgil & Sons	Poster	Ideas At Work Advertising	BLUE
DM \| 2507: Digital Installations	Google India	Look Before You Leave	Kinetic Advertising India	BLUE
DI \| 2901: Innovative Use Of Technology	Google India	Google Maps : look before you leave	Kinetic Advertising India	BLUE
ME \| 2404: Use Of Outdoor	Vodafone India Limited	Vodafone Eco Pond – Good In Good Bye	Kinetic Advertising India	BLUE
ME \| 2405: Use Of Events	The Times Of India	Equal Streets	Laqshya Live Experiences	BLUE
SM \| 2605: Social Engagement – Community Building	The Ammada Trust	#GiveHer5	Law & Kenneth Saatchi & Saatchi	BLUE
FC \| 1804A: Editing For Film Advertising	Puma	Puma – Run the Streets (India)	Loudmouth Film	BLUE
DM \| 2503A: Digital Branded Film Content & Entertainment	Indian Association of Palliative Care (IAPC)	Last Laugh	Medulla WYP Network	BLUE
ME \| 2403: Use Of Branded Content	Indian Association of Palliative Care (IAPC)	Last Laugh	Medulla WYP Network	BLUE
FA \| 1603: Ad / Promotional Film (61+ seconds)	Indian Association of Palliative Care (IAPC)	Last Laugh	Medulla WYP Network	BLUE
BC \| 1905A: Live Experience	Indian Association of Palliative Care (IAPC)	Last Laugh	Medulla WYP Network	BLUE
IM \| 2302: Use Of Experiential Marketing	Indian Association of Palliative Care (IAPC)	Last Laugh	Medulla WYP Network	BLUE
DM \| 2501: Integrated Digital Campaign	PepsiCo India	Breaking The Deafening Silence – #ReleaseThePressure	Mindshare	BLUE
ME \| 2403: Use Of Branded Content	Cipla Health Ltd	I Can You Can	Mindshare	BLUE
FA \| 1602: Ad / Promotional Film (31 – 60 seconds)	Motilal Osawl Financial Services	Think Equity. Think Motilal Oswal.	Motilal Oswal Asset Management Company	BLUE
DM \| 2501: Integrated Digital Campaign	Reliance General Insurance	#HoliNotHooliganism	Ogilvy & Mather	BLUE
DM \| 2503A: Digital Branded Film Content & Entertainment	Mondelez – Bournvita Beverages	The Exam Sale	Ogilvy & Mather	BLUE
SM \| 2603B: Branded Social Post – Topical / Real Time Response	Mondelez International	The Great IPL Phub	Ogilvy & Mather	BLUE
DI \| 2902: Innovative Use Of Mobile Technology	Vodafone India	Vodafone Sakhi	Ogilvy & Mather	BLUE
ME \| 2404: Use Of Outdoor	Unilever Hamam	CCTV Hoardings	Ogilvy & Mather	BLUE
ME \| 2407: Use Of Technology	Vodafone India	Vodafone Sakhi	Ogilvy & Mather	BLUE
ME \| 2411: Use Of Direct Media	ITC – Savlon	Savlon ID Guard	Ogilvy & Mather	BLUE
ME \| 2415: Use Of Social Platforms	Reliance General Insurance	#HoliNotHooliganism	Ogilvy & Mather	BLUE
ME \| 2416: Use Of Interaction	ITC – Savlon	Savlon ID Guard	Ogilvy & Mather	BLUE
ME \| 2418: Use Of Digital Platforms	Pidilite Industries	Sticky Banner	Ogilvy & Mather	BLUE
OA \| 1103A: Ambient: Experiential & Installations	The Akanksha Foundation	Akanksha Placement Surprise	Ogilvy & Mather	BLUE
OA \| 1104B: Poster Advertising – Free Format	Surnai	Ibsen Festival	Ogilvy & Mather	BLUE
CA \| 1301B: Illustration For Advertising	Surnai	Ibsen Festival	Ogilvy & Mather	BLUE
RSAC \| 1403: Radio Advertising Campaigns	Dixcy Scott	56 Inch Ka Seena	Ogilvy & Mather	BLUE
RSAC \| 1411B: Direction for Sonic Advertising (Including Radio)	Dixcy Scott	56 Inch Ka Seena	Ogilvy & Mather	BLUE
WA \| 1511B: Writing For Film Advertising (TV)	Tata Sky	Acting Adda	Ogilvy & Mather	BLUE
PSA \| 2205A: PSA – Digital Media	ICICI Lombard	#IWillDriveYouHome	Ogilvy & Mather	BLUE
PSA \| 2205B: PSA – Digital Media	Reliance General Insurance	#HoliNotHooliganism	Ogilvy & Mather	BLUE
BC \| 1905A: Live Experience	Mondelez – Bournvita Beverages	The Exam Sale	Ogilvy & Mather	BLUE
DMA \| 2006: Direct Response – Ambient	The Akanksha Foundation	Akanksha Placement Surprise	Ogilvy & Mather	BLUE
DMA \| 2006: Direct Response – Ambient	Vodafone India	Vodafone Eco Pond	Ogilvy & Mather	BLUE
DMA \| 2006: Direct Response – Ambient	ITC – Savlon	Savlon ID Guard	Ogilvy & Mather	BLUE
DMA \| 2011: Direct Innovation	Vodafone India	Vodafone Sakhi	Ogilvy & Mather	BLUE
DMA \| 2012: Direct Acquisition & Retention	Vodafone India	Vodafone Sakhi	Ogilvy & Mather	BLUE
IM \| 2301: Integrated Campaign	Amazon India	Amazon Chonkpur Cheetas	Ogilvy & Mather	BLUE
CFG \| 2101: Advertising & Marketing Communications / Brand	Vodafone India	Vodafone Sakhi	Ogilvy & Mather	BLUE
CFG \| 2101: Advertising & Marketing Communications / Brand	Reliance General Insurance	#HoliNotHooliganism	Ogilvy & Mather	BLUE
DD \| 2808: User Interface Design – Mobile	Nexino Labs Private Limited	Programming Hub – Mobile App	ProCreator Solutions Private Limited	BLUE
FA \| 1602: Ad / Promotional Film (31 – 60 seconds)	Make My Trip	Delhi	Publicis Ambience	BLUE
FC \| 1801A: Animation For Film Advertising	Krok International Animated Film Festival	Absolut Volga	Studio Eeksaurus Productions	BLUE
DM \| 2503B: Digital Branded Film Content & Entertainment	Red Bull	Doppelgangers	Supari Studios	BLUE
OA \| 1104B: Poster Advertising – Free Format	Zoobar	Pet Friendly Bar	tbwaindia	BLUE
DMA \| 2011: Direct Innovation	Asha Ek Hope Foundation	Blink to Speak	tbwaindia	BLUE
CFG \| 2101: Advertising & Marketing Communications / Brand	Asha Ek Hope Foundation	Blink to Speak	tbwaindia	BLUE
FA \| 1603: Ad / Promotional Film (61+ seconds)	FDC India Limited	Letters To My Son	The Audacious Project	BLUE
SM \| 2604: Social Engagement – User-Generated Content	Netflix	Life of a Narcos Fan – Rajkumar Rao	The Glitch	BLUE
DI \| 2901: Innovative Use Of Technology	Saregama India	Carvaan	The Womb	BLUE
FA \| 1603: Ad / Promotional Film (61+ seconds)	Tinder	Start Something Epic	Tinder	BLUE
FC \| 1810A: TV & Cinema Title Sequences	Trigger Happy Entertainment	Breathe	Trigger Happy Entertainment	BLUE
DM \| 2501: Integrated Digital Campaign	Zee TV	#ChangeHerNot	Zee Enteprises Entertainment Ltd	BLUE
FA \| 1603: Ad / Promotional Film (61+ seconds)	Zee Entertainment Enterprises Limited	Zee TV – Aaj Likhenge Kal	Zee Enterprises Entertainment Ltd	BLUE

June 2, 2018

Kahani Designworks and Ek Type win Black Elephants

JAIPUR: The three day creative extravaganza of design and visual communication, Kyoorius Designyatra, reached its crescendo with the Kyoorius Design Awards 2016. On its 11th edition, a total of 22 Blue Elephants were awarded to those who have done remarkable work in the field, out of which Ogilvy & Mather took home four, followed close at heel by Open Strategy & Design with three Blue Elephants to their name.

Two Black Elephants (equivalent of a grand prix) were also won.

Kahani Designworks took home a Black Elephant, on top of their Blue Elephant, in the Design For Space category for ‘The State of Architecture’ which was done for Urban Design Research institute. The second winner of the prestigious Black Elephant was Ek Type in the Deign Craft category for their work titled ‘Baloo,’ which was done for Open Source through Google Fonts. This year Kyoorius Design Awards had received a total of 468 entries out of which 43 were the In-Book winners.

Five Blue elephants were won in the Branding & Identity category, with O&M and NH1 Designing claiming two each and BLOK winning one. Design for Packaging category saw two winners – Open Strategy & Design and Fitch — for their consumer packaging designs.

Four Blue Elephants were awarded in the Design for Communication category with winners including Ogilvy & Mather, Publicis Communication, Famous Innovations and Open Strategy and Design.

Design for Spaces saw four Blue and one Black Elephant, while three Blue Elephants and one Black Elephant were awarded in the Design Craft category. Open Strategy and Design and Dynamite Design each won one Blue Elephant in the writing for design category. Design for Good and Design for Book each had one Blue Elephant.

Kyoorius also awarded some of the future creative stars with the Kyoorius Young BloodAwards, which 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry,” said Kyoorius CEO Rajesh Kejriwal , who organises this non-for-profit initiative with D&AD.

The awards were a culmination of the event on creativity and design that sparked fresh and new ideas among the attendees. The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

Designyatra is presented by Zee, and powered by The Patrika Group and has various partners such as Absolut, Zindagi, Colorplan, Nicobar, myPaperclip and many more.

Kyoorius Design Awards 2016 Winners List :

Kyoorius Young Blood Awards Winners List :

October 3, 2016
Kahani Designworks and Ek Type win Black Elephants

JAIPUR: The three day creative extravaganza of design and visual communication, Kyoorius Designyatra, reached its crescendo with the Kyoorius Design Awards 2016. On its 11th edition, a total of 22 Blue Elephants were awarded to those who have done remarkable work in the field, out of which Ogilvy & Mather took home four, followed close at heel by Open Strategy & Design with three Blue Elephants to their name.

Two Black Elephants (equivalent of a grand prix) were also won.

Kahani Designworks took home a Black Elephant, on top of their Blue Elephant, in the Design For Space category for ‘The State of Architecture’ which was done for Urban Design Research institute. The second winner of the prestigious Black Elephant was Ek Type in the Deign Craft category for their work titled ‘Baloo,’ which was done for Open Source through Google Fonts. This year Kyoorius Design Awards had received a total of 468 entries out of which 43 were the In-Book winners.

Five Blue elephants were won in the Branding & Identity category, with O&M and NH1 Designing claiming two each and BLOK winning one. Design for Packaging category saw two winners – Open Strategy & Design and Fitch — for their consumer packaging designs.

Four Blue Elephants were awarded in the Design for Communication category with winners including Ogilvy & Mather, Publicis Communication, Famous Innovations and Open Strategy and Design.

Design for Spaces saw four Blue and one Black Elephant, while three Blue Elephants and one Black Elephant were awarded in the Design Craft category. Open Strategy and Design and Dynamite Design each won one Blue Elephant in the writing for design category. Design for Good and Design for Book each had one Blue Elephant.

Kyoorius also awarded some of the future creative stars with the Kyoorius Young BloodAwards, which 353 entries with 14 Red Elephants being rewarded and 27 In-Book winners. “This year at Kyoorius Designyatra we aimed to bring together a group of divergent thinkers to encourage interactions and creativity. We hope people will go back inspired and with a new passion and vigour towards why they are a part of this ever-growing industry,” said Kyoorius CEO Rajesh Kejriwal , who organises this non-for-profit initiative with D&AD.

The awards were a culmination of the event on creativity and design that sparked fresh and new ideas among the attendees. The final day of Kyoorius Designyatra 2016 had an incredible speaker line-up that included Jon Marshall, Co-Founder & Creative Director, MAP, Singgih Kartono, Founder & Designer, Magno Design, Alex Daly, Founder, Vann Alexandra, Ronald van Schaik, Founder, Kaliber Interactive, Ayappa KM, Co-Founder, Early Man Film, Tap Kruavanichkit, Creative Director, Farmgroup, Ruchita Madhok, Principal, Kahani Designworks, Sameer Kulavoor, Founder, Bombay Duck Design and Sarang Kulkarni, Founder WhiteCrow. The speaker sessions ended with an interactive discussion with the legendary Michael Wolff, Founder, Michael Wolff & Co.

Designyatra is presented by Zee, and powered by The Patrika Group and has various partners such as Absolut, Zindagi, Colorplan, Nicobar, myPaperclip and many more.

Kyoorius Design Awards 2016 Winners List :

Kyoorius Young Blood Awards Winners List :

October 3, 2016
Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

MUMBAI: Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.

Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.

Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.

Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.

Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.

A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.

This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

Click here for the full list

June 3, 2016
Ogilvy & Mather shines at Kyoorius Creative Awards 2016, takes home the Black Elephant

MUMBAI: Ogilvy and Mather shined at Kyoorius Creative Awards 2016, with 17 wins across category, including a much coveted Black Elephant for their work on ‘Beauty Tips By Reshmi for clients Make Love Not Scars. The agency was closely followed at heel by BBDO India with the second most number of wins.

Early Man Films’ Ambuja Khali for Abuja Khali was the second agency to take home the prestigious Black Elephant as winners.

Black Elephants are reserved for work that represents the best of the best, work that takes risks, creates a new conversation with the audience or has a lasting impact on the industry.

Kyoorius, in association with D&AD announced and celebrated the winners of the Kyoorius Creative Awards 2016 at DOME@NSCI, in Mumbai on June 3. The third edition of Kyoorius Awards was attended by more than 1500 professionals including CEO’s, Marketing Directors, Brand Managers, Creative and Media gurus from the advertising, digital and media industries from across India were present at the event.

Looking at it category wise, 40 Blue Elephants were awarded in the Advertising category alone, with Ogilvy & Mather leading the category with 10 Blue Elephants. In the Digital category, a total of 18 Blue Eelephants were awarded where DDB Mudra led the category with 5 wins. Media category secured 10 Blue elephants with BBDO India sweeping the category with 7 wins.

A total of 1863 entries were submitted this year. Post the jury session concluded successfully by Ralph Barnett, National Creative Director, SapientNitro; R. Balki, Group Chairman, MullenLowe Lintas and Mike Florence, Head of Planning, PHD Media, 164 entries were shortlisted as winners of a baby elephant (in-book winners). Out of these 164 Baby elephant winners, 69 entries were awarded Blue Elephants across Advertising, Digital and Media categories and 2 entries were awarded the exclusive Black Elephant.

This spectacular show of Creativity was presented by Colors, powered by Hindustan Times and includes ABP News, Rishtey, Happy Finish & Kinetic as main partners.

Click here for the full list

June 3, 2016
Kyoorius Awards 2015: Ogilvy makes a clean sweep with 15 Elephants

MUMBAI: In possibly the best organised award shows in town, Kyoorius, in association with D&AD, announced the winners of the 2015 Advertising & Digital Awards at the DOME at the NSCI, SVP Stadium in Mumbai.

Ogilvy won 15 Blue Elephants, 13 in advertising and two in digital awards. DDB Mudra won six Blue Elephants and was the only agency to bag the Black Elephant. Contract India bagged five Blue Elephants followed by Ideas@work with three Blue Elephant and BBDO India with two Blue Elephants.

The night, which was presented by Colors, brought together over 1200 professionals from the advertising, digital and marketing industries and clients across India to celebrate in Indian creativity. Like it is said, in typical ‘Kyoorius fashion’ the night was unlike any awards ceremony – from the Times Square-inspired sets, to the sound and motion graphics. The entire visual experience for the night was created by Dutch studio Addikt.

A total of 1419 entries (up almost 40 per cent from the previous year) were submitted across Advertising & Digital categories. Of the 163 In Book winners, 48 entries were awarded Blue Elephants, and one entry was awarded the ever-elusive Black Elephant.

DDB Mudra, Ideas@Work, Ogilvy, Contract Advertising, Scarecrow Communications, Soho Square, BBH, BBDO India, Dentsu Webchutney, Madison, Madison BMB, ITSA Brand Innovations, Experience Commerce, Rediffusion Y&R, BBH, Famous Innovations, Havas Worldwide, Fanatics, Grey, Linen Lintas, PHD India, Sapient, Web Maffia, River Advertising, Creativeland Asia, Blink Digital, Whyness Worldwide, and TBWA were some of the agencies who were awarded the ‘Baby Elephant’ trophy as In Book winners.

Of the 163 In Book winners, also nominees for Blue Elephants, the advertising and digital juries awarded 36 Blue Elephants in Advertising and 12 Blue Elephants in Digital categories.

In the advertising categories, the 36 Blue Elephant winners included campaigns by Contract Advertising, Ideas@Work, Creativeland Asia, Ogilvy, Early Man Film, DDB Mudra, BBDO, Fanatics, Grey, TBWA and Linen Lintas.

In digital categories, 12 Blue Elephant winners included work by PHD India, Pigeon & Co., Quasar, Quidich, Dentsu Webchutney, Experience Commerce, Leaf Design, Madison Media, Sapient and Ogilvy.

Black Elephants are reserved for work that redefines the category it is entered in, by taking risks, creating a new conversation with the audience or lasting impact on the industry.

DDB Mudra was awarded the only Black Elephant this year for the direct marketing campaign, Health Cha Shree Ganesh. The campaign for Nutralite, gave everyone’s favourite portly idol a healthy makeover – With a physically fit statue and equally fit priest, accompanied by sugar free modaks and offerings at a pandal in Mumbai. Devotees could participate in Zoomba workouts while waiting in line and donate calories while working out on a treadmill.

Kyoorius founder CEO Rajesh Kejriwal said, “We are overwhelmed by the response this year, the 1419 entries are further acknowledgement of the industry’s support for the Kyoorius Awards. Our international jury and open format ensure that we are a truly neutral and transparent platform that stimulates the industry and nurtures future creative talent. Every year we notice certain trends that prevail in the work entered. This year we saw a lot of work around gender equality and women’s rights, reflecting the national sentiment surrounding these sensitive issues. And of course, in a World Cup year, plenty of cricket.”

D&AD CEO Tim Lindsay added, “The Kyoorius Awards continue to grow in size and stature, and are an important indicator of the world class standards of the Indian creative scene. But the real heroes are the creatives themselves, who are producing ever more engaging, emotional and beautifully crafted work. D&AD are proud to partner.”

Colors CEO Raj Nayak said, “Colors is proud to be associated with the Kyoorius Awards, and we are happy to see that it’s become so successful in the second year. Congratulations to all the elephant winners.”

Alongside the Elephant winners, all nominations will be featured in the Kyoorius Advertising Awards Annual and the Kyoorius Digital Awards Annual – distributed to over 5000 corporate and creatives across India – providing an invaluable and unrivalled source of creative inspiration.

The awards night marked the end of the two-day festival of creativity in advertising, media and marketing developed by Kyoorius in partnership with ZEE, GroupM and D&AD.

Terminology

Unlike other awards programmes, Kyoorius Awards have no gold, silver or bronze, and it is the jury’s prerogative to award more than one Blue Elephant in a category, or none at all.

In-Book: Work that stands out above the rest and meets the three judging criteria, for being 1) An original and inspiring idea, 2) Well-executed, and 3) Relevant to its context. Amongst the best pieces of work in the year, in-book winners are the nominees for Blue Elephants.

Blue Elephant: Checks off all three criteria and reaches the Kyoorius Awards benchmark of creative excellence. Recognised as a symbol of the very highest creative achievement.

Black Elephant: Best of Show. The ultimate prize. Work that is truly ground-breaking amongst all the judged work.

May 23, 2015
27 Blue Elephants and 2 Black Elephants awarded at Kyoorius Design Awards

MUMBAI: Kyoorius in association with D&AD, announced the winners of the 2014 Kyoorius Design Awards at the awards night at the Grand Hyatt in Goa.

A total of 680 entries were submitted across nine categories – Branding and Identity, Communication Design, Book Design, Editorial Design, Design for Space, Design for Packaging, Writing for Design, Design Craft and Design for Good. The 72 In-book winners were also nominees for Blue Elephants, and the jury awarded a total of 27 Blue Elephants and 2 Black Elephants.

Alok Nanda & Company, Umbrella Design, Redlion, Curry Nation, Chlorophyll Brand and Communications Consultancy, Kulture Shop, Bombay Duck Designs, Locopopo, Trapeze, Lotus, as well as agencies such as Ogilvy & Mather, Publicis India and Grey Worldwide were among the in-book winners at the 2014 Kyoorius Design Awards.

The 27 Blue Elephant winners included work by Alok Nanda & Company, Trapeze, Redlion, Kulture Shop, Umbrella Design, Bombay Duck Designs, Locopopo, Eleven:43, The Architects Office, NH1 Design, Please See, Out of the Box, Lotus, Famous Innovations and Grey Worldwide, Publicis India, Creativeland Asia, TBWA India.

Two Black Elephants were awarded to outstanding work that cut across categories, both in terms of concept and execution, which the judges deemed to be exceptional across all the work entered.

Bombay Duck Designs was awarded a Black Elephant for BLUED Book (Category: Design for Books), a self-published and designed book by Sameer Kulavoor. Inspired by the ubiquitous blue tarpaulin seen in urban and rural India, the book aims to bring out the socio-cultural relevance and the subtle humour of this unique material.

Ogilvy & Mather was awarded a Black Elephant for :{to:) CleftToSmile, created for Operation Smile India (Category: Branding & Identity). This social media campaign transformed a simple combination of keyboard characters into a memorable identity and highly successful Twitter campaign for Operation Smile India’s Cleft to Smile initiative.

Kyoorius founder CEO Rajesh Kejriwal commented: “The Kyoorius Design Awards brings the best of Indian Design into focus, and is a reminder of the level of craft, skill and design acumen that exists in this country. Looking back on last year’s winners, who’ve gone on to achieve even more recognition and exposure following their success at the Kyoorius Design Awards, we can proudly say Kyoorius Awards are on their way to set the benchmark for creativity in India.”

“Thanks to our partnership with D&AD, we have created a completely neutral and robust programme. Kyoorius Awards have been clear from the beginning that every piece of work that surpasses our high standards criteria, must be rewarded. We have no gold, silver and bronze — just the coveted Blue Elephant and for the best of the best — the Black Elephant. Winning an elephant at the Kyoorius Awards represents the pinnacle of creative achievement in India.”

D&AD CEO Tim Lindsay added, “D&AD is delighted to see the Kyoorius Awards, and our partnership with Kyoorius, continue to grow in its second year, both in numbers and in the diversity and quality of work. Writing has been a very strong category this year, along with illustration. It is especially encouraging to see self-initiated projects being recognised and more work entered by independent designers and small studios from all over the country. Along with Kyoorius, we are committed to nurturing and stimulating the creative community, and using surpluses from the awards show to develop initiatives that will benefit emerging talent throughout the year. D&AD looks forward to watching the Indian creative community evolve with each year.”

In the signature Kyoorius way of never doing the expected, instead of a traditional awards ceremony the audience was treated to a 70’s theme party. Held on the final evening of Kyoorius Designyatra, the event saw over 1000 creative professionals, students and clients from across India in attendance, which included the conference delegates as well as speakers along with awards nominees.

September 15, 2014