MUMBAI: When wine met canvas, India found its masterpiece. Grover Zampa, India’s most awarded fine wine producer, has partnered with creative agency Black Cab to give its flagship art collection a stunning new identity, one where every pour feels like a brushstroke and every bottle a work of art.
The brief was bold yet simple: lift wine beyond taste and transform it into an expression of India’s artistic and cultural heritage. The campaign’s creative core rested on a powerful idea, winemaking is liquid art. Just as an artist paints with emotion and precision, Grover’s winemakers craft each vintage with the same passion and finesse.
For instance, the Cabernet-Shiraz: robust and full-bodied, found its visual twin in a bold, deep-toned artwork that captured its complexity. Each varietal collaborated with an artist whose palette reflected the wine’s personality, turning labels into miniature galleries of Indian expression.
Digitally, the campaign positioned every bottle as an exclusive collectible, a limited-edition artwork from the vineyards of Nandi Hills and Nashik Valley. High-quality imagery and evocative storytelling elevated Grover Zampa from a fine wine label to a cultural brand, one that toasts both craftsmanship and creativity.
Social media became its art gallery, where fans shared their own “liquid art” moments. Bottles were photographed, displayed, and admired like paintings, each post a digital canvas celebrating the spirit of Indian excellence.
By blending art, storytelling, and digital innovation, Grover Zampa’s relaunch uncorked a refreshing narrative, that Indian wine can be as rich in culture as it is in flavour. With this campaign, every sip isn’t just wine tasting; it’s art appreciation.
