MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires, has signed on with Sankar Cements Tamil Nadu Premier League (TNPL)as the associate sponsors. TNPL will kick start its fourth edition on July 19, 2019. As associatesponsors, BKT’spartnership with TNPL will range across multiple areas including promotion and branding.
The fourth edition of TNPL gets underway at Dindigul with former champions ‘Chepauk Super Gillies’ taking on last year’s finalists ‘Dindigul Dragons’.
Under its campaign, BKT will be undertaking extensive branding at the tournament including pitch mats, presence on LED boards and branding across interview and press conference backdrops. The BKT logo will appear across all advertising undertaken by the TNPL, including hoardings of TNPL, which will be mounted across Tamil Nadu. BKT will also look to encourage its community in Tamil Nadu to flock towards the stadiums across all venues through local activations.
Expressing his views about this partnership, Rajiv Poddar, Joint Managing Director, Balkrishna Industries Ltd. (BKT) said, “We are glad and proud to see the BKT brand officially associated to one of the most appreciated and supported cricketleagues in the country. There may be many religions in this country, but it is said that cricket unites Indians better than any religion can ever do. TNPL has been a success since its first year and it has promise to nurture andpromote young talentsto grow into future superstars of the country. We are keen to join them on this journey to unearth future champions.”
Mr. R I Palani, Joint Secretary, TNCAsaid, “We are pleased to have BKT on board as the associate sponsor for the fourth edition of TNPL, taking our league to the next level. They are trendsetters in the off-highway tire segment and one of the leading brands in the country and we intend to jointly offer our loyal and enthusiastic fans a journey to remember. We are sure BKT will add immense value to TNPL and we look forward to this association.”
Mr. Poddar added, “This partnership is part of a long-term strategy enabling us to stay closer to our final users and enhance our brand awareness in India. With BKT as the associatesponsors, audience will have easy access to our mobility solutions ranging from off-highway to tractor tires.”
The tournament will feature 32 matches and will be held between July 19 and August 15. Dindigul and Tirunelveli will host 15 matches each, with Chennai hosting the remaining two, including the finals. The tournament will also witness seven double-headers with the first and second match kick-starting at 3:15 pm and 7:15 pm respectively.
Whether it is cricket, football, or the amazing stunts at Monster Jam – BKT loves sport because it fully reflects its corporate philosophy: the joy of achieving goals, the feeling of satisfaction and content when being rewarded for all efforts and sacrifices, the ability of hitting new records aiming at always higher and greater ambitions.
Many are the sporting events that BKT supports and follows actively all over the world. These are selected based on a precise strategy aiming at more user proximity and increased brand awareness.
The latest token on this playing scheme is a sponsorship agreement stipulated between BKT and Ligue de Football Professionel and announced in Paris in September 2018. BKT assumed the role of Title Sponsor for the Coupe de la Ligue, which changed its name into “Coupe de la Ligue BKT”.
