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MUMBAI: A new research report has revealed that throwing cash at just traditional TV spots during the IPL might not be the most effective way to...
MUMBAI: There are companies which are better known globally because of their association with sports. Amongst them is: BKT or Balkrishna Tyres. The Six Nations...
NEW DELHI: Cricket is the by far the best media vehicle for any brand if it intends to connect with masses at a pan-India level. The...
MUMBAI: Balkrishna Industries Limited (BKT), India’s leading manufacturer of off-highway tires has signed on as “Official Global Partner of LaLiga”. BKT aims for performance without limits...
MUMBAI: BKT and LaLiga have entered into an agreement that will see BKT become “Official Global Partner of LaLiga”. The partnership takes immediate effect and will...
