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Tag: BKC

  • Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Kommune’s Spoken Fest to host its fourth edition in Mumbai next month

    Mumbai: Kommune’s festival, Spoken Fest, is back in its physical form with its fourth edition in Mumbai on 19, 20 November, 2022 at the Jio Garden, BKC. Spoken Fest, created by Roshan Abbas, will provide its audience with two days of strumming music; multiple stages; slam poetry; an arts forum; readings; musical comedy; masterclasses; and more.

    Spoken Fest 2022 positions itself as being the perfect weekend experience if you’re looking for a place to help tap your creativity, explore the works of musicians, poets, and storytellers, and attend a few workshops with the masters of the art. Artists including Rudy Francisco, Kusha Kapila, Srishti Dixit, Kalki Koechlin, Kubbra Sait, Mithila Palkar, Faye D’Souza, Varun Grover, Radhika Apte, Imtiaz Ali, Jim Sarbh, Kabir Khan, Aamir Aziz, The Local Train Rock band, Megha Rao, Zakir Khan, Bhuvan Bam, and many more have been a part of Spoken Fest in the past. The year 2022, it added, promises to be bigger with more than 65+ performances, including art, music, poetry, food, and everything else that you may expect out of a well-curated festival, over two days. From gen-z to millennials, from grandparents and parents to children and teenagers, Spoken Fest attracts everyone! The fest will also comprise art zones, a curated bazaar, and experiential brand interactions.

    Kommune co-founder Roshan Abbas said, “Spoken Fest is back with its physical format after a year. What makes Spoken Fest unique is that it is the only festival that asks you to tune in, not tune out. We’ve seen our audience emotionally and intellectually engage with the performances. Brands that target millennials and young adults today through experiences have worked with Kommune’s Spoken Fest in the past and enjoyed the power of building communities and content via the festival. Our quality of experience and content is unique and well curated. And all at a price point that is very affordable.”

    A platform for budding and established poets and artists, Spoken Fest 2022 aims to be a cultural melee of music, dance, drama, words and linguistically inclusive performances in languages as varied as Urdu, Hindi, Marathi, and English. A confluence of people, personalities, and passions, the fest positions itself as being a safe space for cultures, embraces and even encourages diversity, and aims to inspire.

  • Mumbai got outdoors at the year’s premier festival curated for kids

    Mumbai got outdoors at the year’s premier festival curated for kids

    24th February 2020 Mumbai:  India’s largest festival for kids, Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia aimed at providing a wholesome experience for toddlers, pre-teens and parents which took place on 22nd and 23rd February 2020 at JioWorld Garden, BKC. The festival’s main objective was to give the urban child a healthy and positive outdoor experience and encourage families to spend quality time together via the various activities on offer at the festival.

    The two-day event had an eclectic selection of 50+ workshops specially curated and designed to cater to various age groups across interests like beat-boxing, robotics, Lego workshops, stop motion animation, aeronautics, karate and kick-boxing, storytelling, doodle art and many more. There was also a petting zoo which gave kids an opportunity to interact and spend time enjoying the company of several furry friends.

    The festival unfolded with great success and even saw some B-town glamour as several celebrities attended along with their children. Spotted at the festival were personalities like Rannvijay Singha with his daughter Kainnat Singha, Tannaz Irani, Barkha Sengupta and Sayantani Ghosh with their kids. The kids thoroughly enjoyed the petting zoo, dance workshop and pottery making activity while the Imagica dance parade and the live music band were some of the other highlights.

    The fest was co- powered by well-known brands like Kotak Mutual Fund and Hershey India Pvt. Ltd

    Commenting on his experience at the festival Rannvijay Singha with his daughter Kainaat Singha said “The WindMill festival had a variety of activities for all age group kids from a dance workshop to live parade. I really had a good time with my daughter and she had a lot of fun. Such events can create some unforgettable moments and one should actively participate. I am looking forward to such festivals where I can spend some quality time with my family.”

    Kotak Mutual Fund Kinjal Shah digital business & marketing head at commented "In a city like Mumbai, where schedules are so busy it's very difficult for kids to go outdoor for activities on daily basis, a festival like WindMill provides an opportunity for both parents and kids to go out together and freak out as there are so many activities to choose from for them to enjoy. This is the 2nd year in a row where we are one of the sponsors and for brands like us, we get a chance to closely observe the behavior of kids and parents together. We have always got an overwhelming response in the event so we continue to associate with them year on year."

    Speaking on this, Deepak Chaudhary, Founder and Director, Event Capital said “The event has been a huge success and we are overwhelmed seeing approximately 18,000 entries on ground. Organizing events that can become a lifetime memory is what we strive towards and we are glad to be able to create such thriving concepts that go on to have a life of their own."

    Speaking on this, Janak Vora, CEO, Event Capital said “We were extremely happy to bring the 4th edition of Windmill Nickelodeon Festival to such a successful close. This event was conceptualized with the intent to prioritize the need to step into the outdoor and take a break from all the screens we are surrounded by constantly. Petting Zoo is where saw the maximum attraction since it allowed the kids directly to spend time with animals. We look forward to create more such experiences for families."

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Wadhwa Group steers waves on social media to welcome Ferrari in Mumbai

    Mumbai: Redefining the skyline of Mumbai with iconic sculptures in residential and commercial construction The Wadhwa Group recently conducted a massive social media campaign to mark the grand launch of the showroom of Italian Supercar Ferrari at Platina in BKC. Playing an important role in this outreach was KRDS India, a leading digital agency who formulated a phase wise approach unveiling this mega launch.

     

    Prior to the on ground launch, a pre buzz social media campaign was conceptualized in order to generate curiosity for the event. Offering a surprise element at the same time engaging with the audience #ItalianIconAtPlatina concept was coined on hygiene social media platforms like Facebook, Twitter and Instagram. The challenge was to create buzz without revealing the fact that Ferrari is coming to BKC.

     

    Uploading a series of unique teasers and carrying out contests revolving around the Italian heritage, lesser known supercar facts etc. help the brand to reach out to 2.13 lakh people on Facebook, 10x increase in twitter followers and 35% increase in followers on Instagram. Nearly 7000 fans participated in the contest on Facebook and Twitter. The Wadhwa Group’s Twitter followers increased 10 fold and their Facebook activity reached more than 2 Lakh fans. Moreover, the on ground event was covered live on Instagram and Twitter by KRDS India.

     

    On the success of the campaign, The Wadhwa Group marketing head Siddharth Bhatia says, “The Ferrari launch through our social media campaign saw an impeccable response giving a rise to our digital viewership. We at The Wadhwa Group believe in building landmarks with a passion, which is reflected through this campaign. The results were extremely encouraging, which made this an outstanding campaign for the real estate sector to witness.”

     

    Delighted by the success, KRDS North & West India — business head Achal Deoda says, “The Ferrari showroom launch in Mumbai was a landmark event not only for the city but for India at one of the most iconic properties of Mumbai, Platina BKC. This is a classic example of how social media with the right strategy can augment a city event to being a national one.”

  • Max Stardust Awards on 18 February

    Max Stardust Awards on 18 February

    Mumbai: ‘Stardust’ magazine along with Sony’s Hindi movie channel MAX will host the ‘Max Stardust Awards’ on 18 February at the Bandra Kurla Complex.

    The ‘MAX Stardust Awards’ are said to be aimed at ‘generation next’ wave of actors. The awards will promote and encourage new talent. An official release categorically states that over-exposed and established stars do not qualify for nomination in the ‘MAX Stardust Awards’.

    Only young talent and films that have made an impact in 2006 have been nominated for the ‘ MAX Stardust Awards’. The idea is to showcase and recognize the fresh, new faces who will emerge as the superstars of tomorrow.

    MAX Business Head Sneha Rajani said, “MAX has always brought its viewers some of the most glamorous, high-energy entertainment events from the world of Movies. The high voltage MAX Stardust Awards which showcases the best of Bollywood is part of this tradition and has always been appreciated and loved by our viewers in the past. This year too we plan to bring to our viewers a truly spectacular experience.”

    The function will be compact, exclusive and totally television-oriented with limited seating capacity.

    MAX will telecast the Kenstar MAX Stardust Awards on Saturday, 3 March at 9.00 pm.