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Tag: BiTV

  • BSNL dials up drama with OTTplay packs and 300 plus live TV channels

    BSNL dials up drama with OTTplay packs and 300 plus live TV channels

    MUMBAI: BSNL is turning up the volume on entertainment. After January’s free BiTV rollout drew in massive traffic and fuelled a surge in demand for premium content, the state-run telco has now unveiled its Premium Content Packs, bringing OTTplay-powered streaming and 300 plus live TV channels straight to mobile users. The new packs, accessible via the BSNL Self Care App, Gpay, Phonepe and more, promise an all-in-one destination for films, shows, sports, news and regional gems. Robert J Ravi, chairman and managing director, BSNL, called it an “unmatched entertainment destination,” adding that the offering blends connectivity with curated OTT content.

    For BSNL director Sandeep Govil the move is as much about convenience as it is about content: “From flexible payment options to seamless access, we’ve made sure even the remotest corner of India can enjoy world-class content without barriers.”

    OTTplay’s co-founder and CEO Avinash Mudaliar, highlighted the scale of the collaboration, noting that with BSNL’s reach across Tier 2 and Tier 3 markets, millions of new viewers will gain access to premium streaming. “Together, we are not only offering great content but also bridging the digital divide,” he said.

    With 300 plus live channels, dozens of leading OTT platforms, and AI-powered content discovery, BSNL’s packs are designed to compete with the biggest players in streaming. If BiTV was the starter, this new chapter is the full-course binge.

  • BSNL dials up entertainment with BiTV launch across India

    BSNL dials up entertainment with BiTV launch across India

    MUMBAI- BSNL isn’t just about dial tones and broadband anymore, it’s now in the business of binge-watching! The state-run telecom giant has teamed up with OTTplay to roll out BiTV, a next-gen internet TV service offering 450+ live channels, including premium content, alongside exclusive shows from Bhaktiflix, Kanccha Lannka, Stage, Shortfundly, Om TV, Playflix, Fancode, Hubhopper, Distro, and Runn TV.

    After a successful pilot in Pudicherry, BSNL – India’s public sector telco which has been making waves by snaring wireless (32.68 million) and wired line broadband (4.24 million)  subscribers to touch 36.92 million broadbad subscribers – has taken the plunge into pan-India streaming, betting big on its expansive telecom network to deliver seamless, high-quality entertainment straight to users’ smartphones.  The PSU also has close to 90 million wired and wireless telephony subscribers. 

    But in a market flooded with OTT services, can BSNL’s BiTV truly dial up a new era in digital entertainment, or will it be just another signal lost in the noise?

    For mobile users of BSNL, getting on BiTV is the simplest thing:
    * Visit fms.bsnl.in/iptvreg
    * Choose their state, input registered mobile number and get OTP authentication
    * Get the OTTplay app through SMS link or download directly from the App Store/Google Play Store
    * Login with the registered number and stream away!

    BSNL FTTH users aren’t  being left behind either. BiTV can be accessed through BSNL Wi-Fi hotspots and FTTH home connections so that users do not have data woes while high-speed streaming is ensured. Non-BSNL users can join the party as well by paying through UPI to access the high-speed Wi-Fi network of BSNL.

    BSNL, says  in reality, it  is trying to build through digital transformation, whereas private telecom giants and OTT disruptors create more competition. 

    BSNL, chairman & managing director Robert J Ravi at the BiTV launch called it a “game-changing moment, making the company not just a provider of telecom services but enabler of a digital lifestyle. The simplicity of our interface ensures that even the least tech-savvy users can navigate BiTV with ease. This is the first of many efforts to make premium entertainment accessible to our customers, even in areas with limited digital reach,” said Ravi.

    The enthusiasm was echoed by OTTPLAY CEO  & co-founder AvinashMudaliar who goes thus: “It was a lightning-fast execution of the partnership from discussion on 21 December 2024 to a full-scale national rollout on 30 January 2025. That is practically warp-speed launch in the world of public-sector projects!”

    BSNL aims to stream into the future without breaking the bank, BSNL’s secret weapon? Affordability.

    While others charge premium for their premium content, BSNL is gifting BiTV free of charge to its customers. It can be streamed in high definition with low data usage through intranet and the navigation is simple and user-friendly.

    And the best part? There’s more to come. Mudaliar hinted at an exciting IPL-related announcement in the pipeline, which might turn BiTV into a go-to platform for sports lovers.

    Competition is tough with JioCinema, Disney+ Hotstar, and Netflix, and  BSNL has its work cut out. But it isn’t just relying on content—it’s leveraging its nationwide network, low-cost model, and accessibility-first approach to break into India’s OTT space.

    The big question is:  can BSNL sustain the momentum, or will this be another case of a promising public-sector project losing steam? 

    For now, the company is holding its ground, streaming strong, and promising more surprises ahead. BSNL is no longer just connecting calls; it is now connecting entertainment too. 

    Wait and watch; the next quarter’s user adoption numbers will show whether BiTV is a blockbuster hit or background noise in India’s OTT revolution!