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Tag: Bitesh Singh

  • Ashish Duggal and Bitesh Singh launch POIESIS: AI-Driven Creativity unleashed

    Ashish Duggal and Bitesh Singh launch POIESIS: AI-Driven Creativity unleashed

    Mumbai: Ashish Duggal, an eminent figure in the digital advertising industry renowned for his expertise, has entered into a partnership with Bitesh Singh, the founder, and CEO of SocioClout and CreatorsClout. This synergistic collaboration marks a significant milestone in the professional journeys of both entrepreneurs, as they proudly unveil their latest venture, POIESIS.

    Positioned at the intersection of creativity, data and AI technology, POIESIS represents a transformative force in the realm of digital innovation. Departing from conventional approaches, this startup aims to redefine contemporary marketing through a commitment to a data-driven and AI-centric creative process. As an integrated creative agency, POIESIS aspires to construct impactful narratives and experiences, seamlessly integrating real-world and virtual data.

    This is a data-driven approach by both Ashish Duggal and Bitesh Singh,  bringing a wealth of creative expertise to the forefront, distinguishing POIESIS as a unique entity in the industry. Going beyond conventional agency norms, POIESIS embodies a harmonious fusion of cutting-edge technology and creative acumen, promising clients an unmatched and transformative journey.                    

    The agency’s vision extends beyond the ordinary, emphasising a revolution in marketing strategies and shaping the digital innovation landscape. POIESIS is strategically positioned to make a meaningful impact across diverse industries, envisioning a future where businesses not only survive but thrive through the convergence of technology and creativity.

    POIESIS co-founder Ashish Duggal expressed his enthusiasm for this new chapter, “POIESIS is the realisation of a dream, a fusion where creativity, data and AI technology seamlessly intersect. Beyond the ordinary agency paradigm, we are architects of digital transformation, charting a course where innovation knows no bounds. My ethos centres on placing the customer at the forefront, championing a customer-centric strategy for maximum impact. Our team is a powerhouse, a collective of seasoned individuals with profound expertise in navigating digital landscapes and unlocking the optimal potential for brands. We have established two offices in Mumbai and Gurugram at present. Together, we eagerly anticipate crafting experiences that resonate with depth and purpose for our clients

    Adding further to this  POIESIS co-founder Bitesh Singh said ‘In our journey to redefine the landscape of creativity, we are not just storytellers; we are architects of narratives crafted by the seamless integration of data and AI. As co-founders, we believe in a future where insights illuminate imagination, and where the art of design is elevated by the science of algorithms. At POIESIS, we don’t just follow trends; we set them, driven by the power of data and guided by the intelligence of AI. Our objective is to expand beyond national borders and establish a presence on different continents. Together, let’s chart a course into uncharted creative territories, where every pixel and every line tells a story backed by the brilliance of analytics. This is not just a creative agency; this is a revolution in the making.

     

  • SocioClout to empower tier II & tier III content creators by launching CreatorsClout in India

    SocioClout to empower tier II & tier III content creators by launching CreatorsClout in India

    Mumbai: SocioClout has announced the launch of its talent management vertical CreatorsClout. The agency helps bring together creativity and ROI and with this launch, SocioClout is set to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands.

    Presently, with 45 creators onboard, the vertical is to support influencers and creators in regional areas and build bridges between them and brands, thereby fueling their revenue and growth journeys.

    CreatorsClout is onboarding micro and macro creators from multiple genres across different parts of India in the languages of Kannada, Telugu, Gujarati, Bengali, Tamil, Malayalam, Marathi, Odia, Bhojpuri, Assamese, Punjabi and many more.

    With the marketplace, CreatorsClout is aiming to tap 200 creators by 2022 across regions in India.

    The Indian influencer marketing market is sized at approximately nine billion rupees, out of which 90 per cent is said to be focused on creators from tier one cities, mainly Mumbai, Bangalore, and Delhi.

    CreatorsClout will be in charge of providing a variety of services to onboarded creators, including talent management, end-to-end campaign execution, content strategy, mentorship programs, market research, in-house content production, and post production.

    Founder and CEO Bitesh Singh said, “At CreatorsClout, we are trying to expose vernacular influencers to the ever growing demand of brands trying to capture the Bharat market. We are ready with the 15–50-year-old demographic, ensuring maximum regional reach for the brands. SocioClout has been in the segment since 2020 and has worked with over 235+ brands since. Our deep connections and strategic ideation will deeply benefit the creator economy while also enabling brands to diversify their approach from vanilla influencer marketing to a full-suite content creation process.”