Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 28 December 2006 – 10 January 2007. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Godfrey Philips India | The Media Edge | Media Direction | 100 million |
ING Vysya Life Insurance | MediaCom | Starcom (Bengaluru) | 200 million |
Jindal Industries | – | Media Direction | 50 million |
| MUV Rhino (International Cars and Motors Ltd) | – | OMS (Delhi) | 80-100 million |
| Navneet Publications | – | OMS | 20-30 million |
Union Bank of India | – | Motivator | 250 million |
Creative | |||
| Divya Bhaskar | Triton | Euro RSCG | NA |
| Elf Lubricants | Ambience Publicis | Saints and Warriors | 180 million combined |
| Zee’s WWIL (Wire and Wireless India Ltd) | – | ||
| Amul Innerwear | – | ||
| Navneet Publications | – | 20-30 million | |
| Heritage Realty Group | Bates Enterprise | RK Swamy/BBDO (Kolkata) | 15 million |
| MUV Rhino (International Cars and Motors Ltd) | – | Interact Vision (Delhi) | 80-100 million |
| Tata Indicom cellular | McCann Erickson | FCB Ulka | 800 million |
| The Loot (retail chain) | The Tree | Makani Creatives (Mumbai) | NA |
| Volvo car business | – | Euro RSCG | NA |
Creative & Media | |||
National Jute Board (Ministry of Textiles) | – | Lowe (Kolkata) | 120-140 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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