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Tag: Biswarup Banerjee

  • Indian Idol 15 partners with Yas Island for music video and fan contest

    Indian Idol 15 partners with Yas Island for music video and fan contest

    MUMBAI: Indian Idol 15 has teamed up with Yas Island Abu Dhabi in a unique collaboration that blends music and travel. The partnership features a special music video, It’s Time to Say Yas, showcasing the island’s top attractions while celebrating the vocal talents of the show’s contestants.

    The video, released on 16 March 2025, features Mayuri Saha, Sneha Shankar, Chaitanya Devadhe, Biswarup Banerjee, Myscmme Bosu, Manasi Ghosh, Ritika Raj, Susvaram Anirudh, and Ragini Shinde. Teased on the show by host Aditya Narayan, the video captures the contestants exploring Yas Island’s vibrant destinations, highlighting its world-class entertainment offerings.

    Sony Entertainment Television has launched an exclusive social media contest. Fans must identify four theme parks featured in the video and re-post it on their social media accounts, tagging the parks for a chance to win an all-expense-paid trip to Yas Island. The contest will run for two weeks across Sony’s social media platforms.

    Sony Pictures Networks India (SPNI) head of ad sales Sandeep Mehrotra said, “Yas Island is an exceptional entertainment destination, making it a perfect fit for Indian Idol 15. This partnership not only enhances audience engagement but also delivers an unforgettable experience for both the contestants and viewers.”
     

  • IPSOS Study: Watching ‘Live TV’ mainstay, but other forms of viewing catching on

    IPSOS Study: Watching ‘Live TV’ mainstay, but other forms of viewing catching on

    BENGALURU: Though a majority of Indians prefer watching ‘live TV’, other forms of content viewing such as streaming or downloading from a computer, internet TV, etc., are catching up reflect a new online poll of 15,551 adults in 20 countries conducted by Ipsos OTX – the global innovation centre for Ipsos, a global market and opinion research firm.

     

     “With so many new ways to view television programming, it might come as a surprise that 82 per cent of TV watchers in India still watch their shows “live on TV” – that is, on a regular television at the time they are programmed to appear. The indication, then, would be that television is still a prime venue for marketers to advertise,” said Ipsos in India head marketing communication, Biswarup Banerjee.

     

     “That is, of course, unless those couch-comfortable viewers are attached to their remote control devices and start surfing every time commercials come on or if they reach for their mute buttons when commercials are airing. What is clear is that while new televisions are capability-packed, most people watch TV as they are used to watching it – live,” added Banerjee.

     

    Most (82 per cent) Indian respondents who watch TV indicate they usually watch TV programming “live”, although other popular modes of watching are catching on like streaming or downloading from a computer (40 per cent), streaming from the internet to TV (23 per cent), using a DVR or other recording device attached to a TV (16 per cent), and on mobile device (21 per cent) says the study.

     

    Traditional ‘live’ TV watching is significantly more popular among Indian respondent’s ages 50-64 (89 per cent) compared to those 35-49 (88 per cent) and under 35 (76 per cent). Other modes of watching TV programming are more popular among younger respondents: on computer and laptop – under 35 (35 per cent), 35-49 (25 per cent), 50-64 (17 per cent); streaming from the internet – under 35 (20 per cent), 35-49 (16 per cent), 50-64 (11 per cent); on mobile device – under 35 (15 per cent), 35-49 (10 per cent), 50-64 (5 per cent). Using a DVR or other recording device attached to a TV is most popular with those 50-64 (18 per cent) compared to 35-64 (16 per cent) and under 35 (15 per cent).

     

    TV watching across geographies

    Live TV

    Those most likely to choose watching TV programming on live TV are from France (93 per cent), Spain (93 per cent), Germany (92 per cent), Turkey (90 per cent), Argentina (89 per cent), Sweden (89 per cent), and Australia (89 per cent). Those rounding out the middle of the pack are from: Brazil (89 per cent), Italy (89 per cent), South Korea (87 per cent), Great Britain (83 per cent), Mexico (82 per cent), Poland (82 per cent), and India (82 per cent). Those least likely to watch TV programming live are from: Japan (82 per cent), Russia (81 per cent), South Africa (81 per cent), United States (81 per cent), China (80 per cent), and Canada (77 per cent).

     

    TV on computer or laptop

    Watching TV on computer or laptop is chosen most often by those from: China (52 per cent), Russia (43 per cent), Turkey (42 per cent), India (40 per cent), Sweden (35 per cent), South Korea (31 per cent), and Great Britain (29 per cent). Those clustering around the center of the list are from: Poland (27 per cent), South Africa (26 per cent), Canada (26 per cent), Germany (24 per cent), Mexico (24 per cent), Spain (23 per cent), and Brazil (21 per cent). Those from Argentina (20 per cent), the United States (20 per cent), Australia (19 per cent), Italy (17 per cent), Japan (14 per cent) and France (12 per cent) are least likely to watch TV on computer or laptop.

     

    Streaming from the internet

    Streaming from the internet to TV is most popular among those in Turkey (44 per cent), Russia (36 per cent), China (33 per cent), South Korea (25 per cent), India (23 per cent), Sweden (19 per cent), and Great Britain (17 per cent). Those in the middle of the pack are from: Canada (17 per cent), the United States (17 per cent), Brazil (15 per cent), Mexico (13 per cent), Spain (12 per cent), Italy (11 per cent), and Australia (10 per cent). Those from South Africa (9 per cent), Argentina (9 per cent), Poland (7 per cent), Germany (5 per cent), France (5 per cent), and Japan (3 per cent) are least likely to choose streaming from internet to TV.

     

    DVR or other recording devices attached to a TV

    Those who are most likely to use a DVR or other recording devices attached to a TV are from Japan (45 per cent), the United States (40 per cent), Canada (32 per cent), Great Britain (31 per cent), South Africa (27 per cent), and Australia (25 per cent). Those in the middle of the pack are from Poland (18 per cent), India (16 per cent), Germany (11 per cent), France (11 per cent), China (10 per cent), Mexico (9 per cent), and Sweden (8 per cent). Respondents from Turkey (7 per cent), Brazil (7 per cent), Spain (7 per cent), Italy (7 per cent), Argentina (6 per cent), South Korea (5 per cent), and Russia (4 per cent) are least likely to use a DVR or other recording devices.

     

    TV on mobile device

    Watching TV programming on mobile device is most popular among respondents who are from South Korea (26 per cent), China (25 per cent), India (21 per cent), Turkey (20 per cent), Mexico (13 per cent), Great Britain (12 per cent), and Sweden (12 per cent). Those in the middle are from the United States (10 per cent), Australia (9 per cent), Spain (9 per cent), Brazil (8 per cent), Canada (7 per cent), South Africa (7 per cent), and Italy (7 per cent). Least likely to watch TV on mobile device are respondents from Argentina (7 per cent), Japan (6 per cent), Poland (5 per cent), Russia (5 per cent), Germany (4 per cent), and France (4 per cent).

  • 79% Indians look for best deals while shopping

    79% Indians look for best deals while shopping

    MUMBAI: A majority (79 per cent) of Indians would rather ‘spend time looking for a good deal,’ while only 21 per cent would rather ‘pay more to make a quick/efficient purchase.’ The findings reflect a new poll of 18,503 online respondents conducted by Ipsos OTX.

     

    “Indian consumers lately show both impulsive and compulsive buying behaviour. But at the same time they are dealaholics and hardcore value for money seekers. No wonder why sale/ discount offer periods record the highest revenue both for online and offline retailers,” said Ipsos India head of marketing Biswarup Banerjee.

     

    Those with a lower household income (82 per cent) are most likely to spend time looking for a good deal. Even those with middle (80 per cent) and high (74 per cent) levels of income, however, would take the time to find a better price. Similarly, those with a low level of education (100 per cent) are more likely than those with a medium (80 per cent) or high (79 per cent) level. Women (80 per cent) are more likely than men (78 per cent) to go hunting for a sale.

     

    The countries with the highest proportions of those indicating they would rather spend time looking for good deals are from: Hungary (94 per cent), Spain (94 per cent), Great Britain (93 per cent), Argentina (92 per cent), Belgium (91 per cent), France (91 per cent) and Germany (91 per cent). This group of deal-chasers is followed by: Australia (90 per cent), Italy (90 per cent), Mexico (90 per cent), Japan (88 per cent), South Africa (87 per cent), Canada (86 per cent), Poland (86 per cent), the United States (85 per cent), China (81 per cent), Russia (81 per cent) and South Korea (81 per cent). The lower group includes: India (79 per cent), Brazil (76 per cent), Saudi Arabia (76 per cent), Norway (75 per cent), Sweden (75 per cent), Turkey (74 per cent) and Indonesia (58 per cent).

  • Social Media is Important to Majority of Indians: Ipsos Study

    Social Media is Important to Majority of Indians: Ipsos Study

    MUMBAI: Majority (58 per cent) of Indians say social media is important to them; compared to 42 per cent globally, according to a new poll of online respondents conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

     

    “As Mahatma Gandhi rightly said – ‘action expresses priorities’, social media is well on its way to being a priority as majority of Indians who have access to the internet claim social media is important in their lives,” said Ipsos India head of marketing communication Biswarup Banerjee.

     

    “With proliferation of mobile internet in India, social media has become a part of everyone’s life, it influences people’s daily life and how they interact with each other. Social media has now become a mainstream way of communicating – for individuals as well as businesses,” added Banerjee.

     

    The big social media story is told in the demographics, especially age. Age appears to be the strongest demographic driver of placing importance on social media in India. Indeed, a big majority (62 per cent) of those under the age of 35 rate social media as important vs. 58 per cent for those aged 35-49 and 44 per cent for those aged 50-64. Women (64 per cent) seem more likely than men (54 per cent) to rate it highly.

     

    The countries with the highest proportions those indicating social media is important to them are from: Turkey (64 per cent), Brazil (63 per cent), Indonesia (62 per cent), China (61 per cent), Saudi Arabia (59 per cent), India (58 per cent), Mexico (54 per cent) and South Africa (52 per cent). This group of social media lovers is followed by Argentina (45 per cent), Russia (44 per cent), Spain (42 per cent), Poland (37 per cent), Hungary (36 per cent), Sweden (35 per cent), Germany (33 per cent), Great Britain (33 per cent) and the United States (32 per cent). The lower group includes: Australia (30 per cent), Italy (30 per cent), Belgium (29 per cent), Canada (28 per cent), South Korea (28 per cent), Japan (24 per cent) and France (17 per cent).

     

    Ipsos conducted this study among 18,002 people in 24 countries in the month of July.

  • 69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    MUMBAI: Seven in ten (69 per cent) Indians admit they say things in that they would not say voice-to-voice or person-to-person; compared to 43 per cent globally, finds a new poll conducted by Ipsos OTX – the global innovation center for Ipsos.

    “Text or Email is comparatively an impersonal medium and people feel less hesitant to speak their mind. Perhaps that is the reason why majority of Indian would rather avoid saying things in person or over phone,” said Ipsos – head marketing communication Biswarup Banerjee.

    “For example people prefer to share sensitive comments like – “I love you.” “Our relationship is over.” “You are fired.” “I failed in exam.” in writing rather than saying over the phone or face-to-face to avoid embarrassment when they are physically involved,” added Banerjee.

    Demographically in India, age appears to be the most significant variable as those under the age of 35 (75 per cent) are considerably more likely than those aged 35-49 (67 per cent) and those 50-64 (52 per cent) to text/email things they won’t say out loud. Education is also a significant factor as seven in ten (69 per cent) of those with a high level of education say they do so compared with 100 per cent among those with low education. Both Indian women (70 per cent) and men (68 per cent) feel more comfortable texting or emailing sensitive subject rather than voicing it out.

    Strong majorities in China (90 per cent) and South Korea (80 per cent) say they text or email things they would not say over the phone or in person. Seven in ten of those in Indonesia (76 per cent), India (69 per cent) and Saudi Arabia (67 per cent) say so. Following next are Turkey (58 per cent), Brazil (48 per cent), Japan (46 per cent), South Africa (45 per cent), Argentina (42 per cent), Mexico (42 per cent) and Russia (39 per cent). Only three in ten or less in most of the countries surveyed say they reserve some communication for text or email: Canada (34 per cent), Australia (33 per cent), France (33 per cent), Great Britain (32 per cent), Poland (32 per cent), Belgium (31 per cent), Italy (31 per cent), United States (30 per cent), Germany (25 per cent), Hungary (24 per cent), Spain (24 per cent), Norway (22 per cent) and Sweden (22 per cent).

    Ipsos conducted this study among 18,502 adults in 25 countries in the month of August.

  • 69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    69% Indians feel SMS is an easier way to express than in person: Ipsos Study

    MUMBAI: Seven in ten (69 per cent) Indians admit they say things in that they would not say voice-to-voice or person-to-person; compared to 43 per cent globally, finds a new poll conducted by Ipsos OTX – the global innovation center for Ipsos.

     

    “Text or Email is comparatively an impersonal medium and people feel less hesitant to speak their mind. Perhaps that is the reason why majority of Indian would rather avoid saying things in person or over phone,” said Ipsos – head marketing communication Biswarup Banerjee.

     

    “For example people prefer to share sensitive comments like – “I love you.” “Our relationship is over.” “You are fired.” “I failed in exam.” in writing rather than saying over the phone or face-to-face to avoid embarrassment when they are physically involved,” added Banerjee.

     

    Demographically in India, age appears to be the most significant variable as those under the age of 35 (75 per cent) are considerably more likely than those aged 35-49 (67 per cent) and those 50-64 (52 per cent) to text/email things they won’t say out loud. Education is also a significant factor as seven in ten (69 per cent) of those with a high level of education say they do so compared with 100 per cent among those with low education. Both Indian women (70 per cent) and men (68 per cent) feel more comfortable texting or emailing sensitive subject rather than voicing it out.

     

    Strong majorities in China (90 per cent) and South Korea (80 per cent) say they text or email things they would not say over the phone or in person. Seven in ten of those in Indonesia (76 per cent), India (69 per cent) and Saudi Arabia (67 per cent) say so. Following next are Turkey (58 per cent), Brazil (48 per cent), Japan (46 per cent), South Africa (45 per cent), Argentina (42 per cent), Mexico (42 per cent) and Russia (39 per cent). Only three in ten or less in most of the countries surveyed say they reserve some communication for text or email: Canada (34 per cent), Australia (33 per cent), France (33 per cent), Great Britain (32 per cent), Poland (32 per cent), Belgium (31 per cent), Italy (31 per cent), United States (30 per cent), Germany (25 per cent), Hungary (24 per cent), Spain (24 per cent), Norway (22 per cent) and Sweden (22 per cent).

     

    Ipsos conducted this study among 18,502 adults in 25 countries in the month of August.

  • Ipsos study claims three in ten Indian drivers are on the phone while driving

     

    MUMBAI: About three in ten (29 per cent) Indians who drive indicate they text, email, or use social media while they are driving (even when they’re at a stop sign or a red light) compared to 22 per cent globally according a new poll conducted by Ipsos OTX – the global innovation center for Ipsos, the world’s third largest market and opinion research firm.

     

    However, a majority of Indian driving respondents (71 per cent) say they do not do this. The findings reflect a new poll of 14,160 drivers conducted by Ipsos globally, the number of respondents from India was 851 drivers.

     

    Commenting on the findings, Ipsos in India head marketing communications Biswarup Banerjee said, “Motor vehicle accidents are the leading cause of accidental death in India, and using a phone while driving significantly increases the risk of accidents. Trying to do two visual tasks at once hurt performance in both tasks significantly, sadly many people have this overconfidence in how well they can multitask which may prove fatal.”

     

    he countries with the highest proportions of drivers indicating they have texted, emailed or used social media while driving are from: Saudi Arabia (43 per cent), South Africa (41 per cent), South Korea (33 per cent), India (29 per cent), China (27 per cent), United States (27 per cent), Brazil (25 per cent) and Russia (25 per cent). This group of distracted drivers is followed by Indonesia (24 per cent), Sweden (24 per cent), Mexico (23 per cent), Argentina (21 per cent), Australia (20 per cent), Germany (20 per cent), Canada (19 per cent) and Italy (19 per cent), rounding out the middle of the pack. The lower group includes: Japan (18 per cent), France (17 per cent), Poland (17 per cent), Turkey (17 per cent), Belgium (15 per cent), Spain (14 per cent), Hungary (9 per cent) and Great Britain (8 per cent).

     

    As for demographics of Indians, age is among the most important variable in determining a driver’s likelihood to message behind the wheel in India as those under the age of 35 years (34 per cent) are most likely to say “yes” they engage in the behavior, compared with those 35-49 years (25 per cent) and those 50-64 years (14 per cent). However, Indian male drivers (31 per cent) are more likely to use their smart phone while driving compared to 26 percent female.

     

    Communicating digitally while in the car appears to be highly related to a person’s work life as those who are employed (32 per cent) are more likely than those unemployed (17 per cent) to say “yes”. Seniority is even more of an indicator as those who own a business (48 per cent) are among the most likely to say they do it (22 per cent among non-business owners), as are those who say they have a senior decision making role in their place of employment (38 per cent vs. 18 per cent non). Similarly, income (31 per cent high, 30 per cent medium, 25 per cent low) and education (29 per cent high, 26 per cent medium, 48 per cent low) are also indicators of greater likelihood to drive and message.

  • High inflation may dampen festival season spending: Ipsos Survey

    MUMBAI: Nearly four-fifth (78 per cent) Indians claimed their planned expenditure during this festival season will be less than Rs 10,000, according to the ‘Mood of the Nation Survey‘ conducted by global research firm Ipsos.

    Among the respondents (43 per cent) who said that there spend during this Diwali is less than Rs 5000 are mostly from middle and lower middle income families.

    Ipsos India head of marketing communication Biswarup Banerjee said, “High inflation and an uncertain economic environment are some of the main reasons for buyers cutting down on spending.”

    Less than two in 10 (16 per cent) Indians said that their shopping budget during this Diwali is between Rs 20,000 to Rs 50,000. In this group, rich and higher middle class income families were significantly higher than middle and lower middle income families.

    Only five per cent of rich Indians claimed that their planned expenditure during this Diwali is more than Rs 50,000.

    In Delhi, 23 per cent people claimed that their Diwali shopping budget is more than Rs 50,000 and 28% people claimed that their shopping budget is between Rs 20,000 to Rs 50,000.

    In Kolkata, 92 per cent people claimed that their Durga Puja shopping budget is less than Rs 10,000.

    During this festival season sweets and food items (90 per cent), clothes (86 per cent), and gifts (53 per cent) are the top three planned purchases of Indian citizen. At the fourthh position feature Electronic Goods, desired to be purchased by 30 per cent people.

    A very few people also plan to buy cars (six per cent) and bikes (five per cent). These respondents mostly belong to rich and upper middle class category.

    In Delhi, the top three items are sweets and food items (100 per cent), clothes (96 per cent), electronic goods (91 per cent).

    Only half (52 per cent) Indians said that they were holding up their purchase decision till wDiali in anticipation of heavy discounts. In this group who is waiting till Diwali, female respondents are significantly higher than male respondents.

    The remaining half of the people are not willing to wait. Male respondents are significantly higher than female respondents who are not waiting till Diwali.

    Delhi (79 per cent) and Kolkata (69 per cent) topped the list in terms of holding the purchase decision till festival season discounts are announced.

    “This festive season bargain-hunting may become the preferred choice for majority of Indians as higher discounts will be definitely an added incentive for spending on desired items,” added Banerjee.

    Ipsos ‘Mood of the Nation‘ survey was conducted between September 24 – 27, 2012 among 420 men and women in Delhi, Mumbai, Kolkata, Chennai, Bengaluru and Lucknow.

  • Majority of Indians interconnected with the world through email, social media: Ipsos poll

    Majority of Indians interconnected with the world through email, social media: Ipsos poll

    MUMBAI: The majority of Indians are interconnected with the world due to email and social networking sites such as Facebook and Twitter, according to a new poll by Ipsos.

    68 per cent of people across India who are connected online send and receive emails and 60 per cent communicate through social networking sites, and a quarter (25 per cent) of them use voice-over IP (VOIP) for audio conversations conducted via an Internet connection.

    Ipsos India Head of marketing and communications Biswarup Banerjee said, “Internet penetration in India has been very good in recent years, however, relative to country like China, India still does lack behind. According to Industry estimates 103.6 million people will go online in 2012, and the number of users is expected to more than double to 221.6 million by 2015. This along with proliferation of internet access through smart phone will further increase the usage of email, social networking sites and other online communication tools”.

    Incidentally according to another Ipsos survey, around 40 million Indians access the Internet through their smart phones, 56 per cent of smartphone users in the country access the Internet multiple times a day, nearly 40 per cent surf the Net at least once a day and only 6 per cent never use their phone for connecting to the Web.

    A strong majority (85 per cent) of online-connected global citizens in 24 countries use the Internet for emails while six in ten (62 per cent) use it for social networking, and little over one in ten (14 per cent) use the Internet for connecting with people through voice-over IP.

    Globally Email is King…but social media is close behind: Most (85 per cent) global respondents who are connected online report they use the Internet for sending and receiving emails, including a majority of those in each country surveyed except for Saudi Arabia where only half (46%) say so. Those in Hungary (94 per cent) are most likely to say they use the Internet for emailing, followed by nine in ten of those in Sweden (92 per cent), Belgium (91 per cent), Indonesia (91 per cent), Argentina (90 per cent) and Poland (90 per cent).

    Social media popularity is high among global citizens using the Internet. A majority of them (62%) say they visit social networking sites, forums or blogs including eight in ten of those in Indonesia (83 per cent), Argentina (76 per cent) and Russia (75 per cent) and seven in ten of those in South Africa (73 per cent), Sweden (72 per cent), Spain (71 per cent) and Hungary (70 per cent). Even in countries where social media surfing is less popular, a sizable minority of those connected online still report using the Internet in this way: 35 per cent in Japan, 42 per cent in Saudi Arabia and 50 per cent in France.

    “Although Facebook and other popular social networking sites, blogs and forums, were founded in the United States the percentage of users was lower at six in 10, and in Japan it fell to 35%, the lowest of the 24 countries in the global survey. The fact that more than six in 10 people worldwide use social networks and forums, suggests a transformation in how people communicate with each other,” said Banerjee.

    Although Americans and Japanese are thought to be very tech savvy, voice-over IP (VOIP), audio conversations conducted via an Internet connection, were not very popular in both countries with less than 10 per cent of people using the relatively new technology, compared to 36 per cent in Russia, 32 per cent in Turkey and 25 per cent in India.

    Ipsos interviewed a total of 19,216 adults in the month of February in an online survey across 24 countries like Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Britain, Hungary, India, Indonesia, Italy, Japan, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Spain, Sweden, Turkey and the US.