Tag: Bisleri

Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Publicis acquires Beehive Communications

MUMBAI: The Publicis Groupe has acquired six companies since mid-2012 and today, it was time to take one more leap. In a new development, the French multinational advertising and PR major announced the acquisition of Beehive Communications, one of the country’s foremost independent integrated communications agencies, which serves clients across South Asia.

With this deal, Beehive will be rebranded Publicis Beehive, to operate as a unit within Publicis Worldwide’s global network. The agency’s current team will continue to lead it under the direction of founder and CEO Sanjit Shastri, and will report in to CEO South Asia Publicis Worldwide Nakul Chopra.

Without disclosing the value, Shastri said both companies were happy and added that the deal gave Beehive a wider platform, better growth prospects and overall appeal as the agency was entering a totally new league. He pointed out that the work strategy would be pretty much similar to what has been the norm so far.

“I think we will continue with our same old approach, focusing on building steps and verticals and providing integrated solutions through digital media and other creative platforms. Employees will be benefitted too as they will get much more exposure and will get to work at a higher level. We have clients from four different buckets including retail, education, travel and tourism and we have recently started handling a few clients from real estate as well. We are also in the process of signing deals with a few more real estate people,” he said.

For Publicis, the Beehive acquisition marks a significant step in becoming the leading communications network in India.

“Beehive brings both scale and strategic value to the Publicis offering in India. The verticals that they have are complimentary. Like, Publicis currently has very good exposure in sectors such as food, beauty, fashion, personal sector etc. While Beehive comes with exposure in other sectors, they are not exposed to the areas that we handle. So, the association is going to be a learning experience for both the companies,” said Chopra and added that their employees would be benefitted as well. “Employees of the smaller company gain by being a part of the larger organisation. They gain because they are exposed to better platforms and newer opportunities,” he added.
B Sanjit Shashtri (L) and Nakul Chopra (R) are expecting their association to reap profits

Founded in 2003, Beehive Communications today employs more than 130 staff, and provides integrated solutions in creative, reputation management, media, digital, brand activation and research. Beehive’s clients (over 50) include the likes of Malaysia Tourism, General Motors, Korea Tourism, Jubiliant Retail, India Bulls Finance and Bisleri among others. Headquartered in Mumbai, it has a presence in Delhi and Bangalore as well. Known for its ability to build expertise in important vertical markets with speed and efficiency, the agency has built a reputation for growing and winning over their clients.

October 22, 2013
Bisleri focuses on 500 ml pack in new ad campaign

MUMBAI: Packaged mineral water provider Bisleri has announced the launch of a new marketing campaign ‘Kiss to Drink’ for its 500 ml pack to focus on the bottle size which serves as a personal pack making it more convenient and hygienic for the consumer.

The creative duties of the campaign have been handled by Soho Square while Meridian Communications looked after the outdoor promotions.

The brand has rolled out the first three television commercials on digital space today and they will be going on-air on 7 April.

Bisleri Marketing Head Shraddha Waikar Nathani told indianteleviison.com that the company is spending around 30 per cent of its total ad revenue for the year on this campaign which is targeted primarily at youth.

This campaign is based on the insight that most of us do not prefer to drink water with our lips to a bottle, because it is often shared. The new campaign challenges this behaviour and exhorts the user to get his or her own bottle, as 500 ml is enough for a single user.

The outdoor campaign will be launched across tier I and II cities in a span of one month starting mid-December.

The brand will also be rolling out radio ads in around 10 to 15 cities including few tier II cities.

April 3, 2013
Flying Cursor wins Bisleri’s social media biz

MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri.

The incumbent agency on the account was Digital Beehive.

The mandate is to use social media platforms to create personal connections with fans of Bisleri and also make existing connections stronger.

There wasn‘t any formal pitch that took place.

Flying Cursor founder Parag Gandhi said, “Bisleri was looking for a social media agency. So we met up and they liked how we were approaching the brand on social media, and the personality we wanted to give it. We realised we were on the same page in regard to creating` a connect with our digital audience.”

“The brand is synonymous with water. And as we all know water is the most basic yet most powerful element in our lives, which is probably why it has moved poets, film makers, writers, photographers. This will help us own lots of content, as well as use Bisleri to create a platform for creativity, art, culture and travel,” he added.

The agency has also worked for Pritish Nandy Communications, Zicom, CFSI, and has handled projects for clients like Future Brands, Matsya and Childrens Film Society of India.

August 30, 2012