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Tag: Bisleri

  • Bisleri makes staff uniforms out of 10,00,000 used bottles

    Bisleri makes staff uniforms out of 10,00,000 used bottles

    MUMBAI: Bisleri that aims to educate citizens about the importance of recycling and upcycling plastic, has made uniforms for its sales-team from used pet bottles. A great initiative to create sustainable fabrics, these Shirts are crafted from threads derived entirely from recycled bottles. Across India, 5,000 employees are presently wearing these uniforms, upholding the vision of sustainability.

    Plastic bottles are still thought to be a threat to the environment but in reality, they are not. With the help of advanced technology, bottles can be transformed into clothing. The idea behind the initiative was to practice what Bisleri preaches that PET bottles post-use are not waste. They are valuable, in fact where old newspaper fetches Rs 6 to Rs 8 per kg where single-use PET bottles fetch a value of Rs 15/- per kg post use. It’s a misconception that bottles lie in the dump yard to become landfill. Water bottles are like gold among all packaging materials. 

    Currently, in India 90% of all PET is recycled for making yarn, t-shirts, shirts, etc. Bisleri through their bottles for change initiative collected millions of bottles and around ten lakhs bottles were used to make a uniform for all staff of Bisleri.

    The process of making recycled Shirts:

    With the development in the recycling & upcycling technology, the collected bottles were directly sent to the recycler. The plastic bottles were crushed and converted into flakes. The flakes were converted to fiber in the conversion machine. Pet fibers are dyed in the required shades and mixed with cotton for shirting & with viscose for trousers. It took 40 bottles to make a shirt and around 45 bottles to make a pair of trousers. After mixing, the fiber is converted into yarn on the ring frame spinning machine. Once the yarn is ready, it is converted into fabric through the weaving process on rapier & air-jet looms.  Once the weaving is completed, the fabric is then sent for washing and final processing. It is moved to the tailoring unit for stitching the final uniform.

    On the announcement of upcycled clothing, Ms. Anjana Ghosh, Director Marketing and OSR, Bisleri International says, “People hate plastic because they are not aware of the feats of recycling. It’s a huge misconception that water bottles add to environmental pollution. In fact, in India, we have a robust recycling industry, which produces high-value fabric, shoes and other products from PET bottles. We thought we should practice what we preach that “plastics are not waste.” Hence our entire staff across India are proudly to burst the myths around plastics. 5000 employees will flaunt their uniforms proudly made from our own plastic bottles."

  • Bisleri’s bottles for change partners with the 17th edition of Tata Mumbai Marathon

    Bisleri’s bottles for change partners with the 17th edition of Tata Mumbai Marathon

    Mumbai: ‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of Asia's prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on 19th January, 2020.

    The initiative that aims to educate the citizens about the importance of recycling plastic in our lives has joined hands with Tata Mumbai Marathon in order to get the participants involved into plastic recycling and contributing towards a cleaner environment. Bottles for Change will be placing 20-25 sets of 3 bins signifying the image of the recycled products across the race track. The participants can choose to throw the used plastic bottle in one of the bins – with each of the bins signifying the product made out of plastic recycling.

    First Bin will be dedicated to make a Bag out of the used plastic bottles; Second Bin indicates that you are giving the used bottle to make a T-shirt & Third Bin specifies that you are giving the used bottle to make a Cap. The used bottles will be collected and directly sent for recycling with the help of partner recyclers. Later 1000 lucky runners will be gratified with recycled goodies.

    Runners will be alerted on ‘the chance of giving their bottles a second life’ on the expo and on the race day through social media announcements and mailers by Bottles for Change. At the Expo which is from 15th to 18th January, 2020 at MMRDA, BKC, Mumbai, recycled merchandise by Bottles for Change will be kept on display at the stalls.

    ‘Bottles for Change’ is aimed to educate the public about the importance of sending all kinds of  plastic for recycling and not to treat it as waste which leads to a cleaner environment.   

    Additionally, Bottles for Change has introduced a Mobile App for the citizens of Mumbai which aims to bring the citizens and the Plastic Collecting Agents (Kabadiwallahs/NGOs) under one roof. The app provides a hassle-free option to the citizens to search & approach a nearby plastic agent to handover the clean plastic.

    Change Mobile App link: https://play.google.com/store/apps/details?id=com.bisleri.bottleforchange&hl=en

    Bottles for Change Website: https://bottlesforchange.in/ 

  • Bisleri says not every bottled water is Bisleri

    Bisleri says not every bottled water is Bisleri

    MUMBAI: Bisleri, India’s most trusted and No.1 bottled water brand, is back with a new campaign. Known all over India, as the brand that pioneered the concept of bottled mineral water in 1969, Bisleri has been a symbol of purity for the past 50 years, winning the trust of millions of consumers–to such an extent that it has become synonymous with the category.

    While that has been a mark of success for Bisleri, increasingly, it has also posed a challenge. Often consumers ask for Bisleri but settle for any bottle of water handed to them by the retailer. Through this new campaign, Bisleri wants to reinstate the trust of the consumers and seal the preference for the brand.

    Bisleri’s latest campaign, ‘Har Paani Ki Bottle Bisleri Nahin’ addresses this issue in a unique and creative manner and conveys the message to the consumer that not every bottled water is Bisleri.

    To drive home the message of ‘insist on Bisleri’, the creative agency, Soho Square, Mumbai, put a unique spin on it. They chose brand ambassadors who only choose Bisleri despite the scarcity of water in their habitat–camels. In a series of three entertaining ads featuring camels the creative team brought to life the story the brand has been wanting to share for years–not every bottle of packaged water is pure, and none of them, apart from the brand itself, is Bisleri.

    Slated to be a 360-degree integrated campaign, the first phase of the campaign will rely heavily on television and digital platforms. Through this campaign, Bisleri aims to engage not just with the masses, but with the younger consumer as well.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Consumers feel that any water which is bottled is safe which is really not the case in reality. And hence, while they may ask for Bisleri, they settle for any brand that the retailer hands over to them. Every Bottled Water is not Bisleri and that there is nothing as good as Bisleri is the message that we would like our consumers to know. The task for us is to build preference and insistence for the brand. ‘The campaign stems from a very strong consumer insight and has all the right ingredients to help us achieve our objective.”

    Soho Square ECD and creative head at Mumbai Anuraag Khandelwal adds, “This campaign has been extraordinary in every sense. From our choice of brand ambassadors to shooting with them in May in Rajasthan, it has been an unprecedented experience, both in terms of challenge and opportunity. Judging by the final product, we believe that now, India will insist on Bisleri!”

  • Hero ISL helps create positive image among consumers: Amul MD RS Sodhi

    Hero ISL helps create positive image among consumers: Amul MD RS Sodhi

    MUMBAI: We’re halfway through the fifth edition of Hero Indian Super League (Hero ISL) and for now, Bengaluru FC leads the table to capture the coveted crown. Hero ISL has helped bring football to the mainstream and aided the popularity of the sport at the grassroots level.

    Season 5 kicked off on 29 September 2018 with six different languages- English, Hindi, Tamil, Malayalam, Bengali and Kannada.  While five languages are on the Star Sports network, the Kannada feed will air on the newly launched Colors Kannada Cinema. On the digital front, the league is also live streamed on Hotstar and Jio TV.

    This year, the league is being backed by Hero, DHL, Bisleri, Maruti Suzuki Arena, Dream11, Zeven, Nivia and Imperial Blue.

    With football becoming a prime sporting choice for a growing number of Indians, brands have realised the need to step in early in the game. Amul – probably the most ‘Indian’ brand there has ever been- has teamed up with the league for the last four years. The brand, which is famous for its catchy, witty and ironic campaigns with the Amul Girl, has been looking to cash in on the enthusiasm inside the stadiums. Indiantelevision.com caught up with Amul MD RS Sodhi to discuss his iconic brand’s collaboration with the league.

    Excerpts:

    The Hero ISL has become a powerful sporting property that brands want to piggyback on. Not many people thought this would be the case with football in India. What are your thoughts on it?

    The football culture of India has been an active sub-culture in its initial days which has grown over the last two decades significantly among the youngsters. This can be attributed to their exposure to international football events such as EPL, Bundesliga, La Liga, Euro Cup and the World Cup. Also, during this period, Indian football at school and district level leagues have increased, thereby adding to more interest among youngsters.

    Five years back when Hero ISL began, this generation was in between the age of 20 -30 years. It was a moment of awakening among Indians for we were able to see and appreciate this sporting culture in its vibrancy. A new format wherein this generation celebrated international footballers they grew up admiring and appreciating the raw tenacity and skill of Indian football. Many Indian brands saw the potential of the event and its ability to engage with the youth of India both on-ground and on-air through TV and digital.

    How does a brand further tap into the Hero ISL audience, which is young, affluent, informed and passionate?

    Hero ISL as an event has been well received among the youth of India and therefore a new media for brands to engage. However, as Amul, we are very careful to have meaningful engagement with them. For example, as a food brand we focussed on identifying moments where as a brand, we could address the needs of our consumers inside the stadium. We realised that the high levels of enthusiasm inside the stadium can tire our consumers. So we decided to nourish the energetic and health conscious youngsters with our milk, beverages and ice creams. We had our teams present in every match selling our range of beverages and ice cream. This gave the brand a positive image among our consumers as we were able to attend to their needs inside the stadium in every match. In addition, we were also reaching out to the audience across the country with our communication campaigns on TV.

    Grassroots football development appears to have got a boost with the Hero ISL. How can the football administrators build on this?

    The event has triggered conversation among brands, football associations, clubs, schools and parents regarding football in different contexts. This is a positive outlook as a country with a young growing population. Our country needs the youth to be physically active and they should be motivated to plan and pursue a career in sports.

    This has led to setting up of football academies by Pune FC for example and many other clubs and football associations will definitely take up such initiatives. This will help our youth to build a healthy lifestyle and alternate career opportunities where they will be more passionate.

    Do you thing the emergence of Hero ISL is among one of the key reasons behind the improved performances of the Indian national team in the last few years?

    It would not be fair to attribute the success of the Indian national team to Hero ISL alone, for our team has been playing really well. But we can definitely say that their exposure to playing in Hero ISL with international players of repute and experience would have helped them to improve their game plans and strategies. At the same time, there has been an increase among fans of the sport across age groups and genders which are motivational for our team. They follow the team as they travel from championship to championship and stand by them. All of these are positives which I am sure would be helping our team to help stay confident and perform to their best abilities in every game they play.

    CMOs of some of the most reputed brands have expressed their satisfaction over their association with top football leagues in the world (Barclays and the Premier League, Santander and La Liga). How can Indian marketers/brands help fuel a similar integration at scale?

    I believe for any brand to truly see results, they should invest in these events and not look at it purely as an advertising campaign. At Amul, we have been associated with the event for the last 4 years and have supported this initiative. We believe milk is the world’s original energy drink and associating with Hero ISL has helped to strengthen this communication among the youngsters of India. So, for Indian brands, it would be wise if they continue to pursue sporting events with similar mindsets and in the days to come they will see the results.

  • Star India pegged to earn close to Rs 450 cr from ISL 5

    Star India pegged to earn close to Rs 450 cr from ISL 5

    MUMBAI: Star India is aiming to earn more from this year’s Indian Super League (ISL). Industry experts believe it will earn close to Rs 450 crore revenue from advertising and sponsorship. The projected revenue includes broadcast as well as digital. Season 5 starts from 29 September 2018 to 16 December 2018.
    “Star is eyeing around Rs 450 crore. This was the aim last time but this time it looks like they will be able to achieve it because they have put Star Gold and Star Utsav in the frame,” an industry source informed Indiantelevision.com on condition of anonymity.

  • Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

    Hero ISL an ideal platform to educate the youth about hydration: Bisleri’s Anjana Ghosh

    MUMBAI: With the Hero Indian Super League (Hero ISL) is set to kick off on 29 September 2018, a national campaign titled #FanBannaPadega has been rolled out by the organisers to drum up enthusiasm ahead of the fifth edition. The essence of the campaign puts football fans at the heart of the experience and their role in helping Indian football grow.
    Season five of the league will be broadcast in six different languages – English, Hindi, Tamil, Malayalam, Bengali and Kannada. On the digital, front the league will also be live streamed on Hotstar and Jio TV.
    Through the years, the Hero ISL has attracted a steady stream of advertises. This year, the league is being backed by Hero, DHL, Bisleri, Maruti Suzuki, Dream11, Zeven, Nivia and Imperial Blue.
    Bisleri international marketing director Anjana Ghosh said, “The younger generation decides what the trends are. Events such as Hero ISL have been able to capture this new found interest in football and made it more relatable by showcasing Indian talent along with foreign. Now, that younger generation is increasingly realizing the importance of active lifestyle, Bisleri would like to emphasize the importance of water for leading a healthy lifestyle.”
    Hydration as a subject is often neglected in India. Associating with Hero ISL gives Bisleri an ideal platform to connect with the youth, educate them about the importance of right hydration, hydrate the players on ground and in turn let the consumers know that they care for their health.
    “Hero ISL is a new platform for Indian footballers where they compete with International players, and, it is truly a delight to watch our national players do so well and gain recognition worldwide. A lot of young adults, the millennials, are coming forward and showing their support to this sport. So we believe this is the right platform for Bisleri. Here water matters and that works very well with our product”, she added.
    From marathons to cricket, Bisleri has always aligned itself with sporting events. The brand has made its presence felt on the ground, in both large scale and smaller local events as well.
    “We see a very natural fit with sports since the right kind of hydration is essential for an intense sport like football. Popularity of football is only set to rise and hence such associations will be fruitful in the long run”, she concluded.
    India is an emerging football-loving nation, with loyalties divided at marquee global leagues/championships, but Hero ISL gives them the opportunity to come together to celebrate India’s footballing revolution. Thus, the campaign for season five is a call out to all football fans at large to come together for Indian football – #FanBannaPadega.

  • Bisleri launches new ad for Bisleri Fonzo

    Bisleri launches new ad for Bisleri Fonzo

    MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign #MMMbhiAAHbhi which conveys the sensorial experience of the product – the delectable taste of the juice and the refreshment of the fizz.

    With the launch of this campaign, Bisleri Fonzo aims at alluring the younger audience who are looking for healthier options like fruit-based drinks.

    The premise of the campaign, conceptualised by FCB India, is set in a unique world where the traditional mango lovers and the contemporary lovers of fizzy drinks come together and form a nutty world of Bisleri Fonzo. The advertisement is a complete Bollywood style foot-tapping number helmed by one of the most versatile singers with blockbuster songs to his fame, Mika Singh.

    It will be a 360 degree media campaign to break the clutter in a season which will be flooded with brands vying to grab the share of throat. The campaign will have heavyweights on TV and digital which will not only give it a mass reach but will also engage with the younger consumer on the digital platform. To add a layer of impact, the advertisement will feature in IPL on TV and digital. Innovative outdoor and radio will aid recall in the minds of the consumer in specific markets.

    Fonzo priced at Rs 18, will be retailed across general trade, modern trade and e-commerce across the country.

    Bisleri International director of marketing and business development Anjana Ghosh says, “Bisleri Fonzo is a novel offering that aims at appealing the younger audience who are looking at a healthier alternative. Mango being the favourite fruit and flavour of most Indians, we see a growing market for the fizzy version of mango drink in India and we are confident that the launch campaign of Bisleri Fonzo, the #MMMbhiAAHbhi sensation will grab consumer interest and will entice them to try our new offering.”

    A spokesperson from FCB India, quotes, “We were excited at the prospect of working with such a unique taste and category. Here at FCB India, the entire team was living in the Fonzo world and the signature tune was buzzing in the agency. Our approach was to focus on the taste of Fonzo and make it the next big drink breaking all the typical norms of soft drink advertising.”

    Speaking about his experience, singer Mika Singh mentions, “I have been drinking Bisleri for more than 20 years and Bisleri was the first mineral water I started drinking so it is a proud moment for me to be associated with the brand. Shooting for Bisleri Fonzo was a unique experience and I loved working on this project. This ad film is so close to my kind of music and life. I hope everyone enjoys the film and the product as much as I did.”

  • Bisleri joins hands with Mumbai Dabawallas

    MUMBAI: Bisleri International has reached out to Mumbaikars to spread the message of ‘Save Water’. The first leg of the movement saw a unique association with world famous six sigma organization, “Mumbai Dabawallas”.

    Bisleri, along with Mumbai Dabbawalas, shared Bisleri bottles across the city containing eco-friendly colours to spread awareness on playing dry Holi. These bottles were delivered with the tiffin boxes that the Dabbawalas delivered across Mumbai.

    Bisleri representatives also gathered at different toll nakas in Mumbai to give away colours promoting waterless Holi. The core objective of the initiative is to create awareness and sensitize citizens on using water judiciously.

    To make the environment a better place to live in, it has launched several initiatives like rainwater harvesting, check dams and lake restoration and PET recycling. As part of these initiatives, effort is made to proactively involve as many consumers as possible in making our planet a healthier place to live in.

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.

  • Publicis appoints Suraj Pombra as new EVP

    Publicis appoints Suraj Pombra as new EVP

    MUMBAI: Publicis announced the appointment of Suraj Pombra as executive vice president for the Publicis Capital Mumbai operations. In his new role Pombra will oversee all operations of the company in Mumbai and will report to Publicis Capital CEO Hemant Misra.

    Announcing his appointment Misra said, “Suraj is a seasoned Publicis man and I am delighted to welcome him back to our fold. He will lead a large team and have responsibility for some of our marque accounts like Garnier and Sanofi. I am very confident he will quickly make his mark with the value he will bring for our clients and their business.”

    Pombra discovered his attitude and aptitude for advertising two decades ago. In this time, he has sharpened his instincts across a plethora of categories and stewarded many a brand, including Marico, Citibank, Kotak, IndianOil, Bisleri, Park Hotel, Reliance Infrastructure, Meru, Legrand and more. Starting with Trikaya Grey in Kolkata, his tryst with advertising has taken him through DDB/Mudra, JWT, Grey again, Publicis Ambience and even the rare entrepreneurial experience of founding & running a startup agency. Having been there, done that, he returns to Publicis, a place he calls home.