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Tag: Bisleri International

  • Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    Bisleri makes a splash in MEA with thirst-quenching Apparel deal

    MUMBAI: Water you waiting for, Middle East and Africa? Bisleri International has just uncapped a major partnership with Dubai-based Apparel Group, setting the stage for a regional beverage boom. The strategic alliance will see Bisleri’s much-loved portfolio ranging from its iconic packaged water to its fizzy favourites manufactured, marketed and distributed across MEA, starting with the UAE in 2025.

    With a legacy that’s been hydrating India for over 50 years, Bisleri has long held the top spot in the country’s packaged water market. Its product range includes not just the flagship water bottle, but also the premium Vedica Himalayan spring water, and aerated offerings like Limonata, POP, Spyci Jeera, Rev, and Soda. Currently, it operates 128 manufacturing centres and reaches over 500,000 outlets in India alone plus it already has a UAE presence, having backed events like the Dubai Marathon.

    “The Middle East and Africa markets represent significant opportunity for value creation,” said Bisleri International CEO  Angelo George. “With a large Indian diaspora already familiar with our brands and Apparel Group’s consumer expertise in the region, the match is just right.”

    Founded in 1996, the Apparel Group is no lightweight. The retail behemoth runs 85 plus brands and 2,300 plus stores across 14 countries, supported by a workforce of 25,000. Now, they’re ready to add hydration to their retail portfolio.

    Apparel Group CEO Neeraj Teckchandani called the tie-up a “strategic milestone” that aligns with the Group’s ambition to diversify and scale. “We see this as a long-term, value-driven collaboration that redefines beverage retail in the region,” he added.

    With fizzy ambitions and deep-pocketed partners, Bisleri’s Middle East expansion is anything but a drop in the ocean. It’s a sign that the Indian refreshment giant is thirsty for more and ready to bottle global growth.

  • Gauri Khan teams up with Bisleri International

    Gauri Khan teams up with Bisleri International

    Mumbai: Bisleri International and Gauri Khan unveil an exclusive limited-edition label for Vedica’s Himalayan Sparkling water category. This collaboration epitomizes a fusion of sophistication and creativity. Gauri Khan infuses her distinctive design expertise into curating an exclusive label design for Vedica Himalayan Sparkling Water, seamlessly blending her artistic vision with the unparalleled refreshment of Vedica Sparkling Water

    The brand unveils the creative process behind the label’s inception with an engaging short film, giving viewers an intimate look into the collaboration.  The limited-edition bottle will be available in select channels and markets across the country.

    Speaking about the initiative, Bisleri International Pvt Ltd vice chairperson Jayanti Khan Chauhan said “Vedica Himalayan Sparkling Water epitomizes sophistication and ingenuity in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, fortify our positioning of Vedica Himalayan Sparkling Water within our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand”.

    Commenting on her collaboration with Bisleri Vedica, Gauri Khan said, “I’m excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand’s foundational principles”.

    The collaboration embodies a seamless fusion of refinement and innovation, mirroring Vedica Himalayan Sparkling Water’s harmonious combination of lively bubbles and precisely balanced mineral composition. This intricate artistry is crafted for the refined culinary enthusiasts.

  • Bisleri International’s premium category expands with launch of ‘Vedica Himalayan Sparkling Water’

    Bisleri International’s premium category expands with launch of ‘Vedica Himalayan Sparkling Water’

    Mumbai: Bisleri International’s premium beverage category – Vedica Himalayan Spring Water, expands its premium category with the launch of ‘Vedica Himalayan Sparkling Water’. A tribute to the untamed beauty of the Himalayas, this sparkling elixir is a harmonious blend of effervescent bubbles and a perfectly balanced mineral composition, delivering an unparalleled refreshment that will captivate your senses.

    The premium luxury offering is specially designed for consumers seeking a healthier alternative. Packaged in elegant glass bottles of 300ml, the sparkling water is priced at Rs 175 respectively. Vedica Himalayan Sparkling Water guarantees an unparalleled level of quality. The sparkling water will be available across a wide range of distribution channels, including HoReCa, modern and general trade, Q-commerce, and the Bisleri @Doorstep App.

    Sourced directly from the snowy peaks of the Himalayas, Vedica Himalayan Sparkling Water is a testament to nature’s splendour. Its pristine waters and naturally occurring minerals take you on a journey through the lush landscapes and celestial skies, all imbibed within an exquisite glass bottle. Inspired by its source, the bottle features intricate carvings on its neck, complemented by a regal crown cap and a label that artfully captures the starry evening skies adorned with gold accents. Vedica Himalayan Sparkling Water assures exceptional quality, pureness, and an ideal balance of carbonation and crisp taste. This meticulous craftsmanship is tailor-made for the discerning Indian epicurean audience.

    Commenting on the launch, Bisleri International Pvt. Ltd., vice chairperson Jayanti Khan Chauhan emphasized the strategic decision behind this product expansion, stating, “With Vedica Himalayan Sparkling Water, we are bringing a blend of innovation and sophistication to the world of beverages. Our goal is to present the audience with a harmonious fusion of the purity inherent in our source, the Vedica spring. The exquisite effervescence thereby provides an invigorating alternative that aligns seamlessly with modern lifestyles. Moreover, with the festive season around the corner, it is ideal to launch sparkling water, a beverage often associated with celebrations and special occasions, thus offering an exciting choice for consumers.”

    Crafted for versatility, it can be enjoyed on its own, adding a dash of sparkle to your everyday life, or seamlessly blended into inventive concoctions for those special moments. Its unique mineral composition complements a wide range of cuisines, making it the perfect companion for gastronomic adventures. The sparkling water promises to be a conduit into the realm of luxury, delivering purity and goodness that will truly enhance the quality of life.

  • Bisleri partners with King of Kotha to strengthen brand love In South India

    Bisleri partners with King of Kotha to strengthen brand love In South India

    Mumbai: Bisleri, India’s leading packaged drinking water, has partnered with the most awaited Mollywood movie, King of Kotha, starring the industry’s heartthrob Dulquer Salmaan. The association features Dulquer Salmaan on Bisleri’s limited-edition packs – 500 ML, 1 Litre, and 2 Litre. These limited-edition bottles will be available across Kerala and a select few cities in Tamil Nadu, such as Coimbatore, Pollachi, Tirupur, Nagercoil, Tenkasi, and Theni.

    Commenting on the collaboration, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra  said, “Through the limited-edition pack collaboration with King of Kotha, we aim to strengthen our local brand love in Kerala and select cities of Tamil Nadu by providing an exciting experience to both our consumers and trade partners. “

    Also commenting on the collaboration, Wayfarer Films Private Ltd. & Zee Studios said, “Much like the south film industry, Bisleri has carved a special place in the hearts of millions. This collaboration allows us to connect with audiences in new and engaging ways with Dulquer Salmaan’s collectible on the limited-edition bottles, thereby creating a memorable experience beyond the silver screen.”

    The company continues its hyper-local approach strengthening cultural nuances with its ongoing association with South Indian films. The King of Kotha limited-edition packs are an ode to the cinematic grandeur of the Malayalam film industry while celebrating the irresistible charm and appeal of Dulquer Salmaan. The packs will be promoted across over 12,000 outlets, in all general and modern trade outlets in Kerala and select cities in Tamil Nadu. Additionally, it will be available online through the Bisleri @Doorstep App. 

  • Tata to take over Bisleri

    Tata to take over Bisleri

    Mumbai: Ramesh Chauhan has done it again.  After selling his brands – Thums Up, Maaza, Citra, Gold Spot and Limca to Coca Cola almost three decades back, the 82-year old business tycoon and chairman of Bisleri International has planned to divest his stake in the company to Tata Consumer Products Ltd (TCPL) for an estimated sum of Rs 6,000 – 7,000 crore, as per media reports.

    The reports say that the current management will continue for two years as part of the deal. Bisleri brand’s turnover is estimated at Rs 2,500 crore with profit at Rs 220 crore for FY’ 23, reveal reports.

    Media reports cite that Chauhan’s motive behind selling the brand was the fact that he has no successor to expand and handle the brand. His daughter Jayanti isn’t too keen on taking care of it.

    Ramesh Chauhan-led Bisleri International functions in the segment with bottled water brand Bisleri and spring water Vedica. It is also existent in fizzy drinks with brands – Spyci, Limonata, Fonzo and PinaColada.

    The Tata Group runs its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand Himalayan, and also has brands such as Tata Copper Plus Water and Tata Gluco+ in the hydration segment.

     

  • Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Bisleri’s Anjana Ghosh steps down as international director – marketing & business development

    Mumbai: After a 16-year long stint with the bottled water brand Bisleri International as director – marketing & business development, Anjana Ghosh has decided to move on. Ghosh was with Bisleri for approximately 16 years, having joined the company in 2006. She is currently taking a break even as her next move is yet to be disclosed.

    Sharing the development on LinkedIn, Ghosh posted: “Routine can make one complacent, we hide our true self, the spark dwindles, our outputs are more mechanical and that can drain you. I want to make an attempt to step out of my comfort zone, challenge myself to begin fresh towards brand building and marketing for another brand and transform its growth journey.  

    After spending 16 years in Bisleri I am looking out for the next Challenge.”

    “In my association I saw the brand rise to become brand number one, build huge consumer connects with clutter breaking campaigns, saw the company grow leaps and bounds, the experience of which I shall cherish for the rest of my life. Undoubtedly, I carry loads of memories of good times spent at Bisleri,” she further said, adding, “Time to challenge myself again!”

    Ghosh was primarily responsible for bringing innovation to the brand and was involved in a lot of pioneering projects including the brand makeover from blue to green and the latest foray into the e-commerce industry. She handled multiple roles in the organisation including strategy and planning for the brand. Ghosh also worked with the brand on a slew of sustainability and plastic recycling initiatives.

    ALSO READ | Bisleri’s Anjana Ghosh reveals why the beverage brand floated its own e-comm platform

    Ghosh joined the beverage company as deputy general manager, sales & marketing after 15 years in the steel industry. She grew into the roles of general manager and later, director, over the next three years.