ITV

Tag: Bisleri

  • Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    Team K9 Esports clinch BGMS Season 4 title, take home Rs 60 lakh

    MUMBAI: The squad stormed to victory at the Oneplus android ‘Battlegrounds Mobile India Masters Series’ (BGMS), lifting the trophy and walking away with Rs 60 lakh from the Rs 1.5 crore prize pool. The three-day LAN finals, held from 12–14 September at the Nodwin Gaming Arena in Delhi, drew record eyeballs: over 10 million views on Youtube and more than 500,000 on Jiohotstar, with streams in Hindi, English, and Gujarati.

    Led by in-game leader Sahil “Omega” Jakhar, Team K9 Esports (Arclyn, Beast, Ninjaboi, and Slug) topped the table on all three days, finishing with 107 points and three chicken dinners. “One in the bag, more to go,” Omega quipped after their win.

    Sinewy Esports and Iqoo Soul tied at 96 points but Sinewy edged second place on finishes, pocketing Rs 22.6 lakh. True Rippers and Revenant Xspark completed the top five.

    Individual honours shone too: Hydro of True Rippers was named MVP with 27 finishes, while Tracegod of Revenant Xspark bagged the ‘TVS Most Wicked Player’ award for a stunning 113 finishes across the season.

    This season also pushed boundaries beyond the battlefield. With its dual-format league, grassroots teams and even all-women rosters from the BGCS feeder league earned their shot on the big stage. Big-name partners including Oneplus, TVS, Red Bull, Swiggy, Bisleri, and even Tesla (which showcased its Model Y) added to the spectacle.

    Nodwin Gaming, co-founder and md, Akshat Rathee, hailed the season as a breakthrough moment and said, “From all-women teams to new brands entering esports, BGMS Season 4 has set benchmarks for inclusivity, scale and reach, bringing competitive gaming to Indian homes on TV and OTT, and proving it’s more than just a tournament. It’s a movement.” 
     

  • Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    Battle royale hits prime time as BGMS Season 4 Grand Finals go live

    MUMBAI: The battleground has shifted from mobile screens to the big stage, literally. The Oneplus Android Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals fire up today at the Nodwin Gaming Arena in Delhi, where 16 of India’s finest esports teams will fight it out across 12 matches from 12–14 September for the championship crown and a cool Rs 1.5 crore prize pool.

    This isn’t just another LAN event; it’s India’s only esports tournament with national TV presence, beaming live on Star Sports Khel and JioHotstar from 5 pm to 8 pm. For fans, that means three days of adrenaline-fuelled prime-time action.

    The star-studded line-up includes league toppers Revenant Xspark, Team SouL, Gods Reign, and Nonx Esports, who qualified directly, joined by 12 hungry challengers from the semi-finals among them Godlike Esports, K9 Esports, Medal Esports, Phoenix Esports, Nebula Esports, and Sinewy Esports. Phoenix stole the show in the Playoffs with 58 points, while Godlike led the semi-finals with 92, setting up a tantalising clash of momentum and pedigree.

    The season has been equally dramatic off the battleground. Oneplus returns as title sponsor and official smartphone partner, Android steps in as co-title sponsor, TVS Motor revs into its third consecutive year, while Red Bull, Swiggy, and Bisleri keep players fuelled. Duolingo English Test makes its debut as official learning partner, and Tesla will showcase its Model Y at the finals because why not add some horsepower to the firepower?

    Nodwin Gaming co-founder and MD Akshat Rathee framed it as a milestone moment: “The fact that teams from the BGMI Challenger Series made it to the Grand Finals is proof that our grassroots-to-pro vision is working. Now, it’s time to see the very best of Indian esports on the biggest stage.”

    With legacy orgs, rising stars, and the world watching, BGMS Season 4 is more than a tournament, it’s proof that Indian esports has levelled up. The only question is: who will drop in, loot up, and walk away with the crown?

  • BGMS levels up with Rs 1.5 crore prize and biggest format shake-up yet

    BGMS levels up with Rs 1.5 crore prize and biggest format shake-up yet

    MUMBAI: Drop in, squad up, and watch the leaderboard go wild Battlegrounds Mobile India Masters Series (BGMS) is back with a bang. Nodwin Gaming’s flagship tournament, co-powered by Oneplus and Android, returns for Season 4 from 18 August to 14 September, with matches airing live daily on Star Sports Khel and JioStar between 5:00 pm and 8:00 pm. With a prize pool of Rs 1.5 crore and a bold new dual-tier structure, this year’s edition promises to be the most inclusive yet.

    For the first time, viewers will get a multi-cam broadcast, one main stream, a dedicated map cam, plus four top-team cams that spotlight key players. From next week, player cams will zoom in on rising stars, giving fans an intimate look at gameplay. On the competition front, 24 pro teams will slug it out in the BGMS Masters Series, while another 24 squads including four all-women line-ups battle in the Challenger Series. The top four Challenger squads will advance to the playoffs, joining the lower-ranked Masters teams in a fight to secure one of 16 coveted semifinal slots.

    “BGMS has always been more than a tournament; it’s a cultural phenomenon… From grassroots to greatness, from campus halls to national TV. This is BGMS like you’ve never seen before,” said Nodwin Gaming co-founder & MD, Akshat Rathee welcoming partners OnePlus, Android, TVS and Bisleri onboard.  

    Adding to the thrill are returning mechanics like the Powerplay (double finish points in the first zone), Impact Player (weekend finish points doubled for one chosen star), and the Bounty System (10 bonus points for eliminating the daily target team from 21 August to 7 September). These features, paired with back-to-back LAN events running from noon to 8:00 PM, ensure fans get wall-to-wall action both on ground and on screen.

    “BGMS continues to break new ground in Indian esports, and we at JioStar are proud to bring this cultural movement to screens across the country,” added JioStar head of audience engagement and viewership and monetization initiatives Siddharth Sharma. “The expanded format, diverse participation and high-quality gameplay are exactly the kind of dynamic, youth-driven content we aim to champion.”  

    Season 3 of BGMS pulled in 145.5 million views across platforms, making it India’s most-watched esports tournament. With Season 4 airing on both television and JioStar for the first time, and inclusivity at its heart, BGMS is no longer just an esports league, it’s a cultural festival where campus hopefuls, pro gamers, and even all-women squads share the same battleground.

  • BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    BGMS 4 drops with Rs 1.5 crore loot, fresh faces and fierce inclusivity

    MUMBAI: Drop in, loot up, and get ready for the chaos. BGMS is back, and it’s bigger than ever. Nodwin Gaming has unleashed Season 4 of the Oneplus Android Battlegrounds Mobile India Masters Series, airing live on Star Sports Khel and JioHotstar daily from 5:00 PM to 8:00 PM until 14 September, with a staggering Rs 1.5 crore prize pool on the line.

    But it’s not just about the loot this time. The tournament has levelled up with the launch of the Battlegrounds Mobile India Challenger Series (BGCS), the official amateur feeder league into the BGMS. Featuring 24 squads including 2 campus champs from the Oneplus Campus Dominate qualifiers, 1 team from TVS Raider Wicked Battles, 17 invited rosters, and a historic 4 all-women line-ups the Challenger Series is bringing fresh blood and fearless energy to Indian esports. Matches stream live on Nodwin’s Youtube channel from 12:00 pm to 3:00 pm every day.

    “BGMS has become more than a tournament; it’s a cultural movement,” said Nodwin Gaming co-founder and MD Akshat Rathee. “Season 4 champions inclusivity at every level, from campus qualifiers to all-women teams on national television.”

    Title sponsor Oneplus is back for another round, powering gameplay with its flagship Oneplus 13 and Nord series. Android continues as co-title sponsor, while TVS Motor Company rides in as official mobility partner for a third year running with its TVS Raider Wicked Battles initiative.

    New faces join the fray too Duolingo English Test debuts as official learning partner, rolling out even a Gujarati-language feed, while Swiggy steps in as official food delivery partner, keeping players and crews fed through marathon matchdays. Red Bull fuels players for a second year, while Bisleri makes its debut as Hydration Partner.

    The BGCS runs till 7 September, setting the stage for BGMS Season 4’s finale stretch. With esports on primetime TV and national brands stacking up behind the action, BGMS isn’t just gaming anymore, it’s India’s newest sporting spectacle.

  • Rugby gets a ruck-solid start with GMR RPL’s star-studded sponsor pack

    Rugby gets a ruck-solid start with GMR RPL’s star-studded sponsor pack

    MUMBAI: Move over cricket, there’s a new league in town and it’s tackling eyeballs and brands with equal force. The inaugural season of the GMR Rugby Premier League (GMR RPL) kicked off in Mumbai at the Shahaji Raje Bhosale Sports Complex, with six franchise teams colliding in high-octane matches. But the real scrum might just be off the field, where a ruck of top-tier sponsors have piled in to back the tournament.

    With GMR leading from the front as title sponsor and HSBC powering the league as a principal partner, the GMR RPL has already racked up a formidable roster of 17 sponsors and partners. Big names like Capgemini, Bisleri, Hero Fincorp, JSW Cement, Amul, Dream11, and Nanavati Max are among the brands jumping into the fray.

    In fact, Capgemini is suiting up as the Transformation Partner, Bisleri is keeping the players hydrated, and Dream11 is fuelling fantasy picks as the Fantasy Sports Partner. Other players in the pack include Encalm, Megawide, Waisl, Pushpak, Wintex, and The Capital Group, not to mention Radio Mirchi bringing the buzz as the Radio Partner.

    Broadcast muscle is also strong, Star Sports Select 1 is the Official Broadcaster, Jiocinema (under JioHotstar) is streaming it live, and Rugby Pass TV is beaming the action to global fans.

    “This isn’t just a game-changer, it’s a groundbreaker,” said GMR Sports CEO Satyam Trivedi. “To onboard over 17 big-ticket brands for a brand-new sport in India is a strong signal that the market is ready to embrace new sporting formats.”

    Rugby India president Rahul Bose and longtime champion of the sport, was equally moved. “The GMR RPL is our dream come alive. To witness such overwhelming support from grassroots to boardrooms is exhilarating. We truly believe this is the beginning of a bold new chapter for Indian rugby.”

    With big tackles on the pitch and even bigger backing off it, the GMR Rugby Premier League looks all set to convert casual onlookers into die-hard fans one try at a time.

  • Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Maruti Suzuki ARENA Devils Circuit returns with A 10 city rollout

    Mumbai: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.

    The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.

    Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.

    Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”

    In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.

    Commenting on this occasion, Maruti Suzuki India Ltd senior executive officer Partho Banerjee said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”

    Apart from Maruti Suzuki India Ltd, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.
     

  • From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    From the Internet to On-Ground Innovations: Viacom18 Studios’ #Fighter’s Dominance Echoes!

    Mumbai: In a resounding tribute to the Indian Air Force, #Fighter has emerged as a groundbreaking campaign, transcending digital boundaries to touch the hearts of millions. From the initiation of the #ThankYouFighter campaign to unprecedented on-ground innovations and media takeovers, here’s how #Fighter dominated the collective consciousness:

    Brand Association

    #Fighter proudly collaborated with over 50 brands, including notable names such as Godrej Home Securities, Kotak PVR card, Bisleri, Croma, and Dr. Ortho Pain Relief to name a few. This extensive association reflects the trust and resonance that #Fighter has established with diverse audiences.

    #ThankYouFighter campaign

    When #ThankYouFighter took flight, a wave of gratitude swept across the nation. Over 10 lakh heartfelt digital messages poured in from every corner of the country, along with 2.5 lakh handwritten letters from more than 300 schools across 23 states. This is a testament to the deep appreciation for the Indian Air Force. Team #FIGHTER went beyond the virtual realm, personally delivering the nation’s gratitude to our esteemed air warriors at the Pune Air Base.

    #BeAFighter Campaign

    Viacom18 Studios has achieved groundbreaking success on Meta. The industry-first conversational chatbot under #Fighter recorded a remarkable 60% engagement rate, marking the largest Opt-In Campaign globally on the platform. This revolutionary tool has transformed the way we connect with our audience.

    Furthermore, the Fighter AR Filter made a resounding impact by shattering global records on Meta. Achieving an average AR time spend of 53 seconds, this breakthrough showcased not only technological innovation but also engaged users in an immersive and prolonged digital experience. It marked a significant milestone in augmented reality interactions, adding a new dimension to our campaign’s success.

    IAF Band Collaboration

    A partnership that resonated in the skies and evoked goosebumps from netizens nationwide— the #Fighter team collaborated with the Indian Air Force Band. Team #Fighter feels honored to have had the IAF Band perform their powerful rendition of #VandeMataram, uniting the nation in a shared spirit of patriotism

    Outdoor Activation

    #Fighter took innovation to new heights, quite literally! On-ground initiatives included eye-catching displays in Mumbai, like the Island Display at Juhu, anamorphic art installations in Sion, an active aircraft display at Carter Road and a jaw-dropping plane rotation in Mahim, showcasing the campaign’s commitment to pushing boundaries in every dimension.

    Lingo Takeover

    Inspiring a linguistic revolution with a reach of over 5 million joining the wave, #Fighter brought aviation lingo to the forefront of internet discussions, turning it into a hot topic and showcasing the campaign’s influence on popular culture.

    News Channels and Print

    #Fighter has made a significant impact in the news world, captivating audiences and dominating headlines. The campaign’s influence has been nothing short of a storm, leaving an indelible mark on the media landscape. Adding to this triumph, in the Print leg of the campaign, #Fighter has championed every headline across the country. The campaign’s innovative approach invited millions to scan QR codes, directing them to watch the thrilling trailer and engaging the nation in the inspiring story of valor and dedication. This Print element served as a dynamic extension, ensuring that #Fighter’s narrative resonates widely across diverse media channels.

    As #Fighter continues to rise, it stands as a testament to the power of unity, innovation, and the profound impact of gratitude!

  • Lollapalooza India 2024 redefines the festival experience

    Lollapalooza India 2024 redefines the festival experience

    Mumbai: Following the resounding success of the Asia-first edition last year, the iconic, global multi-genre music festival Lollapalooza India 2024 is now gearing up for an even more exciting second edition with a steadfast community-first approach, curating a world of non-stop entertainment that is immersive, interactive, holistic and transcendental. Carrying forward its legacy, the iconic music festival has collaborated with leading global and Indian brands across various industries spanning auto, CPG, retail, beauty, fintech, and food & beverages industries to elevate the on-ground consumer engagement and festival experience surrounding the music.

    Scheduled on 27 – 28 January, Lollapalooza India 2024 will once again transform the iconic Mahalaxmi Race Course, Mumbai into a captivating haven for all music enthusiasts, showcasing an eclectic line-up of 40 plus renowned artists from around the globe across a two-day extravaganza. BookMyShow Live, the live entertainment experiential division of BookMyShow, India’s leading entertainment destination will spearhead Lollapalooza India as the promoter and co-producer for the festival’s Indian edition along with global producers, Perry Farrell and C3 Presents.

    Some of the biggest brands from the world and India including Budweiser Beats Energy Drink, Johnnie Walker Refreshing Mixer Non-Alcoholic, NEXA, RuPay, Levi’s®, Maybelline New York, CRED and Bisleri Vedica Himalayan Spring Water along with Maharashtra Tourism have come together to collaborate with Lollapalooza India 2024 curating integrated immersive experiences & unforgettable moments that resonate with the audience.

    Brand partners are investing heavily in festival experiences such as Lollapalooza India 2024 and other BookMyShow Live Intellectual Properties (IPs) towards marketing, curating on-ground live experiences that act as real-time consumer touchpoints where young, digitally savvy, spending audiences are present. Live events have become an integral part of the marketing mix across the board, even as brands in B2B or B2B2C industries are eyeing this space as a lucrative opportunity along with B2C brands, and this trend will remain unaffected as long there is a promise of quality and relevance. This has created an opportunity for like-minded brands across sectors to invest strategically in building salience and brand love through entertainment, which is a core part of the consumer’s ecosystem.

    Budweiser Beats Energy Drink as Co-Presenting Sponsor continues to honour Lollapalooza’s legacy with the main stage, the Budweiser BudX stage. This main stage at the festival will feature highly anticipated headliners Jonas Brothers and Sting, along with iconic artists who are absolute crowd favourites. Going beyond conventional partnerships, Budweiser is actively co-creating experiences at the music festival, as it joins the Lollapalooza India bandwagon once again. At Lollapalooza India 2024, Budweiser will launch ‘BudX Uncovered’, an initiative to spotlight breakout artists, with two surprise acts on its stage. Through the ‘Bud and Burgers’ initiative, top chefs compete to create burgers that pair perfectly with Budweiser beer, that festival attendees can vote for to crown the ‘King of Burgers’! The ‘Brew District’ will enhance the festival experience with immersive attractions like Bud’s iconic Ferris Wheel, a viewing deck for some Lolla-favs, tattoo and hairstyling stations, arcade arenas and more. Lolla attendees can also get featured on the Budweiser BudX Stage through the ‘Bud Cam’ and win attractive prizes.

    Johnnie Walker Refreshing Mixer Non-Alcoholic, also the Co-Presenting Sponsors for Lollapalooza India 2024 and a big advocate for progress, hailed the inaugural edition as exceptional. The Walkers & Co. stage this year, will feature headliners Halsey and OneRepublic while the vibrant Walkers & Co lounge will stand out as a space encouraging bold creativity, self-expression and a testament to the festival’s commitment to collective progress and innovation. Building on its ethos of empowering a community of walkers to always keep walking, this year, Walkers & Co. lounge is focussing on an interplay of interactivity and visually stunning displays created in collaboration with Aashna Malik, a multidisciplinary artist who uses a combination of traditional and digital media to investigate ideas of perception, distortion, immersion and experience. The Walkers & Co Lounge will give the festival goers a chance to dive into Cymatics Installation to feel the beats, see the ripples and let motion be their playful guide. Also part of the lounge is a Kinetic Wall that will give people a chance to dance to their heartbeats. The Tech Drum Circle will allow people to become part of a lively symphony through joyful sounds and movement, bringing the iconic Striding Man to life through rhythmic beats. Additionally, festival-goers will get a chance to personalise their merchandise through screen printing, giving them an unforgettable keepsake.

    NEXA, Maruti Suzuki’s premium retail channel and Co-Presenting Sponsors of Lollapalooza India 2024 are set to deliver an unparalleled festival experience with the premium ‘NEXA Lounge’. The elevated deck lounge will include reserved tables, a complimentary curated premium culinary and beverage experience, limited front stage access with an open bar, valet and exclusive festival shuttles to the entry point, between the performance stages and more. Music has always been an important pillar for NEXA and the brand will celebrate it through the specialised ‘NEXA Stage’ at Lollapalooza India 2024, featuring coveted international and home-grown artists such as Caribou and Eric Nam that Indian audiences are waiting for, with bated breath. NEXA cars customised in Lollapalooza themes carrying the vibe, culture and colours of the festival as they have taken over the streets of India across Mumbai, Delhi-NCR, Bengaluru and Pune amongst others in the run-up to the festival featuring a troupe of hip-hop dancers that electrified five iconic locations in each city, drawing massive crowds! NEXA also collaborated with renowned artist Anime who added an urban touch by creating a graffiti art canvas that perfectly blends NEXA’s brand ethos with Lollapalooza India. The lively journey continues with NEXA’s entertaining multi-episode YouTube series, ‘NEXA Car-a-oke.’ Hosted by Nikhil Kini, the series features engaging conversations with influential figures in the music industry, including Tsumyoki, Dhruv Viswanath, Gaia Meera, Frizzell D’Souza, Anoushka Maskey, Shaan Kambli.

    Iconic denim brand Levi’s returns to Lollapalooza India 2024 following the phenomenal response to their consumer engagement installations and activities at the festival’s inaugural edition. The one-of-a-kind ‘Levi’s Tailorshop’ is all set to be a crowd-favourite, community hotspot once again, unveiling 15 designs inspired by music, moments and memories in collaboration with renowned artists Aaquib Wani, Mira F. Malhotra and Anirudh Mehta a.k.a Big Fat Minimalist. Festival-goers have the opportunity to personalize their Levi’s festival product with these limited-edition designs through tailored panelling, heat press stickers and screen prints, expressing their individual style through Levi’s iconic denim only at Lollapalooza India 2024. Levi’s aims to elevate the experience at Lollapalooza India 2024, leveraging the festival as a strategic touchpoint to connect with a targeted audience deeply embedded in pop culture.

    Adding to the dynamic brand partnership roster at Lollapalooza India 2024 is Maybelline New York, the world’s leading makeup brand. Orchestrating a comprehensive campaign designed to captivate festival-goers, the brand’s focal point will be the ‘Makeup Playground’ — a never-before-seen immersive experience at the festival. This feature will showcase ‘Lolla Looks’ inspired by artists performing at the festival including Komorebi, Aarifah, Kavya and Mali, offering consumers an opportunity to explore the vibrant world of Maybelline makeup in the style of the festival. Maybelline New York will unveil a new makeup range, providing festival-goers with first access to the Tattoo Liner PLAY collection, featuring six bold, colourful and shimmery liners. Additionally, the brand will showcase the limited edition ‘Music Collection’, featuring favourites like the SuperStay Matte Ink and the viral sensation Superstay Vinyl Ink from its 2023 launch slate. This partnership reflects a shared vision of empowering young GenZ audiences through the freedom of self-expression, whether through music or make-up. Recognizing the pivotal role of music in self-identity and expression for its audiences, Maybelline New York aims to create an exciting playground to experience the world of New York trends and makeup, crafted for all.

    In keeping with Lollapalooza India’s promise of making sure that everyone stays amply hydrated at the festival, Bisleri Vedica Himalayan Spring Water has stepped in to not only provide hydration for all festival attendees but do it by creating luxe touchpoints for them. As a premium water brand, every on-ground brand interaction will be curated for a premium experience, featuring sophisticated water carts and a distinctive activation incorporating helium balloons synchronized with the tagline #FullOfAltitude. This innovative approach not only seamlessly integrates the brand but also introduces a vibrant blue hue to the artistic festival landscape.

    Another new addition to Lollapalooza India 2024’s exciting brand roster is CRED that will bring with it ‘The Claw’, a fun arcade game machine. The gameplay is straightforward where members can utilize CRED coins earned through bill payments to unlock an access token. Placing the access token into The Claw machine, can help commence play and discover the surprises destiny has in store for the player! CRED’s ‘The Claw’ promises enticing rewards including top-ups, vouchers, watches, accessories and intriguing cross-brand collaborations with other partners featured at Lollapalooza India 2024.

    Along with these brands, a Global Card payment network RuPay who helmed the early pre-sale window of tickets for Lollapalooza India 2024 will also engage with digitally-savvy audiences at the festival. RuPay Credit cardholders will get special access through exclusive aisles, special parking, additional discounts and unique experiences at the festival, in a bid to enhance the overall experience of the festival-goers.

    Spearheading Lollapalooza India as the co-producer and promoter for the festival’s Indian edition, BookMyShow, India’s leading entertainment destination, has been a driving force, presenting diverse live entertainment acts across various formats and scales, enhancing the live entertainment ecosystem. The entertainment platform itself has created an interactive installation space at Lollapalooza India 2024 which is a creative spin on Whack A Mole called ‘All The Right Moves’ that will feature the thrilling pit-stops one must have on their entertainment calendar in 2024 across music, comedy, activities and more! This engaging space will act as the ticket to entertainment with exciting offers on Lollapalooza India 2024 merchandise and the Lolla Food Park. The platform actively cultivates a digitally-savvy consumer base of young discerning audiences, seeking world-class experiences in music, comedy, performances, theatricals and more. This has opened avenues for brands to strategically invest in the heart of the entertainment ecosystem, fostering a community of relevant audiences.

    With the crème de la crème of global and Indian brands coming together to create the Lollapalooza India 2024 experience for consumers and fans alike, the world’s most diverse music festival is certainly one that is not to be missed. Featuring over 40 artists, four stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India will be a treat for Indians and Asians all across, offering not just music, but also a cultural experience of a lifetime with innovative culinary selections, art, gaming, fashion and much more to be witnessed in India.

  • Bisleri ropes in Deepika Padukone as its global brand ambassador

    Bisleri ropes in Deepika Padukone as its global brand ambassador

    Mumbai: Bisleri, a mineral water brand has roped in Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-before-seen take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’

    Commenting on getting onboard Deepika Padukone as the brand ambassador, Bisleri International Pvt Ltd vice chairperson Jayanti Chauhan said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Deepika Padukone for the first time. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we can show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”    

    Deepika Padukone, known for her versatility as an actor and her commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”

    Bisleri International Pvt Ltd head of marketing Tushar Malhotra added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and has exciting conversations with our consumers.”

    The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by ace director Prakash Verma while Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.

    The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging. Through these diverse touchpoints, we aim to offer consumers an immersive and engaging experience.

  • Bisleri elevates its brand love story nationwide with Tiger 3

    Bisleri elevates its brand love story nationwide with Tiger 3

    Mumbai: Building on the resounding success of the limited-edition packs with the blockbuster movie Jawan, Bisleri is proud to unveil its latest partnership with the much-anticipated Bollywood movie, ‘Tiger 3,’ featuring superstar Salman Khan & Katrina Kaif, Directed By Maneesh Sharma & Produced By Aditya Chopra. The exclusive Bisleri X Tiger 3 limited-edition packs will showcase the charismatic duo Salman Khan and Katrina Kaif. It will be available in a diverse range of sizes, catering to all preferences, including 250ML, 500ML, one Litre, two Litres, and five Litres.

    Commenting on the association, Bisleri International Pvt. Ltd. marketing head Tushar Malhotra said, “Bisleri’s limited edition partnership with Tiger 3 features Bollywood icons Salman Khan and Katrina Kaif which is part of our strategy to create excitement and in the moment conversations with our consumers to create brand love.”

    Bisleri’s association with Tiger 3 is an ode to the Bollywood cinematic grandeur, celebrating the movie in its magnificent form. These limited-edition packs will be promoted nationwide, encompassing both general and modern trade outlets. Also, it will be available online through the Bisleri @Doorstep App.