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Tag: Bisk Farm

  • Bisk Farm boards Rashmika Mandanna as brand ambassador

    Bisk Farm boards Rashmika Mandanna as brand ambassador

    Mumbai: Bisk Farm, one of India’s leading Biscuit & Bakery brands today announced its partnership with leading actress Rashmika Mandanna as their Brand Ambassador. The versatile, award-winning actress will be face of the ‘RUSKIT Brand’, which offers a delicious range of crunchy baked toast in 4 variants for a perfect tea-time partner. Bisk Farm is known for its innovation, quality and flavor, and with Rashmika Mandanna by its side, the brand is all set to create a significant buzz in the market and soar to new heights on its quest to become a household name across India.

    With her infectious energy and lively personality, Rashmika mirrors Bisk Farm’s commitment to bringing joy and happiness to consumers through its delectable range of products. Bisk Farm is focusing on strengthening its position in the Rusk category, a significant contributor to the company’s total revenue. Taking the first mover advantage of adding pedigree to the local Rusk, BISK FARM RUSKIT has successfully made deep inroads into the Indian Palates.

    Speaking on the occasion, Bisk Farm managing director Vijay Singh expressed his enthusiasm about the partnership, stating, “We are delighted to welcome Rashmika Mandanna to the Bisk Farm family as our Brand Ambassador. Her undeniable charm and widespread appeal perfectly embodies the spirit of Bisk Farm – a brand synonymous with fun, freshness, and deliciousness. Her strong connection with the millennial audience makes her the perfect choice to represent our brand and further strengthen our presence in key markets. We look forward to an exciting journey with Rashmika as a key partner in shaping the narrative and engaging with consumers on a deeper level across the nation for substantial revenue growth.”

    Expressing her excitement about the association with the brand, Mandanna said “Bisk Farm is one of the fastest-growing FMCG brands in India, and their commitment to growth and innovation resonates deeply with me. I believe that this partnership will be a fruitful one, and I look forward to connecting with my fans through Bisk Farm’s delicious and wholesome products.”

    Coinciding with this announcement, Bisk Farm has also unveiled an exciting 360-degree campaign celebrating the perfect pairing of RUSKIT’s satisfying crunch with Rashmika Mandanna’s versatility and playful charm. The campaign introduces the celebrated actress as the protagonist named Meena Bhai—a feared don terrorizing a busy market. The campaign takes viewers on a hilarious journey as Meena Bhai reveals magic in every cup with #TheresNoTeaWithoutRUSKIT. The tagline perfectly captures the essence of the campaign, highlighting how Ruskit’s irresistible flavors and satisfying crunch are the essential missing piece to a perfect cup of chai.

    With an eye on a pan-India presence, SAJ Food is also gearing up for deeper market penetration, with a special focus on key markets in Karnataka and other southern states. To fuel its growth ambitions and expand its reach, SAJ Food commissioned its sixth facility in Bengaluru, Karnataka in March 2022. With a strong brand vision, strategic expansion plans, and popular celebrity endorsements, SAJ Food is poised for significant growth in the years to come.

    The RUSKIT brand features four enticing variants—Butter RUSKIT, Milk RUSKIT, Cake RUSKIT, and RUSKIT Gold. 

  • Sourav Ganguly revives jersey-waving moment in Bisk Farm’s cricket campaign

    Sourav Ganguly revives jersey-waving moment in Bisk Farm’s cricket campaign

    Mumbai: Cricket, in the incredible land of India, is more than just a sport, it’s like a religion. And the fans? Well, they’re the high priests of superstition when it comes to supporting our cricket team.

    All the cricket fans have some stories of superstition like staying put at that one spot on the couch, wearing the same lucky shirt that’s been through countless wash cycles, or even performing a mini-puja before the match, just to keep the cricket gods happy. It’s all part of the quirky charm of celebrating the gentleman’s game in India. Taking a cue from this, Bisk Farm, the fourth largest biscuit brand in India, launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.

    Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign celebrates the fan’s way and belief of contributing to the success of the Indian cricket team. It has Sourav Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.

    The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behaviour during a cricket match. Built on a unique collage of relatable situations which embodies fandom, the TVC portrays Sourav Ganguly as one such superstitious fan. In the campaign, Sourav Ganguly is seen wearing his lucky jersey, not allowing any of his friends to move from their seats until the match ends. He’s got more Taabiz around his neck and arms than a rapper with gold chains and wears another on his forehead. He performs puja of the cricket bats praying for India’s victory.

    Commenting on the campaign, Bisk Farm managing director Vijay Singh said “India is a cricket-crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overall growth in this cricket season.”    

    Conceptualised by SoS Ideas, the 45-day-long 360-degree campaign went live on 14 October during the India vs. Pakistan match. The campaign rides high on TV, Digital, Print and OOH. Simultaneously, with an objective to connect with the youth on the go, Bisk Farm plans to majorly focus on cricket-specific content on OTT, and Meta platforms along with YouTube.

    SoS Ideas director Souvik Misra said “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign which is very quirky, over the top and plays deep into the Indian psyche of Sports! Let us all cheer for India”.