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Tag: BIS

  • Sociapa bags new project from Bureau of Indian Standard (BIS)

    Sociapa bags new project from Bureau of Indian Standard (BIS)

    Mumbai: Marketing agency Sociapa has bagged a new project from the Bureau of Indian Standard (BIS). The agency will now be taking care of creative and content development for its Ghaziabad and Noida branch, along with hallmarking caller tunes, said the statement.

    BIS is the National Standard Body of India established under the BIS Act 2016 for the harmonious development of the activities of standardisation, marking and quality certification of goods and for matters connected therewith or incidental thereto.

    “We are proud to be working with a government organisation and especially with one of the most reputed bodies like BIS. With this success, we are certain that we will soon be adding many more such projects that will help us gain exposure in government space,” stated Sociapa founder Dheeraj Raj.

  • “Hallmark makes it gold” says Bureau of Indian Standards in their new Hallmarking campaign

    “Hallmark makes it gold” says Bureau of Indian Standards in their new Hallmarking campaign

    MUMBAI: Bureau of Indian Standards (BIS) today launched their latest gold Hallmarking awareness campaign that speaks to consumers through popular media like electronic, print and digital. A holistic marketing campaign aims to create awareness amongst consumers to buy Hallmarked gold during festive season.

    The effort of raising awareness around Hallmarking is rooted in true-to-life stories that consumers can relate to. The stories for every medium are different and the messages for hallmarking have a refreshed approach. The television commercial showcases connect of gold across generations, geographies and occasions. It highlights gold’s appeal among all ages, the tradition of gold changing hands in the family through many generations, in refined subtlety. It explores gold’s socio-cultural ties with weddings, festivities and gifting. The digital films bring to life the most common facts about hallmarked gold. A curious pair of characters answers those questions using a light-hearted banter.

    The print and radio creatives are designed to effectively communicate the benefits of Hallmarking using minimalistic tactics. The print creatives inspire the audience to take notice of the most important aspect of gold buying – look for four symbols of Hallmark while buying gold. The radio creative champions the cause of raising awareness using humor and wit that is instantly relatable and endearing. Gold buying in India is not a trend or a necessity, it is entrenched into our cultural ethos; and the entire campaign appreciates this uniqueness in a relatable manner.

    Remarking on the new campaign, Sh. H. L. Upendar, Deputy Director General, Consumer Affairs, Bureau of Indian Standards said, “The benefits of Hallmarking are widely recognised in India’s gold industry. Hallmarking has a direct correlation with consumer trust, and confidence. However, the awareness among consumers is still not high which makes them susceptible to under-caratage. Since launch of Hallmarking in 2001, gold Hallmarking has been voluntary. We would prefer consumer purchase only Hallmarked gold from BIS Licensed Outlets to ensure guarantee of purity or fineness which is consumers’ right. We aim to usher a time where consumers walk into any jewellery store and demand for only Hallmarked gold. We want consumers to look for the four symbols of Hallmark and make informed purchases. In a country where millions invest their life savings into gold purchases; they deserve pure and certified gold. Through this campaign, we aim to catalyze a mass consumer movement to drive preference for Hallmarked gold.”

    Commenting on the conceptualization of the campaign, Neville Shah, Executive Creative Director, Ogilvy and Mather, said "This campaign is supposed to cause a shift in behaviour. And that’s the hardest. What’s harder is the fact that it isn’t a tangible product. It’s more like a service. A concept. And with the ubiquitous utilitarian nature of gold, that is also an emotional purchase, that spans across the country, which we had to link to something. The emotion of gold. The blessing. The value. The fact that gold is always considered to be pure. And would it all be worth it, if the actual gold wasn’t? The digital films then do the job of educating people how to go about hallmarking their gold. It also serves as a myth-buster for some of the facts about hallmarking."

  • CNBC-TV18 and CNN-NEWS18 joins hands with The Bureau of Indian Standards (BIS) for a Unique CXO Forum

    CNBC-TV18 and CNN-NEWS18 joins hands with The Bureau of Indian Standards (BIS) for a Unique CXO Forum

    MUMBAI: CNBC-TV18 and CNN-NEWS18 associates with BIS (The Bureau of Indian Standards) for an upcoming CXO Forum – The Digital Code which will be conducted on May 8, 2018 at Hyatt in New Delhi. The forum will be looking into the opportunities, growth and challenges of the Indian IT Industry in the presence of Union Ministers and CEOs/CXOs of various top IT companies. The one-of-its kind platform will welcome dignitaries, luminaries and experts from over 35 different countries to discuss a number of key issues pertaining to the future of the IT sector in India.

    The event is being organised to highlight the role of standardisation and invite contribution and investment in Standards Formulation for IT Sector. This event is in line with the 33rd plenary and working group meetings of JTC 1/SC 7 being hosted by BIS where experts from more than 35 different countries are participating. The event aims to place the Indian IT sector on the global map by building more visibility and giving professionals in the country an opportunity to network, connect and learn from leaders across countries.

    The prestigious platform will be graced by Honorable Minister of Law & Justice and Electronics and Information Technology, Government of India – Shri Ravi Shankar Prasad, Minister of State for Consumer Affairs, Food & Public Distribution and Commerce & Industry Shri C. R. Chaudhary  and Shri Amitabh Kant, CEO, NITI Aayog, who will also be the keynote speaker at the event. Also industry stalwarts including Mr. Raman Roy, Chairman and MD of Quatrro Global Services, Mr. Saurabh Srivastava, Co- Founder, Indian Angel Network, Mr. Raj Kumar Rishi, MD, Xerox India, Dr. Alec Dorling, ISO/IEC JTC 1/WG 10 Convener and Prof. Diwakar Vaish  Founder, A-SET Robotics, will participate in a riveting panel discussion on the possible inventions in the Indian IT industry.

    The unique forum aims to decode the ‘Invisible Code of Digital Ecosystem’ which is driving almost every vertical in today’s times. The participants will be addressing how sectors like transportation, energy, banking and automotive amongst many others are harnessing emerging ‘Digital Technologies’ to propel growth. It will also focus on the benefits along with significant challenges faced by the industry professionals.

    In-keeping with the theme of ‘Standardizing the Digital Space’ at the forum, the experts from 35 different countries will be seen discussing imperative factors under varied topics such as ‘How to manage the Software in Every Thing?’, ‘What should be the engineering considerations for designing and managing software in large system of systems?’ and ‘Possible Mechanisms to stop large scale software induced system catastrophe and potential way outs’ as well as other pressing subjects.

    The event intends to serve as an engaging hub to tap opportunities by initiating important discussions with experts from the academia, the government and the regulation committees.

    BIS (The Bureau of Indian Standards), IAS, Director General, Smt. Surina Rajan said, “We feel extremely proud to organize such an event, especially in a time, when, our society and economies are undergoing tremendous changes fuelled by the digital revolution which is sweeping aside barriers of geography and distance with massive impacts around the world.”

    TV18 & CEO Forbes India, President – Revenue, Joy Chakraborthy said, “We are glad to join hands with BIS (The Bureau of Indian Standards) for this rare association which will give insights into the future of the IT world. We hope to provide an exceptional opportunity to the Indian IT industry/associations to increase their visibility amongst global IT leaders through this platform.”

  • DTH STBs: Interoperability to be ensured with MeiTY & BIS help

    NEW DELHI: The information and broadcasting ministry has decided to refer to the electronics and information technology ministry and the Bureau of Indian Standards the issue of ensuring interoperability of set-top boxes for the direct to home industry.

    Minister of State for I and B Rajyavardhan Rathore told the Parliament that the Telecom Regulatory Authority of India (TRAI) had on 23 July 2014 recommended replacement of license condition at clause 7.1 of the existing DTH guidelines.

    The clause stipulates that “The Open Architecture (Non-proprietary) Set Top Box (STB), which will ensure technical compatibility and effective interoperability among different DTH service providers shall have such specifications as laid down by the Government from time to time” and TRAI in its recommendations on “Issues relating to New DTH Licenses” wanted the clause to read: “The STB offered by a DTH service provider shall have such specifications as laid down by the BIS from time to time.”

    TRAI further recommended that BIS should come out with updated specifications for STBs from time to time and while doing so, BIS shall consult TRAI and that the license conditions should mandate the licensee to comply with the tariff order/scheme prescribed by TRAI for commercial interoperability.

    As reported in mid-December 2016, the Bureau of Indian Standards (BIS) had failed to come out with specifications with regard to interoperability of STBs (set-top boxes) meant for DTH (direct-to-home) platforms.

    An information and broadcasting ministry source was answering a question by indiantelevision.com in response to a reply in the Parliament.

    The minister had said the ministry had accepted recommendations of the Telecom Regulatory Authority of India (TRAI) that it should work with the BIS and the Department of Electronics and IT to ensure such set-top boxes.

    Also Read:

    http://www.indiantelevision.com/dth/dth-services/no-bis-specification-yet-for-interoperable-dth-boxes-161210

    http://www.indiantelevision.com/specials/year-enders/the-growth-of-dth-in-india-170116

  • BIS certification mandatory for all STBs from 3 April

    BIS certification mandatory for all STBs from 3 April

    NEW DELHI: Cable TV networks will need to have their set-top boxes (STBs) conformed to the standards set by the Bureau of Indian Standards (BIS) by 3 April. If they fail to do so, the STBs will not be valid.

    An order issued in October last year that all specified electronic goods including STBs have to conform to standards set by the Bureau of Indian Standards will come into effect from 3 April this year.

    The order of the Department of Electronics and Information Technology had said on 3 October 2012 that all specified electronic goods including STBs imported or domestically manufactured must bear a self Declaration “Confirming to IS…….. Registration Number”.
     
    This covers video games, LCD and LED Plasma television sets, visual display units, laptops, optical disc players, amplifiers, and electronic music systems among other things.

    Thus after 3 April, it would be illegal to place these goods in the market without BIS clearance.