MUMBAI: When cricket fever meets the open road, you know it’s a match made in motion. Birla Tyres, one of India’s most trusted tyre brands, has been named the official tyre partner of the DP World Asia Cup 2025, and it’s marking the milestone with a spirited new campaign film, Rolling with Champions.
The campaign celebrates the shared DNA of cricket and tyres strength, resilience, and the ability to go the distance. In the film, the grit of cricketers collides with the durability of tyres, underlined by the message “where strength meets passion”. It’s a visual ode to how champions, on the pitch or on the highway, keep rolling forward with determination and trust.
Birla Tyres business head Somesh Satnalika captured the sentiment: “Cricket is more than a sport, it is an emotion that unites millions. The Asia Cup is where this passion shines brightest, and with ‘Rolling with Champions,’ Birla Tyres is proud to be part of that journey. This partnership is our way of celebrating the spirit of champions on the pitch and on every road.”
The DP World Asia Cup 2025 promises high-octane clashes, including the much-awaited India-Pakistan encounter on 14 September, followed by India vs Oman on 19 September, the Super Four from 20–26 September, and the grand finale on 28 September. With audiences across Asia tuned in, Birla Tyres’ association positions the brand firmly in the slipstream of cricket’s unifying energy.
Known for its legacy of performance-driven tyres built on strength, reliability, and trust, Birla is leveraging the Asia Cup partnership to reinforce its connect with millions of fans across geographies. Much like the game itself, the tyres are designed to endure, inspire confidence, and keep the journey rolling.
With this partnership, Birla Tyres isn’t just riding along, it’s driving home the message that true champions never stop moving.
