ITV

Tag: Birla Sun Life

  • Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    Boardroom gets a digital dose as Liqvd Asia appoints Anasuya Ghosh

    MUMBAI: Liqvd Asia just added a bold new chapter to its governance playbook. The digital-first advertising agency has appointed Anasuya Chaudhuri-Ghosh, a seasoned hand in insurance and innovation as an Independent director to its Board, signalling a sharper strategic lens and a future-ready mindset.

    With over 25 years of cross-industry leadership, Anasuya brings a formidable blend of underwriting grit, digital transformation chops, and brand-building flair. Her appointment is aimed at not just strengthening board objectivity but also adding firepower to Liqvd Asia’s long-term growth and governance roadmap.
    Liqvd Asia founder Arnab Mitra said, “We are delighted to welcome Anu to the Board as an Independent Director. Her deep expertise in strategic leadership, digital transformation, and business operations will bring invaluable perspectives to our governance framework. Anu’s sharp strategic acumen, operational depth, and passion for digital-first thinking will add tremendous value to our boardroom conversations. Her appointment marks a significant milestone in our journey as we continue to scale with integrity, innovation, and a future-focused vision.”

    Anasuya Chaudhuri Ghosh added, “I’m excited to join the Board of Liqvd Asia at such a pivotal point in its journey. The agency’s bold, tech-forward vision and its ability to blend creativity with technology resonate deeply with my passion for digital transformation and purpose-led innovation. I look forward to collaborating with the leadership team to drive strategic growth, strengthen governance frameworks, and contribute to creating meaningful, long-term value for all stakeholders.”

    Anasuya’s CV reads like a masterclass in insurance sector leadership from LIC of India to Birla Sun Life, Reliance Nippon Life and IndiaFirst Life, to her current role as head of marketing at Star Union Dai-ichi Life Insurance (SUD Life). Notably, her work with InsurTech startups like Loop Health and ecosystem builders like the India Insurtech Association showcases her knack for marrying tradition with tech innovation.

    While she continues her role at SUD Life, Anasuya joins the Liqvd Asia board in an independent capacity offering a valuable outside-in view as the agency scales. Her inclusion also reflects a push for gender diversity and fresh, future-facing perspectives at the leadership table.

    With this appointment, Liqvd Asia sends a strong message, the boardroom is no longer just about compliance, but creativity, curiosity, and courageous growth.

  • Apollo’s 3% stake sale in Dish TV earns it a profit of Rs 135 crore

    Apollo’s 3% stake sale in Dish TV earns it a profit of Rs 135 crore

    MUMBAI: US based alternative assets manager Apollo Global Management part sold its three per cent stake in direct to home (DTH) operator Dish TV for Rs 262.5 crore, through an open market transaction on 10 April. 

     

    The stake comprising 32 million shares of an average price close to Rs 82, as compared to their original purchasing price of approximately Rs 39, was picked up by an investment unit of Citigroup and a mutual fund under Birla Sun Life.

     

    With the sale purchase, Apollo will see a profit of Rs 135 crore. The Private Equity (PE) firm is now left with eight per cent stake in the company through its outstanding global outstanding depository receipts (GDR). This stake is valued at Rs 721 crore.

     

    It was in 2009 when the PE firm invested $100 million to gain an 11 per cent stake in the company, which was the firm’s first investment in the country. Dish TV is part of the Subhash Chandra owned Zee Network with approximately 12.5 million net subscribers. With a strong range of 470 television and audio channels, it has 43 High Definition (HD) channels under its kitty. For the quarter ending 31 December, 2014 the company’s net loss stood at Rs 2.9 crore.

    Meanwhile the ESSEL group through its continuation of an earlier intimation dated 26  August last year,  informed the BSE that the Board of Directors of the Company at their meeting held on August had considered and approved to transfer the Company’s non-core business (including set top boxes, dish antenna, and related services) to its Wholly Owned Subsidiary – ‘Xingmedia Distribution Private Limited’ (presently known as ‘Dish Infra Services Private Limited), subject to necessary approvals and as per the applicable provision of the Companies Act, 2013. 

     

  • Birla Sun Life campaign gets over three million views on YouTube

    Birla Sun Life campaign gets over three million views on YouTube

    NEW DELHI: ‘Khud ko kar buland’, a short film for Birla Sun Life Insurance’s latest campaign, has garnered over three million views on YouTube within three weeks of being posted.

     

    The three and a half minute film by Taproot India tells the story of a single father as he deals with unpredictability of life. His journey begins at the doctor’s office where he is informed of his son’s autism, and how he grapples with life’s various setbacks while managing the family’s finances.

     

    The film ends with a voice-over that says, “Honi ko aap rok nahi sakte. Par honi bhi aap ko kahaan roh sakegi. Apno ko, apne sapno ko karo surakshit.” (You can’t control the inevitable, but the inevitable can’t control you either. Protect yourself and your dreams)

     

    Aditya Birla Group CMO – financial services Ajay Kakar said, “BSLI through this campaign takes the lead in defining the invaluable role that life insurance can play in all our lives. But going beyond that, we urge mass India to stand tall against adversity. We believe there are two kinds of people in the world – those who succumb to life’s uncertainties, and those who take it in their stride. We must be the only authors of our own life stories -Khud Ko Kar Buland,”

     

    Kakar added, “Nothing can come in the way of those who stand prepared against all odds. Life insurance helps safeguard your family and you from the uncertainties of life. In keeping with our marketing mission across all businesses at ABFSG to be an agent provocateur in low penetration categories, we have gone a step ahead to reposition the fragmented perception of the life insurance category, in the minds of mass India.”

     

    Taproot India chief creative officer Agnello Dias said, “Insurance communication usually harps on how vulnerable we are in the face of destiny. Never about how strong the human spirit can be. By emotionally empowering one to stay resilient in the face of whatever is in store is a bold, powerful stance by BSLI.”

     

    Taproot’s senior creative director Pallavi Chakravarti added, “Look around. See if you can spot a single person who has never faced uncertainty. It’s a given. We don’t know what form it will take – but if one believes that tomorrow will be better, and acts on that belief by safeguarding one’s dreams, then there is little destiny can do. And that is the stand BSLI has taken.”

  • RAPP maintains its winning streak by winning Aditya Birla Money

    RAPP maintains its winning streak by winning Aditya Birla Money

    MUMBAI: RAPP India, a part of the DDB Mudra Group and one of Omnicom group’s leading multichannel agencies has maintained its winning streak this year by adding Aditya Birla Money to its clientele.

     

    RAPP will be responsible for creating go-to-market strategies and digital campaigns for Aditya Birla Money’s Wealth, Broking, Real-Estate and other Distribution business.

     
    Aditya Birla Money is the second client that Rapp has signed up within the Aditya Birla Financial Services Group. Birla Sun Life Insurance being the first, having been signed on last year.

     

    Commenting on this occasion, Ajay Kakar, Chief Marketing Officer-Financial Services, Aditya Birla Group says, “Equity and other alternate assets must be on the consideration set of mass India, if they are to give life to their dreams. At Aditya Birla Money we are committed to provoking our target segments to self-realize the role and importance of money management in their lives and we were looking for a strategic communications partner who can help us bridge this gap. With RAPP India, we are glad we have found an agency that will not only guide and partner with us in the expression of our brand, but more importantly, also help us strategize for the way forward”.

     
    Said Venkat Mallik, President, RAPP India, “ABFSG is a very valuable relationship for us at RAPP.  Aditya Birla Money is a very good addition to our ABFSG portfolio with its focus towards reinventing the way financial service businesses operate. We are looking to bring in innovation into the way Broking and Wealth Management businesses market themselves through creativity in content and in the channels used, while working along with the very bright team at ABM”.

     

  • Birla Sun Life launches new TVC

    Birla Sun Life launches new TVC

    MUMBAI: Birla Sun Life Insurance‘s (BSLI) has launched a new TV commercial urging viewers to not leave their dreams to chance but to protect them.

    Created by JWT India, the TVC is produced by Chrome Pictures and directed by Amit Sharma.

    The TVC is scheduled to go live today and will be seen across all leading television channels. In the time to come the company will also invest in promotions to reach out to audiences across the country with the theme of ‘safety, security and protection‘. These will span television, radio, outdoor, below the line and digital media.

    Aditya Birla Group CMO – financial services Ajay Kakar said, “As a brand, we consider it our mission to provoke mass India into realising the many roles which insurance can play in their lives. We have been successful in doing so, with our wealth with protection solutions campaign with Yuvraj and Sehwag, followed by our children‘s future solutions campaign. We now want to do the same with our protections solutions campaign.”

    JWT VP and ECD Nandita Chalam added, “India is a young and optimistic nation where most people believe that they can create their own destiny. Therefore to sell protection solutions from Birla Sun Life Insurance, we at JWT had to find a way of making people aware of the fragility of life without frightening them. We managed to do this by adopting a tone that is provocative yet empathetic.”

    The TVC portrays a young working couple who is on their way home from work, on a normal working day. Suddenly they have a lucky escape from what could have been a fatal accident. This completely shakes them up. It is at this crucial point that BSLI forth a thought-provoking question to the viewer “Can you afford to leave your dreams to chance?” The film ends on a note with the couple realising that there is a lot that need to do, to live their dreams.

    Mindshare is the media planning agency of BSLI.