ITV

Tag: Bingo!

  • ITC urges consumers to munch on Bingo! during Dream11 IPL

    ITC urges consumers to munch on Bingo! during Dream11 IPL

    DELHI: Snacking enhances everyday moments and cricket fans love to munch on something while they are watching their favourite sport. Bingo! is the preferred snacking choice of millions of Indians, elevating their experience while they are glued to their screens from the comfort of their homes.

    The brand has crafted a new campaign which captures the association of Bingo! with match time in a fun and quirky way while reminding the consumers to grab a pack of their favourite snack as the match ‘starts’.

    Known for its distinct, clutter-breaking, youth-centric, witty communication, the new campaign ‘Match Start, Bingo! Start’ takes the consumers on an enthralling journey of a cricket fan who would drop whatever they are doing, the moment they hear a match ‘start’ to be glued to their screens while munching on Bingo!. Be it a romantic proposal, a youthful flirting moment, a friendly shoulder lent to clean the fan at home or a dentist ready to work on his patient’s teeth, everything takes a back seat when the match ‘starts’.  With the start of every match, munching on their favourite Bingo! snack has to start.

    Commenting on the campaign, ITC Foods spokesperson said, "Cricket in India is an extravaganza that brings individuals together from all walks of life to enjoy and experience an exciting game. At Bingo! our focus is to keep the fun and quirk alive in the lives of consumers. We hope that fans and consumers would enjoy the line-up of enlivening and fun-filled communication Bingo! has in store for the upcoming cricketing season. This year, fans will experience cricket differently, where their homes will turn into a virtual stadium while they enjoy every moment of the match on their screens. We, at Bingo! wanted to remind them of the lip-smacking experience they can enjoy within the safe confines of their homes, without losing out on their spirits, snacks or fun.”

    The campaign will be broadcast across television and digital media.

  • Bingo! calls out to all Cricket fans with its iconic cheer“Come on India Dikhado!”

    Bingo! calls out to all Cricket fans with its iconic cheer“Come on India Dikhado!”

    MUMBAI: As the country is engaged in one of the biggest cricketing events of 2019, Bingo!,the snacks brand from ITC Ltd, announced release of “Come on India, Dikhado!” song, using the iconic cheer from the classic cricket anthem from the late 90’s. “Come on India!”cheer, which resonated with the sporting spirit of each Indian of that era, has been used in the latest anthem by Bingo! topack a punch of excitement among the modern day millennia. This song has gone on air on digital platforms from 14thJune,2019.

    Link to the song: https://www.youtube.com/watch?v=4FelwZ3KJNQ

    The song is composed by ShameerTandon and sung by Shaan while rapper BabuHaabi has rendered a contemporary feel to the song. Adil Shaikh, popular Bollywood director has directed the video,which captures the multitude of emotions and sentiments of the Indians who revere the game as a religion. The video also featuresviral star “Dabbu uncle” along with popular TVF web-series actors, Lleo, Badri, Jassi, Shivankit and ChoteMiyanArun which lendsa “Bingo!” touch to the video.

    Commenting on the launch,Mr. Hemant Malik, Divisional Chief Executive, Foods Division,ITC Ltd. said,“At ITC, we look forward to be a part ofthe excitement and enthusiasm that Cricket enjoys in our country. With the Come on India Dikhadosong we aspired to create the nostalgia associated with the sport among every passionate cricket lover asthey cheer their team.  We are positive that with the launch of this song Bingo! will create abuzzand an uproarkeeping up with thesporting excitement.” 
     

  • ITC marketing spend trends – FY-2014

    ITC marketing spend trends – FY-2014

    BENGALURU: Indian fast moving consumer goods (FMCG), hotels, paperboards and specialty papers, packaging, agri-business, and information technology company ITC Limited (ITC) advertisement and sales promotion spend (ASP) in FY-2014 was 1 per cent lower at Rs 825.81 crore (2.28 per cent of Total Revenue or TR) as compared to the Rs 834.23 crore(2.57 per cent of TR) in FY-2013.

    Note: 100,00,000 = 100 Lakhs = 10 million = 1 crore

    The company has a huge brand and sub-brand portfolio and is one of the biggest player in the highly competative FMCG market, that is constantly adding newer and newer product categories and products. Some of the brands and sub-brands under the ITC umbrella across vertials include Sunfeast, Fiama Di Wills, Kitchens of India, ITC Hotels,  John Players, Bingo, Vivels, candyman, Mangaldeep, Aashirvaad, Classmate, Paperkraft, Wills, Aim, Engage and Mint-o.

    ITC’s ASP in terms of percentage of TR in FY-2014 was the lowest at 2.28 per cent over the 11 year period beginning FY-2004 till FY-2014. However, in absolute value terms, FY-2014 ASP at Rs 825.81 crore was the second largest during this period, the largest being in FY-2013 at Rs 834.23 crore. The company’s highest ASP spend in terms of percentage of TR was in 2004 at 3.97 per cent (Rs. 265.72 crore).

    The linear trend in Fig A below indicates that while in absolute rupee terms, the company’s  ASP will be higher in FY-2015 and beyond, ASP in terms of percentage of TR, ASP is likely to be lower or flat.

    ITC’s annual reports indicate some interesting facts. Please refer to Fig B below. The company’s TR has increased by 5.42 times from the Rs 6695.32 crores in FY-2004 to Rs 36288.03 crore in FY-2014, correspondingly, its total expenditure has gone up 5.31 times from Rs 4376.26 crore (65.4 per cent of TR)  to Rs 23236.48 crore (64 per cent of TR); it corresponding PAT too has jumped 5.58 times from Rs 1592.85 crore (23.8 per cent of TR) to Rs 8891.38 crore (24.5 per cent of TR), while its ASP has gone up by only 3.11 times from Rs 265.72 crore (3.97 per cent of TR) to Rs 825.81 crore (2.28 per cent of TR). Even in FY-2013, ASP was just fractionally more at 3.14 times the ASP in 2004. This indicates that the improvement in expenditure has been at the cost of lowering of ASP in terms of percentage of TR.

    Big players like HUL, Britannia and Parle in the foods and FMCG space are vying for the viewers attention and stomach space in the case of food, as ITC Foods division past CEO Ravi Navare once said. Over time, its ASP and specifically its ad spends should grow in absolute rupee terms, and maybe remain flat in terms of ASP as percentage of TR?