ITV

Tag: Bineet Jain

  • ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

    MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation’s shared love for cricket and food. The campaign highlights passionate fan rivalries and indulgent match-time snacking, ensuring that acidity never spoils the fun.

    Fresh off the Champions Trophy victory, cricket fever grips the nation as fans gear up for the next big tournament. With every match comes friendly banter, intense team rivalries, and a spread of delicious snacks elements that define the true cricket-watching experience in India. ENO’s campaign playfully captures these moments, reminding fans that while emotions may run high, acidity shouldn’t interfere.

    Gupta takes on multiple humorous avatars, portraying enthusiastic fans enjoying regional delicacies without worrying about acidity.

    “For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savour every moment, every snack, and every triumph, without interruption,” said Haleon India category lead, digestive health Bineet Jain.

    Comedian Gupta said, “I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don’t even realise how much you’ve devoured until the acidity hits. That’s when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we’ve created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!”

    The campaign will run across digital platforms, including YouTube, Meta, and other social media channels, reaching cricket fans across the country.

    Watch the campaign films here,

    – Chennai vs Mumbai –

    – Delhi vs Punjab –

    – Gujarat vs Rajasthan –

    – Hyderabad vs Lucknow –

    – Kolkata vs Bangalore –

  • Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, ‘Iodex UltraGel+,’ accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.

    The marriage of style and emotion

    In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant’s personal journey. The TVC brilliantly captures the organic relationship between the product and Pant’s pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.

    Authenticity in motion: Rishabh Pant’s personal journey

    Unlike traditional endorsements, where actors play a role, Rishabh Pant’s authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant’s unwavering commitment to his goals, making it relatable to the newer generation.

    According to Director Rai, “Creating the TVC with Rishabh Pant’ was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of ‘Iodex UltraGel+’ but also resonates with the spirit of triumph. Pant’s journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes.”

    Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant’s constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant’s journey, showcasing how Iodex stands as a reliable partner through thick and thin.

    ‘Ab phir se jeetna hai’: The motto of unyielding determination

    The punchline, “Ab phir se jeetna hai” encapsulates the ethos of unyielding determination. It reflects Pant’s refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.

    The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.

    Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures’ commitment to delivering visually compelling and emotionally resonant storytelling.

  • Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Iodex unveils ‘UltraGel+’ with Rishabh Pant as brand ambassador

    Mumbai: Strong odours from pain relief gels and multiple applications for all-day pain relief are now a thing of the past. Iodex, a trusted pain relief brand by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare), is proud to launch its new advanced product, ‘Iodex UltraGel+’ with the scientific superiority of two per cent Diclofenac emulgel.

    Renowned Indian cricketer, Rishabh Pant, has been chosen as the brand ambassador for this new launch, which was announced via a brand film ‘Ab Dard Se Din Bhar Aaram’. As the star wicketkeeper works tirelessly on bouncing back and returning to the cricket pitch, Iodex UltraGel+ is the trusted pain relief partner he relies on.

    Embed link: https://www.youtube.com/watch?v=FRkorpvN-94

    The new Iodex UltraGel+ carries double the strength of the active ingredient, Diclofenac DEA, which helps provide all-day relief with just two applications. Its unique emulgel formulation enables greater penetration into the skin, thus providing relief from day-to-day body pains.

    The launch campaign for Iodex UltraGel+ takes one through the rigorous journey Rishabh Pant is on to make his comeback. As the Indian cricketer meticulously trains to bounce back with every rep, his determination is supported by Iodex UltraGel+. The advanced new offering with double power and all-day pain relief empowers Rishabh Pant to focus on his journey with Iodex Ultragel+ as an ally along the way.  

    This association with Rishabh Pant not only underscores the product’s effectiveness in helping individuals pursue their dreams without the hindrance of pain but also aligns seamlessly with his dedication and spirit.

    Haleon India pain and respiratory lead, area marketing India subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    The new Iodex UltraGel+ is available on One mg and Blinkit across metro cities.

  • Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Iodex partners with Cult.fit for ‘Rapid Recovery Program’

    Mumbai: Iodex, the leading body pain expert from GSK Consumer Healthcare and a renowned household name in India for over 100 years, partners with Cult.fit for its rapid recovery program to support fitness enthusiasts. Through this unique collaboration, a series of videos, dedicated to the 2R’s of exercise i.e. ‘Rest & Recovery’ are being rolled out exclusively for Cult.fit members.

    Led by Cult.fit in-house experts, the videos will emphasize on the importance of rest and recovery post any exercise schedule. While exercise and training are important for overall fitness and health, people often tend to ignore the recovery phase. ‘Rest and recovery’ are paramount as they support the body in repairing and strengthening itself in between workout sessions and more importantly allows one to recover, both physically and psychologically. By following the rapid recovery program, individuals will be able to reduce the risk of injuries, increase flexibility, range of motion and improve performance.

    The series is beneficial for fitness enthusiasts and athletes at different stages of their fitness journey. Iodex Rapid Action Spray is a perfect ally to not let pain stop them in their quest for achieving their dreams.

    Commenting on this association, GSK Consumer Healthcare’s area marketing lead – pain & respiratory health, India Subcontinent, Bineet Jain said, “We are happy to partner with Cult.fit for this uniquely curated rapid recovery program, customized for individuals with an interest in sports and exercising. As a brand that encourages individuals to stay fit and active without the worry of body pain, we are confident that this series will be highly beneficial and help with faster recovery and lay the foundation for improved physical performance day after day.”

    Cult.fit’s Brand head Prachita Pujari said, “We are looking forward to working with a brand that has such a strong legacy in pain relief and has been an essential part of Indian homes for decades. With this partnership, we are together propagating the idea and approach of efficient recovery and avoiding injuries, which is a vital part of fitness. We look forward to a fruitful association together!”

    As a true body pain expert, Iodex understands pain needs of its consumers and continues to bring out innovations that cater to their evolving requirements. The brand offers an exhaustive portfolio of pain relief products including Iodex Balm, Iodex UltraGel & Iodex Rapid Action Spray, which can cater to different pain states & address varied format preferences of consumers.