ITV

Tag: bindaas

  • Bindaas launches a mobile game on its latest series Tere liye Bro

    Bindaas launches a mobile game on its latest series Tere liye Bro

    bindass’ latest series Tere Liye Bro, a refreshing tale, chronicling the lives of three best friends and the twists and turns their lives take has gained immense popularity amongst the millennials. Given the instant popularity of the show and its characters, the brand is all set to extend its universe with the launch of a simple yet riveting grid-based mobile game for fans. The game is now available on Google Play and App Store. 

    The Tere Liye Bro game features four lead characters from the show where the players have to strategically match similar blocks in a grid with a single touch. The fun continues for a total of 100 levels spread across 4 different modes. Each level comprises of multiple blocks with a few immovable objects as obstacles. Once the match is made, the player moves to the next level.  

    Disney India, Executive Director and Head of Product, Media Networks, Devika Prabhu said, “We are very happy with the fan acceptance of Tere Liye Bro on bindass across platforms. The launch of this game provides a great opportunity for the fans to have fun with the characters and engage with the series in a new way. This is yet another great example of the multi-platform philosophy of the bindass brand.”

    Teri Liye Bro is a story of two friends and a sister who set out on a mission to fulfill their best friend’s bucket list but in return come out of it valuing their friendship and fulfilling their own wishes along with the friend’s. What brews next is an exciting journey of these three finding out what they truly want and appreciating their bond as friends and much more!

  • Viacom18’s Ranjit Pathak joins 93.5 Red FM

    Viacom18’s Ranjit Pathak joins 93.5 Red FM

    MUMBAI: Red FM has appointed Viacom18’s Ranjit Phatak as the national programming head.

    Phatak, who was leading the creative and strategic vision of MTV programming at Viacom, will now lead the programming for Red FM network based out of Mumbai. Phatak comes with an experience of more than 16 years in the programming industry. He has been the programming lead for some of the top shows like MTV Love School, MTV Bakra, Roadies season 7, Emotional Atyachaar, Big Switch among others.

    Commenting on this switch, Phatak said, “For me, this also acts as a platform of change, moving from a TV background to radio where I feel there is a huge potential for this media. As for contributing to Red FM’s programming, I plan to stick to the basics of Bajaate Raho and build from that.”

    With the new hire in the leadership team, Red FM COO Nisha Narayanan says, “Ranjit has had an illustrious career in the television industry. Having worked on brands like MTV & Bindaas his vast knowledge and experience about the variety of audience specifically the youth will act as a major catalyst in amplifying our Bajaate Raho proposition through interesting, innovating & youthful content on air.”

  • Bindass talks about relationships with ‘Pyaar Ka The End’

    Bindass talks about relationships with ‘Pyaar Ka The End’

    MUMBAI: The young minds of today are constantly grappling with issues in love and romance. Love and relationships are topics that the youth closely associates itself with. If the relationships seem to be at a struggling phase, often pressured by their own insecurities, the couple ends up at a crossroad, forcing them to face tough realities and instigating them to take extreme action.

     

    Resonating with its target audiences, TV channel Bindass, that mirrors the lives and aspirations of young India is all set to present yet another concept in the relationship space with Pyaar Ka The End. Produced by Endemol, it will give fresh but relevant facets in love, giving a whole new perspective to romance and passion.

     

    The show features situations that exist in relationships today while offering a direction to manage complicated situations better, staying true to the channel’s philosophy of being an ‘enabler of purposive action’.

     

    It drives home the message that a choice taken at an extremely weak moment can have severe repercussions; impacting the entire nature of the relationship.

     

    Talking about the concept of the show, Disney India VP, content, media networks Vijay Subramaniam asserts: “We as a brand are very proud to be constantly in touch with our consumers. Understanding what makes good relationships, how to keep it stable and happy is what youngsters want to know.”

     

    Subramaniam believes that while the channel is entertaining them on one hand, it also gives its consumers, through the shows, an opportunity to learn about relationships that reflects everyday reality.

     

    The channel has witnessed success with shows like Yeh Hai Aashiqui, Emotional Atyachaar and Love by Chance which have addressed very distinctive traits in a relationship.

     

    Before setting up any show, the channel undertakes several surveys and researches which show that today young adults are constantly seeking opportunities to understand how to get better in life, whether it’s job, education or in social relationships. Based on those learnings, the channel narrates its story.

     

    For the first season, the channel plans to launch 26 episodes with the return of the second season depending on the performance of the first. Out of the 26, five episodes have already been canned. “We do believe that no matter how successful our storytelling is, being finite also helps. It enables us to provide a good quality of content to our consumers,” adds Subramaniam.

     

    He believes that the most important aspect is consumer engagement and the success of the shows that the channel has launched so far is evident not only in terms of ratings, but the format of storytelling too.

     

    On the marketing front, the channel has split the campaign into two parts. One is very specific reach and sampling based activation in the Hindi speaking markets. Other is leveraging the popularity of its digital sphere with heavy concentration here.

     

    Subramaniam refused to divulge any financial details of the show, but sources from the industry reveal that compared to dailies which cost anywhere between Rs 5 lakh to Rs 8 lakh per episode, finite shows cost around Rs 2 lakh to Rs 3 lakh per episode.

  • Bindaas to showcase real, unique love stories through Yeh Hai Aashiqui

    Bindaas to showcase real, unique love stories through Yeh Hai Aashiqui

    MUMBAI: Was it only Emotional Atyaachaar which kept you hooked to Bindaas? Then get ready for a fresh dose of Bindaas with Yeh Hai Aashiqui – unique and inspiring love stories. The channel which concentrates on various facets of relationships, with the new entrant will focus on how love triumphs against all odds. The show which hits screens from 25 August is a fictionalised reality.

     

    We want to be at the forefront of youth aspirations and young people’s life, which happens with continuous research says Bikram Duggal

     

    “We want to be at the forefront of youth aspirations and young people’s life, which happens with continuous research. While Emotional Atyaachaar deals with infidelity, Yeh Hai Aashiqui is a unique show with inspiring love stories,” informs Disney UTV Media Networks director-marketing media networks Bikram Duggal.

     

    This BBC Worldwide Productions and Lost Boy Productions’ series will showcase unique love stories that are not talked about much. “For example the series will have a story on how a young boy falls in love with a woman who is stuck in a bad marriage or how a woman falls in love with a terminally ill man. The thought was to showcase the realties and connect with youngsters,” he adds.

     

    Bindaas, through its programming content reflects the needs, aspirations and lives of youngsters. “Our research shows that relationships are the most important aspect of a youngster’s life. And of this unique love stories is what keeps them hooked. To get the best stories, for the past three months, our creative team got on to searching for such unique stories and finally shortlisted the best of the lot,” informs Duggal.

  • Now, Shaadi Mein Atyachaar on Bindaas

    Now, Shaadi Mein Atyachaar on Bindaas

    MUMBAI: With season four of Bindaas’ cult show, ‘Emotional Atyachaar’ completing 50 well-received episodes, the channel is all set to telecast a mini-series titled ‘Shaadi Mein Atyachaar – Dekho, Seekho, Bacho’ in the same time slot, starting tomorrow.  

    To be aired at 7pm every Saturday, the one-hour series will run across four episodes; taking viewers through the heart-wrenching stories of real women who’ve braved all forms of betrayal in marriage, and lived to tell the tale.

    We don_t do anything without research, says Shalini Sethi

    Bindass director programming Shalini Sethi feels that betrayal in an institution like marriage is not restricted to sexual infidelity alone but goes on to include fraud, dowry-related harassment and domestic violence among other issues. The series celebrates women who’ve fought these odds while serving as inspiration to others who might find themselves in a similar situation.

    Asked about the choice of subject, Sethi says: “We got a lot of feedback saying that in many marriages, women in particular are extremely unhappy and have been tortured. These women wanted a platform to tell their stories and inspire other women. These brave hearts in the end have stood up against society and family and spoken about it.”

    The core format of the series is the same as that of season four of Emotional Atyachaar, where the victims came and narrated their stories. It caters to the youth, especially in the 15-24 year age group, and is in sync with Bindaas’ motto of inspiring the youth to take positive action.

    Regarding the timing of the series, Sethi says: “Like the first three seasons, the fourth season of Emotional Atyachaar was a huge success. It has been our constant endeavour to candidly represent the realities of our society with sensitivity. We thought the time was right to showcase to our viewers another facet of infidelity by featuring episodes dealing with such unimaginable situations in marriages.” 

    What about research? “We don’t do anything without research. As the programming team of Bindaas, we strongly believe in research. Emotional Atyachaar absolutely does a lot of research because over the years, we have shown the viewers how real people come and talk about their experiences. Even for this special series, we had to go through different stages and research women who’ve been suppressed big time in marriage,” explains Sethi.

    Hosting the series will be Pravesh Rana, who is also the face of Emotional Atyachaar. He will be seen interacting with women who’ve successfully battled troublesome marriages.

    Will the series work for the channel? “Relationships always get wider audiences. If the shows have been done right, they will always get you much larger audiences. Bindaas as a brand always had a purpose, a message. We have always told audiences to take action and find solutions. At least, we will inspire a couple of people to think and families to wake up,” concludes Sethi.  

  • Zoom attempts comedy with Santa & Banta Unlimited; to air 10 July

    Zoom attempts comedy with Santa & Banta Unlimited; to air 10 July

    MUMBAI: The original Indian rap king Baba Saigal and popular RJ Siddharth Kannan team up to entertain viewers with Zoom’s first comic bonanza, Santa & Banta Unlimited. This new show aims to redefine ‘time pass viewing’, with it’s two hosts Siddharth Kannan aka Santa and Baba Saigal aka Banta.

    The one thing that the duo is confident about is that they just come on sets to have a whole load of fun to create a zara hatke comical show that will deliver everything from topical news, lifestyle issues, film reviews, TV gags of other shows, parties, call ins for “love” problems and other Gyaan, in true Santa Banta style, which is a comical rhapsody, witty repartees and award winning one liners.

    Joking about his rapport with Baba, Kannan remarks with his trademark tongue-in-cheek twist, “We are like a husband and wife team. But we haven’t figured who is the husband and who is the wife. We are two contrasting people with a zest for life. As people in Mumbai would say, we are truly bindaas.”

    “Anchoring is a part of me. It has a different kick, different popularity and a different feedback,” says Baba about his experience. “I have known Siddharth since the past 12 years. We’ve developed a great chemistry and that will be evident on-screen.”