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Tag: billion

  • Facebook updates architecture for India’s next billion coming online

    Facebook updates architecture for India’s next billion coming online

    GURGAON:  “We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners and grey boxes by
    1) requiring stories to have all necessary media available before rendering them in News Feed and
    2) being able to optimize the stories in News Feed for each session, so you can see the most relevant stories even if you’re on slow internet connections,” Facebook VP product development Adam Mosseri said at “News Feed and Partnerships- News, Sports & Entertainment Press Roundtable” on 20 October in Gurgaon.

    “We deeply care about India as we focus on building for the next billion people coming online,” Mosseri said. “We are committed to learning about how people everywhere use our product, and making sure Facebook works for them. Connecting the next billion people on Facebook means understanding these differences and building better experiences to work on all connections, devices, and regions,” he added. Over the past many months, we’ve continued to focus on efforts to improve News Feed for everyone regardless of device or network connection, Mosseri said.

    Quick stats for India

    ·In India there are 155 million MAU, 77 million DAU, 147 million Mobile MAU and 73 million Mobile DAU (as of Q2 2016)

    ·Facebook is available in 12 Indian languages (22 official languages in India, and many more dialects)

    ·As of the end of Q2 2016, daily actives on Facebook in India had grown 22% year over year, compared to a *17%  increase in daily actives on Facebook worldwide.

    ·Not including Likes, more than 50% of the reactions used in India are Love, and more than 30% of Reactions *used in India are Haha

    Facebook Media explores how public figures and media organizations are using Facebook in extraordinary ways

    With 1.7 billion people globally and more than 150 million people in India using Facebook monthly, Facebook provides an essential audience platform for content creators and we are building fast and immersive media experiences to deliver the right content to the right people at the right time. People around the world are using Facebook to connect with news publishers, video creators, celebrities and sports.

    The rapid shift to mobile is fundamentally changing the way creators and publishers can reach and engage their audiences and Facebook is innovating on the types of content that publishers can use to tell stories. Across the globe, people are using mobile devices and adopting visual language to communicate. Social TV experience is a new trend given the new age digital audience who consume content on social media platforms. Facebook plays host to a global TV conversation in part because fans enjoy discussing shows with the people who matter most to them. Facebook has also become one of the best places for TV networks and show creators to connect with and build a community of fans.

    Networks and studios are now heavily relying on digital marketing pegged heavily on innovative/ engaging content. Globally 100 million hours of video are now watched daily on Facebook. Tools like Facebook Live and Mentions help celebrities express themselves authentically. Celebrities and entertainment publishers are using Facebook in creative ways, creating immersive experiences that draw people in and give them a deeper artistic experience. For example, through Facebook Live, everyone has a production studio with a built-in global audience in their pockets at all times. Similarly, Instant Articles, 360 video and autoplay video are new native surfaces that we are seeing creators and publishers embrace to build their audiences and businesses.

    Facebook always wants to learn from its partners, and is committed to building products and business models hand-in-hand that deliver value to people and publishers on Facebook.

    – 670 million people are connected to a News Publisher page on Facebook.
    – A recent Pew Survey said that more than 40% of American adults find news on Facebook.
    – The American Press Institute found that over 88% of millennials get news from Facebook, more than any other social network.
    – Facebook is now a widely-read source for news about government andpolitics. According to a recent Pew study, Facebook is the second most popular source where people online get their political news (48%), secondonly to local news outlets (49%).

    Entertainment

    – 1 billion people are connected to a public figure on Facebook.
    – 17 of the top 20 public figures (8 of the top 10) on Facebook are entertainers.
    – Today, thousands of public figures across verticals — sports,entertainment, news/media and more — use Facebook to easily connect with their fans and each other.
    – With the largest and most diverse community of entertainment fans in the world, Facebook is the best place for the entertainment industry to personalize and scale their campaigns to reach a global audience — from promoting a new movie or show, to releasing a music video or making an awards season push.

    Sports

    – Facebook brings together the world’s largest community of sports fans.
    – 650 million people around the world are connected to at least one sports Page (league, team, athlete, sports media) on Facebook.
    – Facebook is where the largest real-time social media audience comes together to talk about sports’ biggest moments.
    – 277 million people had 1.5 billion interactions on Facebook about the Rio 2016 Summer Olympic Games.
    – The most-discussed moment in the history of Facebook was a sporting event. FIFA World Cup.
    – 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the
    tournament.
    – Facebook is also the largest cricket stadium and year after year , wehave found that more and more people are logging on to Facebook to keep abreast of key cricket events
    – This year there was exponential increase in match related content that was created exclusively for Facebook
    – During IPL 2016, over 30 million people generated 360 million acebook conversations
    – 46 million people interacted on Facebook during this year’s ICC World Twenty 20 2016
    – During Cricket World Cup 2015, 36 million people have generated 341 million interactions between January 1 and February 28
    – On Facebook, fans discover rich and immersive video that brings them closer to the sports, athletes and teams they love.
    – Innovations such as Facebook Live and Facebook 360 video give fans unprecedented access to the action, taking them on the field and in the locker room, and inviting them to interact directly with their favorite players.
    – Before his final race at the 2016 Rio Olympics, Michael Phelps used Facebook Live to answer questions from fans and confirm his retirement from competitive swimming. With nearly 4 million views, it was the most-viewed live broadcast by an athlete during the games.
    – Facebook helps athletes, teams, leagues and media connect with a global audience of sports fans and achieve their business goals.
    – By leveraging Facebook Live and Facebook 360 video, partners can deliver complementary programming for the second screen and expand their reach.
    – Facebook helps partners achieve their business goals by growing and engaging their fan base; supporting current revenue drivers such as tune-in, subscriptions, sponsorship and ticket and merchandise sales; and providing new revenue streams such as branded content, Instan Articles and ad breaks in live video.

    News

    – For journalists and publishers, Facebook is a valuable place to engage with their readers.
    – We’re building fast and immersive media experiences to make news discovery better for people and publishers — from Instant Articles to Live and 360 video.
    – Facebook is a technology company.
    – We know that people are coming to Facebook to get their news and we take our role in the media ecosystem seriously.
    – We’re working closely with our media partners and listening to their feedback to help them monetize their content and build their businesses.
    – We have to make this work for publishers so we can deliver value to bthem and to everyone on Facebook.
    – Facebook is an open platform for all ideas.
    – We’re not in the business of picking which issues the world should read about. We are in the business of connecting people and ideas.The goal of News Feed is to show people the stories that are most relevant to them.
    – We’re committed to being transparent with publishers about the changes we make to News Feed — providing explanations of any ranking changes and sharing more about how we work.

  • Facebook updates architecture for India’s next billion coming online

    Facebook updates architecture for India’s next billion coming online

    GURGAON:  “We (Facebook) are now launching a new architecture so you can see less grey boxes, and more relevant stories quickly, regardless of your network connection. This new architecture of News Feed allows stories to be ranked on the client after being sent from the server. We avoid spinners and grey boxes by
    1) requiring stories to have all necessary media available before rendering them in News Feed and
    2) being able to optimize the stories in News Feed for each session, so you can see the most relevant stories even if you’re on slow internet connections,” Facebook VP product development Adam Mosseri said at “News Feed and Partnerships- News, Sports & Entertainment Press Roundtable” on 20 October in Gurgaon.

    “We deeply care about India as we focus on building for the next billion people coming online,” Mosseri said. “We are committed to learning about how people everywhere use our product, and making sure Facebook works for them. Connecting the next billion people on Facebook means understanding these differences and building better experiences to work on all connections, devices, and regions,” he added. Over the past many months, we’ve continued to focus on efforts to improve News Feed for everyone regardless of device or network connection, Mosseri said.

    Quick stats for India

    ·In India there are 155 million MAU, 77 million DAU, 147 million Mobile MAU and 73 million Mobile DAU (as of Q2 2016)

    ·Facebook is available in 12 Indian languages (22 official languages in India, and many more dialects)

    ·As of the end of Q2 2016, daily actives on Facebook in India had grown 22% year over year, compared to a *17%  increase in daily actives on Facebook worldwide.

    ·Not including Likes, more than 50% of the reactions used in India are Love, and more than 30% of Reactions *used in India are Haha

    Facebook Media explores how public figures and media organizations are using Facebook in extraordinary ways

    With 1.7 billion people globally and more than 150 million people in India using Facebook monthly, Facebook provides an essential audience platform for content creators and we are building fast and immersive media experiences to deliver the right content to the right people at the right time. People around the world are using Facebook to connect with news publishers, video creators, celebrities and sports.

    The rapid shift to mobile is fundamentally changing the way creators and publishers can reach and engage their audiences and Facebook is innovating on the types of content that publishers can use to tell stories. Across the globe, people are using mobile devices and adopting visual language to communicate. Social TV experience is a new trend given the new age digital audience who consume content on social media platforms. Facebook plays host to a global TV conversation in part because fans enjoy discussing shows with the people who matter most to them. Facebook has also become one of the best places for TV networks and show creators to connect with and build a community of fans.

    Networks and studios are now heavily relying on digital marketing pegged heavily on innovative/ engaging content. Globally 100 million hours of video are now watched daily on Facebook. Tools like Facebook Live and Mentions help celebrities express themselves authentically. Celebrities and entertainment publishers are using Facebook in creative ways, creating immersive experiences that draw people in and give them a deeper artistic experience. For example, through Facebook Live, everyone has a production studio with a built-in global audience in their pockets at all times. Similarly, Instant Articles, 360 video and autoplay video are new native surfaces that we are seeing creators and publishers embrace to build their audiences and businesses.

    Facebook always wants to learn from its partners, and is committed to building products and business models hand-in-hand that deliver value to people and publishers on Facebook.

    – 670 million people are connected to a News Publisher page on Facebook.
    – A recent Pew Survey said that more than 40% of American adults find news on Facebook.
    – The American Press Institute found that over 88% of millennials get news from Facebook, more than any other social network.
    – Facebook is now a widely-read source for news about government andpolitics. According to a recent Pew study, Facebook is the second most popular source where people online get their political news (48%), secondonly to local news outlets (49%).

    Entertainment

    – 1 billion people are connected to a public figure on Facebook.
    – 17 of the top 20 public figures (8 of the top 10) on Facebook are entertainers.
    – Today, thousands of public figures across verticals — sports,entertainment, news/media and more — use Facebook to easily connect with their fans and each other.
    – With the largest and most diverse community of entertainment fans in the world, Facebook is the best place for the entertainment industry to personalize and scale their campaigns to reach a global audience — from promoting a new movie or show, to releasing a music video or making an awards season push.

    Sports

    – Facebook brings together the world’s largest community of sports fans.
    – 650 million people around the world are connected to at least one sports Page (league, team, athlete, sports media) on Facebook.
    – Facebook is where the largest real-time social media audience comes together to talk about sports’ biggest moments.
    – 277 million people had 1.5 billion interactions on Facebook about the Rio 2016 Summer Olympic Games.
    – The most-discussed moment in the history of Facebook was a sporting event. FIFA World Cup.
    – 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the
    tournament.
    – Facebook is also the largest cricket stadium and year after year , wehave found that more and more people are logging on to Facebook to keep abreast of key cricket events
    – This year there was exponential increase in match related content that was created exclusively for Facebook
    – During IPL 2016, over 30 million people generated 360 million acebook conversations
    – 46 million people interacted on Facebook during this year’s ICC World Twenty 20 2016
    – During Cricket World Cup 2015, 36 million people have generated 341 million interactions between January 1 and February 28
    – On Facebook, fans discover rich and immersive video that brings them closer to the sports, athletes and teams they love.
    – Innovations such as Facebook Live and Facebook 360 video give fans unprecedented access to the action, taking them on the field and in the locker room, and inviting them to interact directly with their favorite players.
    – Before his final race at the 2016 Rio Olympics, Michael Phelps used Facebook Live to answer questions from fans and confirm his retirement from competitive swimming. With nearly 4 million views, it was the most-viewed live broadcast by an athlete during the games.
    – Facebook helps athletes, teams, leagues and media connect with a global audience of sports fans and achieve their business goals.
    – By leveraging Facebook Live and Facebook 360 video, partners can deliver complementary programming for the second screen and expand their reach.
    – Facebook helps partners achieve their business goals by growing and engaging their fan base; supporting current revenue drivers such as tune-in, subscriptions, sponsorship and ticket and merchandise sales; and providing new revenue streams such as branded content, Instan Articles and ad breaks in live video.

    News

    – For journalists and publishers, Facebook is a valuable place to engage with their readers.
    – We’re building fast and immersive media experiences to make news discovery better for people and publishers — from Instant Articles to Live and 360 video.
    – Facebook is a technology company.
    – We know that people are coming to Facebook to get their news and we take our role in the media ecosystem seriously.
    – We’re working closely with our media partners and listening to their feedback to help them monetize their content and build their businesses.
    – We have to make this work for publishers so we can deliver value to bthem and to everyone on Facebook.
    – Facebook is an open platform for all ideas.
    – We’re not in the business of picking which issues the world should read about. We are in the business of connecting people and ideas.The goal of News Feed is to show people the stories that are most relevant to them.
    – We’re committed to being transparent with publishers about the changes we make to News Feed — providing explanations of any ranking changes and sharing more about how we work.

  • E-commerce players’ 2015 ad spends in India pegged at Rs 3900+ crore: NASSCOM

    E-commerce players’ 2015 ad spends in India pegged at Rs 3900+ crore: NASSCOM

    BENGALURU: E-commerce players would have spent approximately Rs 3900 crore (or $600 million) in India on advertisement by the end of 2015, as per the second edition of the start-up report released by the National Association of Software and Services Companies (NASSCOM) and Zinnov.

     

    The report titled “Start-up India – Momentous Rise of the Indian Start-up Ecosystem” was released on the side-lines of NASSCOM Product Conclave 2015 in Bengaluru.

     

    As per the report, the total funding in the India based start-ups is estimated to be nearly $5 billion by 2015.

     

    With 100 per cent growth in number of private equity, venture capitalists, angel investors along with a 125 per cent growth in funding over last year, the Indian start-up ecosystem has risen to the next level says NASSCOM. Various central and state government start-up initiatives are further supporting this progressive phase of start-ups in India.

     

    The Indian technology start-ups landscape has seen tremendous growth in the emergence of innovative start-ups and creative entrepreneurs. In terms of providing a conducive ecosystem for the start-ups to thrive, India has moved up to third position and has emerged the fastest growing base of start-ups worldwide. India is one amongst the first five largest startup communities in the world with the number of start-ups crossing 4,200, a growth of 40 per cent, by the end of 2015.

     

    NASSCOM president R Chandrashekhar said, “The maturing Indian start-up ecosystem is now contributing to the Indian economy in many ways. Apart from positively impacting the lifestyles of citizens involved, start-ups are now creating innovative technology solutions that are addressing the key social problems that India is facing and creating significant growth opportunities for every stakeholder.”

     

    Some of the key highlights of the report are as follows:

    India is the youngest start-up nation in the world- 72 per cent of the founders are less than 35 years old.

    More than 50 per cent of the 1200 startups focus on e-commerce, consumer services and aggregators.

    Nine per cent female founders and co-founders in startup ecosystem.

    Number of accelerators grew by 40 per cent from approximately 80 in 2014 to approximately 110 in 2015.

    Total funding in 2015 saw a growth of approximately 125 per cent over 2014.

    Number of PE/VCs investments have grown by 100 per cent over 2014.

    80,000 jobs created by startups.

  • How T-Series hit a Billion views on YouTube

    How T-Series hit a Billion views on YouTube

    It’s India’s No 1 music company. Now it has also got the nametag of becoming a YouTube billionaire. T-Series‘ Youtube channel crossed the billion views milestone in just a span of two years since it took the digital route. Some 2.3 million subscribers helped it get there.

    So what is it with T-Series’ YouTube initiative that has struck a chord with the digital generation? Let’s take a look:

    It’s content, content, content

    For starters, its got the most massy content – music of the biggest films out there on its mainstream Bollywood Channel, Take a look at what visitors get to consume on the T-Series home page: the music, trailers of Aashiqui 2, Yeh Jawaani Hai Deewani, Fukrey, Lootera, Chennai Express, Policegiri and Once Upon a Time in Mumbaai Dobaara. Can you get more popular content than that?

    India‘s music king Bhushan Kumar has a billion reasons to celebrate

    T-Series has over the 30 years of its existence spent top-dollar to acquire the rights to the music of some of Bollywood’s biggest blockbusters. The music of this huge catalogue has also been ported on to its YouTube channels, making for a treasure trove for music lovers.

    Then the T-Series Youtube presence is marked by many sub-channels like Apna Punjab for Punjabi Pop, Hamaar Bhojpuri for Bhojpuri content, Bhakti Sagar for spiritual music, Pop Chartbusters for Indipop videos, Shabad for Punjabi Devotional content, Bollywood Classics for 1980‘s and 1990‘s content, regional music channels and channels dedicated to full length Bollywood movies and Indian classical music.

    Though some of these channels don’t get humungous views, they go to service the long tail of consumers and cumulatively add up to large numbers.

    “These are targeted at niche audiences and we are really happy the way they have panned out. Hamaar Bhojpuri has seen really exciting numbers and has been getting views from as far as Argentina, Brazil, Germany and Middle East,” explains T Series president Neeraj Kalyan who looks after the label’s digital initiatives.

    Ok, it’s not just the content, it’s what you do with it, that counts

    “We experiment with our content and try to learn from our audiences which in turn help us improve ourselves,” explains Kalyan. “Nothing is fixed like a normal brand page of a mobile company or a cosmetic product, our product is music which is very personal and has the highest level of emotional connect with the consumers. Content programming on social media is as important as it is for television or radio.”

    T-Series’ endeavor with YouTube has always been to improve consumer interaction and make it it more interesting and engaging. Hence, it has innovative concepts like Audio and Video Jukeboxes, Bollywood Twisters, Lyrical Videos, Song of the Day and Fan of the week, which lures consumers into coming back.

    What else does it focus on? “Metadata building, tags, annotations, SEO are all standard procedures and needs constant focus to succeed in this space,” says Kalyan.

    “These require tremendous perseverance and have to be build up step by step.”

    Ok, you have played with the content. Now you have to promote it like hell using other social media where you have diehard fans.

    T-Series has a strong presence on other social media outlets such as Facebook, Twitter and G+. Its official Facebook page has 608,436 likes and hundreds of thousands of visitors at any time talking about the channel and its music. On Twitter, T-Series has around 19,627 active followers. @TSeries is buzzing with tweets and re-tweets every couple of hours. The numerous fan-driven handles of its popular movies are busy re-tweeting and sharing every update, thus adding to the social buzz – and the traffic thereof. Then it has 1.5 million people in its G+ circles, a sizeable number no doubt.

    “Social media is not like old school media, it’s a more personal medium which is primarily driven by peer activities, their likes and dislikes and if one has to enter their personal space one has to become their friends instead of a brand page. The prime focus of our strategy is to make friends instead of likes, subscriber or followers on our social media accounts.” Kalyan reveals.

    Then the T-Series digital team changes its social messaging strategy as per its content offerings. And it uses the entire strength of its social media to promote each major piece of content. For example, for a Salman Khan film, the entire social plan revolves around Salman Khan. And the zillions of tweets, updates, pictures, videos all cumulatively work to create even more buzz adding to the views.

    Work with Youtube, and get it to push your content

    By virtue of its being one of the larger players on YouTube in India, T-Series content, from time to time gets the nudge from the latter’s content team led by Manan Singhi in India. What that means is that, when visitors log on to the YouTube home page they are given prompts to visit the T Series channel as it is listed as among the more viewed ones.

    Build a digital team

    Kalyan personally supervises T-Series’ dedicated in-house digital team – though small – of around eight to 10 people. The average age is about 25-26 years, while Neeraj is 44. Says he: “T-Series’ digital team has been the winning mantra for us and will always

    The T-Series digital team is constantly on the go to keep visitors and viewers of its social media outlets engaged

    remain at the core of this success. We have genre specific experts managing all our channels and are currently busy with audience building for the niche channels. Our team interacts with fans on an every day basis; gives regular response to their queries, accepts criticism. We reward fans and recognize them online, which adds to their pride and improves interaction and helps in building a strong brand – consumer relationship.”

    The one billion views achievement has already got him praise from an effervescent T-Series chairman & managing director Bhushan Kumar.

    T-Series‘ digital driver Neeraj Kalyan

    “I would like to dedicate this success to all our fans all over the world that have helped us reach this milestone. I would like to congratulate my entire in-house digital team and the YouTube team for this tremendous feat. We look forward to achieving greater heights with our dedication and passion to offer quality content and experience to our discerning consumers worldwide,” says he.

    Kalyan says the past two years of T-Series’ association with YouTube have been a great learning and he hopes to put those learnings to help T-Series leapfrog further. “We will get to our next billion in double quick time,” he says. “I am sure we will.”

    With that kind of confidence, he well might.