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MUMBAI: In a bid to give strong competition to Nielsen, which has been the industry leader in ratings measurement since time immemorial, Rentrak Corporation and comScore...
MUMBAI: Rentrak has acquired SponsorHub, the Big Data platform for the sports and entertainment industry, offering proprietary social media measurement for sports, political and advertising brands....
MUMBAI: Rentrak has partnered with MovieTickets.com, the provider of advance movie ticketing, representing 28,000 screens, to co-develop products that unlock a suite of marketing, planning and...
MUMBAI: The total time spent on viewing Free on Demand (FOD) television content in the Broadcast Primetime category increased 22 per cent compared to the previous...
MUMBAI: Rentrak has introduced Rubik, an analytics platform that gives clients the power to analyze viewing patterns, advertising exposure and the products viewers use and buy...
MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership with Rentrak. Through the partnership, Merkle and Rentrak will combine Merkle’s understanding...
MUMBAI: Rentrak has entered into a TV ratings and Video on Demand measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities,...
MUMBAI: Rentrak has inked a TV ratings and automotive segmentation agreement with Discovery Communications. Discovery will adopt Rentrak’s TV ratings and IHS Polk Automotive data, providing more...
