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  • National Geographic India to feature Dr. Pawan Munjal on its show ‘Mega Icons’

    National Geographic India to feature Dr. Pawan Munjal on its show ‘Mega Icons’

    Mumbai: The extraordinary journey of Hero MotoCorp CEO Dr. Pawan Munjal will be featured in National Geographic India’s award-winning series Mega Icons.

    The documentary “Mega Icons: Dr. Pawan Munjal,” which has its world premiere on 6 October at 8.30 p.m. on National Geographic Channel, delves into the history of Dr. Munjal’s Hero MotoCorp, one of the companies that helped revolutionise the mobility industry. It also explains the brand’s many achievements over the years and how it still leads the industry.

    The 22-minute documentary follows Dr. Munjal as he grows from a small hamlet in Punjab to one of India’s most renowned businesspeople and offers an inside look at the success of the largest motorcycle and scooter manufacturer in the world.

    A National Geographic spokesperson said, “With Mega Icons, it has been our endeavour to bring forth inspiring and insightful stories of successful personalities, motivating and guiding our audiences to follow their path of success. With this special edition, we extracted the exciting and impactful moments from the life journey of Dr. Munjal and combined them with our rich storytelling of National Geographic with the aim of empowering and enlightening our viewers while also celebrating the journey of Hero MotoCorp.”

    The company’s ambitions to introduce a number of electric and future-ready vehicles will also be made clear, including how it intends to reduce its dependency on fossil fuels and explore alternatives like hydrogen, solar power, and wind power.

    From dominating the bicycle industry to becoming the biggest maker of motorbikes and scooters in the world, Hero has carved out its own niche in the cutthroat automotive industry. This process of embracing emerging technologies and achieving new milestones is highlighted in the movie. The movie depicts Hero MotoCorp’s strategy for creating an electric, collaborative, and modular future.

  • Tread.fit rebrands as Cultbike.fit

    Tread.fit rebrands as Cultbike.fit

    Mumbai: Homegrown premier fitness bike brand Tread.fit has rebranded itself as Cultbike.fit. The firm’s rebranding is a result of its acquisition by the fitness company, Cult.Fit. 

    With this step the brand aims to cement the completion of its transformation into one of the finest fitness convenience brands in the country, said the company in a statement.

    “As acquired by Cult.fit, we want to create a uniformity aligned with the mother brand and it is reflected through the new brand name and logo. The objective behind rebranding is that we want to identify ourselves as a part of Cult.fit and further our credibility amongst users,” stated Cultbike.fit CEO Dinesh Godara, speaking on this major brand transition.

    “With the current acquisition, we have become a pool of one of the most diverse and trusted fitness companies in the country. The aim is to continue to bring fitness to every household and fulfill our vision of a healthier India,” he further added.

    The home fitness equipment brand, Cultbike.fit is focused on providing high-end fitness bikes in different regions of the country. With free delivery and installation services, the brand offers complete guidance and assistance to its customers to commence their fitness journey, stated the company.

  • Vijay Thomas to head Hero Motocorp marketing for premium segment

    Vijay Thomas to head Hero Motocorp marketing for premium segment

    NEW DELHI: Hero Motocorp has brought on Vijay Thomas to lead marketing for its premium segment range. 

    Thomas joins the organisation from Harley Davidson where he was last serving as lead marketing for the Indian market. During this time, he was leading demand generation, public relations, lead acquisition and management, brand building and marketing, product planning, new dealer onboarding, and experiential marketing.

    Thomas was associated with Harley for nearly 10 years and served in multiple roles such as customer experience, and assistant manager marketing.

    This was Thomas’ longest stint.

    He has over 16 years of industry experience and has worked at Virgin Mobile, Radio Mirchi and Southern Spice Music Television.

  • Harley Davidson exits India

    Harley Davidson exits India

    Harley-Davidson will shut down manufacturing and sales operations in India as part of its restructuring exercise under ‘The Rewire’ programme, the US-based motorcycle maker announced on Thursday.

    Earlier, in August, the bike maker had indicated to restructure business in some its loss making international markets to reroute focus on the US market. The move is going to increase the restructuring costs to 169 million dollars.

    Covid2019 is the key reason behind this decision as the brand was witnessing poor sales and weaker demand. Media reports say that Harley-Davidson India sold less than 2,500 units in the last financial year, making it one of its worst-performing international markets. SIAM (Society of Indian Automobile Manufacturers) figures mention that Harley-Davidson sold only 103 units of motorcycles in India in July 2020 and 176 units last month in the country. Indian market contributed to only 5 per cent of the brands overall sales.

    The bike maker will be laying off employees from its assembly unit in Haryana.

    Read more news on Harley Davidson

    Harley-Davidson joins the growing list of automotive brands, such as General Motors, Fiat, UM Motorcycles and others which have exited India in the past.

  • Piyush Prasad joins Harley-Davidson India

    Piyush Prasad joins Harley-Davidson India

    MUMBAI: Piyush Prasad has joined Harley-Davidson India as manager for market operations, based out of Gurugram. In this position, he will report to Peter Mackenzie who is the managing director for Harley-Davidson India and China.

    Prasad will oversee motorcycle, general merchandise, parts and accessories, service and customer experience performance within the Indian market. He will be responsible for balancing and aligning market-level, retail business growth with enterprise objectives, while delivering consistent service and support to Harley-Davidson dealers.

    Prasad says, “India is a very important market for Harley-Davidson and I’m excited about the opportunity to help lead the motor company’s growth here.”

    Before joining Harley-Davidson, Prasad worked with Renault India as national head of corporate, fleet, and institutional sales. Prior to that, he was with General Motors India, Mahindra & Mahindra and Hyundai Motors. He brings with him more than 17 years’ experience in the automotive industry.

    Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.