GURUGRAM: Enormous Brands has bagged the creative mandate of homegrown bike-taxi platform Rapido. The mandate was won following a multi-agency pitch and will be managed by the Gurugram office of Enormous Brands. To kickstart this association, the creative agency has already conceptualised the #GoOhhWithRapido campaign for Rapido, which was launched recently.
As part of the mandate, Enormous Brands will handle the creative duties of coming up with the brand campaign and other subsequent campaigns.
Rapido head of marketing Amit Verma said, "We are excited to partner with Enormous Brands as our new creative partners. With the pandemic impact slowing down our reigns last year, our focus this year through marketing will be to amplify the brand positioning and make Bike Taxi synonymous with Rapido in the market. We hope Enormous Brands' experience and passion of helping build impactful campaigns to build strong brands and businesses, will help us achieve our bullish goals."
Enormous Brands managing partner Ashish Khazanchi said, "We are delighted to associate with Rapido and create work that makes a meaningful difference in the lives of consumers and look forward to strengthening the brand’s presence in the market. We aim at making Rapido the most affordable way for daily commuting in India. We are excited about this partnership and look forward to delivering campaigns closely aligned with the brand’s business goals.”