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Tag: BIGO Technology

  • Likee collaborates with I Am Desi World to promote new music video

    Likee collaborates with I Am Desi World to promote new music video

    New Delhi:  Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with I Am Desi World to promote a new music video. Launched in 2017, I Am Desi World is a group of 5 quirky singers, and the band has gained its popularity for making creative and offbeat Haryanvi language songs. Basis on the collaboration with I am Desi Wold, Likee is all set to amplify reach of the new music video with #haryanvimashup. The song is a mashup of popular Haryanvi songs with original lyrics by Gurmeet Bhadana from the band.

    As part of this collaboration, Likeers will get an opportunity to make creative dance videos with music integration of the new high-energy song by I Am Desi World. Also, the band will create its official account on Likee to engage with the young music enthusiasts. I Am Desi World is a regional band highly popular in Delhi-NCR and is formed by five music enthusiasts namely Gurmeet Bhadana, Lokesh Gurjar, Totaram Sondhiya, Desi King (Himanshu Kumar) and Baba Bhairupia (Ravi Sharma). They are primarily known for their risky creative pursuits in the music world and powerful performances. Through their collaboration with Likee, I Am Desi World aims to further expand its reach among the youths of India who love to experiment with new things.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No 1 in the breakout category and is also the 7th most downloaded app in 2019.

  • Likee Emerges As One Of The Most Popular App Worldwide

    Likee Emerges As One Of The Most Popular App Worldwide

    New Delhi: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has been named among the top 10 most downloaded apps globally. The 2019 report released by Sensor Tower Inc. saw Likee entering the top 10 downloaded apps club for the first time. Likee, ranked at No. 6, saw a tremendous year on year growth of 173% with more than 330 Million downloads. It is to be noted that India drove more than half of installs. Likee has over taken other popular apps such as SHAREit, YouTube, Snapchat and Netflix.

    Year 2019 has been the remarkable year in growth for Likee in India. Throughout 2019, Likee cultivated its top position by engaging with Indian youth via unique #challenges and campaigns which went viral in no time. Some unforgettable campaigns from the platform in 2019 were 'No matter where I am, #IAMINDIAN', #Flashbeat, #KillTheEvil, #DiwaliWishQuiz and many more. Likee's #IAMINDIAN campaign was launched to celebrate India's 73rd Independence Day and had also won a Guinness World Record for creating the world's largest video album of people waving Indian national flag. Other noteworthy initiatives by Likee are #Likeedreams, #KillTheChill and a few more campaigns that were launched with the aim of societal development.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. The platform's sharp focus on hyper-localization of the content is contributing to its strong growth. Today, Likee has emerged as an app the youth identifies with. It provides them with a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.

  • Likee collaborates with Vehli Janta Records to promote a Punjabi music video

    Likee collaborates with Vehli Janta Records to promote a Punjabi music video

    New Delhi: Likee, a trending and popular global short-video creation app from Singapore based BIGO Technology, has collaborated with Vehli Janta Records (VJR), a pioneering music company from Chandigarh Punjab that promotes new talent in the field of music. This collaboration aims to promote a highly anticipated music video by Gopi Waraich, a well-known Punjabi artist. Likee is inviting its users to show creative dance moves on the song with #Sameblood.

    The music video was released on 4th Jan 2020 and features top Likeer Himani Rawat as the main female lead. This development is yet another initiative of Likee to provide valuable content as well as contribute to the growth of talented artists.

    Likee has emerged as an app the youth identifies with. It provides them a stage to accelerate their creativity, thus producing high-quality video content. It gives them confidence, recognition and a chance to earn a living. With an increasing number of collaborations with music producers, movie production houses, and others, Likee is becoming a preferred choice in the industry for budding artists.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating in celebrating India's 73rd Independence Day. The platform also announced the launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.

  • Likee becomes digital partner of Panipat Film

    Likee becomes digital partner of Panipat Film

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Ashutosh Gowariker Productions as digital partner for its upcoming movie Panipat. The film aims to educate the youth of India on the Third Battle of Panipat, one of the most eventful wars in the 18th century, in Indian history. Set to be released on December 6, Ashutosh Gowariker Productions recently organized a special trailer preview event with the lead actors Arjun Kapoor, Sanjay Dutt and Kriti Sanon. Select Likee users were invited to the special event and were also privileged with a chance to exclusively spend time with the lead actors and click pictures with them. 

    Likee was the only digital partner of the film with exclusive access to the movie's first trailer preview, along with the star cast of the film. The trailer was later premiered for the public. During the event, select Likeers also got an opportunity for one-on-one interaction with Ashutosh Gowariker, the director and producer of the film. The session was beneficial for Likee users as they leveraged this opportunity to learn many things from the movie director of great substance; who was also nominated for the Oscar awards for his famous film Lagaan featuring Aamir Khan.

    Likee has experienced massive growth in India and has emerged as a significant platform for youth to express themselves, showcase their talent and connect with like-minded users. Likee's growing popularity is also drawing the focus of many brands and celebrities in India to promote themselves among millennial in the most effective way. As the digital partner of Panipat, Likee is anticipated to create a positive impact on the Indian youth. Through this association, select users from Likee were given the opportunity to realize their dreams.

    Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. The campaign saw more than 1 lac Indians participating to celebrate India's 73rd Independence Day. The platform also announced the launch of exciting new app function, FaceFace which utilizes Likee’s mature AI technology.

  • Likee to support underprivileged talented youth with #Likeedreams initiative

    Likee to support underprivileged talented youth with #Likeedreams initiative

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology today announced the launch of Likee's Creator Academy with #Likeedreams theme. Inspired from the Indian government's Skill India campaign, Creator Academy is a special initiative of the platform to reach out to select, talented Likee users and train them in polishing their video-making skills. The Academy has completed 3 seasons of training in the past, and with Season 4 #Likeedreams, the platform aims to reach out to Likee users from underprivileged background to train them with professional video making skills including the Likee’s new function of long-format video and help them achieve their dreams.

    In India, many talented young people from underprivileged backgrounds have emerged as popular entertainers. Their stories have always inspired common people and have motivated them to continue chasing their dreams. With the launch of #Likeedreams, Likee aims to ensure that the talented youth from the underprivileged background receive necessary training to create professional videos. #Likeedreams is supporting one such dream of Mamoni, an 18-year-old girl who lives in a village in Delhi and aims to become a professional dancer. Mamoni is the youngest child to her parents who earn their living by pulling rickshaw and providing housekeeping services. Despite the lack of resources, Mamoni never gave up on her dreams. First, she learnt dancing from a charity organisation called Dance Out of Poverty and now she is selected to be a part of Likee's Creator Academy and is currently learning professional video creating skills to make powerful videos of her dance performances.

    Similar to Mamoni, #Likeedreams is working with more such talented young people from the underprivileged strata of society and helping them move closer their dreams. In coming months video case studies of such aspiring individuals will be shared in the public domain to inspire others.

    BIGO Technology vice president Aaron Wei says, "Likee offers a level playing field for its users to gain popularity basis their unique talents. The bar of competition is moving up with every passing day as Likee users are focusing on creating more valuable and professional content. #Likeedreams is launched to help those who are talented but find it hard to discover the right platform to showcase their skills. With the optimum utilisation of Likee platform and its dynamic tools, these gifted people can showcase their talent to the right set of audience and actualise their dreams. Going forward, Likee aims to launch more such programmes to foster talent and contribute to the societal development."  

    Available in different Indian languages such as Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi; Likee app provides the most extensive and innovative tools to users to create dynamic and engaging videos. Recently, Likee has also won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign.

    Know more about Mamoni's journey here :