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Tag: Bigo Live

  • Affle’s programmatic platform Jampp releases iOS SKAdNetwork 4.0 Guide

    Affle’s programmatic platform Jampp releases iOS SKAdNetwork 4.0 Guide

    Mumbai: Jampp, a leading programmatic mobile marketing company that helps mobile app  advertisers acquire and re-engage their users has recently launched an iOS SKAdNetwork 4.0 Guide to  help APAC App Marketers scale their business on Apple devices. This latest guide aims to empower  advertisers across APAC markets with valuable insights and strategies to fully leverage SKAdNetwork  4.0 for driving privacy-centric app growth for their Apple iOS apps.

    According to the industry average, in India, only 36 per cent of users allow advertisers to track their IDFA  data, which suggests that marketers who choose not to test SKAdNetwork are potentially failing to  reach over 60 per cent of their iOS users. Conversely, ambitious advertisers investing in SKAN campaigns are  already seeing positive results, securing full coverage of their iOS audience and achieving enhanced  campaign performance.

    Over the past years, Apple devices have been expanding their presence in APAC, the leading  smartphone market in the world. This year, India notably joined China and Japan securing their  position within Apple’s top 5 iPhone markets. Given the top-tier nature of iOS devices and premium  users, their direct contribution to in-app transactions and revenue surpasses their device market  share across various markets. However, effective advertising on iOS has become a challenge for App  Marketers after the introduction of Apple’s App Tracking Transparency (ATT) framework in 2021.  This privacy-focused initiative limits user data tracking for mobile marketing, which brings difficulties  in serving personalized ads, as well as accurately understanding campaign ROI.

    In the context of ATT, Apple released SKAdNetwork, an attribution solution for users who opt out of  being tracked by advertisers and Jampp’s latest guide will help advertisers navigate SKAdNetwork  4.0 and come up with the best solution to measure and optimize the impact of their iOS campaigns.  

    The guide covers a full overview of how Apple’s ATT is impacting app growth strategies across the  digital industry and the opportunities SKAdNetwork provides. It also features detailed insights from  expert voices in the industry, such as Affle’s Anuj Kumar, M&C Saatchi Performance’s Roshat Adnani, MicroAd’s Yuki Kubota, and BIGO LIVE’s Jane Zhi.

    Jampp, which was acquired by global technology company Affle in 2021 offers a programmatic mobile  advertising platform used by leading app marketers to acquire new users and drive repeat usage and  transactions with existing users. The company’s deep focus on leveraging unique contextual and  behavioural signals to deliver in-app engagements has helped it drive incremental growth for top  marketers in North America, LATAM, APAC and many other markets. 

  • BIGO LIVE Stands in solidarity to support Corona Warriors with #WeAreThankful initiative

    BIGO LIVE Stands in solidarity to support Corona Warriors with #WeAreThankful initiative

    MUMBAI: With the entire nation coming together to fight off Corona and showing their gratitude to the heroes of our country who are selflessly serving the corona patients, BIGO LIVE, a leading global live streaming platform, on Janta curfew spread their love to corona warriors through their campaign #WeAreThankful. The entire country was moved when  prime minister Narendra Modi gave his heartwarming speech, on how we as fellow countrymen can do our bit by social distancing and spreading our gratitude on the day of Janta curfew to those men and women fighting bravely with the COVID 19 that has taken a grasp of the whole world.

    BIGO LIVE family, on Sunday, got together on their live streaming platform with a common cover pic and a gratitude message that said #WeAreThankful. This was an activity created by the app where they motivated its users to go Live and pay their thanks towards the services given by hundreds of thousands people helping India to fight with this dangerous disease. On this call many of the content creators of BIGO Live went live on app sharp at 5pm as the event began, and paid their gratitude and at the same time motivated their followers to do the same and urged them to come together as a society and support each other.  All these broadcasters on their live streams, stood up and cheered for the medical, aviation & police forces & all those real life hero’s who have been working,  round the clock so that the general audience can stay safe and healthy.

    Over hundreds of Bigo Live broadcasters continued streaming for the duration of one hour, who are having fans over millions. It was an iconic event for the entire Singapore based BIGO family to see how such small effort on everyone’s part can make up such a huge difference and thereby reaching out to over millions of people through their gesture.  This platform not only gave an opportunity to showcase they are thankful for what the government has decided, but also supports the lower income groups who are sacrificing their livelihoods for the safety of others and it’s because of ‘Bigo Live’ that people can make that choice and difference. BIGO LIVE wanted to share its online space by bringing people together for one common cause. People on this period of self-quarantine are coming up with all kinds of ways to keep up their spirits and BIGO LIVE is proud to be able to give them a medium to stay connected with other people.

    “Our campaign #WeAreThankful is a gesture to thank all those men and women who are out there and contributing their bit in our fight against COVID 19. It is very important for all of us to keep a positive attitude and keep sharing our love to each other. It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of the disease. BIGO family is very thankful to our prime minister and the government, who are trying day and night to curb Corona virus and taking all the right measures to control it. Our heartfelt gratitude also goes out to the general public who directly or indirectly are out there and helping us by fighting corona.” BIGO LIVE deputy country head Nagesh Banga, commented on the occasion.

    BIGO is a fast-growing Singapore Internet company established in 2014. BIGO operates products and services in more than 150 countries in the world. BIGO’s products include BIGO LIVE (global live-streaming platform), Likee (global short video creation platform) and imo (global video communication app). BIGO’s headquarters and regional centers are focused on building Artificial Intelligence capabilities and enhancements specifically for localization and country specific requirements.

    BIGO LIVE allows you to live-stream your favorite moments, and make friends from all around the world.  BIGO LIVE enables people to showcase their talent, discover, and stay connected in a positive, healthy, and creative way.

  • Mobile broadcast app Bigo Live increases focus on India market

    MUMBAI: In a bid to capture India’s fast-increasing mobile Internet user base, Bigo Live, a mobile broadcasting app, organized its first-ever broadcasters meet-up in India recently. Bigo Live, through real-time interaction and video streaming, allows users to live broadcast their talent and connect with their fans and other talented broadcasters as well as follow interesting broadcasters. The company also announced the introduction of VLOG, a Video recording feature on its app at the India meet-up in Delhi. Bigo Live boasts of over 100 mn registered users globally.

    Bigo allows users to watch live broadcasting anytime, anywhere and engage with the audience via live sessions. The platform gives a chance to live stream the performances, broadcast what you are good at and let people enjoy based on the core values of integrity, innovation, proactiveness and openness. The company plans to build a stage for dreamers to pursue their dreams, for people to make friends at home and abroad; and to build a platform where hobbies are aligned with careers, to record and share interesting moments with friends.

    Talking on his maiden visit to India, Eric Liu, Senior Director, BIGO Technology Pte Ltd said, “We aim to build a Bigo community in the world by providing a platform for the young & fashion conscious to come together and share their interests. BIGO LIVE has attracted millions of social media-savvy millennials across the globe since its launch in March 2016. We already have strong presence in countries like Vietnam, Indonesia, Thailand, Russia, Middle East, Malaysia, America and we aspire to reach out to more countries in future. We are confident that our app will be able to capture the imagination of the young and trendy in India as well.”

    India’s Famous and most awarded Radio Jockey Khurafati Nitin was also present at the event as the Guest of Honor for the evening. In his speech Khurafati Nitin said, “There is a lot of potential in the Bigo Live app and I foresee it to be one of the prominent emerging social networking and internet platforms in the future.” “BIGO Live is fun, entertaining and keeps me hooked. I already have few favorites on the app and am myself planning to start going live soon on Bigo Live,” he added.

    The very first meetup of Bigo Live got 100+ Broadcasters, Internet sensation and new age media’s presence at the venue. Some BIGO broadcasters travelled 10 hours to participate in the very first Bigollywood Night. Opening his heart out one of the broadcaster Mr. Vibhu, a lawyer by profession stated“Bigo Live has provided me with a platform to showcase my talent to the world and I enjoy broadcasting for more than three hours every day on Bigo Live.”

    Another broadcaster duo of siblings Gaurav and Twinkle shared, “We have been addicted to the Bigo Live app and enjoy showcasing our singing talent on this wonderful platform. Despite being from a small town in Himachal we are now able to connect and showcase our talent to the entire world.”

    Broadcasters can earn virtual gifts and bonus points that can be exchanged for rewards on the app. Bigo Live enables you to engage in Real-time Interaction via Mobile streaming with your audience and chat with your favorite broadcasters while you are watching Live broadcastings anytime and anywhere.