Tag: Bigg Boss

  • Bigg Boss set to enter Marathi homes

    Bigg Boss set to enter Marathi homes

    MUMBAI: After winning over the hearts and remotes of millions of viewers across Hindi, Kannada, Bangla, Tamil and Telugu speaking markets, Bigg Boss in its latest avatar is ready to capture the imagination of the Marathi viewers. With over 331 million viewers hooked on to the show across India, the First ever edition of Bigg Boss in Marathi shall premiere with a grand launch event on 15th April at 7PM and subsequent episodes shall air from Monday to Saturday at 9:30PM while the Sunday episode will air at 9PM. 15 celebrity contestants will step in as houseguests ready to live under surveillance for 100 days. The show will be anchored by none other than the famous actor-director-producer par excellence, Mahesh Manjrekar. Dabur Red Paste, has joined hands with Bigg Boss Marathi as the Presenting Sponsor in its very first edition. The show is Co-Powered by Rin, along with Special Partners Dabur Anmol Jasmine Hair Oil, Nirvana Realty’s Wollywood and Haware Intelligentia.

    After successfully pioneering the entry of Bigg Boss in regional languages, Ravish Kumar – Head, Regional Entertainment, Viacom18 said on the upcoming Marathi edition “The show has seen significant viewer loyalty over the years, in all languages and in all countries. The last couple of years have also seen a considerable rise in viewership in the Marathi market which can be attributed to shows with strong production values and innovative concepts. With learnings from 40 markets from across the globe we are launching the very first season of Bigg Boss in Marathi, tailor made as per the coming of age Marathi viewers who love disruptive content, human drama, real emotions and cinematic production values”.

    He further added, “The show also opens up wonderful opportunities for Brand integrations owing to the individual affinity level that it conveys and the buzz value it creates. The content is also very digital friendly which gives us more avenues to amplify the show. We welcome our Presenting Sponsor Dabur Red Paste, on-board along with Co-Powering Partner, Rin and other Special Partners. Here’s looking forward to a mutually beneficial partnership that will entertain and enthrall viewers.”

    On bringing forth the very first edition of Bigg Boss for the Marathi viewers, said Nikhil Sane – Business Head, Colors Marathi, Gujarati and Viacom18 Motion Pictures Regional Movies, “Bigg Boss is pure reality in its absolute form. As a content creator I have seen the Marathi viewers evolve over time. On customizing Bigg Boss for the Marathi viewers, the thought was to break the mould and showcase something incredible that will generate tremendous curiosity. Our eclectic mix of contestants range from 25 to 65 years of age and their quirks and works will delight the viewers! And to control the reins of these inmates we have got on-board the very imposing and accomplished Mahesh Manjrekar, whose quick wittedness will keep the audiences glued to the show.”

    On their association K. Ganapathy Subramaniam, Category Head-Oral Care, Dabur India Ltd, said, “Bigg Boss has been a roaring success wherever it has travelled. Dabur Red Paste is India’s No.1 Ayurvedic Toothpaste and Bigg Boss offers an interesting integration opportunity with its sheer size and variety of the viewership. We are confident that this association will be a winning one for both COLORS Marathi and Dabur Red Paste.”

    Said the Host of the season, Mahesh Manjrekar, “Bigg Boss is the most popular show in our Indian Television industry. It’s an honor to be in the same shoes as Salman Khan, Mithun Chakraborty, Sudeep and Kamal Hasan. I feel one can’t prepare for a show like this. It is so unpredictable and high on emotion that spontaneity is the only key which works. I wish the contestants all the very best for the first season.”

    On creating another adaptation of the successful franchisee, said Abhishek Rege – CEO, Endemol Shine India, “What keeps every season and every version ticking is the ‘keep guessing’ nature of the show. Our creative teams have been in motion for months now to put together a version that will draw the Marathi speaking viewers. The contestants will be housed in Lonavala in a lavish house that will awe them as well as the viewers. Our endeavor is to make the show an entertaining proposition which can be enjoyed by all.”

    Bigg Boss is one of India’s biggest and most popular reality TV show that follows contestants who cohabit the Bigg Boss House that is isolated from the outside world. With no internet, no TV and no phone the voice of Bigg Boss is the only source of guidance in their lives during their stay of about 100 days. With numerous cameras watching every move of the contestants’, each week, at least one participant will be evicted based on nominations from fellow housemates and through public votes. The last person standing wins the show.

  • Bigg Boss speaks Marathi now

    Bigg Boss speaks Marathi now

    MUMBAI: The Bigg Boss voice is all set to boom in Marathi. Viacom18’s regional entertainment channel, Colors Marathi announced the launch of the Marathi version of India’s popular reality TV show Bigg Boss from 15 April.

    The recently wrapped up 11th season had Salman Khan as host while popular actor and director-producer Mahesh Manjrekar will host the Marathi version of the show.

    After scaling new heights with Bigg Boss Kannada year on year, Viacom18 head regional entertainment Ravish Kumar said, “Bigg Boss has been one of the most successful franchises that we have. It has done wonders in every language that it has been adapted to. We believe that the Marathi viewers have worked up a great appetite for this kind of cutting edge content and this is just the right time togive them an experience that is at par with the national channels.”

    He further added, “The format also brings in new viewers seeking variety content and generates a lot of buzz on social media – both factors are very crucial for the growth of our brand and the category, thereby making it an interesting proposition. I am sure that Bigg Boss will soon become one of the premium properties in the Marathi television space, much loved by advertisers and viewers alike.”

    Viacom18 Motion Pictures Marathi business head Nikhil Sane said, “The Marathi viewers have evolved to a great degree and there are very few reality formats on Marathi television that holds their interests. Bigg Boss as a concept has borne excellent results for our Hindi, Bangla and Kannada counterparts. The show is an emotional roller coaster ride for the inmates as well the audiences. The format offers tremendous viewer engagement, and who better to present it than maverick actor-filmmaker Mahesh Manjrekar. Mahesh has explored the raw elements of human nature in his films and is best suited to take our viewers through this journey on television.”

    Bigg Boss has an intriguing format; to be a celebrity and to be under surveillance 24×7 on camera is no easy task. The voice of Bigg Boss is the link between the celebrities and the outside world. The show is all set to stake its claim on the Marathi viewers across the globe with the brand-new series which will have its own batch of celebrities and a dash of local flavor with loads of drama, action, tasks and entertainment thus making it show to watch out for. Society’s insatiable curiosity to get a peek into the lives of their favorite celebrities is something that holds universal appeal and is sure to attract eyeballs.

    Also read:

    Will increase ads after sampling phase of Colors Tamil: Ravish Kumar

    COLORS Bangla sees an upswing, jumps to number 3 position across genres

  • Eleven years on, ‘Bigg Boss’ still bankable as ever

    Eleven years on, ‘Bigg Boss’ still bankable as ever

    MUMBAI: Ever since its launch more than a decade ago, reality show Bigg Boss has never failed to be an entertainment proposition for audiences. The first edition, with Arshad Warsi as the host on Sony Entertainment Television, saw a TRP rating of 2.72. After shifting to Colors for the next 10 years, it got the highest TRP rating of 6.99.

    Bigg Boss 11 got a rating of 6.35 TRPs and the finale garnered 8.93 TRPs. This year, the show was also streamed on the Viacom18’s OTT app Voot, giving it a big boost in terms of views. A large chunk of the app’s viewers were hooked to the reality show. Those who couldn’t catch the live show, had the option of watching it on MTV or Voot (where it was available the next day).

    Season four and 11 have been the series with the highest ratings and both had Salman Khan as host. Season four got 5.10 TRPs and 6.90 during the finale. There was a struggle to keep viewers hooked in season 8. Starting off with 5.65 TRPs, it nosedived to between 3.72 and 3.42 TRPs when Farah Khan hosted the show for a few episodes. The finale then got back to 6.14 TRPs.

    Reports state that about Rs 4-5 crore is spent per episode, and it is the most expensive show for Colors. In a media report, Viacom18 COO Raj Nayak stated that renewals have been on a 12-15 per cent increase and spot buys for advertisements are being given at the rate of Rs 3-4 lakh per second.

    Season nine saw record low ratings when Prince Narula was the winner. The tenth season saw a good spike, most likely due to the addition of commoners in the show and Manveer Gurjar was the winner. It got average  TRP ratings of 3.54.

    Bigg Boss 11 was watched by more than 151 million viewers in the first four weeks of its launch and the finale garnered 10.6 million impressions with 3.9 TVRs making it the highest ever viewership for any episode of non-fiction or reality show across Hindi GECs in the last one year.

    Though Colors has time and again proved its mettle, we must see how long it can sustain the Bigg Boss phenomenon raging through India.

    Also read: 

    What viewers say about Bigg Boss: Chrome DM survey

    Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    “You call ‘Bigg Boss’ scripted or non-scripted you will end up watching it”- Abhishek Rege

     

  • The year of sex scandals

    The year of sex scandals

    MUMBAI: The year 2017 will be known for the open-to-the-public-eye exposure of the dark underbelly of the media and entertainment industry. And it did not happen just in Hollywood or in American prime-time news — the Indian entertainment ecosystem was not sequestered from it.

    No, no not all. Skeletons spilled out of the closet as allegations were hurled at TV hosts, journalists, on-screen talent, creative and business icons that they could not keep a check on their excessive libido and lust and keep their pants and zippers up. Accusations of sexual molestation and abuse saw them fall from grace.

    Several of them faced the axe. Some issued denials and protested their innocence. Some of them admitted to the excesses and misuse of their positions and apologised — their organisations stated that they were bringing in place processes to prevent recurrences.

    Amongst the major scandals that hit media-dom and entertainment-dom include:

    The Viral Fever gets a virus

    The Viral Fever’s (TVF) Arunabh Kumar had become a darling of the new-age digital content generation. Almost everything he touched on behalf of brand partners was lapped up by millions who had been starved for content for too long.

    And then an anonymous post was made by a woman online. In it, she alleged that Kumar had preyed on her. His company pooh-poohed the post, saying it was put up to discredit TVF. More women surfaced to complain. The denials continued and the same digital generation that swore by him came out in hordes and trolled and slammed his behaviour on various social outlets.

    A video production executive filed a first information report (FIR). Another FIR followed. The police swooped in, Kumar was questioned several times, and he was arrested and released on bail immediately. Under pressure from investors, the company decided to let go of Kumar, who, in his parting post, said that TVF was bigger than any individual.

    Shilpa Shinde’s long running feud

    Actor Shilpa Shinde—who is stealing the limelight on Colors’ happening show Bigg Boss—had been feuding with her Bhabhiji Ghar Par Hai producer Sanjay and Benaifer Kohli about an exclusivity clause for over a year that prevented her from taking up other assignments and the mental harassment it caused her. Benaifer Kohli, on her part, had highlighted Shinde’s unprofessional behaviour, which included throwing tantrums, leaving the show mid-way and also demanding a higher per-day fee. The channel supported Kohli and Shinde was let go. Both filed suits against each other; the Kohlis wanted Shinde to cough up Rs 12.5 crore for losses caused to them on account of her walking out; Shinde wanted Rs 32 lakh for alleged back payments not made.

    Shilpa approached the actors’ union, which did not support her. All was quiet while the two fought a legal battle behind the scenes.

    And then in March Shinde shocked the world by alleging that Sanjay Kohli had touched her inappropriately and even made suggestive statements to her. She filed an FIR while the couple filed a defamation suit. The husband-wife duo denied the allegations outright and questioned her motives having taken so long to hurl such accusations.

    Somehow, Shinde stopped mouthing the charges, the controversy seemed to have lost steam—probably, it did not have too much of it in the first place—and she then moved on to reality show Bigg Boss.

    Were her charges real? Or was she just gathering enough of a bad girl and controversial reputation to push her candidature and be considered for selection to the Bigg Boss house?

    These are questions to which answers will emerge when she emerges from the Big Boss house. But, for the Kohlis, it left an extremely bad taste in the mouth.

    Harvey Weinstein: A giant collapses

    Harvey Weinstein probably did not know what hit him. One morning, he was the toast of Hollywood–an Oscar-winning producer of the Weinstein Co and the next he was consigned to being a bad memory everyone wanted to forget. Almost 50 actors, and some of them top-notch A graders — right from Rose McGowan Gwyneth Paltrow to Angelina Jolie to Selma Hayek to Ashley Judd to Kate Beckinsale to Annabella Sciorra to Darryl Hannah — came out and alleged that Weinstein had made passes or propositioned them for sex or groped them or even raped them. He denied all allegations and initially announced he would sue The New York Times, which first broke the story.

    The furore against him grew. The greater his denials, the more Hollywood women stepped forward to reveal the violations that were made into their personal spaces by somebody they once revered like the almighty.

    As the scandal continued to grow, he was evicted from the board of the company he cofounded with his brother, from the Producers’ Guild of America, he was stripped of his membership to the BAFTAs, the Academy of Television Arts & Sciences, and the Academy of Motion Pictures Arts & Sciences, and then his lawyer and later his wife left him.

    What next, only time will tell. But his image has been tarnished forever.

    Weinstein continues to insist that most of the acts he was accused to have been involved in were consensual and that he unequivocally denies any allegation of rape.

    The amazing downfall of Amazon’s Roy Price

    He had close to $4.5 billion dollars to spend every year on content for Amazon’s video play. But Roy Price paid the price for allegedly giving in to his lusty nature and repeatedly propositioning Isa Dick Hackett, an executive producer of the popular Amazon show The Man in the High Castle in 2015. Within hours of her disclosures to The Hollywood Reporter, Price was told to carry his personal belongings and leave Amazon Studios forever. He had joined Amazon in 2004 and oversaw the launch of its digital video store and then its video streaming unit, Amazon Prime.

    Price was also allegedly linked to the Weinstein scandal when Rose McGowan, who first blew the whistle on Harvey, reached out to Jeff Bezos on Twitter telling him that she had told the head of Amazon Studios that the former had raped her. And before that she had also directed a message on Twitter at Price stating: “Remember when I told you not to do a deal with him and why?”

    Post his departure, Amazon also undid a few deals that the streaming site had signed with the Weinstein Co. They ran into tens of millions of dollars. Many say that the price both paid was not enough.

    Pixar’s Lasseter: Animation’s poster boy goes down

    Pixar’s John Lasseter was not kidding around when he announced that he was taking a leave of absence after confessing to certain missteps when building the company that is a part of Disney and has produced classics such as Toy Story.

    He was the poster boy of the animation industry, renowned as a creative genius who entertained hundreds of millions of kids the world over with Pixar’s 3D CGI movies.

    Then news began to trickle out about his alleged hugging and kissing and passing lewd remarks at women at Disney and Pixar and placing his hands on their knees and legs.

    In response, Lasseter sincerely apologised in his sabbatical announcement memo. “I especially want to apologise to anyone who has ever been on the receiving end of an unwanted hug or any other gesture they felt crossed the line in any way, shape, or form. No matter how benign my intent, everyone has the right to set their own boundaries and have them respected. My hope is that a six-month sabbatical will give me the opportunity to start taking better care of myself, to recharge and be inspired, and ultimately return with the insight and perspective I need to be the leader you deserve,” he said.

    With the Lasseter myth busted, his six-month leave might extend beyond that period considering the growing number of sexual harassment scandals that are hitting the limelight and the growing public outcry against them.

    Den of Vice

    The Shane Smith-headed firm has been living up to its name. It apparently is a den of vices with charges being filed against senior male executives who preyed on women employees and even bought off their silence in a few cases.

    This was revealed following an investigation by The New York Times, which stated in its report that more than two dozen women–mostly in their twenties and thirties–had been groped, kissed, and had advances made on them by males ranging in the ages of twenties to forties.

    Vice Media settled four cases of sexual transgressions or defamation against employees, including the current president Andrew Creighton, by making hefty payments. The latter had been accused by a woman executive of propositioning her for sex; he apparently bought her silence for $135,000. Vice, however, stated that the woman had initiated and pursued a sexual relationship with Creighton.

    Jason Mojica–an executive who led Vice’s documentary film units–was accused by two women of sexual abuse. Former Vice journo Abby Ellis disclosed that in 2013 he tried to kiss her against her will and she beat him off with an umbrella several times. Then Helen Donahue, a former employee, said that he groped her breasts and buttocks at a holiday party in 2015.

    Vice has since fired Mojica and another two employees, has brought in a new HR head, created a diversity and inclusion board, which includes social activist Gloria Steinem, and issued a ban on supervisors dating juniors.

    Both Vice founders, Smith and Suroosh Alvi, have admitted that there were problems at the $6 billion valued media firm. “From the top down, we have failed as a company to create a safe and inclusive workplace where everyone, especially women, can feel respected and thrive,” they said in a statement.

    There are many other media executives who have been blamed or implicated in scandals throughout 2017. Amongst these include:  Netflix House of Cards star Kevin Spacey and comic Louis CK, NBC TV journalist Matt Lauer, ABC TV journo Mark Halperin, Def Jam founder Russel Simmons, television host Charlie Rose, and director Brett Ratner. Even documentary maker Morgan Spurlock vlountarily disclosed that he had two questionable encounters with women and resigned from his firm. Probably to preempt any shaming that may have hit him had he not. According to a Time magazine report, the figure runs into hundreds.

    According to a Time magazine report, the allegations of sexual misconduct by people in positions of power in the media and entertainment ecosystem run into hundreds in the US. India, however, had just two pretty prominent ones in 2017. Hopefully, their tribe will not increase in 2018 and thereafter.

    Also Read:

    The year the telecom sector quaked

    The year of big switch in sports broadcasting

    Kids genre grows on TV despite digital onslaught

    Guest column: Taking Indian content to the global market

    Guest Column: How 2018 could become a landmark year for OTT entertainment in India

  • People are Viacom18’s strongest competitive edge, says Rajesh Kamat

    People are Viacom18’s strongest competitive edge, says Rajesh Kamat

    The mood is celebratory at Viacom18’s offices as it readies for its invite-only tenth anniversary bash at Mumbai’s NSCI Dome on the evening of 17 November. The Reliance-Viacom joint venture satellite TV network is ranked among the top five–and probably in the top three in the Hindi GEC space–in the country. It achieved this in a span of just a year of its launch in 2007  whereas others took longer and some even folded up trying to do so. It has maintained that position as it enters its second decade of existence under the leadership of CEO Sudanshu Vats.

    The genesis of Viacom18’s explosive growth lies with the birth of its Hindi GEC Colors in 2008.  The man who was tasked with conceiving it was Rajesh Kamat, by the then Network 18 promoter Raghav Bahl, and group CEO Haresh Chawla.  A Star India veteran, Kamat was heading global studio Endemol India when he was handpicked for the job in a genre that was already hyper competitive. Along with programming head Ashvini Yardi he used three Ds (disruption, differentiation and distribution) to blaze a trail for Colors, which it continues to do even today.  He left the network in 2011 to become a part of  CA Media, a  media fund with his former bosses at 21 century Fox that has invested in a handful of media ventures. He has since followed up with another one last year called Emerald Media.

    Indiantelevision.com reached out to the now Singapore-based Kamat to get his perspectives on the birth of Colors and what makes Viacom18 tick – even today.  He responded enthusiastically to our questions on the subject. Read on to share the excitement of one of the most in-demand TV and media executives from India.

    Raghav Bahl chose you to run Colors, the first brand under the Viacom18 umbrella. Why do you think he made that choice? What were the challenges at launch time and as the company grew?

    While there were many more capable professionals in the industry, I must admit that it was my good fortune that Raghav found me worthy of the challenge. I am thankful to Raghav and Haresh (Chawla) for having given me an opportunity to prove myself.

    It is always a challenge to launch a new product in a market where the established players have been around for a while. To launch in a year wherein one has to compete with established players and multiple new GEC launches was an uphill task. We were clearly the underdogs and underdogs need to give it their 200 per cent to just get noticed. We were up against media giants that had the financial muscle as well as the marketing reach of their network.

    While the journey was full of multiple challenges, the first was to put together an offering that we believed would get the sticky consumer to give up their loyal shows on competing channels. We had to disrupt the viewing pattern of a single TV household by offering every member of the house a reason to switch from their most watched show to ours. In a cluttered distribution environment, to get seen itself was one of the biggest challenges. And all of this had to be done keeping an eye on the budgets!

    While we did launch successfully, the bigger challenge following that was maintaining that success for the long run all of which we achieved with our 3D strategy of differentiation, disruption, and distribution and an incredible team that executed that strategy to perfection.

    What enabled Colors to achieve the success that it did?

    Colors’ success can be attributed to a mix of disruptive and differentiated programming, accompanied by aggressive marketing and distribution strategies. Right from the launch, Colors broke the mould with its programming with shows like Balika Vadhu and Uttaran, which were differentiated social dramas and Khatron Ke Khiladi and Bigg Boss, which were scale reality shows scheduled in daily prime time. These shows, put together, completely disrupted viewing habits across single-TV households. In the same vein, our distribution strategy, too, was not just about making the channel available but also ensuring that it was seen. Hence, for Colors, we applied a neighbourhood strategy, wherein we were tactically placed right before or right after a leading GEC channel.

    Our differentiated content, distribution and marketing catapulted Colors to the number 3 position in its very first week and the number 1 position, 9 months after launch, breaking Star Plus’ stranglehold on the position after nine years of unchallenged dominance. Colors continued its successful run for the next three years growing into a vibrant and well-recognised brand reaching 140 million households. But, in all this, the true measure of success for me was that Colors has been the only GEC to date to have reached a monthly operating break-even starting month 15 of launch.

    You were the first CEO, when Viacom18 launched its first Hindi general entertainment channel in 2008 for two years and later promoted as the COO of the group. How would you define those three years at Viacom18? What were the nostalgic moments of that journey?

    Viacom18 can be described as an organisation that breeds a spirit of entrepreneurship and believes in rewriting the rules of the game. It’s not always easy to offer complete freedom, an open culture, empowerment to people and yet continue to operate as a professional set-up with a high success rate. My three years at Viacom18 were amongst the best years of my professional life.

    As for the nostalgist moments on my journey at Viacom18 …I must admit that there are plenty–finalising the name Colors, the debate on whether to go ahead with an English name for a Hindi GEC channel, the launch press conference in Bangkok pulled off by Sonia, Sandeep and Gogate, the weekly 3am calls on Tuesday with Ashvini and Vivek after the ratings came in, the constant debate with Simran on the inventory-pricing strategy, the now popular channel ID and music presented for the first time by Monica, the disruptive marketing plan by Rameet and Iyer, Cheryl helping us ensure that we didn’t go black on air in spite of late tapes, leading  the company into its first distribution joint venture Sun18 with the help of Gaurav, Dhananjay ensuring we didn’t get arrested in spite of all the cases filed against us during Bigg Boss. Each of these are moments that still give me goose bumps.

    During your time at the company, Colors had a number of big-budget reality shows. In retrospect, do you think it was the way to go?

    Yes, absolutely that was the way to go. In a heavily cluttered space, if you have to make an entry and get noticed, then you really have to create an impact. It was the reality shows like Fear Factor and Bigg Boss that put Colors on the consumers’ radar. These shows were mounted on a huge canvas and were critical for us as they helped the channel to get into consumers’ homes and get their attention. These shows also paved the way for consumers to sample our other shows like Balika Vadhu and Jai Shri Krishna, which would eventually be the shows that they consumed on a daily basis. The fact that these reality shows are still airing on the channel and rating well is testament to the fact that it was the right decision.

    With the tenth anniversary of Viacom18 around the corner, what, according to you, keeps the company going?

    Viacom18 led by Sudhanshu (Vats) and Raj (Nayak) is a network of firsts and has been a thought leader on several counts. Colors has grown from strength to strength in the past nine years and has been a real asset for Viacom18. Brand Colors today has become one of the flagship brands for the company and has now extended to multiple regional languages as well as English. The network has always encouraged differentiated programming and that I think is what keeps it going. But their strongest competitive advantage and biggest strength is the people who work there; a team of exemplary professionals who are exceptionally creative and gets the pulse of the audience, which helps them create the magic we see across screens.  

    How did your experience at Viacom18 help you grow as a professional?

    In my journey first as the CEO of Colors and then as the COO for Viacom18, I have had all kinds of challenges thrown at me.  Each of these challenges have only helped me mature as a professional and as an individual. While I had managed teams before, Viacom18 was my first experience at managing a board with two shareholders. I had to quickly learn the fact that success is not only about launching a successful brand but more importantly about how that can be translated effectively into building shareholder value. This really helped me move into the next phase of my career of being an investor in media companies.

  • Deepak Dhar bids adieu to Endemol after a decade

    Deepak Dhar bids adieu to Endemol after a decade

    MUMBAI: After 11 years of being with Endemol Shine India, managing director and CEO Deepak Dhar has resigned from his position. 

    Dhar has contributed greatly and ruled the world of TRPs with some of the most talked about shows like Bigg Boss and Khatron Ke Khiladi.

    A source close to the development has confirmed the news to Indiantelevision.com 

    Dhar joined Endemol in 2006 as a creative director and later he was promoted as managing director in 2008. In April 2012, he was promoted as managing director and CEO of the production house.   

    Prior to joining Endemol, Dhar worked with Star Network as group head for five years. He also worked for three years with MTV as senior producer. 

  • Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

    Chrome Study: Colors, Amitabh most liked GEC channel, anchor among working individuals

    BENGALURU: Colors is the most liked Hindi GEC channel among working individuals and KBC’s Amitabh Bachchan is the most liked anchor, according to a survey by Chrome Data & Analytics (Chrome) covering 1,957 working individuals in the HSM market.

    The most preferred genre – in order of preference – 92 percent were hooked to GECs; 56 percent preferred movies; 52 percent were addicted to music; 44 percent followed news; 19 percent liked infotainment; 17 percent preferred sports; 12 percent preferred the kids’ genre and 5 percent preferred the lifestyle genre.

    In terms of channels – in order of preference – 70 percent preferred Colors; 55 percent Sony Entertainment Television (SET); 53 percent preferred Star Plus; 41 percent preferred &TV; 37 percent preferred Zee TV and 31 percent preferred SAB TV.

    In terms of favourite channel – for 38 percent Colors was a favourite channel while Star Plus was a favourite channel for 21 percent; 20 percent found Sony TV as their favourite channel; Zee TV was a favourite for 10 percent; &TV was a favourite channel for 7 percent and 4 percent of the respondents found SAB TV to be their favourite channel.

    The Chrome study respondent universe was 22 percent in the age group of 15 to 20 years; 44 percent in the age group of 21 to 30 years; 27 percent in the age group of 31 to 50 and 7 percent that were 51 years old or more. 58 percent of the respondents were male and 42 percent were female.

    Please refer to the six charts below for the favourite programmes and characters on favourite channels

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    Writers note: Broadcast Audience Research Council of India (BARC) weekly data for top 10 channels that is freely accessible in the public domain indicates that it is Zee TV and its sibling and free to air channel Zee Anmol that have been topping ratings in the Hindi GEC markets over the past few weeks. Correspondingly, Kumkum Bhagya and its spinoff Kundali Bhagya generally and consistently are amongst the top 5 GEC programmes in BARC’s weekly lists. In the case of reality television there is limited amount of BARC data available in the public domain. It may be noted that BARC data covers the entire HSM urban and rural market, while Chrome data is limited to working individuals in the HSM market.

  • What viewers say about Bigg Boss: Chrome DM survey

    What viewers say about Bigg Boss: Chrome DM survey

    BENGALURU: Manveer Gurjar’s winning of the tenth season of Bigg Boss on Sunday 29 January 2017 was the second most watched primetime episode by the urban Hindi Speaking Market (HSM – urban) in week 5 of 2017 and probably had the highest rating among urbanites for any Hindi GEC programme for that day. Swami Om’s antics, the common man’s win, peccadilloes of the participants, maybe even the fact that demonetisation happened while the season was midway probably made season 10 the most liked season of Bigg Boss.

    Chrome Data Analytics & Media surveyed 3,257 respondents from HSM comprising of 31 percent respondents between the age group of 15 to 24 years, 29 percent between the age group of 25 to 34 years, 26 percent between the age group of 35 to 44 years and 15 percent of age 55 years and more. Sixty percent of the respondents were male and 40 percent were female. 98 percent of the respondents were aware about the Bigg Boss show. 90 percent of the respondents were aware of the current Big Boss season 11, while 10 percent didn’t know about it. Season 11 has the tagline Padosi Aa Rahein Hain Bajane Baarah.

    Season 10 was watched by 63 percent of the respondents as compared to 29 percent who had watched the first season of Bigg Boss. Among the 10 seasons so far, the second season was the least watched by 3,188 respondents – just 23 percent had watched it. Seasons 8 and 9 were the most watched seasons after season 10 – 52 percent of the respondents had watched them.

    Season 10 of Bigg Boss had the highest number of respondents who considered it their favourite season – 37 percent. Season 3 was probably the least liked with no one voting for it. After season 10, season 8 was the most liked – 15 percent of the respondents liked it. Only two percent each of the respondents considered three seasons – 2, 5 and 9 as their favourites. 10 percent of 3,188 respondents said that the first season was their favourite season.

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    78 percent of 3,188 respondents had watched promos of season 11, while 22 percent hadn’t. 74 percent of the respondents who had watched promos had seen them on television, while 26 percent had seen the promos online.                                          

    About the concept of season 11 –  Padosi, 37 percent felt that it was more interesting, 18 percent felt that it was not more interesting, while 45 percent felt that maybe it was more interesting, than the Aam Aadmi concept. Will the Padosi concept of Bigg Boss Season 11 be better and garner a larger audience? Time will only tell.

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  • Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    Viacom18’s social expt ‘Bigg Boss’ has ‘Super Bowl’-like fandom, says Raj Nayak, Salman to play ‘peacemaker’

    MUMBAI: “We all have neighbors of every kind and every hue. Some of us have wonderful memories of them and some of us may have not so good ones,” Salman Khan exemplified Bigg Boss’ theme after returning as the host for the eighth season in a row.

    The new season promises to give the audience a peek into human psychology in its newest avatar with Khan also as the neighbourhood peacemaker!

    In our lifetime, we all come across a vivid breed of neighbours who we share a love-hate relationship with. The greedy ones, the nuisance creators, the gossip-mongers and sometimes the close confidants with whom we share our day-to-day ordeals with. Incorporating a never-seen-before twist, Colors ’ is all set to present yet another extraordinary season of its marquee show “Appy Fizz presents Bigg Boss powered by Oppo Camera Phones” which will roll out the red carpet for the Padosis this year. Viewers will find a host of new neighbours in the Bigg Boss House whose lives they’ll get to follow over a period of 90 days.

    About the ad rate, official sources told Indiantelevision.com, it was Rs 3 lakh per 10-second — an increase of 15-20 per cent over last year. Apart from the two known and CP Plus as sponsors, Colors is expecting three-four more partners for Bigg Boss.

    About the launch of the show, Viacom18 COO Raj Nayak said, “Arguably the most awaited show on Indian television and a social experiment at its best, Bigg Boss undoubtedly has a fandom like the Super Bowl of the West. After turning risk into a victory last season as the contrasting worlds of common man and celebrities created unparalleled content, the entertainment abode of Bigg Boss this season comes with an even bigger twist filled with indomitable ‘Gharwale’ and ‘Padosis’. We’ve done an impeccable casting and are certain that the universal theme of ‘neighbours’ will not only prove to be relatable but will also elicit the right kind of emotions amongst the viewers.”

    Bigg Boss, the world of Gharwale and Padosis, will premiere on 1 October at 9pm, and the subsequent episodes will air Monday – Friday at 1030pm and on Saturday-Sunday at 9pm on Colors.

    Nayak added, “This year has been wonderful for Colors as we could treat our audience to some exemplary content; be it by presenting unique propositions like India Banega Manch and Rising Star or by accounting another successful season of Khatron Ke Khiladi. Here’s hoping that Bigg Boss will continue the trend and become a matter of neighbourhood gossip in every locality.”

    Talking about the association, Parle Agro’s joint MD and CMO Nadia Chauhan said, “Bigg Boss, as a property, only seems to be getting bigger and better with every season. Our association has not only helped us to cement a significant market position but also to create several innovative brand propositions. We are looking forward to reaching out to our target audience through compelling in-show integration.”

    Khan added, “Bigg Boss is a show that the country awaits with bated breath along with my movies.”

    Said Oppo India brand director Will Yang, “We have continued our association as the results have been tremendous and the recall amongst our target audience has been remarkable. We believe this year’s alliance will create more buzz and reach out to more audience which is young and fashionable as our brand.”

    About the security of the Bigg Boss House, CP PLUS COO Yogesh B Dutta said: “CP PLUS is excited to be an integral part of the Bigg Boss house by intelligently securing the show this time.”

    Colors programming head Manisha Sharma said, “There are quite a few exciting and innovative elements getting added to the House this season, like an ‘aakhara’ and a ‘kalkothri’. For the first time ever, Salman will also be staying alongside the contestants.”

    As the common man and celebrities fight all odds and live together as neighbours for 100 plus days, their lives will be filled with unique challenges and situations that will prove to be an entertainment bonanza. Only the determined and resilient will emerge victorious in this ultimate battle of Gharwale and Padosis.

    On the format, Endemol Shine India MD and CEO Deepak Dhar This season we will add another interesting spin to the drama with the introduction of a ‘Padosi’. The journey gets more fascinating this year when the contestants face unpredictable situations, which will add to the entertainment factor that the franchise is synonymous with.”

    Colors has designed an integrated marketing campaign to promote Bigg Boss across various platforms including OOH, radio integrations including special tie-ups. In the digital medium, actor Gaurav Gera will don the hat of Pinky Padosan and give out inside gossip from the Bigg Boss house.

    One and all would be curious to know how viewers would relate to the dramatic neighbourhood situations.

  • Bigg Boss on Star Maa & Vijay captivate viewers

    MUMBAI: Bigg Boss, the reality show has done it again! After captivating the audience in Hindi, Kannada and Bangla, the show has emerged a winner in the Telugu and Tamil markets as well.

    Endemol Shine India’s Tamil and Telugu versions of Bigg Boss were recently launched on Star Vijay and Star Maa respectively. The Tamil and Telugu shows hosted by Kamala Hassan and Jr NTR respectively have been well received and have garnered a lot of viewer appreciation.

    Endemol Shine India CEO and MD Deepak Dhar said, “The format of the show has been well received. Now in its fifth language and 18th season, it is the most popular show across the country entertaining viewers from all strata’s of the society. The amazing ratings garnered by Telugu and Tamil version of Bigg Boss are a testament to the acceptance of the show.”

    Endemol Shine, the only production house in India to produce the Big Brother format (Bigg Boss in India) in multiple languages, produces over 500 episodes in a calendar year.