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Tag: Bigg Boss

  • Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Glance introduces a smart lock screen to elevate the BIGG BOSS experience

    Mumbai: Glance, one of the world’s leading smart lock screen platforms, is revolutionising how over 200 million Indians engage with the internet by delivering personalised and premium experiences to their smart lock screens. Now, in an exciting development, Glance has partnered with India’s iconic reality TV show, BIGG BOSS, as its official Smart Lock Screen partner for this season. This partnership is set to enrich contestants’ gameplay and heighten the experience for millions of fans across the country, ushering in a new era of entertainment.

    As part of this partnership, Glance and BIGG BOSS will bring several smart and intelligent integrations and engaging experiences, for contestants and fans alike. With this season’s theme being Dil, Dimaag Aur Dum, the Glance Smart Lock Screen will play a pivotal role for contestants in the Dimaag makaan. For the first time in history, contestants in the Dimaag makaan will be given exclusive and crucial BIGG BOSS news, insider insights, smart tips and tricks that will help them strategize their gameplay inside the house, enabling them to play smarter and get ahead.

    Additionally, in another first, fans can also stay at the heart of the action receiving daily updates, participating in live discussions, and enjoying engaging content on BIGG BOSS right on their Glance Smart Lock Screen. This year, Glance will have more than 30 shows that will deliver daily news, highlight key moments of contestants, and offer insightful predictions for the show. Viewers can also explore segments decoding contestants’ fashion choices, participate in interactive sessions with fan clubs through live fun tasks and quizzes, and share their perspectives on the show. All these shows are carefully curated by some of India’s best live streamers, making fans an integral part of what could potentially be the nation’s largest BIGG BOSS fan community.

    Glance chief marketing officer Bikash Chowdhury said, “We are happy to announce our partnership with BIGG BOSS, a show that truly connects with and engages audiences across the country just like Glance. At Glance, we deliver personalised, premium information and LIVE entertainment to consumers in the country right on their smart lock screens. This is the perfect partnership to help both contestants and audiences to discover something new and exciting every day. We are excited to collaborate and create smart and intelligent experiences in this season of BIGG BOSS which will take contestants and audiences on a journey filled with smart gameplay, daily inspirations and joyful adventures.”

    Viacom18 head of revenue COLORS Pavithra KR said, “In our unwavering commitment to pioneering innovation, we have consistently paved the way for brands to immerse themselves in an unparalleled experience. The theme of the house this season is “Dil Dimaag Dum”. As a vital component of the ‘Dimaag’ room, the Glance Smart Lock Screen empowers contestants to elevate their game through strategic thinking. This partnership is truly unique and ground-breaking. Glance Smart Lock Screen is seamlessly woven into the fabric of this iconic reality show, offering daily engagement that enriches the lives of the housemates.”

    Glance is an AI-driven platform that offers a wide range of experiences directly on the lock screens of Android smartphones. These include instant games, live game streaming, news, sports, lifestyle, fashion, entertainment, shopping, and live content. Glance’s AI personalises these experiences, ensuring that consumers find content that is most relevant and important to them, each time they glance or look at their lock screen. They do this without needing to unlock their phones download multiple apps or spend time searching for content.

    Stay tuned to BIGG BOSS, every Monday to Friday at 10:00 pm and Saturday and Sunday at 9:00 pm only on COLORS

  • Expect the unexpected: COLORS’ ‘BIGG BOSS’ puts Dil, Dimaag aur Dum to the test

    Expect the unexpected: COLORS’ ‘BIGG BOSS’ puts Dil, Dimaag aur Dum to the test

    Mumbai:  The entertainment extravaganza of the television world is back as COLORS is all set to kickstart its newest edition of the cult reality show – BIGG BOSS. Over the years, the show has gripped the millions of viewers of the nation, becoming a household name and an annual entertainment ritual. Having shattered viewership records, the last season of the show reigned over television, dominated social media conversations, and immortalized some of its best moments in public memory. This year, the show makes a historic move with its new edition capturing the Dil, Dimaag aur Dum of the master of the house.  Until now viewers have seen ‘BIGG BOSS’ serving justice in the right way and treating all the contestants equally but this time he will have his set of favourites. The master of the house will align with those who play with their hearts, nurture, and mentor those who engage in strategic mind games and celebrate the courageous ones. Amid all the novelty of this season, one aspect of the show remains constant with the megastar Salman Khan reprising his role as the host, who raises the right questions and drops reality checks on Weekend Ka Vaar. Produced by Endemol Shine India (part of the Banijay Group), ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé, and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance, and Hygiene Partner Harpic will premiere on October 15, at 9.00 pm and thereafter air every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

    “BIGG BOSS is the undisputed king of entertainment in India. No other show has amassed the fandom, viewership, and continued success that BIGG BOSS has. It enhances the participants’ celebrity quotient, provides non-stop entertainment to Indians over 100 days, generates social conversations that last well beyond the run-time of the show and delivers unparalleled reach and engagement to partnering brands.” Viacom18 president –  general entertainment Alok Jain commented. He further added, “This year we will be disrupting the format of the show by having BIGG BOSS play the game with and on the contestants. This ethos of innovation will further extend to our sponsors and advertisers as the integrations and brand commitments playout across our television, digital and social media assets. With the addition of the free 24hour Live Channel on JioCinema, BIGG BOSS, this year, will see a scale that is unparalleled in the Indian entertainment ecosystem. BIGG BOSS truly is the biggest festival release of the year – a sentiment shared by our viewers and advertisers alike.”

    Among a volley of never-seen-before elements in the upcoming edition, Khan will be showing the audience around the most coveted house in the country in its premiere episode. For the very first time, the BIGG BOSS house will feature a unique area known as the ‘Archive Room’. This room will serve as a comprehensive library, housing footage from every episode of the current season. Handpicked contestants will have the privilege of accessing this treasure trove of footage, allowing them to gain valuable insights into their fellow housemates’ interactions and specific events that have occurred throughout the season. That’s not all, the premiere episode has something in store for all the Salman Khan fans as they will get to witness their favourite host performing on his chartbusters. Apart from this, on the premiere episode BIGG BOSS will not only contextualise the mantras of the season but also incite curiosity about how this season will be a distinctive one. Jaaniye iss baar game kaise nahi hoga sabke liye same to same…

    Talking about the show, Khan said, “I have a long-standing association with Bigg Boss, and I’ve witnessed that each edition brings novelty and sets the bar of entertainment higher. In this season, the mantras of Dil, Dimaag aur Dum have laid out three paths for the contestants and it will be an exciting watch to see their journey unfold. I’m looking forward to hosting this one-of-a-kind edition as the contestants take on this interesting challenge of teaming up with the Boss himself.”

    Post the phenomenal success of BIGG BOSS OTT, JioCinema is back with an array of offerings for the upcoming season of BIGG BOSS on television, ensuring a captivating experience with exclusive content access for free with its 24-hour LIVE channel. For the first time, the audience will get an opportunity to choose from two multi-cam LIVE feeds and select the cameras they want to watch from, apart from the main live feed. The platform will also enhance interactivity with some exciting watch-and-win programs such as Jeeto Dhan Dhana Dhan, which will give users an opportunity to win exciting prizes every hour by watching the 24-Hour LIVE Channel. Bringing a truly second-screen experience, COLORS TV viewers can watch & take part in the Daily BIGG BOSS quiz by answering a simple question on the JioCinema app.

    JioCinema takes the experience of content interactivity a notch higher with the launch of BIGG BOSS Fantasy League, along with the popular Hype Chat & Janta Ka Vichaar. And that’s not all! Interesting content segments such as BIGG BOSS Hits, Bigg News, Unseen Undekha, Bigg Quicks and Live Shorts will up the   entertainment quotient on the platform. Popular talk show Bigg Buzz will make a grand comeback with the favourite host Krushna Abhishek and his family interacting with some of the popular past and evicted contestants.

    Commenting on the association, Hyundai Motor India Ltd CEO Tarun Garg, “We are thrilled to announce our partnership with Bigg Boss, India’s iconic reality television show. Much like Hyundai, Bigg Boss embodies innovation, entertainment, and community. Hyundai, elevating trust, now prioritises safety with the introduction of 6 airbags as a standard across all models and variants- paralleling the strategies in the Bigg Boss house where every week contestants strive to be safe from nominations and evictions. This collaboration with Hyundai and Bigg Boss signifies our commitment to engage with the young audience nationwide, offering memorable experiences and moments of joy. We anticipate a triumphant alliance that will inject excitement and intrigue into Bigg Boss’s new season. Together, we embark on a journey into a realm of adventure, surprises, and unforgettable moments. Brace yourself for the fusion of Hyundai’s excellence and Bigg Boss’s drama – a match crafted in the entertainment heaven.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar said, “We at Banijay Asia and Endemol Shine India take great pride in the splendid legacy of Bigg Boss. We are thrilled about the launch of its new season, which promises to capture emotions, chemistry, mind games, heartwarming moments, and drama. In an unprecedented move, Bigg Boss will now step into the game and team up with the contestants, who are free to choose the approach of Dil, Dimaag aur Dum. With the enigmatic Dabangg host Salman Khan at the helm, the master of the house showcasing three different avatars and a dynamic lineup of contestants, the stage is set for television entertainment to reach new heights.”

    To establish the theme and the mantras of this game-changing season, the channel has crafted an all-encompassing digital campaign. For the first time in the history of the show, viewers will get a virtual tour of the most unconventional house on television over social media along with its launch, leaving them to speculate the fate of this season. Building the anticipation further, the show will introduce the contestants on social media through a tarot card reader and spark intrigue about their personalities and the approach they pick for their journey in the edition. The iconic moments of the show are reigning over social media as CGI ads present glimpses of its marvellous legacy and underline the mantras of Dil, Dimaag aur Dum. Scaling up its engagement quotient, COLORS Instagram handle is disseminating social media posts along the lines of #BlastFromThePast to evoke nostalgia and generate buzz around Dil, Dimaag aur Dum.  On the launch day, to celebrate the charismatic host of the show, Salman Khan, a sneak peek of its digitally themed shoot will be released, and viewers will be engaged through live updates. As the excitement builds on the social media platforms and the countdown begins, get ready to embark on this extraordinary journey!    

    Get ready to watch ‘BIGG BOSS’ ‘BIGG BOSS’ co-presented by Hyundai, co-powered by Dabur BAE Fresh Red Gel, TRESemmé , and Appy Fizz, Harpic as Hygiene Partner, Special Partner Ching’s Schezwan Chutney, Smart Lock Screen Partner Glance and Hygiene Partner Harpic premiering on the 15th October 2023 and airing thereafter every Monday to Friday at 10.00 pm and Saturday and Sunday at 9.00 pm only on COLORS, with a 24-hour LIVE channel on JioCinema.

  • MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    MyGlamm steps aboard as make-up partner of ‘Bigg Boss season 16’

    Mumbai: MyGlamm announced that it is joining hands with Bigg Boss as its official make-up partner. The reality show is set to return for a thrilling season 16 on Colors with the theme “Game badlega, kyunki Bigg Boss ab khud khelega.”

    As India’s largest direct-to-consumer make-up brand, MyGlamm embraces the philosophy of building a community with its users, engaging with them, and eventually creating products with their insight. MyGlamm’s association with Colors’ Bigg Boss season 16 is the right step in that direction, tapping into the entertainment-loving audience present in multiple markets cutting across geo-social cross-sections.

    MyGlamm is all set to accentuate the glam quotient on the show this season with a dedicated space in the Bigg Boss house called the ‘MyGlamm Zone,’ where you will see the contestants work on their glam game, get ready for the weekend episodes, and perform fun tasks and activities.

    This zone will also see Bollywood celebrities visit the Bigg Boss house over the weekends and on special occasions. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products, but also create a rich, personalised, and tutorial-fuelled post-purchase experience through its app.

    Commenting on the association, The Good Glamm Group CEO of beauty & FMCG brands Sukhleen Aneja shared, “We are thrilled to be the make-up partner of Bigg Boss Season 16! MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from popular culture. With this collaboration, we aim to strengthen our endeavour to democratise beauty at a whole new level. This association allows us to penetrate the tier two and three and below cities and leverage the immense reach and traction across consumer segments provided by Bigg Boss.”

    “As the largest DTC make-up brand in India, MyGlamm creates innovative and personalised beauty products by understanding the beauty needs of women. We’re working with the finest global labs to create formulas that are vegan, toxin-free, with ingredients that are great for the users and are highly efficacious, marrying the best of make-up and skin care,” she added.

    Viacom18 revenue head of Colors Pavithra KR said, “Bigg Boss is one of the most beloved and entertaining reality shows in India with a strong fanbase that is spread across the length and depth of the country, offering a unique value proposition for brands. Every year we innovate to provide more value to brands who partner with us on Bigg Boss. While this association provides MyGlamm with an audience reach unparalleled in television, the programmatic integration of the MyGlamm Zone takes brand-consumer engagement to a whole new level, delivering on the brand’s needs for both performance and perception. We’re thrilled about this association that will serve as a bankable platform for the brand to further deepen its community of users and interact with them.”

    Furthermore, viewers can vote for their favourite contestants, and the contestant with the most votes will earn the title of ‘MyGlamm Face of the Season.’ Voting can be done by downloading the MyGlamm app on their devices.

  • Colors announces ‘Bigg Boss 16’ in all new avatar

    Colors announces ‘Bigg Boss 16’ in all new avatar

    Mumbai: Colors announced it is bringing back the latest season of Bigg Boss. Megastar Salman Khan is all set to return as the host of the reality show.

    Produced by Endemol Shine India, Bigg Boss Season 16 with special partner Ching’s Schezwan Chutney, make-up partner MyGlamm, and tasting partner Priya Gold Hunk will premiere on 1 October at 9:30 p.m. on Colors & Voot.

    For this game-changing season of Bigg Boss, the channel has devised a 360-degree extensive marketing and digital strategy spread across television, outdoor, print, digital, and cinema. 

    With the tagline of the season, “Game Badlega Kyunki Ab Bigg Boss Khud Khelega,” four unique promos will be aired on network and non-network television channels in Hindi and in regional genres. The show will also be promoted in the soon to be released movie, “Vikram Vedha,” across multiplex cinema theatres in Mumbai and Delhi. 

    Moreover, key junctions in Mumbai and Delhi will host large impact billboards. On the digital front, a stylized behind-the-scenes of the promo shoot featuring megastar and host Salman Khan was captured and released to excite the viewers. In an exclusive segment, digital creator RJ Karishma is set to unveil the most anticipated ‘Bigg Boss House.’ 

    Additionally, for the first time ever, a fun interactive element has been added where the fans of the show will get a chance to ask questions to the contestants before they step into the house. To keep the buzz going, the ‘Bigg Boss emoji’ will be live on Twitter from the launch week along with an Instagram filter with this year’s contestants, which will be created post-launch.

    Speaking about the launch of the biggest reality show on the network, Viacom18 Hindi mass entertainment and kids TV network head Nina Elavia Jaipuria said, “Bigg Boss is one of India’s most celebrated reality shows and enjoys exceptional fandom. A spectacular marvel from our plethora of diverse content, this most anticipated show brings a massive dose of entertainment to our viewers. Extending engagement across all platforms, the show offers a great canvas for advertisers to connect with their target audience. After the grand success of Khatron Ke Khiladi, we aim to keep the entertainment quotient high with an unprecedented season of Bigg Boss.” 

    She further added, “We are delighted to welcome onboard our special partners Ching’s Schezwan Chutney, make-up partner MyGlamm, and taste partner Priya Gold Hunk. We look forward to adding another outstanding season with associate partners Garnier Men and Hershey’s Kisses. With this exciting new theme, we are certain that this unpredictable season will keep the viewers enthralled.”

    Satiating the curiosity around everything that happens inside the house, Bigg Boss 16 will continue to have a 24-hour live feed every Monday to Thursday only on Voot.

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma said, “15 years back, Bigg Boss revolutionised the world of entertainment by introducing Indian households to captive reality. Since then, this show has empowered us to experiment, grow, innovate, and unlock an entirely new level of entertainment. With the theme “Game Badlega, Kyunki Kb Bigg Boss Khelega,” the idea is to bring a twist to the most loved and authoritative character on the show. We’ve seen Bigg Boss in many avatars over the years, and for the first time, he will be seen playing the game. This season, we have an eclectic mix of celebrity contestants from different walks of life. The viewers already love some of them, and they’ll get to know the rest of them very soon. We are elated to have Salman Khan bring his star power and a sense of justice to the show once again.”

    Host, Salman Khan commented, “Coming back to Bigg Boss as a host every year feels like a tradition and I look forward to it. The immense love from the audience, the exciting mix of contestants, and the innovative themes undoubtedly make the journey truly special. The sixteenth season is set to be even more exciting with the theme, “Game Badlega, Kyunki Ab Bigg Boss Khud Khelega” and will bring a pandora of whole new twists. My best wishes to all the contestants, who will take on the challenge of competing with Bigg Boss.“

    “The Bigg Boss of reality shows is back with the 16th season. Our endeavour at Endemol Shine India has been to consistently evolve, reinvent, and revolutionise the format of the show and up the game, season by season. This year, we will reveal a never-seen-before facet of the show with the mastermind of the house, Bigg Boss, not playing by the rules. The diverse mix of contestants will enhance the entertainment flavour as they compete against each other while courting the favour of their fellow contestants and audience. We look forward to a great season with the one-and-only Dabangg-host Salman Khan.”

  • Colors Kannada gets innovative to market Bigg Boss Kannada-9

    Colors Kannada gets innovative to market Bigg Boss Kannada-9

    Mumbai: Colors Kannada is getting one step closer to its audiences with standout marketing innovations and initiatives for the ninth season of Bigg Boss Kannada.

    Colors Kannada has adopted the ‘Hello BIGG BOSS Multiplex innovation’ that aims to convey messaging on Bigg Boss Kannada in two senses: visual and audible, to audiences on about 290 screens across the state.

    This innovation will involve both audio-messaging in Bigg Boss voice and the host Kiccha Sudeep featuring on-screen giving out an experience of the Bigg Boss house to all its audiences. This unique innovation will enthral theatre audiences across the state from 23 September 2022, a day before the Bigg Boss Kannada 9 grand premier, to 30 September 2022 for seven days.

    In another innovation as part of its marketing strategy on BBK 9, Colors Kannada will also activate mall promotions at Global Malls in Bengaluru where about two lakh plus audiences will watch the live streaming of Bigg Boss on 24 September 2022 where even former contestants from Bigg Boss Kannada OTT and lead artists from fiction shows of Colors Kannada will join the audiences.

    Along with this, Colors Kannada will be reaching out to its audiences through a French window ad on BBK9 with Vijaya Karnataka that will engage its readers to guess the fresh contestants participating in the ninth instalment of Bigg Boss Kannada.

    Presented by Colors Kannada, Bigg Boss Kannada 9 is powered by Nippon Paint, Freedom Refined Sunflower Oil, Finolex Pipes. A23, Levista Instant Coffee, and Haier Bottom Mounted Refrigerator are the special partners and the health partner is Amruth Noni.

  • Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Bigg Boss Malayalam 4 garners 2.3 mn impressions for the finale episode

    Mumbai: The fourth season of the popular reality show Bigg Boss Malayalam has garnered 2.3 million impressions, the highest ever for the grand finale of the show across seasons till date. Season 4 which launched on 27 March 2022 witnessed participation from 20 contestants with diverse preferences, world-views, life-stories and continued to entertain audiences through several months.

    Dilsha Prasannan, who competed with six other finalists, was named the winner and awarded the prestigious trophy and this win also established Dilsha as the first ever female to win the title in the history of Bigg Boss Malayalam. The host of the show Mohanlal nurtured, supported and even criticised the contestants from time to time; making him a very involved host.

    Bigg Boss Malayalam 4 was presented by Nerolac and Repose mattress, and the title was sponsored by Ponds. Popular brands like Indiagate, Elite, Domex, and Preethi also supported the grand show. While Dazzler and Atomberg came onboard as special partners, Nandilath Gmart, Joy Alukkas, and the Confident group were the associate sponsors.

    In addition to the usual conflicts, friendship, love, physical activities and mind games, Bigg Boss Malayalam 4 stood out for its uncanny representation of the Malayali society, as promised by the season’s tagline ‘The new normal.’

    True to the positioning of the channel ‘Anudinam Valarunna Aathmabandham,’ the deep emotional bond between Asianet and its viewers keeps getting stronger day by day and the grand success of Bigg Boss Season 4, delivering double-digit rating consistently week-after-week is a testimony to that bond.

    Aside from overwhelming love and support from television viewers, the positive feedback across digital platforms and active audience engagement also reflects the show’s resonance amongst the audience.

    The show, today, has undoubtedly become one of the top shows on Indian television. Disney+ Hotstar fans also took to this season of Bigg Boss, resulting in huge traction on both TV and digital.

  • Rishi Negi to take over as CEO of Endemol Shine India

    Rishi Negi to take over as CEO of Endemol Shine India

    Mumbai: Banijay Asia chief operating officer Rishi Negi will take over as CEO of Endemol Shine India, highly placed sources have confirmed to Indiantelevision.com.

    Negi takes over from Abhishek Rege whose departure from the production house was announced on Tuesday. His appointment is expected to be announced on Wednesday at noon.  

    Negi took over the role of COO of Banijay Asia in 2018 and reported to Banijay Asia founder and CEO Deepak Dhar.

    He has over 24 years of experience, across entertainment, hospitality and retail sectors. His repertoire of work includes key positions to drive growth strategies across corporate giants like Emerald Asia Media, Fame India Limited, Pizzeria Restaurants and Taj Group of Hotels amongst others.

    Endemol Shine India is the production house behind some of the biggest unscripted reality shows like Bigg Boss, Fear Factor: Khatron Ke Khiladi, India’s Next Superstars among others.

  • Indiacast partners with ABS Broadcast to launch Viacom18 channels on Sky Glass

    Indiacast partners with ABS Broadcast to launch Viacom18 channels on Sky Glass

    Mumbai: IndiaCast Media Distribution has partnered with ABS Broadcast to launch Viacom18’s marquee channels – Colors and Colors Rishtey on the streaming TV platform Sky Glass. Launched in October last year, the custom-designed 4K TV doesn’t require a satellite dish or box for it to work.

    Viewers in the UK can now watch shows such as “Bigg Boss,” “The Big Picture,” “Dance Deewane” and others on the Sky Glass platform with more content added every day.

    “We wanted to expand onto Sky Glass, and choosing ABS Broadcast to deliver proved to be a decision which has more than paid off,” said IndiaCast Media Distribution executive vice president and head international business Govind Shahi. Indiacast is a multi-platform content asset monetisation entity jointly owned by TV18 and Viacom18. “It’s important that our channels are accessible across as many platforms as possible, and I am pleased to say that Colors and Colors Rishtey are now available on Sky Glass for our UK audiences.”

    ABS Broadcast managing director Sass Jahani said, “I am very proud of the teams at ABS, Viacom18 and IndiaCast for getting this service launched with such a fast turnaround, whilst also dealing with the many hurdles along the way.”

    The addition of Viacom18 channels has set ABS Broadcast as the provider with most launches on Sky Glass.

  • TV and film actor Sidharth Shukla passes away at 40

    TV and film actor Sidharth Shukla passes away at 40

    Mumbai: Popular TV and film actor Sidharth Shukla has passed away at the age of 40. He was admitted to Cooper Hospital on Thursday after suffering a heart attack. The hospital confirmed his death on arrival and post mortem and police procedures are underway, according to a PTI report.

    Shukla made his TV debut on the Hindi show “Babul Ka Aangann Chootey Na” in 2008. He has appeared on shows like “CID” and “Love U Zindagi”. He is best known for his appearance on “Balika Vadhu” where he played the lead.

    Shukla has also made several appearances on reality TV including shows including “Jhalak Dikhla Jaa 6″, “Khatron Ke Khiladi 7″, and “Bigg Boss 13″.

    He made his film debut with Dharma Productions’ “Humpty Sharma Ki Dulhania” where he played a supporting role.

    The actor was last seen in Ekta Kapoor’s “Broken But Beautiful 3” in which he played the role of Agastya.

    He is survived by his mother and two sisters.

  • Bigg Boss OTT to significantly impact overall digital revenues on Voot

    Bigg Boss OTT to significantly impact overall digital revenues on Voot

    Mumbai: At a time when film producers are tentatively considering direct-to-OTT releases, broadcaster Viacom18 boldly launched its biggest property – Bigg Boss- on its digital platform Voot with an impressive line of sponsors.

    ‘Bigg Boss OTT’ debuted on its streaming platform on August 8 with film producer Karan Johar hosting the show. There were 13 contestants brought exclusively for the digital platform. The OTT special edition will stream on Voot for the first six weeks following which it will be aired on Colors TV.

    “This strategic move can help with an asset like ‘Bigg Boss’ which already has a loyal following on television, which coupled with targeted marketing, made available by performance marketing, can greatly help increase subscriber revenue and user base on the OTT platform,” said Starcom, managing partner, Gautam Surath.

    The broadcaster has roped in ‘presents’ sponsor Vimal Paan Masala, while the food delivery platform Swiggy and cryptocurrency exchange platform CoinDCX were brought onboard as ‘co-powered’ by sponsors.  The overall sponsorship is estimated to be upwards of Rs 15 crore.

    According to Voot, season 13 has so far garnered 20 billion minutes of watch time, 1.5 billion views and reached 40 million viewers. Industry estimates suggest Season 13 of the show has earned around Rs 180-200 crore in advertising revenues from nine sponsors and about 100 advertisers.

    “The OTT space is growing at a pace of nearly 35 per cent CAGR as per recent industry reports. Last year due to lockdown and also limited programme choices available on TV, we saw the total paid subscribers going up by 30 per cent in the initial months of FY 21. In the recent months we have also seen a huge growth in original content being released on OTT first,” said dentsu X India’s partner – client leadership, Saurabh Shrivastava.

    The launch of the digital property was no less than any TV launch. A full-page jacket ad was splashed on the Sunday edition of Times of India Mumbai, alongwith TV and OOH campaigns.

    The digital viewership for reality TV show has been steadily growing at 30-50 per cent since season 10. While reach data for season 14 has not been made available by Voot, media planners estimate that it has grown by 40 per cent. “Purely from the Voot streaming app perspective, season 14 has seen a 40 per cent increase in viewership over last year, garnering 1.5 billion minutes of watch time in the launch week”, observed Starcom’s Surath.

    “As an OTT platform, Voot has been growing YoY. It was estimated that Voot reached over 100-110 million MAU at the end of season 14. ‘Bigg Boss’ on Voot clocked close to ~1.5 Bn views during season 13 and it certainly crossed 2.2-2.5 billion views in season 14”, said Havas Media India’s head – digital services, Rohan Chincholi.

    The six week-long digital reality series could also act as a launch pad for ‘Bigg Boss season 15’ that will air on television, and contestants from the digital show may make an appearance on the TV reality series.

    “With Big Boss getting released on OTT, it will have a lot of traction from young consumers in terms of the time spent and content engagement. A particular mention for Karan Johar as host, as well as participants Shamita Shetty, Neha Bhasin, and Moose Jattana, who are already social media sensations, would bring in new viewers and give this version of the show a lot more eyeballs” added Shrivastava.

    Apart from its sponsors, ‘Bigg Boss OTT’ may also attract a lot of advertisers for its digital inventory, according to industry experts. In the past, telcos, mobile handsets, e-commerce, fitness, food delivery, internet companies, insurance, consumer electronics, apparel, home services, fast food, auto and tyre brands have been active advertisers on the digital stream of the show.

    Advertising demand on OTT platforms has also essentially doubled in the post-Covid era as more and more viewers have turned to streaming platforms. “This greatly increases the advertising competition, which paves the way for smarter performance marketing strategies that dive deeper into audience targeting, creative intelligence and data analytics. And, in turn, lead to greater RoI, according to agency experts.

    Commenting on the cost per mile (CPM) for the digital inventory of the show, Performics’ director of app marketing, Almog Ramrajkar said, “The average cost comes to about Rs 0.12 per impression so the CPM comes to about Rs 120. ‘Bigg Boss’ offers video ad ranges starting from up to 6-seconds to 45 seconds ads which come at a CPM of Rs 120 to Rs 690 respectively.”

    The digital stream of the show had a pan India presence reaching over 1200 towns and cities. Internal data shared by Voot in 2019 showed that viewers from NCT of Delhi and Maharashtra saw the highest levels of engagement for the show, followed by Uttar Pradesh, Punjab and Karnataka and light levels of engagement from Gujarat, Haryana, Chandigarh, Rajasthan, West Bengal.

    “Female audience under the age group of 18-24 has the highest engagement rate for the show with more than 95 per cent completion rate of every unseen clip. A major part of the ‘Bigg Boss’ audience on Voot are tech-savvy urban millennials especially women with high purchasing power and propensity to buy online. Advertising to such an affluent audience is the perfect fit for e-commerce and digital-first brands,” said Ramrajkar.

    “Usually, it is an equal split between male and female audiences. The 18-34 age bracket is the most engaged on the platform. More than 50 per cent of the engagement comes from Tier 2 and 3. Mostly youth brands from lifestyle, retail, FMCG, entertainment and automobile categories, associate with this property”, added Havas Media’s Chincholi.

    Considering that Voot roped in eight sponsors for season 13 and 11 advertisers for season 14 and the significant growth in viewership of the show year-on-year, ‘Bigg Boss OTT’ will likely have a significant impact on overall digital revenues for the AVOD business.