ITV

Tag: Bigg Boss Kannada

  • ‘Bigg Boss’ Kannada continues to peak in season 2

    ‘Bigg Boss’ Kannada continues to peak in season 2

    MUMBAI: Endemol’s most successful reality format Bigg Boss has done it again! Season 2 of Bigg Boss Kannada hosted by Sudeep, aired on Suvarna TV, Star Network’s Kannada General Entertainment Channel, has hit the top of the charts and has been increasingly gaining popularity with audiences across age groups. The unpredictable format of the show has won over the viewers’ attention and loyalty garnering a 6.41 TVR in the last week of August with an average of 753 million viewers; an approximate 25 per cent increase over the 604 million viewers for Season 1 of the show.

     

    As unpredictable and entertaining as ever this seasons’ numerous surprises have ensured that Bigg Boss Kannada is one of the most talked about shows on regional television. The anticipation and the excitement for the launch of the second season was palpable right from the start; it launched at 961 TVM vs. 661 TVM in the first season. The show also contributes approximately 40 per cent of the channel’s GVM and is one of the key factors attributing to the channels current number 2 position.

     

    Endemol India COO – Television Abhishek Rege said, “The combination of Superstar Sudeep, the Bigg Boss Kannada House, an intriguing mix of housemates and Suvarna TV is an explosive one. The disruptive and differentiated format and content of the show has hit a high note with the audiences and the peaking TVR’s and the show’s gaining popularity are evidence of the same. We are encouraged by the fantastic response received by Bigg Boss Kannada Season 2 and hope that the legacy of record breaking TRP’s for Bigg Boss continues.”

     

    Bigg Boss Kannada Season-2 based on the successful format of “Big Brother” airs every day at 8 PM only on Suvarna TV.

  • Endemol India gets Ashok Vidyasagar as senior VP for south

    Endemol India gets Ashok Vidyasagar as senior VP for south

    MUMBAI: Endemol India is getting an expert hand to lead operations of the entire south India business in new senior vice president Ashok Vidyasagar. His mandate will be to focus on scripted business opportunities as well as exploit the non scripted catalog of Endemol in Tamil, Telugu, Kannada and Malayalam.

     

    Vidyasagar will be based out of Chennai and report to Endemol India COO (Television) Abhishek Rege. He has had nearly five years of experience in the media and entertainment industry and TV programming.

     

    Prior to this he was with Big Synergy Media as business director for south operations, Bates 141 as senior VP and general manager, Enfatico as country lead, group business director at DDB and account director at HTA Bangalore and JWT.

     

    Speaking on his appointment Rege said, “Regional markets, especially the southern markets, are fast-growing verticals for Endemol India.  We have always been focused on building regional franchises of our global shows especially in the south. In the past too we have seen great success with Deal or No Deal in Tamil, Telugu, Kannada, and Malayalam and now most recently Bigg Boss Kannada has been a huge hit.  With Ashok leading the southern market, we hope to further expand and build more such ventures. We welcome him to the Endemol India team and look forward to benefiting from his talent and experience.”

     

    Ashok has a commerce background with a Post Graduate Diploma in Business Administration with additional studies completed under the Executive Education from IIM, Bangalore on Integrated Marketing Communications.

     

    “I am excited about my new role at Endemol India.  Endemol India, is one of India’s largest TV content companies with presence in television, film and digital content, and has in a short time, taken great strides in the south market most recently with the success of Bigg Boss in Kannada. I look forward to building its business down south and establishing new ventures while growing and driving forward existing business. Branded content and branded engagement in TV is huge business and other new media like digital, YouTube, cinema and mobile make interesting avenues for expanding the scope of content strategy and business. I would like to leverage my brand experience and work on content strategies for brands and channels in the south of India which is an exciting set of four markets. With the increasing percentage of ad spends of national brands in south, the possibilities are huge for branded engagement and content. Value and volume of new content in south India have shown impressive growth year on year. Hence, brands and channels are ready to make high investments for content resulting better ROI for them and therein lies the business opportunity for content,” said  Vidyasagar.

  • Suvarna sets high hopes with Bigg Boss Kannada 2

    Suvarna sets high hopes with Bigg Boss Kannada 2

    BENGALURU: A few weeks ago, Indiantelevision.com had reported that Star Network’s Kannada general entertainment channel (GEC) Suvarna has bagged the rights of the second season of Bigg Boss Kannada (BBK) from ETV Kannada.

     

    And the channel is all set to start airing the 100 episode daily show starting 29 June hosted by Kannada actor Sudeep again.

     

    To keep the mystery alive, Suvarna claims that the names of the 14 contestants have been kept under wraps with the winner taking home a cash prize of Rs 50 lakh. Suvarna business head Anup Chandrasekharan says, “We have always brought in different and exciting content for our audience and we are delighted to bring to your screens yet another thrilling series. Bigg Boss Kannada promises to be an electrifying season in its second innings.”

     

    A key differentiator between the Kannada and Hindi editions is the set at Lonavala which is simpler and has fewer cameras (35 maximum).  

     

    Produced by Endemol India, BBK 2 is an hour long episode to be aired between 8 to 9 pm will see a three hour long premiere, inform sources at the channel.

     

    Endemol India COO Abhishek Rege adds, “Bigg Boss has captured the attention of Indian audiences all over! With a legacy of record breaking TRPs it has truly gained momentum on both national and regional television with the continuing success Bigg Boss Hindi and fantastic response received by Bigg Boss Kannada season 1.”

     

    The channel has roped in OLX.in as the title sponsor, CERA as the powered by sponsor, Dollar Bigg Boss as associate sponsor and many more are lined up. The channel says that it is selling ad spots at a 200 per cent premium. Chandrasekharan says that he is looking at a 70-30 (spot-buying) split, with 70 per cent advertisers and sponsors already booked.

     

    A 360 degree marketing plan has been designed for BBK 2, for which it has earmarked around Rs 8 crore. This includes 150 hoardings across Karnataka and on 50 bus shelters in Bengaluru, 100 branded buses and ad spots on three radio stations. It has also planned for print ads in all publications on the launch day as well as magazine. Other outdoor and BTL activities include multiplex activity at PVR and Inox, mall branding in Bengaluru, door to door activity and mobile van activity.

     

    The channel is promoting the programme heavily on the digital platform through its website and social networking sites. It also intends to have a sub domain for BBK. The channel will dedicate 70 per cent of its promo time on this show during the launch phase, as well as run spots on its sister channel, Suvarna Plus.

     

    Industry sources peg the production cost of the show at about Rs 16 crore to Rs 17 crore across the 100 episodes, with the total cost pegged at around Rs 30 crore to Rs 35 crore. “There is no such thing as inflation. This season will cost about the same as last season to produce the show,” reveals the source. About 800 technicians would be working in shifts behind the scenes.

     

    While Chandrasekharan claims non disclosure agreement (NDA) reasons for not disclosing the amount that the channel is paying for retaining host Sudeep, industry sources put the amount at between Rs 1.5 crore to Rs 2.5 crore.

     

     “Sudeep was the obvious choice for season 2 as well. If we had brought in someone else, it would be like re-inventing the wheel. So what if the show has switched channels?” says a source at Endemol India.

     

    Though the show did bring in ratings numbers for ETV Kannada during in season one, it did not rake in the money that was expected reveals an industry source. “This was probably the reason that the Star Network could take the show away from Viacom18,” explains the source.